8/6/2019 Competency 5.00 Project

1/2

8/6/2019 Competency 5.00 Project

2/2

Sports and Entertainment Marketing ISummer 2003

87

5.00 Project

PROMOTIONAL MIX PRESENTATION EVALUATION FORM

Please circle one number for each of the following competencies/indicators and place the number in thespace provided to the right, then total.

Evaluation CriteriaExcellent

(A)Good

(B)Fair(C)

Poor(D/F) Score

Description of theproduct/service

Product/servicedescription is thorough

and accurate foraudience

understanding

10

Product/servicedescription is

somewhat thoroughbut accurate for

audienceunderstanding

9

Product/servicedescription is not

thorough butaccurate for

audienceunderstanding

8

Product/servicedescription is

neither thoroughnor accurate for

audienceunderstanding

7 or below

Brief history/background ofcompany

History/background ofcompany is thorough

and accurate

10

History/backgroundis somewhatthorough but

accurate

9

History/backgroundis not thorough but

accurate

8

History/backgroundis neither thorough

nor accurate

7 or below

Target market usingsegmentation

Target market definitionis thorough and

accurate using types ofsegmentation

20

Target marketdefinition is

somewhat thoroughbut accurate using

types ofsegmentation

19, 18

Target marketdefinition is not

thorough butaccurate using

types ofsegmentation

17, 16

Target marketdefinition is neither

thorough noraccurate

15 or below

Elements of promotionused

Use of appropriateelements is thorough

and accurate

20

Use of appropriateelements is

somewhat thoroughbut accurate

19, 18

Use of appropriateelements is not

thorough butaccurate

17,16

Use of appropriateelements is neither

thorough noraccurate

15 or below

Rationale for use of eachelement

Rationale for use ofeach element is

thorough and accurate

15

Rationale for use ofeach element is

somewhat thoroughbut accurate

14, 13

Rationale for use ofeach element is not

thorough butaccurate

12, 11

Rationale for use ofeach element isneither thorough

nor accurate

10 or below

Creativity of presentation,use of PowerPoint

features, correct grammar,punctuation, and spelling

Overall appearanceshows creativity, use of

correct grammar,punctuation andspelling

10

Overall appearanceshows creativity, but

has severalgrammar,punctuation and/or

spelling errors

9, 8

Overall appearanceshows limited

creativity, and hasgrammar,punctuation and/or

spelling errors

7

Overall appearanceshows little

creativity, and hasgrammar,punctuation and/or

spelling errors

6 or below

Professionalism ofpresenter including

communication and poise

Presenter exhibitedprofessionalism in

communication andpoise

15

Presenter mostlyexhibited

professionalism incommunication and

poise

14, 13

Presenter exhibitedlimited

professionalism incommunication and

poise

12, 11

Presenter lackedprofessionalism in

communication andpoise

10 or below

Comments: TotalScore: