Commitment and CompetenceStrategic Alignment

Organizational Performance

KeyCompetencies

Corporate and Personal Leadership

(Individual Leadership)

Entrepre-neurship

DrivingChange

CraftingStrategy

Knowingthe

Business

ValuingPeople

BuildingPartner-

ships

LeveragingFunctionalExpertise

Making Plan (Executing

for Business Results)

SeasonedJudgment

Intuition and Believing

DialogueSelf-Directed

LearningCorporate

Values

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Competency Model

Director & Professional

SVP/VP/AVP

Officers

Creating and redefining markets• Manages accounts

internationally• Markets the brand

internationally• Redefines relevant

markets • Defines the global

marketplace

• Models sound decision making

• Analyzes and solves problems

• Demonstrates process thinking

• Demonstrates leadership styles versatility

• Models personal adaptability• Leads courageously• Models work/life balance

• Listens and communicates effectively

• Uses effective presentation skills

• Cultivates diversity of management experience

• Pursues relevant education• Adapts and learns

• Models sound health/safety/ environment practices

• Demonstrates sound business ethics

• Models public responsibility• Inspires trust• Models credibility• Demonstrates integrity

Designing adaptive strategy

Adapting strategy to emerging needs

Linking to strategy

LeadershipOutcomes

Expanding existing markets• Takes entrepreneurial

risk• Demonstrates business

situation versatility• Drives market analysis

through quantitative data• Redefines customer

needs• Builds mega brands for a

global market

Focusing on customer needs• Gains information on

customer needs • Focuses on external

customer needs• Understands internal

customer needs• Demonstrates

adaptability to market changes

• Organizes work to reduce time to market

• Communicates organizational strategy

• Makes sound decisions that support the strategy

• Shapes strategy• Provides direction• Thinks strategically

• Provides visionary insight

• Builds adaptive strategies

• Creates strategic initiatives

Continuously improving processes• Guides process

improvement• Manages the rate of

change• Reinvents business

practices and products• Champions change• Adapts plans in

response to changing objectives

Creating systems to support change and innovation• Develops high-

performance cultures through organizational transformation

• Mobilizes the organization to adapt to marketplace changes

• Models the capacity to act in uncertain times

Creating an adaptive culture• Anticipates and shapes

the evolution of the industry

• Manages discontinuity, disorder, and distraction in organizational restructuring

• Maintains the organization’s credibility before and after an image or brand change

• Restructures the boundaries of the organization in response to marketplace demands

Developing networks of talent and capabilities• Defines the strategic

importance of human capital

• Attracts, develops, and retains talent

• Champions a culturally diverse corporation

• Leverages diverse perspectives across global management team

Coaching and developing people• Values diversity• Actively utilizes the

talents of diverse people• Coaches and develops

staff• Resolves conflict

Creating systems to support active engagement• Develops leaders• Fosters open

communication• Models the development

of a diverse workforce• Manages across diverse

groups, individuals, and work styles

Working across organizational boundaries to build value• Builds global networks to

complete effectively• Builds strategic

partnerships and alliances

• Build networks across the organization or corporation

Collaborating effectively• Influences others• Negotiates across

boundaries• Models a partnering

style• Breaks down silos• Contributes to teams

effectively

Leveraging organizational relationships• Coaches and motivates

teams• Fosters teamwork• Builds systems to work

across boundaries• Displays organizational

savvy• Champions collaboration• Manages conflicts

across boundaries• Leads teams effectively

Managing knowledge as an organizational asset• Integrates brand

experience into organizational systems

• Builds cross-functional capabilities

• Shapes industry knowledge

• Leverages knowledge of industry best practices

Understanding core business practices and products• Knows products and

services• Shares industry

knowledge• Knows policies and

processes• Models business and

organizational practices

Driving learning across functions and throughout the organization• Models cross-functional

knowledge• Participates in industry

groups• Creates systems for

knowledge sharing• Defines business

practices

Creating value through strategic use of functional expertise• Shapes the vision for

function• Builds centers of

excellence• Manages knowledge

as an asset

Supporting functional excellence• Applies best practices• Builds effective

processes for delivering expertise

• Continuously upgrades functional expertise

• Translates organizational strategy into functional objectives

Leveraging expertise through innovative systems and technology• Leverages technology• Builds decision support

systems • Models functional

excellence• Identifies best practices• Sets the standard for

functional expertise

Building sustained business success

Managing against the plan• Implements balanced

business scorecard• Sets aggressive goals• Manages project to plan

and budget• Works with drive and

commitment• Commits to quality• Delegates and monitors

work efficiently

Managing for business results• Builds systems to

manage a balanced scorecard

• Demonstrates financial acumen

• Manages against plan and for profitability

• Develops financial systems and processes

• Builds value-added processes

• Models dynamic application of a balanced scorecard

• Drives execution through integrated processes

• Anticipates forces that impact results