8/6/2019 Competency 7.00 Project

1/2

Sports and Entertainment Marketing ISummer 2003

103

7.00 Project

On-Site Merchandising Plan for a Venue

Place students in teams. Assign each team a venue and have them create an on-sitemerchandising plan for an event of their choice.

Plan should include:

Sketch or a computer-generated graphic representing the venue

Locations for each merchandise and restocking area at the venue

Sketch or a computer-generated graphic of the layout for one of themerchandise areas

Display sign with an original logo for a merchandise area

Type of event identified

List of merchandise sold at the event including prices

8/6/2019 Competency 7.00 Project

2/2

Sports and Entertainment Marketing ISummer 2003

104

7.00 Project

ON-SITE MERCHANDISING PLAN FOR A VENUE EVALUATION FORM

Please circle one number for each of the following competencies/indicators and place

the number in the space provided to the right, then total.Evaluation

CriteriaExcellent

(A)Good

(B)Fair(C)

Poor(D/F)

Score

Graphic of thevenue

Graphic is thoroughand accurate

10

Graphic is somewhatthorough but accurate

9

Graphic is notthorough but is

accurate

8

Graphic is neitherthorough nor accurate

7 or below

Locations foreach

merchandiseand restocking

area at thevenue

Location is thoroughand accurate

15

Location is somewhatthorough but accurate

14, 13

Location is notthorough but is

accurate

12, 11

Location is neitherthorough nor accurate

10 or below

Layout for one ofthe merchandise

areas

Layout is thoroughand accurate

15

Layout is somewhatthorough but accurate

14, 13

Layout is not thoroughbut is accurate

12, 11

Layout is neitherthorough nor accurate

10 or below

Display sign fora merchandise

area

Display signidentifying the

merchandise area isthorough and

accurate

10

Display signidentifying the

merchandise area issomewhat thorough

but accurate

9

Display signidentifying the

merchandise area isnot thorough but is

accurate

8

Display signidentifying the

merchandise area isneither thorough nor

accurate

7 or below

Original logo for amerchandise area

Logo accuratelyreflects the companyand is supported by

rationale

10

Logo accuratelyreflects the companybut is not supported

by rationale

9

Logo somewhatreflects the companyand is supported by

some rationale

8

Logo does not reflectthe company andlacks supporting

rationale

7 or below

Event information

Information isthorough and

accurate

10

Information issomewhat thorough

but accurate

9

Information is notthorough but is

accurate

8

Information is neitherthorough nor accurate

7 or below

Merchandiserelated to the

event and prices

Merchandise andprices are thorough

and accurate

15

Merchandise andprices are somewhatthorough but accurate

14, 13

Merchandise andprices are not

thorough but areaccurate

12, 11

Merchandise andprices are neither

thorough nor accurate

10 or below

Appearance,format, use of

grammar,

spelling andpunctuation

Project is neat,organized and easy to

read

15

Project is organized,neat but has severalgrammar, spellingand/or punctuation

errors

14, 13

Project is somewhatorganized, a bit

messy, has severalgrammar, spellingand/or punctuation

errors

12, 11

Project isunorganized, messy,

andhas several grammar,

spelling and/or

punctuation errors

10 or below

Comments: TotalScore: