INSPIRING THOUGHT LEADERSHIP ACROSS AFRICA

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SPECIALIST PROGRAMME

Competitive Intelligence

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The Competitive Intelligence Workshop as a development opportunity

As a discipline, competitive intelligence is relatively new and, as a profession, it is often not understood correctly. It can assist managers to discover new markets or businesses, predict a competitors actions, beat

the competition to market, decide which companies to acquire, discover which new products and technologies will affect the industry, and forecast political or legislative changes that will affect the company. The aim of USB-EDs Competitive Intelligence Workshop is to provide participants with a thorough understanding of the field, its history, its relationship to other functions in the organisation, as well as the tools, skills and techniques required to succeed.

When & where

JOHANNESBURG

12 13 March 2015

08:15 17:30

* Please note that programme fees, faculty and dates are subject to change.

Fees include programme fees, learning material, lunch and refreshments, and is payable in full prior to the commencement of the programme. Fees exclude VAT.

Cancellation policy A cancellation fee of 10% will be payable for cancelling fewer than 14 days prior to the commencement of the programme.

Fees* R8 100 (excl. VAT)

SOUTH AFRICA

Who should attend?

Executives, senior and middle managers in both public as well as private organisations who are interested in competitive intelligence and want to broaden their knowledge in this field should attend.

Competitive Intelligence

What is your return on investment?

Having completed the programme, participants will be able to:

understand the valuable role that competitive intelligence plays in an organisation;

recognise the relationship between competitive intelligence and other functions in the organisation;

learn the processes and frameworks for conducting competitive intelligence;

apply a variety of competitive intelligence tools and techniques; and

appreciate how to transform information into intelligence to support decision making.

What does it cover?

The following modules will be covered during this programme:

Introduction to Competitive Intelligence including what it is, understanding its ethical and legal limitations and understanding its relationship to other functions within an organisation

Understanding the Intelligence Cycle including the recognition of the core processes of competitive intelligence, conducting an intelligence audit, developing a collection plan, applying analytical tools for problem solving and transforming information into intelligence

Understanding Competitive Intelligence at Work including how it operates in an organisation, discerning how it links with strategy, identifying the role of technology, and appreciating how it has evolved as a function over time

What will be required of you?You will be required to attend two full classroom days.

NQF alignmentThe scope and presentation of this programme are aligned with the National Qualifications Framework (NQF) level 7.

Admission requirementsNo formal tertiary qualifications are required. Participants should have English language competence at NQF level 4 or equivalent.

Tanja van VuurenProgramme Manager Tel: +27 (0)11 460 6998 Fax: +27 (0)11 460 6999 Email: tanja.vanvuuren@usb-ed.com

Enquiries

Scott Leeb is a senior knowledge management executive and trusted advisor to top executives and directors, with leadership experience in financial services, B2B media, technology, publishing and philanthropy. He has spent the past 15 years creating, managing and expanding the global knowledge management and business intelligence functions of four US Fortune 500 companies and a leading international

philanthropist. Recently he decided to join a management and technology consulting firm that specialises in the knowledge management space.

Faculty

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USB Executive Development Network

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Tel: +27 21 918 4488 Email: info@usb-ed.com www.usb-ed.com

All open-enrolment programmes may be presented in-house, anywhere in Africa.

USB Executive Development (USB-ED) is the public executive development company within the University of Stellenbosch Business School (USB). USB-ED offers open-enrolment programmes for the individual, in-house and customised programmes for organisations, and strategic consulting. We collaborate with international business schools and leading corporate partners to offer our participants world-class business learning opportunities. As USB-ED is the executive development arm of the USB, all programmes presented must adhere to and fall within the quality assurance and accreditation regulations which govern the USB.

Where we areUSB-ED has a presence in Cape Town, KwaZulu Natal and Johannesburg (South Africa). We also offer programmes in 13 African countries including Gaborone (Botswana), Nairobi (Kenya), Maseru (Lesotho), Matsapha (Swaziland), Namibia, Mozambique, Zimbabwe, Zambia, Nigeria, Tanzania, Uganda, Ethiopia, Mauritius and Saudi Arabia.

Centres of ExcellenceUSB-ED realises the importance of sound research to support both academic and practical learning. Having identified core areas of research, USB-ED inaugurated the following Centres of Excellence:

Centre for Business in Society Centre for Applied Entrepreneurship

Transnet Centre for the Business Management of Projects Centre for Positive People at Work

AccreditationSouth Africa

The University of Stellenbosch Business School (USB) is accredited with the Higher Education Quality Council (HEQC) of the Council on Higher Education (CHE) under the auspices of Stellenbosch University. Public higher education institutions, such as USB-ED, do not however receive provider accreditation/registration numbers from the Department of Education or from SAQA. Employees may include our programmes in their work place skills plans (WSP).

International

USB is a member of leading bodies in the international and African business school community such as the Association of African Business Schools (AABS) and the Global Business School Network (GBSN). The USBs international standing and reputation is confirmed by the triple crown international accreditations, EQUIS, AMBA and AACSB.

About us