An Introduction to Knewton: Education's Most Powerful Data Infrastructure Platform
Company(Presentaon - TAGI-UNI · market,expected,50% maths) Trend) for)adap9ve)learning)systems)...
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be#ermarks GmbH September 2012 Company Presenta.on www.be2ermarks.com
Transcript of Company(Presentaon - TAGI-UNI · market,expected,50% maths) Trend) for)adap9ve)learning)systems)...
be#ermarks GmbH -‐ September 2012 Company Presenta.on
www.be2ermarks.com
Be2ermarks is ...
… an online solu9on that enables math learning
… based on a didac9cal concept and therefore …
… not a prac9ce machine but an individualized tutor
… almost like a good math teacher siAng right next to you
It helps!
2009 according to Unesco, 2012 according to Global Industry Analysts, InternetWorldStats, Facebook
Global private tutoring market over $ 50 billion 33% world-‐wide internet penetra.on in March 2012 Yearly growth-‐rate Facebook subscribers world-‐wide
26%, in South-‐America: 62%
530 million children world-‐wide in secondary educa.on alone
Be2ermarks – a strong investment case
Responds to increasing market demand in adap9ve learning
Goes far beyond any other learning tools in mathema9cs and has demonstrated significant improvement for its users in Germany and India
Has a highly scalable, sustainable and profitable business model
Is managed by Arndt Kwiatkowski (CEO), Marianne Voigt (CFO/COO), Niko Deskovic (MD Interna9onal) -‐ serial entrepreneurs who built Immo-‐/AutoScout24 from 1997 to the No.1 European real estate/car pla]orm
Increasing bandwidth available for educa9onal usage worldwide • 100 m Indian households with 3G in 2015
Na9onal decisions to introduce eLearning • 6 m Classmate PCs installed • 2.4 m OLPC installed • Decisions to abolish school books in China, South Korea ...
US: Investments in digital educa9on growing • In 2011 430 m USD invest
World-‐wide educa9on-‐hungry middle-‐class • USD 150 bn tutoring market,expected, 50% maths
Trend for adap9ve learning systems • Knewton raises USD 33 m for adap9ve learning and partners with Pearson
• Macmillan invests in be#ermarks • Government tender in Uruguay for adap9ve learning maths
• Infrastructure increasingly enabling interac9vity: 80% of UK and 24% of Mexican Classrooms with Whiteboards
OLPC = “OneLaptopPerChild Classmate = Learning series by Intel
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Be2ermarks adresses a global market ...
Didac9c concept enabling full adap9vity
Proven learning results regardless of a student’s star9ng point
Product supports teachers as well as parents in helping students
Wide range of use cases School system online and offline, in class and/or for homework,
star9ng grade 4
Remedial courses for secondary and post-‐secondary educa9on
Teacher training Private tutoring
... with a unique and compe..vely priced product
Next-‐genera.on maths learning based on adap.vity
• Macro-adaptivity provides individualized learning paths – Enables time-saving learning strategies
• Micro-adaptivity gives productive responses to wrong inputs – Engages students to learn
Write products of the same variable as powers.
Put coefficients always in front of the variables.
Write with out mul9plica9on dot.
Apply binomial Formulas.
The line has the correct slope but does not pass through point P.
You have not yet labeled all ver9ces of the triangle.
Micro-‐adap.vity is the key to learning Intelligent valida9on – more than right or wrong
• “In 30 years of teaching I have not come across such a well-thought-out and suitable system. It really helps motivate children for this unloved subject.”
Dagmar Hennecke, Teacher of 7c, Städ6sches Gymnasium, Herten
• “Selec.on Commi2ee of digita 2012 -‐ „The online learning system is an excellent self-‐learning tool for math in grades 4 to 9 but also higher grades... It does not just process results but trains exercise solving step-‐by-‐step and gives the necessary hints to try on...The system‘s responses mo6vate users, wrong inputs receive individual and detailed feed-‐backs. The product is clearly differen6ated from the usual simple mul6ple-‐choice exercises of other online exercising tools.“
• “In the last state-wide comparative math exam (VERA-8), my 8th grade showed results that were up to 20% above state average. I attribute this to our regular work with bettermarks.”
Joe Hansen, Teacher of an 8th Grade at a Hauptschule in Schleswig-‐Holstein
Note: Hauptschule is Junior High School / Lower Secondary Level. Gymnasium is High School / A-‐Level.
References
Early Adopters in Germany
2.000 ac9ve teachers in April/May 2012 with 20.000 students
Paid licences in 30 schools as of September 2012
1.000 private subscribers
Tutoring franchise star9ng Germany-‐wide roll-‐out in October 2012
University of applied science Heilbronn using bm for maths bridge classes for engineering
Mexico 30M students, school pilot in
preparation with MM MX for end
of 2012
Uruguay 500k students, school pilot in
preparation with Ceibal for Oct
2012
India 300M students school pilot in
preparation with MM India for
autumn 2012, pilot with imprint
in 500 K schoolbooks
Brazil 35M students
pilot with MM for 2013 planned
Interna.onaliza.on already beginning
» Outsourced invest for English version at 250k and Spanish version at 200k
» 2 language versions enable access to large interna9onal markets
LatAm 200M students
India 300M students
Localiza.on experience based on 2 language versions
Execu.ve team with extensive experience
Arndt Kwiatkowski (CEO) Founder of Immobilien Scout GmbH (IS24) in 1997; CEO of IS24 un9l 2008, Co-‐founded be#ermarks in 2008
Marianne Voigt (CFO, COO) CFO/COO of IS24 1999 to 2008, Co-‐founded be#ermarks in 2008
Christophe Spéroni (Product Development and Management) Team lead Community IS24 2006 to 2008, Co-‐founded be#ermarks
York Xylander (CTO) Partner of IS24 IT development and opera9ons star9ng 1998, joined be#ermarks in October 2008
Niko Deskovic (MD Interna9onal) Co-‐founder of AutoScout in 1998 and CEO un9l 2011, business angel with be#ermarks since 2009
• Capital invested in be#ermarks to-‐date: € 15.5 m
• Thereof 30% invested by Founders/ Management
• Other invest by Business Angels, German state bank KfW, interna9onal publisher Macmillan/Georg von Holtzbrinck-‐Group and impact investor BonVenture
- The company is funded un9l beginning 2013 - From then to Break Even Be#ermarks needs an addi9onal €
10m, depending on the build-‐up of interna9onal.
€ 16 million investment in proven product
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• Joachim Schoss Entrepreneur/Investor, Co-‐Founder of Immobilienscout24, Scout24
• Rolf C. Dienst Founder Wellington Partners VC Munich, Investor in IS24
• Gaurav Mehta Entrepreneur/Investor, Co-‐Founder of Pratham e.V.
• Dr. Anne#e Thomas CEO of Macmillan
Advisors / Investors
