comparison on Retail Management structure between Imtiaz and other superstores
-
Upload
alefyah-shabbir -
Category
Documents
-
view
221 -
download
0
Transcript of comparison on Retail Management structure between Imtiaz and other superstores
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
1/30
Presented By :Alefyah Shabbir (10039)
Waqar Sajid (10671)
RETAIL MANAGEMENTIMTIAZ SUPERMARKET
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
2/30
HISTORY
Imtiaz Store started in the year 1955 in Bahadurabad, with a verysmall one room general store.
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
3/30
OBJECTIVE
Their objective or vision is to change their supermarket into ahypermarket and serve as Pakistan's highest selling hypermarket.
They have been so far successful in their objective as it alreadyconverted from a general store into a good supermarket. Currently,it is one of the top most supermarkets in Karachi.
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
4/30
Location
Imtiaz Flag Ship Store is located in a very narrow lane ofBahadurabad known as "Chota Market/Bazaar". The lane iscongested with poultry shops, fresh vegetable shops and spicesshops.
Although the location is not very attractive but still people come
there from far off places like Defence, North Nazimabad, Cliftonetc. because they get everything under one roof in Imtiaz.
Imtiaz has two branches one located in North Nazimabad and theother near the KPT flyover.
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
5/30
MERCHANDIZING
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
6/30
Hierarchy
Serving more than 70,000 customers per day, Imtiaz Store caters anassortment of more than 35,000 product variations and options.
Beauty Products
Confectionary
Food groceries Beverages
Pharmaceuticals, sanitary
Sundry
Utensils and crockery (also includes decorative items) Electrical Appliances
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
7/30
Buying Function Imtiaz store has an open to buy (OTB) plan, which enables them to
achieve strategies and benchmark standards of customer deliveries. It also does forward planning by forecasting sales and end of month
(EOM) inventories for specific periods. They pre-plan stock a week inadvance and store a week's worth of stock.
OTB helps Imtiaz Store fix the ideal amount of stock that should beavailable at the beginning of any month and quantify new merchandise tobe received during the month.
The buying function of Imtiaz store is segmented into packaged goods andperishable goods. The function is structured to meet the needs of thestore in managing a wide range of products: Fresh Produce
Frozen Items Non Foods (Personal Products/Household Goods/General
Merchandise/Apparel)
Foods (Packaged Grocery)
Medicines
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
8/30
Mark DownThere are often markdowns on merchandise like biscuits andsweets. Their markdowns are seasonal, like during December,when it's the wedding and Eid season
ShrinkageImtiaz faces a high level of shrinkage as it is always full ofcustomers, security measures are taken to reduce the level ofshrinkage.
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
9/30
SUPPLY CHAINMANAGEMENT
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
10/30
Suppliers
Imtiaz Store has a very good supply chain management system. It islinked with large number of suppliers not only in Pakistan but alsocovers few foreign countries. Its suppliers within Pakistan are:
Unilever
Procter & Gamble
National Foods
Ashrafi Flourmills
Colgate Palmolive
Jodiya Bazaar Merchants
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
11/30
Warehousing
Imtiaz store has a warehouse within their store, which makes iteasy for them to deliver goods whenever their customers want.Normally customers demand goods in bulk. As compared to otherdepartment stores like Agha's, Imtiaz Store has a large
warehouse.
Vendor Management
Imtiaz Store has sophisticated vendor management. They
stock a week's worth of stock at the outlet.
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
12/30
RETAIL STRATEGIES
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
13/30
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
14/30
Positioning
Target market Retail positioning and reputation of the firm
Customer Service
Store Location
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
15/30
Retail Marketing Mix Product
Imtiaz Store provides customers with a huge variety of all kind of products anditems to choose from.
Place
Imtiaz Store's location targets customers from all areasof the city.
Price
Imtiaz Store has an EDLP pricing strategy. Their products are priced on lowmarkups. They have different prices for imported products and sell local productsat reasonable rates
Promotion
They carry out promotional activities on certain occasions
People
Their employees are well trained and well mannered and serve the customers in anefficient way
Presentation
Imtiaz Store has very good fixtures; it provides a comfort to the customers by
providing them with various varieties of single product under one roof. Besidesthis overall the store is clean well li hted in order to make their dis la more
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
16/30
The Specials
Special offers Special timings
Special services
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
17/30
Visual merchandising
The visual merchandise serves to create the right image of ImtiazStore in the minds of customer by providing the right ambiance.
Shop displays used are :
Live displays
Counter displays
End Cap displays
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
18/30
Store Atmosphere
Exterior Signage - The storefront has been designed in a way that
compliments the color combination that has been used throughoutthe store.
Interior The interior has been maintained in a way that proper
sections have been maintained for different kinds of merchandise.
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
19/30
Space Mix
Retail space management Layout / circulation plan
Space mix
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
20/30
SWOT ANALYSIS
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
21/30
STRENGTHS Strong brand name EDLP Pricing strategy Cities biggest general store serving
around 70,000 customers per day The stores are located at very
attractive and convenient locations Initiators in home delivery in the retail
sector Customer Loyalty earned in 57 years
WEAKNESS Often face management issues in
dealing with employees Repetitive work results in de
motivated employees Congested isles Lack of parking facility at the flagship
store Lack of communication De-synchronised product displays.
OPPORTUNITIES Growing populations means more
growth opportunities Expansion to various other towns and
cities of Pakistan. Opportunity of Vertical backward
integration into manufacturing sector
THREATS Others may start EDLP Due to security issues in the city, home
delivery may be unsafe and an addedburden to the store.
Growth of other stores like Naheedand Chase up.
Foreign investors taking interest inPakistan retail business (hyper star)
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
22/30
COMPETITION
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
23/30
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
24/30
Chain retailers
Chase Up Makro
Naheed
Location
Presence in market Target Market
Assortment of product mix
Retail strategies
Layout
Space Mix
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
25/30
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
26/30
Retail Mix
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
27/30
ISSUES
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
28/30
Congested aisles
Competitors like hyperstar have decreased the strong consumerhold Imtiaz had.
No focus on advertising
De motivated and un knowledgeable employees
Consumers face difficulty while shopping
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
29/30
RECOMMENDATIONS
-
8/13/2019 comparison on Retail Management structure between Imtiaz and other superstores
30/30