Competitive Strategy Analysis of Amazon, Deloitte & HUL
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Analysis of Amazon, Deloitte & HUL on the basis of 5 competitive strategies: 1. Lower Costs 2. Differentiate 3. Innovate 4. Promote Growth 5. Develop Alliance
Transcript of Competitive Strategy Analysis of Amazon, Deloitte & HUL
DIFFERENTIATEDIFFERENTIATE
INNOVATIONINNOVATION
Innovative Logo: An arrow from A to Z
Innovative commercials
LOWER COSTSLOWER COSTS
DEVELOP DEVELOP ALLIANCEALLIANCE'under-the-tent' strategy for the Consumer
Packaged Goods (CPG)
Amazon and Eircom form strategic cloud alliance
Amazon makes strategic
alliance with Procter &
Gamble
PROMOTE GROWTH via PROMOTE GROWTH via ACQUISITIONSACQUISITIONS
& many more...
DEVELOP DEVELOP ALLIANCEALLIANCEConsultation service to
government and private agencies
INNOVATIONINNOVATION Deloitte's Center for Federal Innovation Helps Government Drive Modernization and Transformation
Deloitte's services support a wide range of missions-from those supporting service members and veterans, to connecting public safety teams, to protecting critical infrastructures.
Real-world solutions for government, including those that support:Health data managementIdentity and access managementIncident command and the emergency operations centerMaritime domain awarenessFinancial intelligenceAnti-corruption and anomaly detectionInsider threat and physical intrusionCyber forensics Cyber command and control
DIFFERENTIATEDIFFERENTIATE
DIFFERENTIATEDIFFERENTIATE
INNOVATIONINNOVATION
INNOVATIONINNOVATION cont… cont…
DEVELOP DEVELOP ALLIANCEALLIANCE
LOWER COSTSLOWER COSTS
...right pricing across segments will be the key...We are determined to make sure
that we are ‘right priced’
In the quarter ended March, the company had reduced the price of its detergent brand Wheel Active Powder from Rs75 to Rs67 on a 2kg pack
The price of its mass soap brand Lifebuoy was reduced from Rs13 to Rs12 on 90gm and from Rs15 to Rs14 on a 150g bar
The price of the mini pack of Lifebuoy was recently cut from Rs6 to Rs5.
May 12 2009 May 12 2009 livemint reportlivemint report
PROMOTE GROWTHPROMOTE GROWTH
ReferencesReferences
1. http://www.imsresultscount.com/resultscount/2013/10/amazon-forges-another-competitive-advantage-over-retailers.html2. http://www.slideshare.net/MaxJallifier/final-presentation-164439773. http://www.amazon.com/gp/help/customer/display.html?nodeId=2007773204. http://www.cnet.com/news/amazon-kindle-fire-selling-at-a-2-loss/5. http://www.washingtonpost.com/blogs/wonkblog/wp/2013/08/06/what-does-jeff-bezos-usually-do-with-the-companies-he-buys/6. http://www.seobythesea.com/2006/10/amazon-acquisitions-and-investments/7. http://www.telegraph.co.uk/technology/amazon/10379912/How-Jeff-Bezos-rules-his-Amazonian-empire.html8. http://www.huffingtonpost.com/2014/04/10/amazon-pay-to-quit_n_5128035.html9. http://www.siliconrepublic.com/enterprise/item/30453-amazon-and-eircom-form-stra10.http://evigo.com/6627-amazon-makes-strategic-alliance-with-procter-gamble/
ReferencesReferences1.
1. http://www2.deloitte.com/content/dam/Deloitte/global/Documents/Public-Sector/dttl-ps-reducingcostincreasingefficencycasestudy-08082013.pdf2. http://www.forbes.com/sites/georgebradt/2012/10/10/the-three-requirements-for-consulting-success-per-deloitte-consulting-ceo-jim-moffatt/3. http://www.deloitte.com/view/en_ZA/za/services/consulting/technology/index.htm4. http://www.deloitte.com/view/en_US/us/Services/consulting/about-consulting/index.htm5. http://www.slideshare.net/DeloitteGov/deloitte-gov-federal-practice6. http://www.deloitte.com/view/en_US/us/Industries/US-federal-government/center-for-federal-innovation/dd14febebaca9210VgnVCM200000bb42f00aRCRD.htm7. http://www.deloitte.com/view/en_gb/uk/about/awards-and-accolades/a0149fea484ea110VgnVCM200000bb42f00aRCRD.htm8. http://www.deloitte.com/view/en_US/us/About/Alliances/awards-recognition/
ReferencesReferences
1. http://www.hul.co.in/Images/12Feb-IIM-HUL's-Project-Shakti-shows-how-economic-development-can-be-brought-about-through-micro-enterprise_tcm114-284421.pdf2. http://timesofindia.indiatimes.com/business/india-business/Hindustan-Unilever-introduces-Pureit-sachets/articleshow/14433146.cms3. http://www.unilever.com/aboutus/supplier/sustainablesourcing/4. http://www.hul.co.in/sustainable-living-2014/sustainable-sourcing/5. http://www.hul.co.in/Images/Morgan-Stanley-Keynote-Address_tcm114-288614.pdf6. http://www.livemint.com/Home-Page/WmJtXuSu7Ydzj55j6PTU9M/HUL-will-focus-on-pricing-to-check-market-share-erosion.html
