Competitive Advantage through Innovation : Primeline 2 · 2019-06-13 · Management System Fleet...

Competitive Advantage through Innovation :

Primeline 2.0

Wednesday 12 June 2019

Executive Summary

Primeline is the leading provider of

Brand Management Services

At Primeline, Competitive Advantage

is based on

Customer Service + Innovation

Primeline 2.0

Is all about

Better, Faster, Relevant Digital Services

for our

Expanding Customer base

``Primeline Proprietary and Confidential Information

Agenda

• Context

• Vision

• Strategy

• Plans & Progress

Primeline Proprietary and Confidential Information

Business Context

• Primeline is recognised as the Leader in Sales, Marketing and Logistics Excellence

• Primeline allows Big Brands to focus on Brand Management, Manufacturing and Product Development

• Primeline also owns several brands, including YR Sauce

• This works in Ireland, it can work anywhere

• Digital is our Growth Enabler. People expect the same Digital experience at work they get at home

Primeline Business

• Primeline provides End to End Solutions for Brand Sales, Marketing & Logistics in Ireland & Britain

• 300 Brands from 50 Principal Partners in Grocery, Impulse, Beverages, Fashion, Telecoms

• 3,000 Retail Partners across Ireland with 140 Primeline Salespeople

• 20,000 Deliveries per week via 6 Hubs : Dublin, Cork, Belfast, Glasgow, Warrington, Warrick

• 48 Million cases delivered annually, 204 Vehicles across Ireland and UK

• 1,000,000 SqFt Warehouse Capacity with 25,000 SKUs, 117 Hauliers

• € 300 Million Turnover, 1,000 Primeline people


Primeline Brand Partners


Primeline Capabilities


U K / I reland

F re ight

Loca l

Warehous ing

In-store Sa les

&

Head Off ice

Management

Warehouse

to

Store

Sa les

F loor

Merchandis ing

O R D E R &

C A P T U R E

‘Sales’

D I S P L AYS T O R E

‘Logistics’

M O V E

‘Express’

M O V E

‘Logistics’ConsumerBrand Strategy

Merchandising

In StoreActivation

Field Sales Management

National Account

Management

Sales Order Capture

Trade MarketingExpertise

Audit & Compliance

Stock Taking

Mystery Shopping

Store Realignment

Product Demonstration

Market Research

Analytics

HPRA WDA L i cence . I S O 1 8 0 0 1 . I S O 9 0 0 1 . I S O 1 4 0 0 1 .

Agenda

• Context

• Vision

• Strategy



Primeline 2.0 ?

The Future is already here, only it is not evenly Distributed ( William Gibson )

• Simple Tracking of My Order : 20,000 Deliveries per week

• Effective Fleet : 204 Delivery Vehicles, 140 Sales Vehicles

• Insights, Now : 3,000 Retail Partners with 50 Manufacturers

• Paperless Productive Workforce : 1,000 Primeline, 25,000 SKUs

• Social Selling : 300 Brands and 3,000 Retail destinations

• Self-Drive Electric : for our 204 Delivery Vehicles

• Facial Recognition Retail : in our 3,000 Retailers

• Robots in the Warehouse : for our 1,000,000 SqFt Facilities


Simple Tracking of My Order : FedEx Mobile App

I can Order, Schedule, Track my delivery 24 x 7 without calling/emailing

Effective Fleet : Verizon Mobile App for Fleet Management

I can measure & optimise my Delivery & Sales Fleets in real-time

Insights Now : Power BI for Prescriptive Analytics

Mobile App with Secure Access for each Customer, Now

Paperless Productive Workforce : Surface + Dynamics

Efficient Collaboration + Decision Making + Action

Social Selling : with LinkedIn

57 % of all decisions are made before meeting the Sales Rep

Self Drive Electric: with Tesla

24 x7, reliable, efficient

Facial Recognition Retail : with Alipay

Secure, Fast, Simple

Robots in the Warehouse : with Boston Dynamics

Fast, Reliable, Relentless

Primeline 2.0 : Digital Vision

Primeline

Social Selling

PrimelineMobile

App

Business

Analytics

System

Primeline

Portal

Customer

Relationship

Management

System

Warehouse

Management

System

Fleet

Management

System

Enterprise

Resource

Planning

System

Product

Leadership

A Single Version

of the Truth

Faster

Decision-Making

Increased Personal &

Team Productivity

Customer

Intimacy

Efficient

Work Flow

Operational

Excellence

Better

Customer Experience

Fast Replication &

Collaboration

Business Need Integrated Business Systems Business Value


Agenda

• Context

• Vision

• Strategy



Enable Business Growth via Faster, Better, Cheaper, Simpler, Secure, More Technology

ENTERPRISE DIGITAL STRATEGY

Weak Technology providers

Various OS & DB Versions in use

2019- CURRENT STATE

OF TECHNOLOGY2021 - FUTURE STATE

OF TECHNOLOGY

Introduce transparent ‘Show-back’ & ‘Charge-back’ for all Technology cost

TOP 7 INITIATIVES TO SUPPORT FUTURE STATE

Establish Design Principles for standard technology with no customisation

Implement Office 365, automate key workflows, build Training Portal

Make IT Operations Robust, Attain ISO standards

Migrate to Dynamics 365 via ‘pay as you go’ for low-cost interoperability

Standardise on n-1 versions for all software and hardware products

Primeline will continue to grow fast, IT is ready

Customers will demand more innovation and more data, more frequently, now

Cyber Threats will grow in scale, risk and severity

Primeline IT Team is partner of choice for all Primeline Digital needs

People expect the same IT experience at work that they get at home

TOP 5 UNDERLYING ASSUMPTIONS

SLA-driven Technology Partnership

Billing Portal using Power BI, AzureBuild single Datawarehouse platform for all Business and Customer needs

Office 365, Mobile App on Azure

In-House DR, manual control Highly Available Services, ISO

High Applications Overhead Dynamics 365 for ERP & CRM

Single OS, Single DB Version

Tedious Report generation

Dis-jointed software set Standardised App Architecture

Paper, human intervention

Primeline 2.0 : Digital Strategy


Primeline 2.0 Roadmap

2019 2020 2021+

Bu

sin

ess

Val

ue

We are moving from Locally Optimised Technology to Standardised Technology

Primeline 2.0


To succeed with Digital Transformation, we are establishing Primeline 2.0 across our business:-

▪ To Improve Customer Intimacy

▪ To Expand Product Leadership

▪ To Attain Operational Effectiveness

▪ To Deepen Collaboration across the organisation

Our Discovery Phase brings 3 capabilities together:-

• Enterprise Innovation---------- A culture of Creativity & Experimentation

• Enterprise Agility (Flow)--------The capability to Execute - Fast + Effective

• Technology Adoption…………….The capability to Leverage Value

Design Principles


I. Build technology solutions to meet our business reality – agile, global, growth, 24 x 7

II. Build for Service & Security Excellence - short-term decisions are future-proof

III.Partnership - minimise costs of technology integration, upgrade, issue resolution, change

IV.Standardise - -minimise cost, protect investment, leverage best practices

V. Configuration not Customisation –avoid bespoke code, avoid single points of failure

VI.Leading Edge not Bleeding Edge –technology proven elsewhere first, minimise disruption

VII.Automate & Outsource repetitive activities –Master Service Agreement, maximise service

VIII.Cloud First – scalable, secure, fast, available, reliable, transparent cost

Primeline 2.0 is in line with 8 Design Principles:

Agenda

• Context

• Vision

• Strategy



Deliver


To deliver Primeline 2.0 :-

• We are working with IVI to baseline our current capability : define the starting point precisely

• Everything is about the customer : our primary focus

• Role of the Digital Team is to act as the Catalyst and Driver of change

• Our Digital Team ;

• Understand the capabilities of emerging technologies

• Possess a company-wide mandate already

• Trusted Partner

IVI and Primeline 2.0


Primeline 2.0 : New Ways of

Working

Technology

Effectively deployedInnovation

@ the Enterprise level

Agile

@ the Enterprise Level

All change built on a solid foundational technology infrastructure

IVI approach Digital Transformation via a sustainable programme to accelerate organisational progress ;

Key components:

• A highly structured

workshop - 2 Days

• Deploying IVI assessments

completed over the two days

• Interspersed with training

modules

• High participation and

company context

• Delivering a plan based on

priorities and owners

appointed

Key components:

• The agreed change

priorities are assigned to

owners who in turn create

an improvement plan based

on further assessment and

actions to grow maturity

• The overall team are

assembled monthly to

discuss progress

• Further training and now

coaching

Key components:

• Multiple training courses -

on line and F2F

• Assessments

• Access to Body of

Knowledge – with a search

capability

• ‘Back office’ support and

mentoring

Primeline 2.0 : 12 - 24 month Plan for Digital Transformation

Getting Starter Moving Ahead Continuous Support

Digital Strategy

All are mediated by…

Agility and Innovation Operational Excellence

These two capabilities are enabled by 3 key factors …

Operational Backbone

Digital Services Platform

Effective execution is underpinned by 2 organisational capabilities …

Individual Skills and Competences

The focus of a DT effort is always driven by …

Leadership and Governance

Culture and Change

Organisational and Operational Model

Digital Transformation – 7 Core Components

Primeline 2.0 aligns with IVI’s Digital Transformation Lens


The 4 Strategic Improvement Themes align with 34 Technology Capabilities

Digital Transformation acts as a Lens on these 34 Technology Capabilities

Digital Strategy

Agility and Innovation

Operational Excellence

Digital Services Platform

Individual Skills and Competences

Leadership and Governance

Culture and Change

Organisational and Operational

Model

Primary CCs

SPLDP BP

ISMRM PDP

OCMLDP BPM

SDIM UED

PM

SRPTIM CFP DSM

GOVLDP PPM BAR

ODPEAM BPM OCM

EAM PAM

EAM

Create an agile and dynamic digital strategy. Determine the organisation’s overall DT

objectives and guide how the capabilities of, and opportunities afforded by, digital

technologies can be leveraged.

Manage and support the change, introduce agile ways of working and a ‘test and

learn’ philosophy, incentivise a culture of employee engagement and openness to change,

evaluate its impact, and embed sustainable change processes in the organisation.

Provide leadership for the DT initiative and establish an appropriate governance

structure, with transparent and agile decision-making processes and rules, to evaluate,

direct, monitor, and deliver the organisation-wide change initiatives.

Ensure the efficiency, reliability, predictability, and scalability of core operations by

building the core infrastructure to support the digital strategy, understanding the impact

of emerging technologies, and building a digital services platform to enrich the digital

offerings.

Establish an experimental design mentality to facilitate creativity, responsiveness,

agility, and rapid development, testing, delivery, and exploitation of a continual stream of

digital innovations and opportunities for the future.

Simplify and implement new process designs, improve the organisational structure

design, integrate across business siloes, and revise the operating model to align with value

propositions and reduce complexity.

Prioritise the ‘right’ skills to support the organisational DT capability, identify gaps in such skills, and develop a structured

programme to build those skills in order to enable capability improvement.

Digital Transformation v Critical Technology Capabilities

Dream Big ; Workshop on Thursday 30 May 2019

…In only 7 minutes

It was possible to identify 37 ideas

to take Primeline into the future…

Fast Innovation Exercise : What does 2025 look like ?

1. Predict customer demand and get automated re-

order

2. Personal order portal for consumers in Europe and

reach 1B Euros in 2025

3. Create a culture of continuous improvement and

trust so that PL can be become a smart company

4. Reposition Primeline as a value adding service

provider to ensure market leading proposition

5. Improve the customer/principle trust in what we

do

6. Own brand ethical (?), green users, us! 50% of our

business in 2025

Strategy and Innovation

1. Design for all staff an innovation driven culture

2. Redesign all staff culture

3. Encourage employee’s wellbeing and mindfulness, productivity

4. Create pleasant work environment

5. Encourage colleagues to become more engaged and participate

6. Organise regular meetings to inform all workers about changes to

they feel a part of the company and progress

7. Improve PL reputation – how people perceive PL

8. Improve staff retention – engage staff

9. Improve our ways of communications to bring us to the 21st century

10. Improve staff moral where we are the best company to work for

11. World class talent to ensure we become better and better

Culture and Communication

Identified by the design team

Primeline 2.0 : What does 2025 look like ?

Impactful PersistentOut of the box thinking

Sense of Adventure

Open

Key Behaviours for Success ;

Primeline 2.0 Principles : Workshop on Friday 07 June 2019


1. Maintain One Accessible Enterprise Organisation Chart

2. Maintain One Enterprise System of Record for All Stock

3. All Purchases have an Automated Purchase Requisition and Purchase Order

4. Maintain One Accurate Accessible Enterprise Process Framework

5. One Enterprise Business, One Enterprise Calendar, One Enterprise Ledger, One Enterprise

Chart of Accounts

6. Maintain Enterprise Key Performance Indicators

7. Maintain One Enterprise Logistics Model

8. Maintain One Agile Enterprise Model for ‘ BUY – SELL ‘

Conclusion


Primeline is the leading provider of

Brand Management Services

At Primeline, Competitive Advantage

is based on

Customer Service + Innovation

Primeline 2.0

Is all about

Better, Faster, Relevant Digital Services

for our

Expanding Customer base

``

Competitive Advantage through Innovation : Primeline 2 · 2019-06-13 · Management System Fleet...

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Transcript of Competitive Advantage through Innovation : Primeline 2 · 2019-06-13 · Management System Fleet...