The masthead is at the top and centre of the page. It is a local newspaper called ‘Gazette’. ‘Islington’ is in bold red text for readers to establish the target area.

The newspaper has a tabloid style like the one on the Gazette’s website.This story is positive story about residents in Islington celebrating the up coming event of the Olympic games. In contrast the main story is about drug addictions in Islington, the news values represents balance

This is a page lead, they use a strap line ‘Men dress in drag’ as this is a shocking yet interesting topic.

The Main Story includes many news values, as it is a familiar and important topic. Values such as immediacy and amplitude are shown here.

The main story does not have an image. The main heading is bold and stands out to the reader

Local business get to advertise

Layout of the newspaperConservative, clear description with high quality images making it easier for the audience to read

Main story..Stands out to show significance in contrast to other stories, well presented.

Articles: newspaper range establishes variety for its newspaper readers

A similar colour palette used to make the newspaper look more presentable with clear spaces and margins to differentiate different ranges of stories .

The website has a tabloid style the same as the one on the Gazette’s newspaper.

Different icons inform readers which section they want to read for example by clicking on sports icon will be transferred to sports section, makes it easier for the audience

Identical mastheads on the website to the masthead shown on the newspaper, readers could associate them together.

More forms of promotions such as Facebook and twitter to give audience participation

Various types of competition for example’ the iPhone competition shown below it makes the audience participate.

In contrast to the newspaper we can establish a sense of efficiency as websites are available in a click of a button.

Wide ranged of stories to attract different types for readers, different images used for different stories to establish differentiate, colour similar throughout the entire website.