comparative study of divya marathi and lokmat

Solapur University, Solapur

CHAPTER 1

INTRODUCTION TO THE STUDY

1.1 Introduction :

This project is a comparative study of two leading newspapers in Sholapur

i.e. Divya Marathi and Lokmat.

A newspaper is periodical containing news regarding current events,

informative articles, diverse features, editorials and advertising. General interest

newspaper typically publishes stories on local and national political events and

personalities, crime, business, entertainment, society and sports.

The two leading newspaper in Solapur are Lokmat and Divya Marathi.

Both the papers have equal demand in the market. Almost all the Solapur newspaper

readers read these two newspapers only.

The basic aim of the project is to know which prepare is preferred among

the two as it relates marketing. The comparison of both the papers is done on certain

factors.

H.N.C.C 1 B.B.A Programme


1.2 Objectives & Importance of Study

Objectives :

1) To have a detail study about both the newspapers.

2) To know which is most preferred and most effective one.

3) The comparison of 4P’s of newspaper i.e.

a) Product

b) Price

c) Place

d) Promotion.

4) To give suggestion.

Importance:

The project will be beneficial to the advertiser because by comparison of

both the newspaper the company can know where they are lacking behind in the

advertising. Also the readers will get the benefit that they will get to know which

newspaper provide the true facts and more news about day-to-day. By this project or

study we will get to know how many readers read these newspapers or how many are

aware about both the newspaper. It will also show the leading newspaper in Solapur.



1.3 Scope & Limitation of Study:

Scope

1) The study covers the opinion of variety of readers.

2) As the survey is done through questionnaire different people have different

perception.

3) By this study we will get to know customers which are satisfied among the

two newspapers.

Limitations :

1) This project is limited to Solapur city only.

2) This project is limited only to two newspapers.

3) This project is limited to newspaper readers.



1.4 Research Methodology:

Research is a systematic investigation or study of a subject. In order to

find out facts, discover or revise theories application, etc. Research can also be done

to find out solution for a question or a problem.

Methodology is a system of methods followed to carry out a popular research.

Thus, research methodology is the way how we conduct our research.

Data Collection:

The collection of data means a process of preparing and collecting the

required data through various sources. The purpose of collecting data is to obtain

information about the aspects of the study and also helpful to keep records and

solution in helpful decision. There are two methods of data collection:

1) Primary data:

Primary Data means the data collected at first hand by the researcher. It is

primarily collected through direct contact with the consumers and concerned

authority.

As this project is concerned, the primary data is collected through

questionnaire by interviewing the readers residing in Solapur city.

2) Secondary Data :

Any data which is collected earlier for some other purpose is called as

secondary data. It is ready data available for use collected by somebody else.

For this project the secondary is collected from different sources like different

companies prefer different newspaper.

a) Sampling Method:

The sampling technique used in study is Random Sampling Method which means

every unit of population a known and non-zero probability of being selected. It is

necessary that selection of sample is been free from human judgment.



b) Sample Size:

Sample size means number of respondents considered for collecting data size of

sample should not be too small which will be insufficient as well as it should not be

too large which may create complication. The size of sample decided for this project

is respondents. Sample Size is 200.

c) Questionnaire:

It is structured of pre-determined question framed for collecting first hand data from

the consumers.

d) Research Area:

Solapur City.



CHAPTER 2

INTRODUCTION TO ORGANIZATION

2.1 Introduction to Industry-NEWSPAPER

A newspaper typically meets four criteria:

Publicity: Its contents are reasonably accessible to the public.

Periodicity: It is published at regular intervals.

Currency: Its information is as up to date as its publication schedule allows.

Universality: It covers a range of topics.

Newspaper (often just called a paper when the context is clear) is a periodical

publication containing news, other informative articles (listed below), and usually

advertising. A newspaper is usually printed on relatively inexpensive, low-grade

paper such as newsprint. The news organizations that publish newspapers are

themselves often metonymically called newspapers. Most newspapers now publish

online as well as in print. The online versions are called online newspapers or news

sites.

Newspapers are typically published daily or weekly. News magazines are also

weekly, but they have a magazine format.



2.2 Divya Marathi:

The journey of Dainik Bhaskar group’s started in 1958 in Bhopal. After

covering the market of Bhopal it further entered the cities of Gwalior, Ujjain and

Jhansi. In 1983 it entered Indore the centre of MP (Madhya Pradesh) as a Nai Dunia.

It’s became no 1 newspaper in Indore and MP in 1995. The Rajasthan Patrika of DB.

Dainik Divya Marathi is the 4th Language newspaper added to the Group.

Launched on the 29th May 2011 from Aurangabad, this is Maharashtra’s first

unbiased Marathi daily. It also has editions in Nashik, Jalgoan, Ahmednagar and

Solapur. As per IRS Q4, 2012, Divya Marathi has 1.02 mn from these 5 editions. The

presence of Divya Marathi in Maharashtra is further strengthened with the recent

launch of its 6th & 7th editions from Akola & Amravati respectively.

Dainik Divya Marathi has given a new, independent and courageous voice to

Maharashtra. It covers international, national and local news, politics, business and

sports. The paper also has an editorial page which carries the views of eminent editor

Mr. Kumar Ketkar on various issues. Specialized supplements such as Divya City,

Madurima, DB star & Rasik; form an integral part of our product base, as they focus

on addressing specific reader needs while offering advertisers a focused reach to a

target audience.

Vision

The vision of Dainik Bhaskar Group is, “Being the dominant player in each of

the markets where it’s opened in. To be the largest and most admired media brand

enabling socio-economic change. ”



Company Profile-

D.B. Crop Ltd is present in 11 states in Hindi Market and also present in 2

states in Gujarat language in Gujarat and Maharashtra and in 1 state in Marathi

language in Maharashtra.

DB Crop Ltd is one of the largest print media company in India, publishing 7

newspapers, 65 newspaper editions and 199 sub-editions in four languages in four

languages (Hindi, Gujarati, Marathi and English) in 13 states in India.

Bhaskar, DB star and , on a franchisee basis, DNA (in Gujarat, Rajasthan and

Madhya Pradesh)

DB Crop Limited recently extended its presence to 4 th language Marathi with

launch of its 65th edition Dainik Divya Marathi newspaper in Solapur city,

Maharashtra on 1st April 2012. Since in last 9 months DB Crop has launched 4 more

editions from Nasik, Jalgoan, Ahmednagar and Solapur of its Marathi

Newspaper Dainik Divya Marathi, increasing our strength to 5 editions in

Maharashtra.

Their Marathi language newspaper, Dainik Divya Marathi, which has begun

its journey on May 29, 2011 from Aurangabad, is present in 1 state with 5 editions as

per the following chart.

Coverage of DIVYA MARATHI in Maharashtra-

Khandesh: - Dhule, Jalgoan, Nandurbar.

Western Ghat (N):- Nashik, Ahmednagar.

Marathwada: - Aurangabad, Jalna, Bid, Osmanabad, Latur.

Western Ghat (S):- Solapur


Dainik Divya Marathi

Sr. No. State Name Edition Name

1 Maharashtra Aurangabad

2 Maharashtra Nashik

3 Maharashtra Jalgoan

4 Maharashtra Ahmednagar

5 Maharashtra Solapur


Future plan of company-

Providing best quality to the customer.

Maintaining the crowd of the reader.

To be the No. 1 newspaper in India.

2.3 Lokmat:

Lokmat is the largest read & circulated Marathi language newspaper. It is

the fifth largest Indian daily and in Marathi, it is the largest selling daily with 15.8

million copies a day. As per IRS 2010 Q3, Lokmat has a total readership of 23.67

million. Its registered and corporate offices are located in Mumbai, Maharashtra

(India) and its main administrative centre is located at Lokmat Building, Lokmat

Square, Nagpur (India).

Company profile:

Lokmat Media Limited publishes newspapers in India. The company

publishes news papers and its online versions in Marathi, Hindi, and English

languages. It also publishes a bi-monthly lifestyle magazine in English targeted at the

Gujarati and Parsi communities in India and in certain international locations. In

addition, the company involves in the publication of books; organizing events, such as

meetings, incentives, conventions, and exhibitions; broadcasting of a Marathi news

channel; and film production.

Founder

Lokmat was founded by a group of Indian freedom fighters, in 1918, from

Yavatmal, a town in the state of Maharashtra. In 1952, Lokmat was acquired by our

founder, Late Shri Jawaharlal Darda, who was also a freedom fighter. Late Shri

Jawaharlal Darda launched Lokmat’s first daily edition on December 15, 1971 from

Nagpur, Maharashtra.


http://en.wikipedia.org/wiki/Marathi_language

http://en.wikipedia.org/wiki/Marathi_language


Vision

To be a dominant media player by

Informing and Entertaining

Remaining Relevant

Creating Super Brands.

Lokmat has 11 Marathi editions in Maharashtra.

1. Nagpur (including Chandrapur, Yavatmal, Wardha, Gondia, Amravati and

Gadchiroli supplements)

2. Aurangabad (including Separate Hello Lokmat Supplement For 8 Distticts in

Marathwada)

3. Mumbai (including Ratnagiri & Sindhudurg)

4. Pune

5. Ahmednagar (including Shirdi and Beed)

6. Solapur

7. Kolhapur (including Sangli & Satara)

8. Nashik

9. Jalgaon (inclusive of Dhule and Nandurbar)

10. Akola (including Buldhana, Washim and supplements)

11. Goa

Lokmat also caters to the Marathi speaking population outside Maharashtra. It

has editions in Indore (Madhya Pradesh) and Belgaum (Karnataka). On 21 April

2009, Lokmat launched its Goa edition (Marathi) primarily for the Marathi-speaking

population of north and north-east Goa.



Additional Information

Lokmat Media Pvt. Ltd. is a leading multi platform media company with

interests in a diversified portfolio of publishing, broadcast, digital, and entertainment,

community and sports verticals. It has employee strength of more than 3,000. Lokmat

entered the TV space in 2008 and it co-owns a 24-hour news and current affairs

channel ‘IBN Lokmat’, through a JV with the Network18 Group.

Lokmat’s magazine division Cymbal Media publishes an international

magazine called ‘G2 – The Global Gujarati’. This is positioned as a high-end lifestyle

magazine. Lokmat Group made its foray in the entertainment sector through its

subsidiary Lokmat Entertainment for production and distribution of films and

television content. Lokmat runs sports leagues across various cities in Maharashtra,

mainly focusing on cricket and football. These championships are organized under

‘Lokmat Play’as a responsible corporate citizen; the Group is engaged in various

social initiatives aimed to help the poor and needy. It also is actively involved in

helping victims of natural disasters and tragedies. Lokmat also works to highlight

problems faced by people in its communities, bring it to the attention of the concerned

authorities for necessary action.



CHAPTER 3

THEORETICAL BACKGROUND

3.1 Print Media

It’s safe to say that advertising, the media, even life itself, would not be the

same without the printed word. We learn about our world through shared writings:

newspapers, magazines, and books. We decide what we want to buy from looking

through advertisements that come in the mail. Printed media has shaped the way we

learn, think, and act in modern society.

Yet it all began simply. Ts’ai Lun, a Chinese official, is attributed with the

invention of paper in A.D. 105. Forty years later, Pi Sheng would invent the first

movable type. It would take literally hundreds of years later, in 1276, for printing to

reach Europe in the form of a paper mill in Italy, and another two hundred years until

Johannes Gutenberg refined a method to efficiently print books and pamphlets on his

Gothenburg press.

The phrase print media refers to any medium that disseminates information in a

printed manner. Print media often takes the form of mainstream papers, Magazines

and gutter press publications and is usually the form of media with the highest form of

circulation

Print media are lightweight, portable, disposable publications printed on paper

and circulated as physical copies in forms we call books, newspapers, magazines

newsletters. They hold informative and entertaining content that is of general or

special interest. They are published once or daily, weekly, biweekly, monthly,

bimonthly, quarterly. Their competitors include electronic, broadcast and Internet

media. Today, many books, newspapers, magazines and newsletters publish digital

electronic editions on the Internet.



3.2 Newspapers

Newspapers are collections of printed pages folded together.

Their content is mostly public affairs and events information reporting with

some entertainment.

Preparation and production of a newspaper can take hours.

Tens of thousands of individual newspapers are published.

3.3 Customer satisfaction

Customer satisfaction is a term frequently used in marketing. It is a measure

of how products and services supplied by a company meet or surpass customer

expectation. Customer satisfaction is defined as "the number of customers, or

percentage of total customers, whose reported experience with a firm, its products, or

its services (ratings) exceeds specified satisfaction goals."

In a competitive marketplace where businesses compete for customers,

customer satisfaction is seen as a key differentiator and increasingly has become a key

element of business strategy. "Within organizations, customer satisfaction ratings can

have powerful effects. They focus employees on the importance of fulfilling

customers’ expectations. Furthermore, when these ratings dip, they warn of problems

that can affect sales and profitability. When a brand has loyal customers, it gains

positive word-of-mouth marketing, which is both free and highly effective."

Therefore, it is essential for businesses to effectively manage customer satisfaction.

To be able do this, firms need reliable and representative measures of satisfaction.

"In researching satisfaction, firms generally ask customers whether their

product or service has met or exceeded expectations. Thus, expectations are a key

factor behind satisfaction. When customers have high expectations and the reality

falls short, they will be disappointed and will likely rate their experience as less than

satisfying. For this reason, a luxury resort, for example, might receive a lower

satisfaction rating than a budget motel—even though its facilities and service would

be deemed superior in 'absolute' terms."


http://en.wikipedia.org/wiki/Contentment

http://en.wikipedia.org/wiki/Marketing


Customer satisfaction is a term used in marketing to measure how products

and services supplied by a company meet customer expectation. It is seen as a key

performance indicator within the business.

3.4 Purpose

Customer satisfaction provides a leading indicator of consumer purchase

intentions and loyalty. Customer satisfaction data are among the most frequently

collected indicators of market perceptions.

3.5 Importance

Customer satisfaction is the key aim in selling process. It is estimated that it

costs five times as much to attract new customers as to retain an existing one. The

relationship between the customer and the organisation is very important. The

importance of customer satisfaction diminishes when a firm has increased bargaining

power. There is a substantial body of empirical literature that establishes the benefits

of customer satisfaction for firms.

3.6 Comparative Study

Comparative study is a comparative methodology in the social science that

aims to make comparisons across different cities, countries, etc or culture.

Comparative research is the act of comparing two or more things being compared.

This technique often utilizes multiple disciplines in one study.

Comparative history is the comparison of different societies which existed during

the same period or shared similar cultural conditions. The comparative history of

societies emerged as an important specialty among intellectuals in the enlightenment

in the 18th century and others.


http://en.wikipedia.org/wiki/Bargaining_power

http://en.wikipedia.org/wiki/Bargaining_power


CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

Table no.4.1:

Table showing Gender of respondents:

Divya Marathi Lokmat

57 57

43 43

GenderMale Female

Interpretation:-

From the above Graph it was found that 57 of respondents were male and 43 were

females for both news papers.


Gender / NP Male Female Total

1 Divya Marathi 57 43 100

2 Lokmat 57 43 100

Total 114 86 200


Table no.4.2:

Table showing Age Group of respondents:

15-20 20-25 25-above

6

37

57

12

33

55

AgeDivya Marathi Lokmat

Interpretation:-

Above graph shows reader of Divya Marathi 57 respondents from were from 25 &

above, 37 were from 20-25 and rest were from 15-20 i.e. 6 and in Lokmat 55 were

from 25-above, 33 were from 20-25 and 12 were from 15-20


NP \ Age 15-20 20-25 25- above

Divya M 6 37 57

Lokmat 12 33 55

Total 18 70 112


Table no.4.3:

Table showing Occupation of respondents:

Sr. no. Respondent \ NP Divya Marathi Lokmat

1 Student 25 25

2 Professional 25 15

3 Housewife 27 23

4 Business 18 34

5 Other 05 03

Total 100 100

Student Professional Housewife Business other

25 2527

18

5

25

15

23

34

3

OccupationDivya Marathi Lokmat

Interpretation:-

From the above Graph it was found that in Divya Marathi 25 respondents were

students, 25 respondents were professionals, 27 were housewife, 18 respondents were

business and 5 were other. In Lokmat it was found that 25 respondents were students,

15 respondents were professionals, 23 were housewife, 34 respondents were business

and 3 were other respectively.

Table no.4.4:



Table showing Section of newspaper:

Sr. no. Response\ NP Divya Marathi Lokmat

1 Sports 33 33

2 Business 42 57

3 Children 10 12

4 General 63 61

5 Supplement 24 20

6 Climate 11 14

7 Other 04 1

8 Astrology 15 10

9 Editorial 22 11

10 Sub-section 06 11

Total 230 230



sports

Busin

ess

Child

ren

General

supplement

Clim

ate

Oth

er

Astr

ology

Edito

rial

Secti

on

33

42

10

63

24

114

1522

6

33

57

12

61

2014

1

10 11 11

SectionsDivya Mrathi Lokmat

Interpretation:-

From the above Graph it was found that in respondents read Divya Marathi 33 for

sports, 42 for business, 10 for children, 63 for general, 24 for supplement, 11 for

climate. 4 for other, 15 for astrology, 22 for editorial and 6 for sub-section &

respondents read Lokmat 33 for sports, 42 for business, 10 for children, 63 for

general, 24 for supplement, 11 for climate, 4 for other, 15 for astrology, 22 for

editorial and 6 for sub-section.



Table no.4.5:

Table showing place of purchasing newspaper:

Sr. no. Response \ NP Divya Marathi Lokmat

1 Home delivery 84 84

2 Branch of NP 5 7

3 Kiosk 10 9

4 Other 1 0

Total 100 100

Home delivery Branch of NP Kiosk Other

84

510

1

84

7 9

0

Purchase FromDivya Marathi Lokmat

Interpretation:-

From the above Graph it was found that in respondents of Divya Marathi 84

respondents purchase the newspaper through home delivery, 5 through branch of

newspaper, 10 through kiosk and 1 through other respectively and in Lokmat it was

found that 84 respondents purchase the newspaper through home delivery, 7 through

branch of newspaper, 9 through kiosk and 0 through other respectively.



Table no.4.6:

Table showing Price Affordability:

Sr. no. Response \

NP


1 Yes 89 90

2 No 11 10

Total 100 100

Yes No

89

11

90

10

Price AffordableDivya Marathi Lokmat

Interpretation:-

From the above Graph it was found that in respondents of Divya Marathi 89 of

respondents say yes price is affordable and 11 respondents say no and in Lokmat 90

of respondents say yes price is affordable and 10 respondents say no.



Table no.4.7:

Table showing Basis of payment of newspaper:

Sr. no. Response Divya Marathi Lokmat

1 Daily 10 12

2 Weekly 5 13

3 Monthly 71 67

4 Annually 4 8

Total 100 100


10 125

13

7167

48

Basis of Payment Daily Weekly Monthly Annually

Interpretation:-

From the above Graph it was found that in respondents of Divya Marathi 10 do

payment daily, 5 weekly, 71 monthly and 4 annually and in Lokmat 12 do payment

daily, 13 weekly, 67 monthly and 8 annually.



Table no. 4.8.

Table showing Quality of newspaper:


1 Quality 100 100

Total 100 100

Lokmat Divya Marathi

100 100

QualityQuality

Interpretation:-

From the above table it was found that 100 of respondents preferred Divya Marathi

newspaper quality is best and 100 respondents preferred Lokmat newspaper quality is

best.



Table no. 4.9.

Table showing Supply of Newspaper:


1 Yes 88 87

2 No 12 13

Total 100 100

yes no

88

12

87

13

Supply Of News paperDivya Marathi Lokmat

Interpretation:-

From the above table it was found that for Divya Marathi 88 of respondents say

supply of newspaper is regular and 12 says no respectively and in Lokmat 87 of

respondents say supply of newspaper is regular and 13 says no.



Table no.4.10:

Table showing Time of Receiving Newspaper:

Sr. no. Response Divya

Marathi

Lokmat

1 6 a.m. 14 14

2 7 a.m. 53 56

3 8.a.m. 14 23

4 9 a.m. 15 5

5 After 9 a.m. 04 2

Total 100 100

6 a.m. 7 a.m. 8 a.m. 9 a.m. After 9 a.m.

14

53

14 15

4

14

56

23

52

TimeDivya Marathi Lokmat

Interpretation:-

From the above Graph it was found that in Divya Marathi 14 respondents take

newspaper at 6am, 53 at 7am, 14 at 8am, 15 at 9am and 4 after 9am and in Lokmat 14

respondents take newspaper at 6am, 56 at 7am, 23 at 8am, 5 at 9am and 2 after 9am



Table no. 4.11.

Table showing requirement of Advertisement


1 Yes 55 57

2 No 33 30

3 Not applicable 12 13

Total 100 100

yes no not applicable

55

33

12

57

30

13

AdvertisementDivya Marathi Lokmat

Interpretation:-

From the above table it was found that in Divya Marathi 55 of respondents says

advertisement is useful of newspaper, 33 says no and 12 not applicable respectively

and in Lokmat 57 of respondents says advertisement is useful of newspaper, 30 says

no and 13 not applicable respectively.



Table no. 4.12.

Table showing Discounts provision on newspaper:


1 Yes 27 25

2 No 73 75

Total 100 100

Yes No

27

73

25

75

DiscountDivya Marathi Lokmat

Interpretation:-

From the above table it was found that in Divya Marathi 27 of respondents say they

get discounts and 73 says no and in Lokmat 25 of respondents say they get discounts

and 75 says no respectively.



Table no. 4.13.

Table showing getting offer on newspaper


1 Yes 28 27

2 No 72 73

Total 100 100

Yes No

28

72

27

73

Offers

Interpretation:-

From the above table it was found that in Divya Marathi 28 of respondents say they

get offers and 72 says no and in Lokmat 27 of respondents say they get offers and 73

says no respectively.



Table no. 4.14.

Table showing is Language under stable:


1 Yes 81 93

2 No 19 7

Total 100 100

Yes No

81

19

93

7

LanguageDivya Marathi Lokmat

Interpretation:-

From the above table it was found that in Divya Marathi 81 of respondents say that

language is understandable and 19 says no and in Lokmat 93 of respondents say that

language is understandable and 7 says no respectively.



Table no. 4.15.

Table showing Covers Information:


1 Lokmat 0 100

2 Divya Marathi 100 0

Total 100 100

Lokmat Divya Marathi

100 100

Covers Information

Interpretation:-

From the above table it was found that 100 of respondents say that Divya Marathi

covers all information and 100 of respondents say that Lokmat covers all information.



Table no.4.16:

Table showing Expectations of customers for Divya Marathi:

Sr. No. Particulars Ok Reduce Improve Satisfied More Total

1 Section 5 3 1 7 8 24

2 Price 5 5 2 10 10 32

3 Quality 5 2 5 2 3 17

4 Promotion 5 0 5 3 1 14

5 Quantity 1 0 0 2 2 5

6 Supplement 2 0 1 3 2 8

Total 23 10 14 27 26 100

Section Price Quality Promotion Quantity Suppliment0

2

4

6

8

10

12

okreduceImproveSatisfiedMore

Interpretation:-

From the above table it was found that more of people responded that they are

satisfied with Pricing of Divya Marathi. Then with section, then Quality, then with

promotion and people responded same for quality and supplement.



Table showing Expectations of customers Lokmat:

Sr. No. Particulars Ok Reduce Improve Satisfied More Total

1 Section 6 0 2 5 5 18

2 Price 10 2 4 14 0 30

3 Quality 10 0 6 10 0 26

4 Promotion 1 0 3 3 1 8

5 Quantity 2 1 2 2 1 8

6 Supplement 3 0 3 3 1 10

Total 32 3 20 37 8 100

Section Price Quality Promotion Quantity Suppliment0

2

4

6

8

10

12

14

16

okreduceImproveSatisfiedMore

Interpretation:-

From the above table it was found that more of people responded that they are

satisfied with Pricing of Lokmat. Then with quality, thin Section and people

responded same for promotion, quality and supplement



Table no. 4.17.

Table showing Switch of newspaper to other Brand:


1 Yes 21 17

2 No 79 83

Total 100 100

Yes No

21

79

17

83

Switch to other Brand

Interpretation:-

From the above table it was found that in Divya Marathi 21 of respondents will switch

to other brand and 79 are not going to switch and in Lokmat 17 of respondents will

switch to other brand and 83 said no respectively.

Table no.4.18



Table showing Problems from newspaper


1 Yes 12 2

2 No 88 98

Total 100 100

Yes No

12

88

2

98

ProblemsDivya Marathi Lokmat

Interpretation:-

From the above table it was found that in Divya Marathi 12 of respondents say that

they had problems and 88 says no and in Lokmat 2 of respondents say that they had

problems and 98 says no respectively.

.

Benefits of Divya Marathi:-



1) General Knowledge.

2) Birthdates of businessmen.

3) Get together socially.

4) Competitions.

5) Events.

6) Coupons.

7) Seminars.

8) More about sports.

9) Opportunity and exposure.

Benefits of Lokmat:

1) Competitions

2) Events.

3) Prizes.

4) General knowledge.

5) Stage daring.

6) Gifts and discount.

7) Experience and exposure in Yuva Next.

CHAPTER 5



FINDINGS

1. It is found that in Divya Marathi 57 respondents were male and the remaining

were female and same were for Lokmat also.

2. It was found that age group of 25-above uses news paper more in Lokmat and

Divya Marathi and age group of 15-20 uses less.

3. It is found that highest 34 respondents are from business occupation in Lokmat

and highest in Divya Marathi is 27 for Housewife, the no. of respondent is same for

both news paper in students and there is less respondents from others.

4. It was found that respondents uses both the news paper for General Section

then for Business, it was same response for Sports Section and news paper was less

used for other.

5. It was found that both the news paper come at home were same i.e. 33 in both,

then from kiosk, less people go and purchase from branch of newspaper and 1 and

less than one goes for other.

6. It was found that more than 85% respondents say price is affordable for both

news paper and rest says it is not affordable.

7. It was found that most of the respondents go for paying the bills monthly as all

the bills of newspaper who are the subscriber and get the newspaper at home they like

to use the payment of the bills at monthly basis only and the study also derives the

same with a number of 67 out of 100.

8. It is found that the quality of newspaper was as per the production and Lokmat

being an old and more famous brand it has gone for more subscribed and so the

people liked the quality of Lokmat. Divya Marathi is new paper as it has providing

various things also so the respondents liked the service quality and are satisfied with

Divya Marathi.

9. It was found that the supply of newspaper is more prompt in Divya Marathi

and Lokmat is just 1 value back but that 1 is not negligible as it makes 1 step ahead

from Lokmat.

10. It is found that the promptness of reaching the paper on time at the

subscriber’s doorstep was more in Lokmat as Lokmat being having a wide network of

supply than Divya Marathi.



11. It is found that advertisement used by both papers were too strong as the

number is nearby only so then too Divya Marathi trying to use the more innovative

type of advertisement skills which makes it front from Lokmat.

12. It was found that 75% of respondents don’t get any discounts on purchasing

news paper and rest of them says the get the discounts.

13. It was found that more than 70% of respondents don’t get any offers also but

rest says they get the different offers from Divya Marathi and Lokmat

14. It was found that language used by both the newspaper is understandable by

mostly all the respondents but 10 to 20% respondents don’t get the language of

newspaper.

15. It was found that Divya Marathi as well as Lokmat covers all the information.

16. It was found that the sections, prices, promotion, quality has different ratings

but they are been considered together while comparing and it is been understood that

both the newspaper are been very much caring for their subscribers while making a

change and edit on these factors.

17. It was found that around 70 to 80% respondents said they are fully satisfied

whit news paper but rest said they are going to switch to another news paper.

18. It was found that around 98% of respondents don’t have any problem with

Lokmat news paper and 88% don’t have any problems with Divya Marathi rest have

problems. But the % of respondents having problem is very less so it is negligible

SUGGESTIONS



Divya Marathi

1) Divya Marathi can improve print of photos, as many people faces problems in

the photos;

2) Divya Marathi can improve quantity and quality of papers;

3) Divya Marathi can improve promotional activities, it will create awareness of

newspaper;

4) Divya Marathi can provide extra supplement for students, it crease it increase

students habit of reading newspaper;

5) Divya Marathi can increase job opportunities news, advertisement of sports;

6) Divya Marathi can Provide more offers, it increases relations with customers.

7) Divya Marathi can reduce the prices, it helps to attract customer.

8) Divya Marathi can Increase quiz and sports areas.

Lokmat

1) Lokmat can improve quality, as many people thinks quality of Lokmat is not

good;

2) Lokmat can reduce prices, as it is having more prices than other;

3) Lokmat can increase news about general awareness;

4) Lokmat can make some innovative changes in the newspaper;

5) Lokmat can provide some innovative offers to their customer;

6) Lokmat can focus on Supply of newspaper, as supply of newspaper is regular;

7) Lokmat can add some more sections.

SUGGESTION



1) Divya Marathi and Lokmat Can increase their promotion as many people are

not knowing sections, offers, and benefits from the newspaper

2) Divya Marathi and Lokmat can improve their quality and quantity of the

newspaper

3) Divya Marathi and Lokmat can increase discount n ad’s and discount on

payment

4) Lokmat is having high prices as compare to Divya Marathi so they can lower

the prices

5) Divya Marathi and Lokmat can increase their services.


comparative study of divya marathi and lokmat

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