COMPANY PROFILE

Picci has been present in the Baby-product market for over 45 years, producing ar ticles for Newborns. The Company was formed thanks to the brilliant creative talents of today’s proprietor, Paola Cherubini who, since the early seventies, has used her instinctive taste and dynamic productivit y to make Picci, a Company which today boasts around 50 employees in a worksite area of 4500 m2, a world leader in the Infant Care sector.

Picci factory is located in the hear t of Italy - Florence, the cradle-cit y of Italian culture

View of Florence

Picci headquarter in Florence

About the company

Like many factories in Italy Picci is a family Company which runs for over 45 years.The Company is positioned in the middle-high band of the market, distributing its own products to Europe, Africa, Middle East, USA and Asia. The range which go under the brand names of “Picci” and “Dilli Best” are distinguishable firstly through the number of complete products available in countless models and colour variations to meet the needs of every customer; and secondly through its focus on market research, getting closer to consumers with a more “up to date” or refined sense of fashion.

About the company

Milano 1971 - Italian sales reps during “Salone del giocattolo”. Paola Cherubini and Mario Martigli - founder of Picci

1st Picci Truck

Brand “Picci” is considered to be a true leader in baby furniture market in Italy, which produce furniture for newborns.The range of this Brand has every thing you could need for child’s room interior: cradles, beds, baby cots, dressers, bedding sets, cribs, changing tables, chest of drawers and much more.

About the company

Picci workers

Over the years, Picci has acquired a vast experience both in products and the market.The materials used are selected for their high qualit y and each Picci ar ticle is produced entirely at the Florence facilities, where exper t hands skilfully craft these authentic Made in Italy products. The production and assembly processes are performed in compliance with current national and European standards, and the qualit y and source of selected materials are an added guarantee of safet y for the final client. Picci is now a consolidated business, which on the one hand offers large-scale production, while on the other supplies products designed with painstaking care for detail. The new technologies mean faster production and increased precision in processing.

About the company

Picci workers

The love, passion and determination to grow makes the Picci st yle unique and unparalleled. Ever attentive to current trends and the demands of the “small client”, the Picci world is constantly enriched with new features and innovative solutions. Over its history, a host of products have been created by the company, and the skilled hands of our team have enabled many dreams to come true.We enjoy the entire process, creating, designing and planning a world tailored to your little ones.

OUR STYLE

During Picci catalogue shooting session

Picci is the Main Brand of this Florence Company, boasting a history of over 45 years, rich in st yles, colours, product ranges and innovative features. A complete catalogue offering more than 20 collections, renewed each year, and a special section dedicated to the “On the Road” products for mother and baby alike, with ar ticles such as accessories for outdoor strolls with your little ones.Sweet, classic, luxury and spor ts collections, always focussing on detail and produced with painstaking care.Complete bedroom sets, accessories, linen, and all products for the world of babies: a world of love.

PicciMuffin Collection

Blinky Collection

Dili Best, a subsidiar y brand of Picci, was created in 1993. One day, our designers asked themselves: “what would happen if we combined, in the world of babies, design and the popular trends of adult furnishing?”, and from here came Dili Best. The colours, furnishing and linen now make Dili Best a highly unique brand. New trends have met with great success over the years, while the st yle is constantly evolving.

DILI BESTMatisse Collection

Coffee Collection

Not only with the help of its own proprietors and employees, but also of suppliers and consultants, Picci produces exclusively in Italy. It designs and produces an In-fashion product of good qualit y, with a strong brand name for its customers and consumers alike, using top qualit y materials such as 100% cotton, anti-allergenic linings and anti toxic paints all to support Baby’s health - a number one priorit y for our customers. All Picci products are “Made In Italy”.Baby’s health is a number one priorit y for Picci.

OUR MISSION

Pierfrancesco Martigli - Italian sales manager

Paola Cherubini ( CEO of the group ) with Diletta Martigli ( Creative Director )

Every year we produce and sell around the world, with a product range made up of over 3000 models.Our expansion plan is not limited to Italy, but worldwide, with new distribution channel and with corner in the best Boutique and Mall of the world. Our ambition goal are important, and we strongly trust in them.

picci in the world

OUR BABY TESTIMONIALS celebrities love picci

Diletta Francesco

Tea Christian

w w w.picci.itinfo@picci.it

Headquar ter : Via Tor ta 78 - Osmannoro - Sesto Fiorentino - 50019 Firenze - Italy Fax. +39 055 374485

Contacts:Italian Sales Offices: Tel. +39 055 3412241 - +39 055 3412242 Mail. Mr. Francesco Cipriani - spedizioni@picci.it Mrs. Elisa Sabatino - elisa@picci.itExpor t Sales Offices : Tel. + 39 055 3412258 Mail. Mr. Fausto Pasini - fausto.pasini@picci.it - Mob. +39 329 3640430 estero@picci.it

Account Offices: Tel. +39 055 3412222 Mail. Mrs. Maria Giampaolo - amministrazione@picci.itGraphic Office: Tel. + 39 055 3412262 Mail. Mrs. Virginia Benucci - grafici@picci.it