Ryan LewisBenjamin LinkKaitlyn Moran

Figen Tas

Analyzing the Competition

vs.

In this corner: Procter & GambleGlobal Strategy:

Focus on innovation and new productdevelopment (P&G)

Transnational Strategy (Bazoud, 2008)

Regional StrategyOffices in 80 countries (P&G)

Same brand in multiple markets 24 brands sell over $1 billion each year (P&G) Olay brand sold on 5 continents (P&G)

And in this corner: NestleGlobal Strategy:

Works within a global framework to respond to dynamic marketplace (Nestlé, 2010)

Global/Regional Strategy (Hall 2003)Regional Strategy:

Business matrix via product and geographic divisions (Khan, 2007).

Sources from local suppliers (Porter & Kramer, 2006)

United States Canada

Versus: UnileverGlobal Strategy:

Unified global brand names withconsistent brand messaging worldwide (Cavusgil, 2009)

Multi domestic strategy (Cavusgil, 2009)Regional Strategy:

Use local talent in R&D at 131 different locations (Unilever)

Multiple local brands. i.e. Lever 2000 in the US is Liril 2000 in India (Unilever) Pepsodent toothpaste only in India (Unilever)

Works Cited Anne-Charlotte Bazoud, Gabrielle Colombier, Franziska Guehlcke, Marcus Bormann,

Arnaud Katz. (2008) STRATEGY & STRUCTURE Strengths and Weaknesses of the Multinational Enterprises’ strategies. Retrieved from http://www.slideshare.net/Group4Business/pg-presentation

Cavusgil, Knight, and Riesenberger. (2009) Global Strategy and Organization. International Business: Strategy, Management, and the New Realities – Chapter 11, p.65. Retrieved from http://www.slideshare.net/Ugur_Eminli/ch-11-global-strategy-presentation

Khan, S. A. (2007). Operational Strategy of Nestlé Beverages in Pakistan. Dissertation, University of Nottingham School of Business Studies. Retrieved from http://edissertations.nottingham.ac.uk/888/1/06MSClixsak1.pdf

Nestle: Annual report 2010. (2010). Retrieved from http://www.nestle.com/Common/NestleDocuments/Documents/Library/Documents/Annual_Reports/2010-Annual-Report-EN.pdf

Porter, M. E., & Kramer, M. R. (2006). Strategy and society: the link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78-95.

Procter & Gamble. www.pg.com Rebecca Hall, Sara Hearl, George Chandy, Nita Ng, Ingrid Chen (2003) Global Strategies:

International Marketing. Retrieved from banhbeo.files.wordpress.com/2009/02/case-study-1-1-nestle.ppt

Unilever. www.unilever.com