Competitive advantage
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Transcript of Competitive advantage
Competitive advantage
Milk Deluxe VS. Robust Milk
Both of them are good at promotion. Almost every Chinese know these two kinds of milk very well.
Milk Deluxe competitive advantage
Developing a Unique Selling Proposition The company of Milk Deluxe licensed
the rights to the name and image of the famous pianist, Langlang.
Langlang is one of the most famous pianist of the world, his music always represent deluxe.
Creating customer loyalty Many people in China only buy
Milk Deluxe, because they like the spokesman too much and the taste of the milk better than the other milk.
Quality
Place of origin: In Nei menggol at 40⁰N, it is temperate monsoon climate and sun shine more than 3000 hours per year.
The cows here are all improved breeds, they listen to music at least 8 hours a day.
There are 3.3 grams protein in every 100 grams milk, 13.8% higher than the normal milk.
Robust children milk competitive
advantage
Benefits of use
On the promotion of Robust it said our milk is good for children’s stomach. It can help digest and improve their appetite.
Many parents think this milk is healthy for their children. They would like to buy the milk for their children.
Price
5 Robust milk cost 5.8 RMB (500ml) 1 Milk Deluxe cost 6.0 RMB (250ml)
Robust milk is Much cheaper than The Milk Deluxe.
The Robust bottle top is very Interesting. If you turn the top, you will open the tin foil. When I was a child, I really interested in turn the top, and I spent lots of time to figure out the principle of the bottle top.
Design feature
Turn here
!
Conclution The Milk Deluxe has a better competitive
advantage than Robust Milk. All the people want buy Milk Deluxe, Robust Milk is
only for children. Therefore Deluxe has a bigger target market.
The Deluxe Milk is famous of the quality. Most people buying milk think highly of the quality.
The Deluxe has already created the Customer Loyalty. Lots of people think buy milk only buy Milk Deluxe, because it is the best. To sum up, the Milk Deluxe has better
competitive advantages.