COMPETITIVE INTELLIGENCE AND STRATEGIC PRICING WEEK...COMPETITOR AND CUSTOMER INTELLIGENCE: HOW TO...

Gather Competitor and Consumers Information and Transform Intelligence to a Strategic Business Strategy

C L A R I D E N Singapore | Sydney | Melbourne | Dubai | Hong Kong | London | New York | San Francisco | Toronto | Auckland

CLARIDEN GLOBAL SALES LEADERSHIP INSTITUTE

CLARIDEN CREDENTIALS AND ENGAGEMENTClariden Global is the pre-eminent and influential global business leadership institution. Today, we host more than 200 global executive education and major conference events around the world. We have partnered with professional organizations such as the Association of Chartered Certified Accounts (ACCA) and thought leaders from prestigious universities such as Harvard University John F. Kennedy School of Government, Wharton School of the University of Pennsylvania and Stanford University.

COMPETITIVE INTELLIGENCE AND STRATEGIC PRICING WEEKPROGRAM A:COMPETITOR AND CUSTOMER INTELLIGENCE: HOW TO GET IT, USE IT AND PROFIT FROM IT

PROGRAM B:PRICING STRATEGY AND TACTICS:DRIVING REVENUE OPTIMIZATION

Melbourne: 14 - 15 August 2017, InterContinental Melbourne The Rialto Sydney: 17 - 18 August 2017, InterContinental Sydney

Sydney: 21 - 22 August 2017, InterContinental SydneyMelbourne: 24 - 25 August 2017, InterContinental Melbourne The Rialto

The Clariden Experience

Why Clariden Global Executive Education?

Competitor and Customer Intelligence: How to Get It, Use It and Profit from It 5 Program Introduction7 Faculty Director8 Program Overview9 Program Outline

Concurrent Program: Pricing Strategy and Tactics: Driving Revenue Optimization 12 Program Introduction14 Program Overview15 Program Outline

Participating Companies

Testimonials

In-house Custom Executive Programs

Contact Us

Registration

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CONTENTS

To maximize both your enjoyment and professional development, Clariden Global holds its executive programs at five star hotels, some of which include:

Shangri-La Hotel, SingaporeSingapore

Conrad London St JamesLondon, United Kingdom

InterContinental Melbourne The RialtoMelbourne, Australia

Grand Hyatt: Union Square San Francisco HotelSan Francisco, United States

Amidst lush gardens, this 3-wing luxury hotel is 6 km from the iconic Marina Bay Sands resort and 9 km from Sentosa.

Across the street from St. James’s Park tube station, this sophisticated hotel is 10 minutes’ walk from Buckingham Palace and 2 miles from the Victoria and Albert Museum.

Set in a grand 1891 building, this upscale chain hotel is 3 blocks from the Yarra River, and an 8-minute walk from the SEA LIFE Melbourne Aquarium.

Less than a block from Union Square, this stylish high-rise hotel is an 11-minute walk from the Moscone Center and 1.9 miles from Pier 39.

Contact Pravind Ravindran, Program Director at +61 3 9909 7310 | [email protected]

Terms & Conditions: Clariden Global International Limited reserves the right to change the venue of the program due to reasons beyond their control.

THE CLARIDEN EXPERIENCEENJOY LEARNING WITH THE

FIRST-CLASS, WELL-ROUNDED EXPERIENCE

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WHY CLARIDEN GLOBAL EXECUTIVE EDUCATION?

5,000+Companies

15+Countries

10,000+Participants

50+Industries

GLOBAL ENGAGEMENT Clariden Global is the pre-eminent and influential global business leadership institution. Today, we host more than 200 Global Executive Education and major conference events across 15 countries and 17 cities, including Singapore, London, Hong Kong, Sydney, Melbourne, Perth, New Zealand, San Francisco, Toronto, Johannesburg, Shanghai, Beijing, Kuala Lumpur, Dubai, Toronto, The Netherlands, New York and Zurich.

INTERNATIONALLY DIVERSE, SENIOR-LEVEL PARTICIPANTSClariden Global Executive Education programs have attracted participants from more than 5,000 global MNCs, regional corporations, and FORTUNE 500 companies, from more than 40 countries. All applications are reviewed based on professional achievement and organizational responsibility. Designed for individuals at all levels, from top executives to emerging leaders, each intensive program is crafted to equip leaders with essential capabilities to improve corporate performance and position their organizations to thrive.

THOUGHT LEADERSHIPTo provide strategic insights and relevant world-class executive education to global organizations, Clariden Global engages the best thought leaders and leading authorities from around the world. These include professors and faculty leaders from Harvard University, Stanford University, University of Pennsylvania Wharton, London Business School and other premium institutions to deliver transformational knowledge.

Contact Pravind Ravindran, Program Director at +61 3 9909 7310 | [email protected] 4


FACULTY DIRECTOR

PROGRAM ESSENCE

• Author of the celebrated book Habit: The 95% of Behavior Marketers Ignore, a pioneering examination of the principles of marketing in light of research from cognitive psychology and neuroscience

• Among the clients includes; Chevron, P&G, Coca-Cola, Unilever, PepsiCo, Samsung, Microsoft, GE, Walt Disney, Accenture, AIA, American Express, Delta, Marriott, Eli Lilly, Pfizer, Cisco, WalMart, Facebook, Youtube, Googleetc

• Professor of Innovation at the Coles College of Management at Kennesaw State University• Frequent columnist for Entrepreneur, Brandweek, Industry Week and Telephony

Dr. Neale Martin

This program will show how to acquire your competitors’ strategy, new products, alliances and networks, assumptions, capabilities and pricing in an effective, honest and legitimate manner.

With effective research, you will uncover how to project competitors’ likely strategic moves and outcomes, draw critical inferences about your competitors’ goals, mindsets, and use competitor analysis to anticipate changes in customers, channels, suppliers, competitive dynamics, and emerging markets.

With insights from extensive consulting work around the world and his research on many large multinationals, Dr. Neale Martin (Professor of Innovation at Kennesaw State University) will equip you with success proven techniques to determine your competitive universe through gaining insight from the tsunami of Big Data to stay ahead in the competitive market. You will also discover how utilize customer insights to anticipate major market shift to ensure your organization do not missed out on massive growth opportunities or being hit by massive disruptions.

PROGRAM A COMPETITOR AND CUSTOMER INTELLIGENCE:

HOW TO GET IT, USE IT AND PROFIT FROM IT

PROGRAM ADVISORPravind RavindranEmail: [email protected]: +61 3 9909 7310

DATES14 - 15 August 2017 (Melbourne)17 - 18 August 2017 (Sydney)

LOCATIONInterContinental Melbourne The RialtoInterContinental Sydney

TUITION FEESEarly Bird 1 (Register & pay by 26 June 2017): AU$1,995Early Bird 2 (Register & pay by 24 July 2017): AU$2,195Regular : AU$2,295

Group discount of 10% for 2nd participant from the same organization. For limited time only by 24 July 2017, register 3 participants and the 4th participant will receive a complimentary seat (One discount scheme applies).

PROGRAM INFORMATION


• Drive your Competitive Intelligence team to analyze your competitors and project their strategic moves and outcomes

• Draw critical inferences from limited data about competitors’ goals, mindsets, and behaviors• Employ proven methodologies, steps and theories in analyzing your consumers and competitors insights• Use competitor analysis to anticipate changes in customers, channels, suppliers, competitive dynamics, and

emerging markets• Master your analytic skills in finding intelligence from the tsunami of information of your competitor and

consumers• Reverse engineer a marketing plan that beats the competitors with much higher budgets

Director, Head of Department, General Manager, Senior Manager, Manager, Senior Executive, Executive relating to:• Business Development• Sales• Marketing• Product Development / Product Management• Business Intelligence

KEY BENEFITS

WHO WILL ATTEND THIS PROGRAM




Chief Executive OfficerSublime Behavior Marketing

DR. NEALE MARTIN is an expert in consumer behavior, customer satisfaction, and bridging the gap between new technologies and markets for more than 30 years of experience. He is also an accomplished author, consultant, speaker and college professor. He is the author of the celebrated book Habit: The 95% of Behavior Marketers Ignore, a pioneering examination of the principles of marketing in light of research from cognitive psychology and neuroscience.

Neale is the Co-Founder and Chief Executive Officer of Sublime Behavior Marketing, a marketing consulting firm that applies brain science principles to shape and change consumer and organizational behavior. Neale’s expertise in unconscious behavior has been widely embraced by some of the world’s top market researchers at leading companies in diverse industries including CPG, pharmaceutical, consumer electronics, and wireless. His work on the primacy of unconscious mental processes helps explain many of marketing’s most pernicious errors. Among his clients include; Chevron, P&G, Coca-Cola, Unilever, PepsiCo, Samsung, Microsoft, GE, Walt Disney, Accenture, AIA, American Express, Delta, Marriott, Eli Lilly, Pfizer, Cisco, WalMart, Facebook, Youtube, Google etc.

As a Professor of Innovation at the Coles College of Management at Kennesaw State University, Neale teaches MBA students, trains corporations, and coordinates an annual symposium on unconscious consumer behavior and habit-based marketing. Neale’s passion in marketing also lead him to be a frequent columnist for Entrepreneur, Brandweek, Industry Week and Telephony.

Neale has presented at major conferences including Marketing 50, Brand ManageCamp, Product Development and Management Association, and the Shopper Marketing Forum, headlined private events for organizations like Procter & Gamble and Johnson & Johnson, and keynoted at global conventions, including the Taiwanese Excellent Branding Association and the World Brand Congress in Mumbai, India.

FACULTY DIRECTOR

Dr. Neale Martin




In this ever changing business environment, companies need to stay up-to-date to evolving trends to stay ahead of their competitors. Companies need competitive intelligence to better understand their competitors’ strengths and weaknesses, to monitor competitors’ products, advertising and brand platforms, all in an effort to influence their own strategic decision-making. A Fortune 500 company survey showed 55 percent make use of competitive information in composing business strategy. It is also known that companies succeed through improvements in competitiveness, leveraging core competencies, and competitive intelligence is at the core of the objective of improving competitive advantage. Besides that, competitive intelligence is also essential as it allows the organization to constantly learn from the successes and failures of their competitors. It can help an organization to introduce new products, discontinue products that competitors are now offering, and take other similar action depending on the needs of their businesses. Understand competitor’s activities is essential as well, but it is also crucial to understand what your customer values. Customer intelligence is also important for companies to gather valuable data to fully understand what customers valued and predict customers next move in order to stay forefront from your competitors. Customers’ feedback and purchasing insights are crucial here for companies to make strategic move in capturing their value.

To reach out this value, Clariden Global’s latest program on Competitor and Customer Intelligence: How to Get It, Use It and Profit from It, led by Dr. Neale Martin, author of the celebrated book Habit: The 95% of Behavior Marketers Ignore and Professor of Innovation at the Kennesaw State University, you will be guided to integrate competitor and consumer intelligence to create a sustainable competitive advantage organization.

This program will assist you to understand your customers and leverage customer intelligence to stay ahead of their expectations. Besides that, you will be able to utilize customer insights to anticipate major market shift to ensure your organization do not miss out on big opportunities as well as avoid from being hit by massive disruptions. In addition, you will be able to determine your competitive universe through gaining insight from the tsunami of Big Data to stay ahead in the competitive market.

At the end of the 2-day program, you will be able to map out an effective strategy through understanding your competitor as well as monitoring their tactical shift and strategically strive your organization ahead through competitive intelligence.

OVERVIEW

PROGRAM OVERVIEW COMPETITOR AND CUSTOMER INTELLIGENCE:



Session 1: Introduction: Integrating Competitor and Consumer Intelligence to Create Sustainable Competitive Advantage • Dynamics of marketplace requires ongoing, dedicated analysis of Consumers and Competitors

o Does your organization move at the speed of the global market? o Where does CI/CI exist within the organization?

� Reporting structure � Timing of dissemination of findings/analysis

• The limitations of Cloud-based analytics• Dramatic increase in amount of information can lead to decrease in comprehension/understanding• Big data used primarily for tactical applications

o Most companies not set up to manage real-time data o How do you separate out anomalies from trends?

• Social media provides unprecedented access to customer data• But data is not intelligence• Imperative to create a framework by which to gather, analyze and understand competitor and consumer

information

Session 2: Understand Who Are Your Customers? • Who are your customers?

o Markets o Segments o Geographies o Who competes with your brands?

• Customer Intelligence: The buying center o Decider o Shopper o User o Payer o Influencer

• Case Study: Coca-Cola and the case against sugar• Customer loyalty is a myth: The Empirical Laws of Repeat Buying Behavior

Session 3: Probing the Conscious and Unconscious Minds Of the Customer• Determine the conscious and unconscious minds of the customer

o Habits and other unconscious behaviors o Post hoc rationalization versus reasoned action o Threshold Analysis

• Sources of information o Quantitative

� Primary � Secondary � Big data

o Qualitative � Ethnographic studies

• Observation• Deep interviews

DAY 1

PROGRAM OUTLINE COMPETITOR AND CUSTOMER INTELLIGENCE:


09:00 – 17:00 / 14 & 17 August 2017




• Biometric research• Instant assessment of unconscious processing• Types and use of biometrics

o Eye tracking and pupil dilation o EEG o Heart rate o Skin conductance o fMRI o Others and combinations

Session 4: How To Anticipate Major Market Shifts• Missing the big opportunity• Avoiding massive disruptions• Case Study: What did Nokia and Blackberry Not Understand?

Session 5: Determining Your Competitive Universe • Direct competitors

o How is the market for direct competitors partitioned? o What is the market’s growth rate? o What is the market’s potential? o Is the market attracting new competitors? Are competitors exiting? o Barriers to entry?

• Indirect competitors o What are the gaps keeping them from becoming direct competitors? o Remember the Maginot Line

• Suppliers o Opportunities for vertical integration o Distribution networks

• Out of category replacements• Hallmark vs. Facebook• Amazon vs. the World

Session 6: Finding Intelligence in a Tsunami Of Information• Almost half of CI is not used• Big data causes big headaches• Separating signal from noise in a sea of noise

Session 7: Strategy Mapping from the Intelligence Collected• Understanding competitors via strategic intent• Understanding competitors via corporate vision

o How does each competitor view its competitive landscape? o What are its growth requirements? o What are its margin requirements?

• Monitoring competitive strategic shifts o Suppliers: What are they buying? o Want ads: Who are they hiring?

DAY 2

09:00 – 17:00 / 15 & 18 August 2017




Session 8: Forming an Effective Competitive Intelligence Team• Competitive Intelligence

o CI as process o Dedicated CI team vs. ad hoc or intermittent CI o Sources of information

� Paid sources � Free sources � Government sources

¾ Patent filings ¾ Stock market filings ¾ Legal filings ¾ FoIA

o Creating an architecture of information analysis o Deriving insights and intelligence

• Affecting organizational change with CI o Establishing credibility o Overcoming confirmation bias o Dashboards o Reports o Predicting major disruptions

• Competitor Intelligence Ethics o Case Study: Autonomous Vehicles


FACULTY DIRECTOR

PROGRAM ESSENCE

• International reputation certified sales trainer and management consultant who has delivered over 2000 customized sales training keynotes, presentations and workshops on over 5 continents in 107 countries to over 1 million people and growing

• He is named as one of the “Top Ten Sales Professionals in America” by Personal Selling Power Magazine and was honored with introduction into several prestigious National & international Who’s Who organizations, including: Who’s Who in Professional Speaking

• An active member of the National Speakers Association and is also a Certified Speaking Professional (CSP) the highest earned designation from the National Speakers Association (NSA)

Doug Dvorak

This interactive session will show you comprehensive and practical, step-by-step guide to pricing analysis and strategy development. By discovering how to set price levels, manage price discounts and establish effective price structures, you will learn how to how to manage markets strategically - rather than simply calculate pricing based on product and profit - in order to improve their competitiveness and the profitability of your offers

Led by a recognized pricing thought leader and principal of a successful pricing firm, Doug will share with you importance in making pricing decisions, while highlighting key trade-offs to consider when choosing between opposing outcomes. He will demystify the math necessary for making effective pricing decisions and show you how pricing analytics, dynamic pricing and appropriate markdown pricing will enable you to set and update prices offered through various channels in order to maximize profit

YOU MAY BE INTERESTED IN PROGRAM B

PRICING STRATEGY AND TACTICS: DRIVING REVENUE OPTIMIZATION

PROGRAM ADVISORPravind RavindranEmail: [email protected]: +61 3 9909 7310

DATES21 - 22 August 2017 (Sydney)24 - 25 August 2017 (Melbourne)

LOCATIONInterContinental SydneyInterContinental Melbourne The Rialto

TUITION FEESEarly Bird 1 (Register & pay by 26 June 2017): AU$1,995Early Bird 2 (Register & pay by 24 July 2017): AU$2,195Regular : AU$2,295

Group discount of 10% for 2nd participant from the same organization. For limited time only by 24 July 2017, register 3 participants and the 4th participant will receive a complimentary seat (One discount scheme applies).

PROGRAM INFORMATION


PROGRAM BPRICING STRATEGY AND TACTICS: DRIVING REVENUE OPTIMIZATION

• Gain insights in the present and future of pricing. Investigate micro and macro principles of recessionary pricing and align it into practice immediately

• Harness your ability to effectively segment and analyze your data to separates the good products and services to a higher value

• Take advantage of Big Data to optimize your pricing and revenue optimization strategy• Explore emerging trends and tools to overcome your major pricing and revenue optimization challenges• Execute Pricing & Revenue Optimization (PRO) application and align it to the B2C and B2B environments

Given the full coverage of the spectrum of pricing strategy, the course will benefit professionals working in pricing, costing, revenue management, product management, business development, sales & marketing and business intelligence officers each one of them acting in his/her different capacity

KEY BENEFITS

WHO WILL ATTEND THIS PROGRAM

Chief Executive Officer

Mr. Doug Dvorak is a certified sales trainer and management consultant having delivered over 2000 customized sales training keynotes, presentations and workshops over 107 countries in 5 continents to over 1 million people. He is also globally reputed for his powerful sales training, educational methods and motivational techniques.

Mr. Dvorak is the Founder & Managing Principle of The Sales Coaching Institute, a worldwide organization that assists clients with their sales productivity training and other aspects of sales and marketing management. Mr. Dvorak’s clients range from entrepreneurs to Fortune 500 companies including; IBM, Marriott, Subway and Unilever, just to name a few.

He is also an active member of the National Speakers Association & is also a Certified Speaking Professional (CSP) the highest earned designation from the National Speakers Association (NSA). His background in sales, leadership, management and customer experience and loyalty has allowed him to become one of worlds’ most sought after sales training consultants. His vast experience has helped him shape and determine his philosophies on sales success which he now shares annually with thousands of individuals through keynote presentations, syndicated writing, television, seminars & 8 bestseller books.

Mr. Dvorak’s dedication to success & sales excellence led him to be named one of the “Top Ten Sales Professionals in America” by Personal Selling Power Magazine. In August 2014, Doug was inducted into the Motivational Speakers Hall of Fame. Only 68 other Motivational Speakers have been asked to join this prestigious society. Other luminaries include, Zig Ziglar, Ronald Reagan, Dr. Wayne Dwyer, Bill Clinton, as well as many other business, civic & political dignitaries. Mr. Dvorak’s vision & leadership was recognized when he was honored with an introduction into several prestigious National & international Who’s Who organizations, including: Who’s Who in Professional Speaking.

FACULTY DIRECTOR

Doug Dvorak


In today’s business, it is hard for organizations to hold on or to increase their price levels, especially with the recession of economy making this more difficult. Customers who are under the pressure of economy downturn will stress for companies to push their prices down. Therefore, it is essential for companies to develop a sustainable pricing strategy in order to stay forefront for a profitable performance. According to McKinsey & Company, a company’s sales can increase by 2 to 7 percent if an effective pricing strategies and tactics is enforced. Therefore it is critical that companies routinely and thoughtfully evaluate their pricing options to determine which approach best fits the needs of their business and technologies. Pricing strategically has become essential to the success of business, reflecting the rise of global competition, the increase in information available to customers, and the accelerating pace of change in the products and services available in most markets.

Led by one of the “Top Ten Sales Professionals in America” by Personal Selling Power Magazine, Mr. Doug Dvorak who established a strong International reputation will enlighten you with the insights of the present and future of pricing that would give you clearer direction in investigating micro and macro principles of recessionary pricing and align it back into your organisation practice. You will discover effective techniques in analysing and segmenting your data to differentiate between good products and services to great products and services in order to create value to your customers. You will also able to learn on leveraging Big Data to optimize your pricing and revenue optimization strategy in order to draw better bottom line of your organization.

By the end of this program, you will walk away with insights and knowledge of the emerging trends and tools to overcome your major pricing and revenue management challenges and imply Pricing & Revenue Optimization application to align your organization to fit into the B2C and B2B setting.

OVERVIEW

PROGRAM OVERVIEWPRICING STRATEGY AND TACTICS: DRIVING REVENUE OPTIMIZATION

Session 1: INTRODUCTION TO PRO - PRICING & REVENUE OPTIMIZATION • Importance of Revenue Management• Pricing and Revenue Optimization Defined• Evolution of Revenue Management – Contributing factors

Session 2 - PRO - PRICING & REVENUE OPTIMIZATION BEST PRACTICES • Revenue Optimization Perspectives• Current State: Profit Management by Pricing and Revenue Optimization

Session 3 – PRICING & REVENUE OPTIMIZATION CHALLENGES & DRIVERS FOR SUSTAINABLE SUCCESS • Challenges with Pricing and Revenue Optimization• Pricing and Revenue Optimization Drivers

Session 4 - PRO - PRICING & REVENUE OPTIMIZATION TECHNOLOGIES, TRENDS PERSPECTIVESTechnology and Revenue Management & Optimization• Emerging Trends

Session 5 - PRO - PRICING & REVENUE OPTIMIZATION APPLICATIONS IN THE B2C & B2B ENVIRONMENT • PRO Applications in a B2C Environment• PRO Applications in a B2B Environment

Session 6 - PRO - PRICING & REVENUE OPTIMIZATION ALTERNATIVE PRICING STRATEGIES & POLICIES • Compare the alternative pricing strategies and explain when each strategy is most appropriate• Describe how prices are quoted• Identify the various pricing policy decisions that marketers must make

Session 7 – PRO - PRICING & REVENUE OPTIMIZATION STRATEGIC OVERVIEW & PRICING BEST PRACTICES MODELING DISCUSSIONS • Porter’s Five Forces Model of Pricing defined• Strategic-Level Pricing• Tactical-Level Pricing• Execution-Level Pricing

Session 8 – PRO - PRICING & REVENUE OPTIMIZATION REAL WORLD APPLICATIONS & CASE STUDIES GROUP EXERCISES • Real-World Examples of PRO Industry Applications – Case Studies • Concluding remarks

DAY 1

DAY 2


PROGRAM OUTLINEPRICING STRATEGY AND TACTICS: DRIVING REVENUE OPTIMIZATION

09:00 – 17:00 / 22 & 25 August 2017

09:00 – 17:00 / 21 & 24 August 2017

PARTICIPATING COMPANIESMore than 5,000 companies have participated in our programs

ADVERTISING, INTERNET, MEDIA, PUBLISHINGBBC WorldwideCNNeBayLinkedInMediaCorpSaatchi & SaatchiSingapore Press HoldingsThe Financial Times The Hoffman AgencyThe Walt Disney CompanyThomson Reuters

CONGLOMERATEFraser & NeaveGeneral ElectricGeneral MotorsMitsubishi MonsantoSiemens AGSodexo

FINANCIAL SERVICES, INSURANCEBank of America Merrill Lynch AIAAllianz Global InvestorsAmerican ExpressAvivaAXABarclays BankCitibankDBS BankDeutsche BankHSBCJP Morgan Chase BankManulifeMasterCardMaybankMizuho BankOCBC BankPayPalPrudentialRabobankStandard Chartered BankSuncorpSwiss ReinsuranceTD SecuritiesVisaWestpacZurich Insurance

FOOD, BEVERAGECoca-Cola BeveragesDanoneFerreroHeinekenMcDonaldPepsiCo


GOVERNMENT, NONPROFITAustralian Securities and Investments CommissionCentral Provident Fund BoardChangi Airport GroupEconomic Development BoardGICNSW TreasurySercoTemasek Group

HEALTHCARE, PHARMACEUTICALSAbbott LaboratoriesEu Yan SangGlaxosmithklineHoffmann-La RocheJohnson & JohnsonMerckPfizerSanofi

HOSPITALITYCapitaLandFar East OrganizationFrasers HospitalityHilton WorldwideMarriott HotelsPan Pacific Hotels GroupShangri-La Hotels & Resorts

MANUFACTURING (CONSUMER)British American Tobacco Estee LauderFonterra BrandsHeinekenKimberly-ClarkKraft FoodsLegoMars Foods NestléProcter & Gamble Unilever

MANUFACTURING (INDUSTRIAL)AirbusCorning Optical CommunicationsDaimler Harley DavidsonIntel SemiconductorRolls-RoyceVolvo GroupWearnes Automotive

OIL & GAS, NATURAL RESOURCESCaltexChevronConocoPhillipsExxonMobilMaersk

PetronasSantosSaudi Arabian OilSchlumbergerShell

PROFESSIONAL SERVICESAECOMAon HewittErnst & YoungPricewaterhouseCoopers

RETAIL, TRADEAdidasCargillDFSHarvey NormanHennes & MauritzIKEAL’OrealMarks and Spencer NTUC FairpriceTesco

TECHNOLOGY, ELECTRONICS3MAppleCanonDellHewlett PackardIntel TechnologyLenovoMicron TechnologyMicrosoftOracleSAPSony ElectronicsTE Connectivity

TELECOMMUNICATIONSEricssonNokiaOlive Communications SingtelStarhubTata CommunicationsTelstraVerizonVodafone TRANSPORTATIONAuckland TransportCathay Pacific AirwaysDubai Air Navigation ServicesNew Zealand Transport AgencyFiji AirwaysMetro Trains MelbourneNSW TrainsSBS Transit

FACULTY DIRECTORNEALE MARTIN ’S TESTIMONIALS

Neale produced a really impressive, exceptionally professional deliverable. All the way from design to execution to analysis the process has been characterized by disciplined yet not over-enthusiastic application of a breakthrough model, terrific planning, outstanding attention to detail, insightful harvesting of findings, and the kind of integrative insights and implications we long for but hardly ever get from our research partners.

Neale provides some of the most comprehensive insights into marketing I have ever read. His understanding of today’s market complexity is simply brilliant.

“

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PROGRAM ADVISORPravind RavindranEmail:pravind @claridenglobal.orgPhone: +61 3 9909 7310

CONTACT US


IN-HOUSECUSTOM

EXECUTIVEPROGRAMS

Clariden Global delivers custom learning programs for organizations all around the world. Whatever your business challenges are, we create focused learning experience that enables your organization to achieve success. Through partnerships with the most renowned thought leaders, industry experts and professors from around the world, these in-house custom executive programs will equip you with essential skills and capabilities to develop and implement strategies more effectively at your organization.

Engage with our thought leader today:

DR. NEALE MARTIN is an expert in consumer behavior, customer satisfaction, and bridging the gap between new technologies and markets for more than 30 years of experience. He is also an accomplished author, consultant, speaker and college professor. He is the author of the celebrated book Habit: The 95% of Behavior Marketers Ignore, a pioneering examination of the principles of marketing in light of research from cognitive psychology and neuroscience.

Chief Executive OfficerSublime Behavior Marketing

Dr. Neale Martin

CONTACT US


We encourage you to learn more about Clariden Global Executive Education custom and open-enrollment programs. Our staff will be happy to answer your questions and help you determine the programs work best for you and your organization.

ENQUIRY FOR THIS PROGRAMPravind RavindranEmail:pravind @claridenglobal.orgPhone: +61 3 9909 7310

SINGAPOREEmail: [email protected]: +65 6899 5030Fax: +65 6567 4328Address: Clariden Global Pte Ltd 3 International Business Park #04-29, Nordic European Centre Singapore 609927

LONDONEmail: [email protected]: +44 (0) 20 7129 1222Fax: +44 (0) 84 3218 0413Address: 1 King Street London, EC2V 8AU United Kingdom

AUSTRALIAEmail: [email protected]: +61 3 9909 7310Fax: +61 3 9909 7788Address: Clariden Global Pty Ltd 530 Little Collins Street, Level 1 Melbourne VIC 3000, Australia

CUSTOMIZED PROGRAMSPravind RavindranEmail:pravind @claridenglobal.orgPhone: +61 3 9909 7310

REGISTRATION & PAYMENT MATTERSEmail: [email protected]: +61 3 9909 7310

REGISTRATION

C L A R I D E N

AU$2,295

Program A (14 - 15 August 2017, Melbourne |17 - 18 August 2017, Sydney):

Competitor and Customer Intelligence: How to Get It, Use It and Profit from It

Program B (21 - 22 August 2017, Sydney | 24 - 25 August 2017, Melbourne)

Pricing Strategy and Tactics: Driving Revenue Optimization

AU$1,995

AU$1,995

AU$2,195

AU$2,195

AU$2,295

PROGRAM FEES

Program

1st Early Bird Fee(If payment &

registrations are received by 26 June 2017)

2nd Early Bird Fee(If payment &

registrations are received by 24 July 2017)

Regular Fee Per Participant

Booking Contact (Approving Manager) Mr/Mrs/Ms:___________________Job Title:____________________ Department:____________________Telephone:_______________________ Fax:_______________________Email:______________________________________________________Organization:_______________________________________________Address:________________________________________________________________________________________Postal Code:____________

InterContinental Sydney, Australia

August 2017

117 Macquarie St, Sydney NSW 2000, Australia

+61 2 9253 9000

http://www.ihg.com/intercontinental/hotels/gb/en/sydney/sydha/hoteldetail

Intercontinental Melbourne The RialtoThe Rialto

August 2017

495 Collins StreetMelbourne, 3000 Australia

+61 3 8627 1400

http://www.melbourne.intercontinental.com

Email: [email protected]

Fax: +61 3 9909 7788

Call: +61 3 9909 7310

Website: www.claridenglobal.com

By Cheque/ Bank Draft

By Telegraphic Transfer

By Credit Card

Group discount of 10% for the 2nd participant from the same organization. For limited time only by 24 July 2017 register 3 participants and the 4th participant will receive a complimentary seat.*One discount scheme applies.

An invoice and registration confirmation will be sent within 7 days, please contact us if you have not heard from us within 7 days. Payment details will be sent together with the invoice based on your preferred payment method.

ALL PAYMENTS MUST BE RECEIVED IN ADVANCE OF THE EVENT.

Accommodation is not included in the program fee but you will be entitled to use our corporate rate for your accommodation. Information will be sent along with your registration confirmation.

Once we have received your booking, the place(s) are confirmed. No refunds will be made for any cancellations, however, program credits of equivalent value only applicable for Clariden Global events will be provided. Credits can only be redeemed for 1 program and is valid for only one (1) year from date of issue.

Substitution with a qualified candidate is allowed by providing at least 5 working days of advance notice to Clariden Global. One time substitution is allowed with no charges. Subsequent substitutions will be charged 10% admin fee.

PLEASE NOTE: Clariden Global International Limited reserves the right to change the content and timing of the programme, the speakers and the date and venue due to reasons beyond their control. If in the unlikely event that the course is cancelled, Clariden Global International Limited will refund the full amount and disclaim any further liability.

PRIVATE DISCLOSURE STATEMENT: Any information provided by you in relation to this event is being collected by Clariden Global International Limited and will be held in the strictest confidence. It will be added to our database for the primary purpose of providing you with information about future events and services.

FEE RECEIVED REFERENCE L7127.30/MW/PR

4 WAYS TO REGISTER 3 PAYMENT METHODS

VENUE AND ACCOMMODATION INFORMATION

CANCELLATIONS AND SUBSTITUTIONS*All cancellations must be received in written form.

GROUP DISCOUNTS

FOR OFFICIAL USE

I would like to receive more information on hotel accommodation using Clariden Global coporate rate.

Please register the following participant for this seminar.(Please tick to select your seminar(s). You may tick more than one.)

1st Participant Name (Mr/Mrs/Ms):_________________________________Job Title:___________________ Department:__________________________Telephone:_________________________ Fax:_________________________Email:_________________________________ Date of Birth:_____________




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COMPETITIVE INTELLIGENCE AND STRATEGIC PRICING WEEK...COMPETITOR AND CUSTOMER INTELLIGENCE: HOW TO...

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Transcript of COMPETITIVE INTELLIGENCE AND STRATEGIC PRICING WEEK...COMPETITOR AND CUSTOMER INTELLIGENCE: HOW TO...