TO IMPROVE YOUR COMPETITIVE EDGE. FTZ 106 TO IMPROVE YOUR COMPETITIVE EDGE.
Competitive Edge
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Transcript of Competitive Edge
• Pareto’s PrinciplePareto’s Principle
• 20/80 Rule20/80 Rule
• Agree?Agree?
• Disagree!Disagree!
• More like 10/90!More like 10/90!
• Why?Why?
• Luckier, better contacts, who they Luckier, better contacts, who they know, etc?know, etc?
• WRONG!WRONG!
#1: GOALS#1: GOALSWith TWO IMPORTANT FACTORSWith TWO IMPORTANT FACTORS
1. You can’t hit a target if you can’t see it!1. You can’t hit a target if you can’t see it!
22. Target/Goal must be . Target/Goal must be CLEAR, CONCISECLEAR, CONCISE and and with a with a firm datefirm date of accomplishment. of accomplishment.
NOT JUST……..NOT JUST……..““I want to be RICH”,I want to be RICH”,
““I want to make a lot of money” I want to make a lot of money” ““I want to own my own business”I want to own my own business”
WHAT EXACTLY do you WANT, HOW are you going to achieve it WHAT EXACTLY do you WANT, HOW are you going to achieve it and WHEN!!!and WHEN!!!
#2: DESIRE#2: DESIRE• You have got to You have got to WANT “IT”WANT “IT”!!
• ““It”It” motivates you morning, noon and night. motivates you morning, noon and night.
• What is YOUR What is YOUR “IT”?“IT”?
• Desire can be coaxedDesire can be coaxed and fed but and fed but cannot be cannot be taughttaught..….must come from within...….must come from within.
#3: TALENT#3: TALENT• Must be Must be GREATGREAT at what you do! at what you do!
• SPECIALIZE, SPECIALIZE, SPECIALIZE!!!SPECIALIZE, SPECIALIZE, SPECIALIZE!!!
• FORGET trying to be “All Things to All People”FORGET trying to be “All Things to All People”• Gates, Dell, etc.Gates, Dell, etc.
##4: PERSERVERANCE4: PERSERVERANCE
• Never, ever, ever, ever GIVE-UP!Never, ever, ever, ever GIVE-UP!
• Success Success ALWAYS comes with a priceALWAYS comes with a price. Find that price, and . Find that price, and VOW TO PAY IT IN FULL!VOW TO PAY IT IN FULL!
• Howard HughesHoward Hughes
• ““Obstacles are merely speed bumps on the highway to Obstacles are merely speed bumps on the highway to achievement”. achievement”.
• Mark McClureMark McClure
• TAKE IMMEDIATE ACTION…..PROCRASTINATION IS THE #1 TAKE IMMEDIATE ACTION…..PROCRASTINATION IS THE #1 KILLER OF DREAMSKILLER OF DREAMS
• Remember Edwin BarnesRemember Edwin Barnes
• The The first stepfirst step to moving into the Top to moving into the Top 10% and 10% and ACCOMPLISHING ACCOMPLISHING ANYTHING?ANYTHING?
• THINKINGTHINKING like the Top 10% like the Top 10% • BELIEVINGBELIEVING like the Top 10% like the Top 10%
Lance Armstrong/Michael Jordan/Bill GatesLance Armstrong/Michael Jordan/Bill Gates
• ALL possessed the ALL possessed the Four CornersFour Corners (Foundation(Foundation))
• ALL possessed a powerful ALL possessed a powerful BELIEF SYSTEMBELIEF SYSTEM• (Cement)(Cement)
Re-Establishing Your
Belief SystemTHE CEMENT
GOALS DESIRE PERSEVERENCETALENT
CORNER # 1CORNER # 1
CREATING YOUR CREATING YOUR
GOALSGOALS
Step #2: The Grass Step #2: The Grass is NOTis NOT GreenerGreener
• MLM industry MLM industry lovesloves this “solution”. this “solution”.
• Success as an entrepreneur is based on YOU and Success as an entrepreneur is based on YOU and YOUR service, not your companies; YOUR service, not your companies; TAKE RESONSIBILITY!TAKE RESONSIBILITY!
• Take a day or two: Look within….…WHERE is the Take a day or two: Look within….…WHERE is the TRUE TRUE problemproblem? Why am NOT hitting my goals? Making big ? Why am NOT hitting my goals? Making big money?money?
– Colleagues/boss?Colleagues/boss?– Money/commissions?Money/commissions?– Marketing support?Marketing support?– Product/Service?Product/Service?
POSITIVEPOSITIVE SOLUTIONS for SOLUTIONS for
NEGATIVENEGATIVE THOUGHTS THOUGHTS
• Colleagues?Colleagues?
• ““Boss”?Boss”?
• Commissions/Pay?Commissions/Pay?
• Its YOUR companyIts YOUR company
Sit down and plan like the CEO of your NEW Sit down and plan like the CEO of your NEW companycompany
CREATE A CHECKLISTCREATE A CHECKLIST
• WhoWho are your competitors? are your competitors?• What are What are THEIR strengthsTHEIR strengths and why? and why?
– Go on a sales callGo on a sales call and find out!!!!!!!!!!! and find out!!!!!!!!!!!
• Where are Where are THEIR weaknesses?THEIR weaknesses?• What are What are YOUR strengths?YOUR strengths?• How you can you How you can you capitalize capitalize on these?on these?• What are What are YOUR weaknesses?YOUR weaknesses?• How can you eliminate or strengthen them?How can you eliminate or strengthen them?• Formulate a plan that focuses on these 4 Points Formulate a plan that focuses on these 4 Points • Remake yourself as Remake yourself as IRREPLACEABLEIRREPLACEABLE
CORNER # 2CORNER # 2
CREATING THE CREATING THE
DESIREDESIRE FROM WITHIN FROM WITHIN and establishing your and establishing your
BELIEF SYSTEMBELIEF SYSTEM
Establishing your Belief (DESIRE) Establishing your Belief (DESIRE) System and System and
the the Four PitfallsFour Pitfalls to Avoid to Avoid
1.1. Negative Thought Repetition: Negative Thought Repetition: F.E.A.R.F.E.A.R.
2.2. Excuse Patterns: Excuse Patterns: Economy, Partner, etcEconomy, Partner, etc
3.3. Your Environment: Your Environment: Colleagues, “friends”, etc.Colleagues, “friends”, etc.
The above creates a The above creates a polluted belief systempolluted belief system, , fed by garbage, fed by lies, and the mind begins to fed by garbage, fed by lies, and the mind begins to
accept it as reality in the presence accept it as reality in the presence of these “facts”.of these “facts”.
PreparingPreparing the Mind the MindMENTAL NUTRITIONMENTAL NUTRITION
• Time to Time to Unleash the SubconsciousUnleash the Subconscious
• Your mind will believe Your mind will believe ANYTHING it is toldANYTHING it is told, as long as , as long as it is told with it is told with convictionconviction..
• Begin Feeding it Begin Feeding it Positive NutritionPositive Nutrition
Human “Mind” Nutrition?Human “Mind” Nutrition? Auditory and Visual AffirmationsAuditory and Visual Affirmations
• Dominate the MIND with Positive emotions. Dominate the MIND with Positive emotions.
DESIREDESIRE IS WORTH IS WORTH NOTHING UNTIL IT IS NOTHING UNTIL IT IS BACKED BY PHYSICAL BACKED BY PHYSICAL
ACTION!ACTION!
CORNER # 3CORNER # 3
The Power of The Power of
PerseverancePerseverance
The Power of PerseveranceThe Power of Perseverance
• The Three Ingredients for Failure?The Three Ingredients for Failure?
– 1. FEAR 1. FEAR ((FFalse alse EEvidence vidence AAppearing ppearing RReal)eal)– Feeding the Subconscious garbageFeeding the Subconscious garbage– Believing it to be trueBelieving it to be true
– 2. Lack of Perseverance2. Lack of Perseverance– Giving up at the FIRST sign of obstructionGiving up at the FIRST sign of obstruction
– 3. Poor Mental Environment3. Poor Mental Environment
EnhancingEnhancing Your Environment Your Environment
• What makes a person poor?What makes a person poor?• An alcoholic drink?An alcoholic drink?• A criminal steal?A criminal steal?• An entrepreneur continue in mediocrity?An entrepreneur continue in mediocrity?
– 1. Negative Mental Nutrients1. Negative Mental Nutrients: Feeding your mind garbage.: Feeding your mind garbage.– 22. . Negative Environment:Negative Environment: Listening to negative feedback. Listening to negative feedback.
• ControllingControlling Your Environment Your Environment
– Ask yourself: Who do I socialize with?Ask yourself: Who do I socialize with?• What type of reinforcement do they give me?What type of reinforcement do they give me?• How effective, it at all, are they towards my goal’s.How effective, it at all, are they towards my goal’s.
My FIVE Step ApproachMy FIVE Step Approach• 1.1. Make your decisions Make your decisions quicklyquickly, make any changes , make any changes
SLOWLY. SLOWLY. HAVE FAITH!HAVE FAITH!
• 2.2. Nothing is cheaper then “Opinions”……stick to Nothing is cheaper then “Opinions”……stick to your your decisionsdecisions and avoid the “opinions” of others. and avoid the “opinions” of others.
• 3.3. Disassociate yourself from failure. Disassociate yourself from failure. “Mediocrity LOVES “Mediocrity LOVES company, but is that company you REALLY want to company, but is that company you REALLY want to keep.”keep.” Mark McClureMark McClure
• 4.4. Keep your Goal(s) to yourself. Tell the world what you Keep your Goal(s) to yourself. Tell the world what you intend to do ONCE you have achieved it.intend to do ONCE you have achieved it.
• 5.5. IMMEDIATELY begin to surround yourself with like minded IMMEDIATELY begin to surround yourself with like minded people.people.
Stoking Your Stoking Your PerseverancePerseverance & &Keeping the Fire AliveKeeping the Fire Alive
1. REMEMBER YOUR DEFINITIVE PURPOSE1. REMEMBER YOUR DEFINITIVE PURPOSE
A. Why do you want to achieve your goals.A. Why do you want to achieve your goals. B. What is the driving force.B. What is the driving force.
2. STOKE YOUR WHITE HOT DESIRE WITH YOUR2. STOKE YOUR WHITE HOT DESIRE WITH YOUR AFFRIMATION EXERCISESAFFRIMATION EXERCISES
A. Follow the Auditory Affirmation PlanA. Follow the Auditory Affirmation Plan B. Follow the Visual Affirmation PlanB. Follow the Visual Affirmation Plan
3. FOLLOW YOUR DEFINITIVE ACTION PLAN3. FOLLOW YOUR DEFINITIVE ACTION PLAN
A. What are you willing to GIVE in exchange.A. What are you willing to GIVE in exchange.
4. IMPROVE YOUR TALENT/UNDERSTANDING4. IMPROVE YOUR TALENT/UNDERSTANDING
5. CREATE AND NURTURE A 5. CREATE AND NURTURE A POSITIVEPOSITIVE ENVIRONMENT ENVIRONMENT
A. Eliminate failure and its componentsA. Eliminate failure and its components
B. Ignore the opinions of othersB. Ignore the opinions of others
C. Gather around like minded associatesC. Gather around like minded associates
6. FORCE YOU PLAN/PURPOSE INTO A HABIT6. FORCE YOU PLAN/PURPOSE INTO A HABIT
A. Follow the 30 Day Action Plan to a TA. Follow the 30 Day Action Plan to a T
CORNER # 4CORNER # 4
TALENTTALENT
““If you are not getting better you are getting If you are not getting better you are getting worse…..you are NEVER just standing still”.worse…..you are NEVER just standing still”.
Immediate Steps to Increasing your TalentImmediate Steps to Increasing your Talent
1. Evaluate the top performers in your industry1. Evaluate the top performers in your industryA. What are their strengths, why are they good?A. What are their strengths, why are they good?B. How do they get better, WHY do they succeed.B. How do they get better, WHY do they succeed.
2. Set aside 60 minutes 2. Set aside 60 minutes EVERY EVERY day on improvementday on improvement
A. Read trade journals, books.A. Read trade journals, books.B. Attend a MINIMUM of 3 industry specificB. Attend a MINIMUM of 3 industry specific seminars a year.seminars a year.
C. Find the most successful person in your industry,C. Find the most successful person in your industry, emulate, emulate, emulate.emulate, emulate, emulate.
3. IGNORE advice from outside voices!!! Stick to advice on 3. IGNORE advice from outside voices!!! Stick to advice on improvement ONLY from those that have succeeded at your improvement ONLY from those that have succeeded at your endeavor!!!endeavor!!!
Effective Time ManagementEffective Time ManagementHow to Add 2 hours to your day and accomplish all How to Add 2 hours to your day and accomplish all
your tasksyour tasks
• Why do we NEVER have enough time in Why do we NEVER have enough time in the day?the day?
– Poor choicesPoor choices
– Poor delegationPoor delegation
– DistractionsDistractions
– Lack of ambitionLack of ambition