Report

On

“Comparative study between ARROW’s classics and WILLS classics for formal wear in menswear”

Submitted to:

Ms. Krithika

Submitted by:

Abhigyan Mishra

Ashish Omar

Krishanu Bose

Pramod Kumar

M.F.M- IInd sem

NIFT, Bangalore

ARROW

A Brief profile

Arrow Company is committed to providing quality apparel products that are fashionable and afford value to our consumers. At Arrow, the roots are firmly established as a fashion leader in men's apparel. However, today Arrow has been transformed into Gentleman lifestyle brand with a broad assortment of men's, women's, and children's apparel and apparel related products available in over 90 countries worldwide. At Arrow, through research and development, everyone is constantly addressing the changing needs and desires of the consumer, resulting in brand awareness and consumer loyalty. The success of Arrow can be attributed to the brand's rich heritage and the company's attention to detail over the years. Arrow, a Gentleman icon, for over 150 years...

The epitome of the brand is heritage and craftsmanship. The parent company of the brand namely Cluett Peabody & Co., USA, began operations in the US in 1851. Till 1920 Arrow was a brand known for manufacturing collars. It was only in 1920 when a man named C.R. Palmer came up with an idea to make Arrow shirts. Since then Arrow is known for heritage a master craftsmanship. In 1993 Arrow was launched in India and the first exclusive store was opened at Commercial Street, Bangalore.

ARROW in India is a lifestyle brand targeted at men between 25 to 44 years. Arrow is a benchmark for formal dressing but also caters to the leisure wardrobe of the customer with a range in Arrow Urban and Arrow Sports. Arrow’s product range comprises of Shirts, Trousers, Knits, Suits, Blazers, Innerwear, and Accessories.

Arrow collection can be classified as:

Arrow’s classic: it provides complete formal wear range in variety of designs and colors for both men and women.it is basically meant for working population.

Arrow’s urban: it consists of party wear collection with latest trend and styles

Arrow’s sports: it deals with t-shirts with different styles, also sports shirts and blazers for those who enjoy sports and are associated with sports.

Arrow’s president: This is latest collection launched by arrow this season. It is high priced shirts and trousers for elite class people. It is for managerial group of people. It is for top level management people who have to go for meetings regularly

WILLS LIFESTYLE

ITC’s Lifestyle Retailing Business Division has established a nationwide retailing presence through its Wills Lifestyle chain of exclusive specialty stores. Wills Lifestyle, the fashion destination, offers a tempting choice of Wills Classic work wear, Wills Sport relaxed wear, Wills Clublife evening wear, fashion accessories and Essenza Di Wills – an exclusive range of fine fragrances and bath & body care products and Fiama Di Wills - a range of premium shampoos and shower gels. Wills Lifestyle has also introduced Wills Signature designer wear, designed by the leading designers of the country.

At Wills Lifestyle, customers can browse at leisure, and shop in a relaxed and pleasing atmosphere. The use of space is refreshing, which is reflected even in the spacious changing rooms. Every store offers an international retailing ambience with the extensive use of glass, steel and granite, reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offerings.

Wills Lifestyle was named Superbrand 2009 by the Superbrands Council of India recently. Wills Lifestyle has been twice declared 'The Most Admired Exclusive Brand Retail Chain of the Year' at the Images Fashion Awards in 2001 & 2003. as well as 'Most Admired Fashion Brand of the year - Fashion Forward' in 2009.

Wills Lifestyle is the title partner of the country’s most premier fashion event - Wills Lifestyle India Fashion Week. Taking the celebration of the event to its stores, Wills Lifestyle has partnered with several leading designers including Manish Arora, Rohit Bal, Shantanu & Nikhil, Rohit Gandhi & Rahul Khanna whose new edition of Designer wear is now available at Wills Lifestyle stores.

Wills Sport, fashionable relaxed wear for men and women has, over thirteen seasons, become the vibrant face of contemporary fashion. At the Images Fashion Awards 2001, Wills Sport was declared ‘The Most Admired Brand Launch of the Year'. Following this, Wills Sport was declared 'The Most Admired Women's wear Brand of the Year', at Images Fashion Awards 2002. Wills Sport presents a collection designed as the perfect medley of interesting patterns and premium fabrics. Fine knitted sweaters and trendy mock necks create magic in balmy winter afternoons. The collection also features rich hues of corduroys and premium Italian jackets.Wills Classic work wear was launched in November 2002, providing the premium consumer a distinct product offering and a unique brand positioning. Featuring luxurious fabrics crafted to perfection with the most contemporary styling, Wills Classic work wear is positioned as the brand for new age leaders, who are changing the rules of business and encouraging a dynamic culture of enterprise, innovation and teamwork. Showcasing the epitome of new age luxury, the collection features the finest shirts crafted in Italy. These are complemented by exquisite trousers and jackets made by European master craftsmen.

Having established a distinctive presence in the premium apparel segment in a short span of time with Wills Sport premium relaxed wear and Wills Classic new age work wear, Wills Lifestyle launched Wills Clublife in May 2003 in the growing evening wear segment, thereby strengthening its portfolio in the premium segment. The brand is uniquely positioned to complement the glittering evening life of premium consumers perfectly. The collection is inspired by the allure and intrigue of the dark. The use of sensuous fabrics and seductive patterns add to the magical enchantment.

Comparison between Arrow’s classic shirts and wills classics shirts (men’s category):

Serial parameters Arrow’s classic Wills classic

no.1. sizes 38-48 38-442. Price range 1199-5999 Rs. 1195-3495Rs.3. No. Of

optionsavailable

110 60

4. Designs available(weaves)

Plain, check, stripes,Herringbone, twill weaves,Dobby check, matt weaveRibbed weave

Plain, twill, check, stripes, Dobby check

5. Fabric(Material used)

Cotton, polyester, linen,Combination of cotton and polyester, combination of cotton and 2%wool

Cotton, polyester and linen.Wool is not used.

6. Types 20% half sleeve + 80% full sleeves

35%half sleeve+ 65%full sleeves

7. colors White, blue, mauve, purple, choco, black, sky blue, shades of yellow, shades of green, beige, fusia, lavender

White, black, pink, shades and tones of blue , sandy tones .

8. Fabric count 160-220 EPI/ PPI 120-160 EPI/PPI9. No. Of pieces

available2150 1500

10. Classification on basis of collars

Marcy(6mm), cluett(6.5mm), prince(7.5cm) and boggy collar.

Prince collar and boggy collar

11. Classification on basis of cufflink

Single and double Single

12. styles Classics fit, slim fit, regular fit Classic fit

Comparison between Arrow’s classic trousers and Wills classics trousers (men’s category):

Serial no.

parameters Arrow’s classics Wills classics

1. sizes 30-42 30-382. Price range 1,199 – 3,999Rs. 1645-3795 Rs.3. No. Of options 60 304. colors Black, brown, melange

grey,Shades of blue, choco, charcoalColor

Black, midnight blue,Frost grey, patriot blue

5. Designs (type of Weave)

Plain, twill, herringbone, Ribbed

Plain, twill, herringbone.

6. Fabric used ( type of weave)

Cotton, wool, acrylic, polyester,linen And combination of these.

Cotton, wool, polyester

7. Fabric count 60-80 EPI/PPI 40-60 EPI/PPI8. Types 20% pleated+ 80% flat

front90% flat front+10%pleated

9. Fit Comfort, straight, regular, slim

Comfort, regular

10. No. Of pieces 800 45011. Type of

collection40% cotton+ 60% non cotton

75% cotton +25% non cotton

Comparison between Arrow’s classic suits and wills classics suits (men’s category):

s.no. parameters Arrow’s classics Wills classics

1. Sizes 40-48 40-462. Prices 5999- 30,000 Rs. 6995-15995 Rs3. No. Of

options35 15

4. Colours Black, brown, straw colour,Chocolate, charcoal

Black, brown, charcoal

5. Style Single breasted, double breasted,D-hem ,squared, body cut, single lapel, double lapel, cross lapel, tuxeudo

Single breasted, double breasted, squared, body cut

6. Designs(type of weave)

Twill, plain, herringbone Twill, plain, herringbone

7. Fabric used

Cotton + wool combination, worsted

Worsted fabric

8. Yarn count 60s- 90s 40-65s9. No. Of

pieces250 175

Comparison between Arrow’s classic blazers and wills classics blazers (men’s category):

s.no parameters Arrow’s classics Wills classics

1. Sizes 40-48 40-462. Price

range4,000-10,000 Rs 3999- 6999 Rs

3. No. Of options

35 15

4. Types of fabric

Woollen, worsted, cottonAcrylic

Worsted, woollen, cotton

5. Colours Black, brown, straw colour,Chocolate, charcoal

Black, brown, charcoal

6. Styles Single breasted, double breasted,D-hem ,squared, body cut, single lapel, double lapel, cross lapel, tuxedos

Single breasted, double breasted, squared, body cut

7. Yarn count 40-75s 30-50s8. No. Of

pieces100 60

Comparison of Arrow’s classic accessories and Wills classics accessories (men’s category):

Arrow’s classics Wills classics

ACCESSORIES:

• TIES: Rs. 999 – 1499 • SOCKS: Rs. 149 – 189 • HANKERCHIEF: Rs. 179 – 279 • CUFFLINKS: Rs. 999 – 1499 • CRAVAT: Rs. 699 • SUSPENDERS: Rs. 999 • BELT: Rs. 799 – 1299 • WALLET: Rs. 599 - 999

 

ACCESSORIES:

TIES: Rs. 1195-2999 WALLET: Rs 1199 onwards BELTS: Rs 999- 2495

Conclusion:

Arrow has high % of market share as compared to Wills Lifestyle.

While, comparing with arrow’s classics and wills classics for men’s formal wear, we find that Arrow is having greater assortment breadth and depth as compared to wills classics i.e. for Men’s formal wear.

Arrow provides greater no. of designs and colors.

Arrow provides flexibility in its price ranges as well as quality of fabric. Arrow provides finest degree of fabrics with finest counts.

Wills classics offers only limited items in accessories. Arrow offers wide range of accessories.

Accessories formal wear as provided by Arrow are less costly than wills classics.

Arrow provides greater no. of options in all categories and provides much more stock to make choice.

Acknowledgement

We are thankful to Ms. Krithika for giving us an opportunity to study and compare Arrow classics and wills classics (formal wear) in mens category. We visited exclusive brand outlets of both of them in Brigade road and conducted our research and collected information. This assignment was beneficial to us in

understanding the comparisons between two known retailers of men’s formal wear.

Abhigyan Mishra

Ashish Omar

Krishanu Bose

Pramod Kumar