Comparison of-leading-sns
Transcript of Comparison of-leading-sns
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New business modelsin online communitiesBenjamin JoffeManaging Director | Plus Eight Star Ltd
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Innovation in Asia?
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General assumption #1
Everything from USA is great
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General assumption #2
Everything from Asia is weird(and sometimes funny)
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Japanese like texting on mobile
Anonymous manager at a telecom company in 2000
Because they have small fingers
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Asians like avatars
Anonymous manager at an Internet company in 2005
Because they read mangas and watch animes
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Chinese like ring-back tones
Anonymous manager at a foreign media company in 2006
Because they go to karaoke a lot
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Giving the
wrong explanationto the
right question
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Notinventedhere
spiralof oblivion
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Make fun
Stereotype
Re-invent
Adopt
Self-evident
Oblivion
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Why look at Asia?
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1Because some Asian markets
are strategically important
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#2 economy
#1 population
#1 digital society
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Broadband connections in Japan and Korea are up to 10 times faster than the OECD average.
OECD Report, July 2007
Japan also had the lowest relative monthly broadband charges/Mbps
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Consequence #1Internet penetration and
speed
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Consequence #2Internet literacy
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2Because some great ideas
have already been
proven there
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2002
2005
2005
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1999 2003+
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How about those concepts?
Meta-bloggingContent scrapping
Trust-based information sharingPersonal Resource Planning (PRP)
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Quiz
Alexa School of Investment
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Global China Japan South Korea1 Yahoo!
2 Google
3 YouTube
4 MSN
5 Windows Live
6 MySpace
7 Facebook
8 Wikipedia
9 Hi5
10 Orkut
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Global China Japan South Korea1 Yahoo! Yahoo Japan
2 Google Yahoo
3 YouTube Google Japan
4 MSN Google YouTube
5 Windows Live
6 MySpace Google
7 Facebook YouTube
8 Wikipedia
9 Hi5 Yahoo Wikipedia
10 Orkut
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Global China Japan South Korea1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Japan Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
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Global China Japan South Korea1 Yahoo! Baidu Yahoo Japan Naver
2 Google QQ FC2 Yahoo
3 YouTube Sina Google Japan Daum
4 MSN Google YouTube Cyworld
5 Windows Live Netease Mixi Nate
6 MySpace Taobao Rakuten Google
7 Facebook Sohu Nicovideo YouTube
8 Wikipedia Tom Livedoor Empas
9 Hi5 Yahoo Wikipedia Gmarket
10 Orkut 56.com Goo Auction
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SNS are a new media
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Genetics of SNS
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ParametersThese figures reflect user’s various statistics
[Neighbors]View this person’s
neighbors
Emotional status
- Content copies (scrapping)- Registered number as a
favorite
Updated contents
VisitorsToday / Total
Personal URL/ Add to my favorite
My photo
Comment
Name & Gender
[Main menu]Configured by
user
[Mini-room]Cyber residence of user
Music PlayerBought by user
Comment by neighbors
SkinPurchase new skins for a coordinated background,
icons, etc.
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QQ buddy list
Online status
Online disk
Wireless service
Mini portalMusic
Game
Interaction
Panel adminMaking friends
E-magazineC2C e-commerce
Stock info
SMS
Tencent browser
Chat roomsQQ Pet
IPTVHistory
Search
Main menu
Address listGroup list
Last contacts
Q Bi: cyber $Secretary
Voice/VideoFile transfer
SMS/MMSGame/Music
Multi-person chat
Input area
Cathy’s QQ ShowChatting with Cathy
Friend name: Cathy
Weather
My QQ Show
Cathy’s QQ Zone
Take a group photo with Cathy’s QQ Show
Ad
Active emotionEmotion
Font
Send pic Screen shootBackground
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MetricsPageviews
Number of usersRevenues
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SocialNetwork
DNA
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Starting date
2004 1999 2004 1997
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Active accounts
60 mln 20 mln 14 mln 300 mln
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Reach (Internet users)
200 mln? 35 mln 90 mln 200 mln!
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Revenues 2007 (USD)
150 mln {200 mln}100 mln 520 mln
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Operating Profit 2007 (USD)
(50 mln) {100 mln} 35 mln 224 mln
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Valuation (USD)
MSSE15 bln? n.a.
TSE1.8 bln
HKSE11 bln
?
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Main business models
Ads Ads
Digital goods Digital goods
Games
Mobile VAS
Jobs
(Ads) (Ads)
Mobile VAS
(Digital goods)
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Ads or Digital goods?
1. Who is the client?
2. Not incompatible
3. There is more!
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Other business models
Targeted AdsStorageMonthly feePersonalizationAlerts…
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Key features
Invitation systemClosed/Open/Semi-closedSticky featuresPayment solutionsMobileOnline/Offline connection
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Social design
FocusValues
AtmosphereDemographics
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Psychological design
Identity / IdentitiesTrust
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The missing blocks
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1Payment infrastructure
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2Trust system
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3New value chains
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To remember
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1Are you the target?
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2Resist the temptation
to stereotype
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3Look for concepts
Adapt the rest
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Thanks!
Inside Cyworld
Inside QQ
Published research
Free sample | www.plus8star.com