HOTEL COMPARISON

PREAWPRAN SAE-EAW, CORALIE CHAN SAO WA

HOTEL NAMES

Banyan Tree Hotel

Easy to find on Google search and appears on the first page as

organic search

Easy to find on Google search and appears on the first page as

organic search

•There are direct links to each locations of the hotel

Easy to find

Usability

• The hotel’s website has a good feel and attracting

• Easy to use and book:– available in many languages– We can search availability by date– Easy to navigate: i.e we don’t need to go back to

the home page to book and have information about the hotel

Easy to book

• Banyan Tree has it’s own booking engine, which is good because Banyan Tree has many branches in different locations. This produce a good image and they could decrease

expenses by having their own booking engine.

Sharability and Engagement

• The only way to share is through Facebook• Newsletter subscription is available• Enable to share hotel picture to friends

• There is no click call• No instant messaging

Qualitative

• The hotel is doing well in expressing their market positioning by showing amazing photograph on the website.

• Moreover, the hotel has a good style that reflects the level of their services. – Ex: Color are warm and

serene– The layout is non-clustered

Recommendation

• Add instant messaging and click to call in order to have more interaction with customers

• Should have a Google map• Improve sharability of the website and

associate more social network to the website such as linked-in, twitter etc…

Tune Hotel

Easy to find on Google search and appears on the first page as

organic search

Easy to find on Google search and appears on the first page as

organic search

•There are direct links to each locations of the hotel

Easy to find

Usability

• The hotel website is clustered with a lot of flashy color

Easy to book

• Tune Hotel has its own booking engine and booking calendar

Sharability and Engagement • Very sharable: almost all social network sites are included• Newsletter subscription is available

• There is no click call• No instant messaging

Qualitative

• The hotel is doing well in expressing their market positioning.

• Moreover, the hotel has a flashy style that reflects the level of their services and prices.

Recommendation

• Redesign the website to be easier to navigate. For example reduce unnecessary items on the main page and add more pictures of the hotel

• Add instant messaging• Add click to call