Competitive advantage

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Competitive advantage

description

Competitive advantage. Milk Deluxe VS. Robust Milk. Both of them are good at promotion. Almost every Chinese know these two kinds of milk very well. Milk Deluxe competitive advantage. Developing a Unique Selling Proposition. - PowerPoint PPT Presentation

Transcript of Competitive advantage

Page 1: Competitive advantage

Competitive advantage

Page 2: Competitive advantage

Milk Deluxe VS. Robust Milk

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Both of them are good at promotion. Almost every Chinese know these two kinds of milk very well.

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Milk Deluxe competitive advantage

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Developing a Unique Selling Proposition The company of Milk Deluxe licensed

the rights to the name and image of the famous pianist, Langlang.

Langlang is one of the most famous pianist of the world, his music always represent deluxe.

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Creating customer loyalty Many people in China only buy

Milk Deluxe, because they like the spokesman too much and the taste of the milk better than the other milk.

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Quality

Place of origin: In Nei menggol at 40⁰N, it is temperate monsoon climate and sun shine more than 3000 hours per year.

The cows here are all improved breeds, they listen to music at least 8 hours a day.

There are 3.3 grams protein in every 100 grams milk, 13.8% higher than the normal milk.

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Robust children milk competitive

advantage

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Benefits of use

On the promotion of Robust it said our milk is good for children’s stomach. It can help digest and improve their appetite.

Many parents think this milk is healthy for their children. They would like to buy the milk for their children.

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Price

5 Robust milk cost 5.8 RMB (500ml) 1 Milk Deluxe cost 6.0 RMB (250ml)

Robust milk is Much cheaper than The Milk Deluxe.

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The Robust bottle top is very Interesting. If you turn the top, you will open the tin foil. When I was a child, I really interested in turn the top, and I spent lots of time to figure out the principle of the bottle top.

Design feature

Turn here

!

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Conclution The Milk Deluxe has a better competitive

advantage than Robust Milk. All the people want buy Milk Deluxe, Robust Milk is

only for children. Therefore Deluxe has a bigger target market.

The Deluxe Milk is famous of the quality. Most people buying milk think highly of the quality.

The Deluxe has already created the Customer Loyalty. Lots of people think buy milk only buy Milk Deluxe, because it is the best. To sum up, the Milk Deluxe has better

competitive advantages.