Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx...

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Competing with Cat Videos: Brand Journalism at FedEx Jason Baker FedEx Global Media June 2017

Transcript of Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx...

Page 1: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating

Competing with Cat Videos:Brand Journalism at FedExJason BakerFedEx Global Media

June 2017

Page 2: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating

https://www.youtube.com/watch?v=a-njnD-OGl4

Page 3: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating

https://www.youtube.com/watch?v=a-njnD-OGl4

Page 4: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating

Break Your Own News

Page 5: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating

REMEMBER:This is What We’re All Competing Against

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Celebrating Our People

Page 7: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating
Page 8: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating
Page 9: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating
Page 10: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating
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Serving Communities

Page 13: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating

https://www.youtube.com/watch?v=c_-CeVXO6-M

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AIDS LifeCycle

Page 17: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating

Connecting Customers

Page 18: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating
Page 19: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating
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Great Stories Are All Around Us

Page 21: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating
Page 22: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating
Page 23: Competing with Cat Videos: Brand Journalism at FedEx · Brand Journalism at FedEx Jason Baker FedEx Global Media September 2016. TECH MINUTE* Break Your Own News . CRUMPV . Celebrating

https://youtu.be/E_zU56BQUek

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about.fedex.com

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Competing with Cat Videos:Brand Journalism at FedExJason BakerFedEx Global Media

September 2016


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