Comparative Study of Organized Agri-Food Businesses in India

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    Comparative Study o Organized Agri-Food Businesses in India

    Michael Vinrald Samuel* Mrinalini Shah**

    India is the second largest producer of fruits after China with an estimated production of 54.4 million tonnes in 2008.

    Indias diverse agro-climatic condition allows production of a wide range of tropical, subtropical and temperate fruits.

    Sighting huge business opportunities, retail giants like the UKs Tesco, Frances Carrefour, and American Wal-Mart are

    looking to make a foray into the Indian retail market by providing the Indian customer a unique experience of shopping.

    Not lagging behind are the Indian cooperatives like Reliance with Reliance Fresh, Aditya Birla Group, ITC, Mahindra &

    Mahindra, and Adani Group.

    This research has specifically been carried out to understand the present organized agri-food retail sector in India

    as well as the objectives, strategies, and financial performances of six existing companies in this business. The research

    paper will enable business houses to plan and decide at what level they can venture the present highly fragmented

    Indian market.

    Introduction

    India is the second largest producer of fruits after China

    with an estimated production of 54.4 million tonnes

    in 2008 (Economic Survey, Ministry of Agriculture,

    Govt. of India 2008). Indias diverse agro-climatic

    condition allows production of a wide range of tropical,

    subtropical and temperate fruits. Indias fruit production

    is practised over an area of 3.79 M hectares and

    accounts for more than 10 per cent of the worlds total

    production, the shares ranging from 4 per cent of citrus

    fruits to about 46 per cent of mangoes (MOFPI 2008).

    Indias exports of fresh fruit and vegetable reached

    Rs 2437.12 crores in 2007-08 (APEDA 2008). Food

    processing industry is one of the largest in the country

    and has shown a growth rate of 16 per cent in 2008

    (MOFPI 2008). Ministry of Food Processing Industries in

    India is planning to establish 30 mega food parks with a

    subsidy of about $12 million and channelling incoming

    FDI across the country. Punjab, Maharashtra, Andhra

    Pradesh, Jharkhand, and the North-East Region are thefirst few states the Indian government is considering for

    land acquisition ranging from 10 acres to 500 acres for

    mega food parks (MOFPI 2008).

    A highly fragmented retail sector coupled with

    flourishing economy provided an ideal platform for

    establishment of organized retailing in India (Economic

    Times Intelligence Group 2003). Metropolitan Indians

    swiftly shifting lifestyles gave these organized retailers

    and supermarkets the critical fecundity to develop and

    flourish. In addition to these behavioural changes, the

    Indian government revolutionized its policies which

    watered down the precincts on overseas ventures for

    intercontinental superstore chains to be instituted in India.

    Agri-food retailing is a key sector geared to be exploited

    as presently this segment is mainly unorganized, besides

    being disjointed.

    The emerging organized retail sector is expanding

    exceptionally with an anticipation of US$ 427 billion by

    2010 from US$ 350 billion in 2006 (IBEF 2007). This

    unparalleled intensification would primarily impinge

    diminutive traders in conjunction with next-door

    vendors. Globalization, non-interventionist reforms, and

    invigorating pace (8 per cent) of Indian economy have

    made the retail majors like the UKs Tesco, Frances

    Carrefour, and American Wal-Mart consider foraying

    into the currently immature as well as promising

    segment by providing the Indian shoppers an inimitable

    experience of shopping. Not sheathing behind are the

    Indian powerhouses like Reliance with Reliance Fresh,

    Aditya Birla Group with more, ITC with e-chaupal,

    and Mahindra & Mahindra with Mahindra ShubhlabhServices Limited, (MSSL) to name a few (CRISIL, 2008).

    These organized retailers aim precisely to present

    the shoppers an improved, in addition to a healthier,

    produce at a lower price.

    Reliance Industries, Indias leading private

    corporation, was one of the initial companies to

    establish its own retail chains under the brand name

    Reliance Fresh in 2006. Their number of stores soared

    from 330 in 2007 to 1,500 by the end of 2008 (CRISIL

    2008). During the next few years, Mukesh Ambani,

    the billionaire behind the chain, plans to have 4,000

    Key words : Agri-Food Supply Chain, Unorganized and Organized Retailing, Business Strategies, New Business

    Development, and Company Profiling.

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    70 Paradigm l Vol. XIII, No. 2, July - December, 2009

    to 5,000 retail outlets double the figure of Tescos

    supermarkets within England. These stores are estimated

    to swathe in excess of ten million square feet which was

    achieved formerly over thirty to forty years in the US and

    Europe. Reliance aimed to replace Indias traditional

    agri-food supply chain, comprising farmers, middlemen,

    wholesalers, retailers, and vendors, with their personal

    set of around 500,000 recruits by 2010 (CRISIL 2008).

    This study intends to elucidate existing supply chains

    of organized agri-food companies in India, business

    approaches of existing organized agri-food companies

    and an assessment of their pecuniary performances.

    Ground survey was carried to identify and map

    organized agri-food supply chains. The corporations

    were chosen in accordance with their commercial and

    pecuniary performances, daton which were obtained

    from published annual balance sheets. The study has

    been divided into the following three sections:

    Discussion on the existing organized agri-food

    retail sector in India.

    Detailing a few existing organized agri-food retail

    companies alongside their business objectives and

    strategies in India.

    Comparing the financial performance of the

    companies considered.

    Existing Agri-Food Retail Sector inIndia

    To map the echelons of organized agri-food supply

    chains the researchers travelled extensively throughout

    India. It was established that corporates have ventured

    into business at upper and lower levels of existing

    unorganized agri-food supply chains. This research

    illustrates that organized retailing is a far-fetched dream

    in India as agri-food companies are still dependent

    upon spot markets to buy and sell their produce (Figure

    1). These organized retail companies are operating their

    business from:

    i. Growers to commission agents and

    ii. Commission agents to consumers.

    Growers to Commission AgentsForemost agri-food retail chains from growers to

    commission agents are Fresh and Healthy Enterprises

    Limited (FHEL) (A subsidiary of CONCOR), Adani

    Group (with Adani Agri Fresh Limited) and MSSL for

    apples. These agri-food retail chains procure fresh fruits

    unswervingly from orchards, hoard these, and trade the

    same within mandis (spot price markets). These retail

    chains maintain cold supply chains throughout the

    Leg 1

    Growers to

    commission agents

    Leg 2

    Commission agents

    to consumers

    Whole Saler

    Aarhat

    Agri-Food

    Retail ChainsMashakhar Retailers

    Retail Stores

    Customer Customer

    RetailersOtherMandis Other Cities

    Customer

    Customer

    Grower /

    Producer

    Normal

    TrucksRefrigerated

    Trucks

    Forwarding

    Agent

    Agri Food Retail

    Chains including

    Untifuti, FHEL

    and Adani Group

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    Comparative Study of Organized Agri-Food Businesses in India 71

    shipment. Organized retail chains own CA (controlled

    atmosphere) stores which score over conventional CS

    (cold stores) as the former controls the entire atmosphere.

    The CO2 levels in these stores are contained within

    0 to 20 per cent and O2 level is retained between 0

    and ambient. The T (Temperature) and RH (Relative

    Humidity) are maintained at 2 C and 9095 per

    cent respectively (Samuel et. al. 2008). Modified

    atmosphere leads to retarding RoR (rate of respiration)

    of fruits thereby preserving critical attributes such as the

    aura, flavour, and appearance up to six months. These

    companies hoard fresh fruits and vegetables for trading

    during off seasons. Fresh fruits stored in CA stores score

    over those in cold storage as fruits turn soggy and shrink

    due to unrestrained high RoR. Introductions of CA stores

    have made it possible to in provide better quality fruits

    to consumers during off seasons. Organized agri-food

    companies ship hoarded fruits to mandis in refrigeratedtrucks across nation and trade the same through

    commission agents to wholesalers.

    Commission Agents to Consumers

    Companies dealing in this part of the supply chain

    include Reliance Fresh, Aditya Birla More, Big Bazar,

    Spencers, Big Apple, 6-Ten, etc. These retail chains

    procure produce from commission agents and supply

    directly to consumers through company-operated stores.

    Emergence of these retail chains have brought about

    significant positive impact upon unorganized retailers in

    India as retailers have stopped resorting to malpractices

    in terms of weights and quality of produce. Retailers have

    begun telephone and door-to-door services in societies

    to lure as well as provide conveniences to customers.

    These retailers have also begun quoting competitive

    prices for customer loyalty.

    Existing Agri-Food Retail Companies inIndia:

    The study examines a total of six corporations falling inboth halves of the supply chain, i.e.

    i. Growers to commission agents and

    ii. Commission agents to consumers.

    Amongst the studied companies Adani Agri

    Fresh Limited, Fresh & Healthy Enterprises Limited,

    and Mahindra Shubhlabh Services Limited fall within

    the former, while Aditya Birla More, Spencers, and

    Subhiksha are in the latter.

    Adani Agri Fresh Limited

    Adani Group launched their 100 per cent owned

    probable causes enunciated were poor post-harvest

    management facilities as well as deficient organized

    distribution system. The subsequent explanations for

    venture were irregular supply of agri-foods within the

    domestic markets.

    The subsidiary has developed an integrated storage,handling, and transportation infrastructure for fresh fruits

    and vegetables across India. Adani Group constructed

    CA storage units at three locations (Rewali, Sainz, and

    Rohru) in Himachal Pradesh with a combined capacity

    of approximately 18,000 Mt to provide consistent quality

    of fruits and vegetables throughout the year. Cold supply

    chain was considered to increase shelf life of fruits as

    well as enhance efficiency of the system. The company

    strategized to concentrate on seasonal produce that

    were grown far from major consumption markets,

    and amendable storage life using modern integrated

    cold chain facilities. Superior facilities were thought to

    leverage logistics strength in addition to arbitrage price

    differential between peak and off seasons.

    Fresh & Healthy Enterprise Limited (FHEL)

    CONCOR deliberated to capture Indias large

    horticultural biodiversity and significant volumes of fruits

    and vegetable. As per the industry 30 per cent of the

    fruit and vegetable production is lost due to poor post-

    harvest management, costing at almost Rs 60,000 cr.

    Realizing this potential CONCOR established its fullyowned subsidiary called Fresh and Healthy Enterprise

    Limited (FHEL) in February 2006 with Rs 35 crore as

    equity from itself. FHEL was set up to create a top-notch

    cold chain infrastructure within the country and cold

    chain logistics solutions for various stakeholders.

    Their first controlled atmosphere (CA) store was set-

    up at Rai near Delhi. FHEL intended to develop post-

    harvest management facilities including appropriate

    handling of produce starting from orchards, during

    cold storage, shipment in refrigerated containers, and

    distribution, to provide value to consumers. The thoughtbehind was that contemporary cold supply chain will act

    as a catalyst for developing a modern, efficient, and

    safe food chain to meet rising demands of retail chains.

    The company also plans to present customized end-to-

    end cold supply chain services from farm gates to end

    consumers.

    Mahindra Shubhlabh Services Limited (MSSL)

    Mahindra Group established Mahindra Shubhlabh in

    2000, with an equity stake from International Finance

    Corporation (IFC, Washington) with the objective tointegrate agri-food chains from farms to contemporary

    retail outlets By 2008 Mahindra Shubhlabh was Indias

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    72 Paradigm l Vol. XIII, No. 2, July - December, 2009

    Mahindra Shubhlabh is the first Indian corporate to be

    awarded EUREPGAP certificate as Primary Marketing

    Organization for grapes alongside GLOBALGAP and

    TNC certifications. For domestic consumption MSSL

    aims to integrate agri-food supply chain for providing

    shoppers a healthy and quality produce at cheapest

    price.

    Aditya Birla Retail Limited

    According to Mr Kumar Mangalam Birla, Chairman,

    Aditya Birla Group Indian consumer, are underserved

    even with existing shopping outlets as these malls are not

    providing an international experience to the shoppers

    (Business Line 2007). Sighting the above vision, a string

    of conveniently positioned local stores were established

    within the brand More for fulfilling the needs of Indian

    households. The company plans to build direct linkageswith farmers and invest appropriately in backend

    infrastructure to ensure the freshest supply of agri-foods

    to consumers by connecting households directly to

    farmers. The company acquired Trinethra Super Retail in

    January 2007. This deal gave More more than half a

    million square feet of selling area in addition to a strong

    presence in business in the southern states (Business the

    Standards, 2007).

    Spencers

    Spencers has been a part of Indian retail landscape sinceits inception in 1863. Its presence could be experienced

    from Peshawar to Cochin and Karachi to Chittagong.

    The company was originally owned by Mr John William

    Spencer, and later it acquired Indian ownership and

    became a division of RPG Group in 1989. As an early

    entrant it introduced Indian consumers with organized

    retailing, becoming the countrys first agri-food chain

    back in 1920. The company embossed and positioned

    their brand as Taste the World in order to provide a

    wide range of quality products to discerning young

    customers as well as delighting shoppers with excellent

    ambience and merchandise. Spencers has been able

    to provide quality goods and services by continuously

    evolving and innovating.

    Subhiksha

    Subhiksha ventured the sector in 1997 with its foremost

    store in Chennai. Within a decade, the administration

    began facing trouble with daily operations resulting in

    defaults in vendor payments leading to empty stores.

    The company started facing major financial crisis by

    January 2009 and in February 2009 the managementdeclared closing every part of its 1,600 outlets till further

    notification (ICMR 2009) According to the (Financial

    Express, 2009) the main reasons for Subhikshas

    failure included small-format grocery retailing, lack

    of transparency, and liquidity crisis coupled with poor

    management.

    Agri-ood companies fnancialperormances

    The infer sections enunciated existing agri-foodcompanies business in India. In this section the

    researchers have measured the financial performances

    of companies to access their growth. Figure 2 illustrates

    the financial performance measures considered for the

    study:

    Asset utilization ratios1. Total income / Avg. total assets2. Total income / Compensation

    to employees

    3. Sales / Avg. GFA (excl. reva-luation, and work in program)4. Sales /Avg. net fixed assets

    Working cycle and turnover ratios1. Debtors (Days)2. Creditors (Days)3. Debtors turnover ratio4. Creditors turnover ratio

    Turnover (Total Sales)

    Total expenses

    Proft ater Taxation (PAT)

    Gross Fixed Assets(GFA)1. Plant and machinery /

    computers / electricalinstallations

    2. Other fixed assets

    Return ratio (%)1. PAT/Avg. capital

    employed2. PAT/Avg. total assets

    Proftability ratio (%)1. Profit before Interest, Taxes,

    Depreciations and Amortizations(PBDITA) / Total Income

    FinancialPerormance

    Measures

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    Comparative Study of Organized Agri-Food Businesses in India 73

    Turnover (Total Sales) and Total Expenses

    From figure 3 one can see that the maximum turnover interms of volume has been of Spencers as it possesses itsretail stores providing a range of fast moving consumergood (FMCG) products apart from daily groceries.However, turnover of MSSL and FHEL are relatively low

    as the two companies are present only in back-endsupply of fresh agri-foods. Total expenses (Figure 4) ofcompanies are not only proportionate to total sales butsurprisingly are more. By analysing the two figures onecomes across that all companies are incurring heavy

    losses in business.

    Figure 7: Plant and machinery / computers / electricalinstallations costs (Rs crores) for considered companies

    Figure 3: Turnover (Rs crores) for considered companies

    Figure 4: Total expenses (Rs crores) for consideredcompanies

    Figure 5: Profit after Taxation (Rs crores) for consideredcompanies

    Fi 6 G Fi d A (R ) f id d

    Figure 8: Other fixed costs (Rs crores) for considered

    companies

    Proft ater Taxation (PAT)

    Figure 5 compliments the above justification by

    noticeably portraying PAT in negative. However, by

    comparing Figures 3 and 5 one can notice that highturnovers have led to heavier losses.

    Gross Fixed Assets

    Spencers, Adani Agri Fresh, and FHEL have gradually

    built their assets (Figure 6) including plant and machinery,

    computers, and electrical installations (Figure 7) in

    addition to other costs (Figure 8). A part of PAT may be

    explained from fixed assets. However, the next few years

    will be critical for these companies as further losses will

    result into a catastrophe with fixed assets acting as a

    catalyst.

    Asset Utilization Ratio

    Asset utilization ratio (Figure 9) has been made known

    to comprehend growth of the companies. A momentous

    dip in asset utilization ratio has been noticed which is

    alarming as these trends are universal for all companies.

    Asset utilization ratio was further divided in order to

    isolate the cause. However, it is observed that trends are

    cross-functionally similar, i.e. human resource (Figure

    10), operations (Figure 11), and net fixed assets (Figure

    12).

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    74 Paradigm l Vol. XIII, No. 2, July - December, 2009

    Figure 9: Asset utilization ratios (Total income / Avg.

    total assets) for considered companies

    Return Ratio

    Trends for return ratio were quite similar to profitability

    ratio both in terms of average capital employed (Figure

    14) as well as total assets (Figure 15). Quick corrective

    strategies are required for Spencers and FHEL as these

    figures will not permit them to survive for long.

    Figure 10: Asset utilization ratios (Total income /

    Compensation to employees) for considered companies

    Figure 11: Asset utilization ratios (Sales / Avg. GFA (excl.

    reval. & WIP)) for considered companies

    Figure 12: Asset utilization ratios (Sales /Avg. net fixed

    assets) for considered companies

    Proftability Ratio

    From Figure 13 one observes a positive trend towards

    profitability for MSSL. Whereas a dip of fortunes forSpencers and FHEL. Not a single company is generating

    profit which evidently indicates that all companies have

    Figure 13: Profitability ratio (%) (PBDITA/ Total Income)for considered companies

    Figure 14: Return ratio (%) (PAT/Avg. capital employed)

    for considered companies

    Figure 15: Return ratio (%) (PAT/Avg. total assets) for

    considered companies

    Figure 16: Working cycle and turnover ratios (Debtors)

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    Comparative Study of Organized Agri-Food Businesses in India 75

    Working Cycle and Turnover Ratio

    Working cycle and turnover ratio in terms of cycle

    (days) for debtors and creditors (Figures 16 and 17)

    were found to be alarming for MSSL. However, debtors

    (Figure 18) as well as creditors (Figure 19) turnover ratios

    were observed at endurance levels for all consideredcompanies.

    costing Rs 177.79 crores. However, over the years their

    total sales have only been Rs 26.4 crores with total

    expenses to the magnitude of Rs 43.97 crores (Table

    1). The total profit after taxation was Rs ()17.56 crores

    for the financial year (20078). Figure 20 unlocks an

    array of questions which the company management

    might find hard to explain in terms of strategies as well

    as investments.

    Fresh & Healthy Enterprises Ltd. (FHEL)

    FHEL being a subsidiary of CONCOR has invested in

    two phases in their fixed assets (Figure 3). In financial

    year 20067 they spent Rs 54.29 crore and in 20078

    Rs 82.61 crore. They have constructed a CA store in

    the outskirts of Delhi at a place called Rai. FHEL have

    considerably increased their sales from Rs 4.76 crore in

    2007 to Rs 16.3 crore in 2008 (Table 1). Though thesales volume has increased four times the expenditure

    has increased nine times from Rs 5.1 crore in 2007

    to Rs 47.46 crore in 2008 leading to net profit of Rs

    ()82.61 crore. The management of FHEL needs to

    justify the phenomenon of reduction in profits with

    increase of sales volumes, as well as how they will

    recover high amount invested for fixed asset (Figure 21).

    Asset utilization ratio in terms of total income has been

    quite low at 0.2, but is good in terms of compensations

    to employees 16.32. Sales compared to net as well as

    gross fixed assets is quite low at 0.39 and 0.24 in 2008

    (Table 1). The profitability ratio is 62.67 and return

    Figure 17: Working cycle & turnover ratios (Creditors)

    (Days) of considered companies

    Figure 18: Working cycle & turnover ratios (Debtors

    turnover ratio) (Credit Sales/ Average debtors) of

    considered companies

    Figure 19: Working cycle & turnover ratios (Creditors

    turnover ratio) (Credit Purchased/ Average creditors) of

    considered companies

    Discussion and Conclusion:

    Brie assessment o companies based onperormance measures

    Adani Agri Fresh Limited

    Adani Agri Fresh invested heavily on fixed assets (Figure

    Figure 20: Comparative graph between (Gross FixedAssets/ Total Sales/ Total expenses/ Profit after Taxation)

    (Rs crore) for Adani Agri Fresh Limited

    Figure 21: Comparative graph between (Gross Fixed

    Assets/ Total Sales/ Total expenses/ Profit after Taxation)

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    76 Paradigm l Vol. XIII, No. 2, July - December, 2009

    ratios are also negative at 24.04 and 20.67 in terms

    of capital employed and assets for 2008. Working cycle

    and turnover ratio are high in terms of debtors (34.14

    days) as well as creditors (98.85 days).

    Spencers Retail Limited

    Spencers and chiefly involved in front-end retailing

    having chain of retail stores throughout India. They have

    maximum fixed assets worth of Rs 515.26 crore (Table

    1) followed by Adani Agri Fresh with Rs 177.79 crore.

    The sales revenue has increase from Rs 90.76 crore

    in 2005 to Rs 855.62 crore in 2008. With increased

    sales volumes, expenditures have also increased from

    Rs 98.81 crore in 2005 to Rs 1063.10 crore in 2008

    (Figure 22). However, profit after taxation reduced

    from Rs ()3.14 crore to Rs ()89.31 crore during

    20058. Amongst all the companies considered in the

    study Spencers have the maximum sales, expenditure,

    PAT, and gross fixed asset. The asset utilization ratio

    (total income/avg. total assets) in terms of total assets

    has considerably decreased from 4.02 in 2005 to

    1.48 in 2008. The asset utilization ratio in terms of

    compensations to employees is downwards from a high

    of 19.13 in 2005 to 10.59 in 2008. Sales compared to

    net as well as gross fixed assets has reduced significantly

    from 7.62 and 8.72 in 2005 to 3.52 and 2.68 in 2008

    (Table 1). The profitability ratio at ()12.84 is least for its

    class and return ratios have reduced substantially from

    ()21.00 to ()72.99 and ()13.15 to ()15.36 from2005 to 2009 for capital employed and assets. Working

    cycle and turnover were found to be comparatively low

    at 9.21 days for debtors and 64.87 days for creditors

    in 2008. However, figures of creditors and debtors

    increased considerably from 3.31 days and 42.87 days

    in 2005 to 9.21 days and 64.87 days in 2008 (Table 1).

    Figure 23: Comparative graph between (Gross Fixed

    Assets/ Total Sales/ Total expenses/ Profit after Taxation)

    (Rs crore) for Aditya Birla Retail Limited

    Mahindra Shubhlabh Services Ltd. (MSSL)

    MSSL has the lowest fixed assets worth Rs 2.45 crore

    (Table 1) followed by FHEL with Rs 82.61 crore. The

    sales revenue has increased from Rs 12.38 crore in2005 to Rs 37.38 crore in 2008. With increase in

    sales volumes, expenditures have also increased from

    Rs 19.41 crore in 2005 to Rs 52.32 crore in 2008.

    However, profit after taxation increased from Rs. ()6.06

    crore to Rs ()1.86 crore from 2005 to 2008. All the

    companies considered in the study are running into

    losses but still MSSL leads them with the best figures of

    Rs()1.86 crore (PAT). The asset utilization ratio in terms

    of total income has been low at 1.1, but is good in terms

    of compensations to employees at 12. Sales compared

    to net as well as gross fixed assets is high at 15.54 and

    22.79 respectively for 2008 which is the highest in thelot (Table 1). The profitability ratio is good at 1.46

    and return ratios are comparatively good at values of

    ()13.78 and ()5.22 in terms of capital employed and

    assets for 2008 (Figure 24). Working cycle and turnover

    ratio are highest in terms of debtors at 147.05 days as

    well as creditors 190.21 days which the management

    needs to introspect.

    Figure 22: Comparative graph between (Gross Fixed

    Assets/ Total Sales/ Total expenses/ Profit after Taxation)

    (Rs crore) for Spencers.

    Aditya Birla Retail Limited

    Aditya Birla More is still premature and has a long

    way to go. With only one years performance it is notpossible to assess or conclude their performance (Figure

    23) The company management believes they can excel

    Figure 24: Comparative graph between (Gross Fixed

    Assets/ Total Sales/ Total expenses/ Profit after Taxation)

    (Rs crore) for Mahindra Shubhlabh Services Limited

    The research enables to understand the existing

    organized agri-food retail sector in India as well as theobjectives and financial performances of six existing

    i Fi i l t t t f id d i f d

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    Comparative Study of Organized Agri-Food Businesses in India 77

    sustainability, and profitability over the next decade

    (Table 2). While concluding, considering the present

    pecuniary situation of the companies considered, one is

    compelled to think Are organized agri-food companies

    really a threat to unorganized agri-food sector in India,

    or based on their financial performances they will meet

    the same fate as Subhiksha?

    Reerences

    APEDA (2008), Annual Report, Agricultural and

    Processed Food Products, New Delhi Export Development

    the Authority, Ministry of Commerce and Industry,

    Government of India, pp. 22730.

    Business Line (2007), Aditya Birla Retail Plans Rs 9,000-

    cr rollout, Aditya Birla press release, 19 May, 2007.

    Business Standards (2007), Trinethra acquisition givesBirlas the upper hand, press release, 4 January, 2007.

    CRISIL (2008), Annual Retailing Review, Crisil Research,

    pp. B5566.

    Government of India, (2008), Economic Survey 2008,

    New Delhi: Ministry of Agriculture, Government of India.

    Economic Times Intelligence Group (2003),

    Changing Gears: Retailing in India, Economic that

    Times Knowledge Series, Mumbai: Economic Times

    Intelligence Group.

    Financial Express (2009), Small-format retail biz model

    failed Subhiksha, Company Information, 5 March,2009.

    ICMR (2009), Subhiksha: An Indian Retailer in Trouble,

    Center for Management Research, Case Code:

    BSTR333.

    IBEF (2007), India Brand Equity Foundation, Ministry of

    Commerce & Industry, Government of India, New Delhi

    MOFPI (2008), Visions, Strategy and Action Plan for

    Food Processing Industries, New Delhi: Ministry of that

    Food Processing Industries, Government of India.

    Samuel, M.V., B.S. Sahay, and M. Shah, (2008), A CaseStudy on Cost Optimization of Apple Supply Chain,

    Redefining Business Horizons, New Delhi: Macmillan

    Publishers India Ltd., pp. 15967.

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    e1:Fin

    ancialperormanceoconsideredcompanies(Datacompiledrom

    vario

    uspublished

    sources)

    C

    ompany

    Sales

    (crores)

    Total

    expenses

    (crores)

    Proft

    ater

    Taxation

    (PAT)

    (crores)

    Gross

    Fixed

    Assets

    (GFA)

    (crores)

    Plant&

    machinery

    (crores)

    Overall

    Fixed

    Assets

    (OFA)

    (crores)

    Total

    income/

    Avg.total

    assets

    Total

    income/

    Compen-

    sationto

    employees

    Sales/

    Avg.GFA

    Sales/Avg.

    netfxed

    assets

    PBDITA/

    Total

    income

    PAT/Avg.

    capital

    employed

    PAT/Avg.

    total

    assets

    Debtors

    (Days)

    Creditors

    (Days)

    Debtors

    turnover

    ratio

    Creditors

    turnover

    ratio

    -05

    Adani

    -

    -

    -

    0.5

    0.0

    7

    0.0

    5

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -06

    Adani

    -

    -

    -

    33.9

    7

    0.1

    8

    0.1

    1

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -07

    Adani

    -

    -

    -

    1

    53.2

    6

    2.5

    1.4

    5

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -08

    Adani.

    26.4

    43.9

    7

    17.5

    6

    1

    77.7

    9

    98.3

    50.0

    8

    0.1

    4

    4.2

    9

    0.2

    5

    0.1

    6

    41.3

    8

    11.1

    9

    9.2

    0

    45.6

    25

    122.2

    5

    8

    12.5

    0

    -04

    Aditya

    Birla

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -05

    Aditya

    Birla

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -06

    Aditya

    Birla

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -07

    Aditya

    Birla

    -

    33.1

    7

    31.7

    7

    12.8

    8

    5.7

    3

    -

    -

    0.0

    9

    -

    -

    -

    9.6

    0

    9.4

    3

    0

    119.2

    3

    0

    3.1

    2

    -08

    Aditya

    Birla

    -

    -

    -

    -

    -

    -

    -

    -

    -

    -

    3117

    -

    -

    -

    -

    -

    -

    -07

    FH

    EL

    4.7

    6

    5.1

    0.1

    9

    54.2

    9

    0.0

    5

    0.0

    2

    0.0

    9

    13.2

    7

    18.3

    1

    0.1

    8

    2.2

    4

    0.3

    7

    0.3

    3

    0

    840.0

    0

    0

    122.8

    5

    -08

    FH

    EL

    16.3

    47.4

    6

    18.1

    4

    82.6

    1

    44.8

    3

    16.7

    1

    0.2

    16.3

    2

    0.3

    9

    0.2

    4

    62.6

    7

    24.0

    4

    20.6

    7

    34.1

    4

    98.8

    5

    10.6

    8

    65.0

    8

    -04

    M

    SSL

    12.4

    6

    19.4

    1

    6.0

    6

    2.0

    6

    0.3

    8

    0.0

    4

    1.6

    5

    4.8

    5

    5.7

    6.9

    4

    -32.1

    9

    115.6

    4

    56.0

    5

    41.0

    1

    64.3

    8

    8.9

    9.4

    8

    -05

    M

    SSL

    20.7

    8

    26.2

    2

    2.6

    8

    2.0

    7

    0.3

    7

    0.0

    4

    2.1

    2

    10.5

    1

    10.0

    6

    12.9

    5

    5.3

    4

    38.8

    6

    22.7

    6

    31.2

    6

    57.5

    2

    11.6

    7

    10.9

    -06

    M

    SSL

    14.6

    1

    24.4

    4

    3.7

    5

    2.1

    5

    0.4

    1

    0.0

    5

    1.2

    3

    8.2

    9

    6.9

    2

    9.5

    5

    18.0

    9

    74.8

    5

    29.4

    0

    75.5

    7

    138.0

    4

    4.8

    2

    3.8

    9

    -07

    M

    SSL

    27.5

    3

    30.7

    3

    1.3

    2

    2.3

    6

    0.5

    8

    0.0

    5

    1.3

    3

    10.5

    12.2

    1

    17.4

    2

    1.9

    6

    19.8

    7

    6.2

    9

    112.6

    2

    173.4

    8

    3.2

    4

    2.5

    4

    -08

    M

    SSL

    37.3

    8

    52.3

    2

    1.8

    6

    2.4

    5

    0.6

    9

    0.0

    5

    1.1

    12

    15.5

    4

    22.7

    9

    1.4

    6

    13.7

    8

    5.2

    2

    147.0

    5

    190.2

    1

    2.4

    8

    2.6

    5

    -04

    Sp

    en-

    ce

    rs

    90.7

    6

    98.8

    1

    3.1

    4

    16.7

    6

    8.3

    0

    4.0

    2

    19.1

    3

    7.6

    2

    8.7

    2

    1.0

    2

    21.0

    0

    13.1

    5

    3.3

    1

    42.8

    7

    110.0

    1

    11.2

    2

    -05

    Sp

    en-

    ce

    rs

    138.3

    2

    147.7

    5

    9.0

    6

    22.6

    4

    11.4

    6

    0

    4.1

    3

    16.4

    6

    7.3

    4

    8.6

    3.7

    5

    44.3

    6

    26.9

    9

    3.1

    2

    37.4

    6

    116.7

    2

    10.5

    9

    -06

    Sp

    en-

    ce

    rs

    290.6

    3

    335.4

    3

    15.5

    4

    71.4

    6

    33.8

    6

    0

    3.3

    13.9

    2

    7.0

    3

    7.6

    5

    3.3

    2

    37.4

    7

    17.6

    2

    5.3

    8

    74.5

    7

    67.8

    2

    7.3

    1

    -07

    Sp

    en-

    ce

    rs

    539.8

    3

    617.0

    8

    52.3

    4

    1

    88.3

    4

    74.2

    6

    0

    2.5

    8

    12.4

    1

    5.8

    4.8

    3

    7.1

    0

    45.6

    9

    25.0

    1

    6.8

    8

    64.6

    0

    53.0

    0

    6.1

    8

    -08

    Sp

    en-

    ce

    rs

    853.6

    2

    1063.1

    89.3

    1

    5

    15.2

    6

    198.8

    8

    0

    1.4

    8

    10.5

    9

    3.5

    2

    2.6

    8

    12.8

    4

    72.9

    9

    15.3

    6

    9.2

    1

    64.8

    7

    39.6

    2

    6.5

    2

    -04

    Su

    bhik-

    sh

    a

    216.5

    6

    219.7

    2

    2.5

    8

    20.2

    1

    9.2

    1.2

    3

    4.7

    7

    80.8

    7

    12.1

    4

    15.8

    3.9

    1

    10.5

    5

    5.5

    5

    0.5

    4

    4.4

    9

    666.3

    3

    107.8

    9

    -05

    Su

    bhik-

    sh

    a

    278.1

    3

    282.4

    7

    5.1

    7

    23.3

    10.6

    6

    1.5

    7

    3.9

    4

    72.2

    9

    12.7

    8

    18.2

    4

    4.8

    7

    11.3

    9

    7.2

    4

    0.7

    0

    3.5

    4

    515.0

    5

    126.5

    9

    -06

    Su

    bhik-

    sh

    a

    334.9

    8

    357

    6.1

    1

    89.1

    2

    16.0

    9

    1.6

    9

    2.1

    4

    82.9

    9

    10.7

    4

    7.1

    4.9

    5

    5.6

    2

    3.8

    4

    0.4

    5

    23.2

    8

    797.5

    7

    27.3

    6

  • 8/2/2019 Comparative Study of Organized Agri-Food Businesses in India

    11/12

    Comparative Study of Organized Agri-Food Businesses in India 79

    e2:Comparativegrowthindicatorsoconsideredagrioodcompanies

    .

    FinancialPerormance

    Measures

    CompanyNames

    Ad

    aniAgriFreshLtd.*

    FHEL*

    MSSL*

    Spencers*

    Total

    Sales(Crores)

    Verylow

    ascomparedtogross

    fixedas

    sets

    Verylowa

    scomparedtogross

    fixedassets

    60%oftotalexpenses

    80%oftotalexpenses

    Total

    expenses(Crores)

    Almost

    doubletototalsales

    Morethan

    doublethetotal

    sales

    Muchhigherthantotalsales

    Muchhigherthangrossfixed

    assets

    PAT(Crores)

    Thecom

    panyincurredalossof

    -17.5

    6

    crores.

    Thecomp

    anyincurredalossof

    -18.1

    4crores.

    Thecompan

    yincurredalossof

    -1.8

    6crores

    .

    Thecompanyincurredaheavy

    lossof-8

    9.3

    1

    crores.

    GFA(Crores)

    Tenfold

    stototalsales

    Veryhigh

    ascomparedtototal

    sales

    Extremelylowascomparedto

    totalsales

    Veryhighasco

    mparedtototal

    sales

    Plant

    &machinery

    Critical

    at98.3

    %

    Highat44.8

    3%

    Verylowat0.0

    69%

    Criticalat198

    .88%

    OFA

    Highat

    50.0

    8%

    Moderate

    at16.7

    1%

    Verylowat0.0

    5%

    Figuresnotavailable

    AssetUtilizationRatio

    Total

    income/Avg.

    totalassets

    Verypo

    or

    Poor

    Good

    Poor

    Total

    income/Compensation

    toem

    ployees

    poor

    Poor

    VeryGood

    Poor

    Sales

    /Avg.

    GFA

    Verypo

    or

    Poor

    VeryGood

    Poor

    Sales

    /Avg.

    netfxedassets

    Verypo

    or

    Poor

    ExtremelyGood

    Poor

    ProftabilityRatio(%)

    PBDITA/Totalincome

    Compa

    nyisincurringheavy

    losses

    Company

    isincurringheavy

    losses

    Companyis

    incurring

    losses

    Companyisin

    curring

    losses

    ReturnRatio(%)

    PAT/A

    vg.

    capitalemployed

    Compa

    nyisincurringheavy

    losses

    Company

    isincurringheavy

    losses

    Companyis

    incurring

    losses

    Companyisin

    curring

    losses

    PAT/A

    vg.

    totalassets

    Compa

    nyisincurringheavy

    losses

    Company

    isincurringheavy

    losses

    Companyis

    incurring

    losses

    Companyisin

    curring

    losses

    Work

    ingcycle&turnoverratios

    Debtors(Days)

    Gooda

    t45days

    Goodat34days

    Extremelypo

    orat147days

    Terrificallygoo

    dat9days

    Creditors(Days)

    Good

    Good

    Extremelypo

    orat190days

    Extremelygoodat65days

    Debtorsturnoverratio

    Quitelowwhichisextremely

    goodfo

    rthecompany

    Quitelow

    whichisextremely

    goodforthecompany

    Quiteloww

    hichisextremely

    goodforthe

    company

    Surprisinglyhighwhichis

    criticalforthecompany

    Creditorsturnoverratio

    Quitelowwhichisextremely

    goodfo

    rthecompany

    Quitehighwhichisextremely

    criticalfor

    thecompany

    Quiteloww

    hichisextremely

    goodforthe

    company

    Lowwhichisextremelygood

    forthecompany

  • 8/2/2019 Comparative Study of Organized Agri-Food Businesses in India

    12/12

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