COMPANYPROFILE2016

CEBU CITY, CEBU, PHILIPPINES

MOB +63 916 548 4295 TEL +63 32 254 0000

INFO@RET.asia

RET.asia

.asia

This document may not be reproduced in part or as a whole without the

express written consent from RET.asia

Copyright © 2015 RET.asia

.asia

HISTORY& CULTURE

VISION

Through all human history real estate

has had tremendous power over our own

development.

Before we had speech pre-historic man

saw value in land so as to settle on it.

That was the seeds to our own society.

It’s tremendous cost was derived from

it’s power to separate between those that

had the ability to own it, and those that

did not.

It is telling that, as a fundamental human

need, real estate is celebrated when it

fellow man.

Our vision is to

change the way

real estate is

invested in, built

and financed in

the Philippines;

to democratize

the ownership

and construction

of real estate; to

break down

barriers to

transparency in

real estate

development; to

be the leader in

sustainable

community

driven

development in

the Philippines.

MISSION

"Open, safe, and affordable community driven real estate for everyone by anyone."

But real estate does not generate value

on it’s own. It’s value is created by us and

so it can be changed by us.

Nothing changes the very basic human

need for real estate, but we can give

everyone the opportunity to obtain it,

and in that way, we can give everyone the

means to a wealthier future, and a more open

and sustainable Philippines.

RET.asia is a real estate crowdfunding

platform that was founded by a team of

Australians and Filipinos in 2015 with the

intention of changing the way real estate

Philippines.

Democratizing real estate. Together.

VALUES

We believe Filipinos are tremendously

innovative and entrepreneurial if given

the chance. From the towering

skyscrapers of Makati to the bustling

public markets below, the urban

landscape demonstrates a rapidly growing

economic hive of activity.

Community also plays a central role in

Filipino societies. There are few places in

the world where the family unit bonds as

strongly, and interaction with others is

valued as highly.

Investment practices have typically

followed these values in a word of mouth

fashion. At RET.asia we recognize the

unique cultural characteristics of Filipino

investors and rather than seeking to

change behaviour, we simply seek to

make the existing more accessible and

e�cient. Community, safety,

a�ordability and transparency are all

central values we implement in real

terms on our real estate crowdfunding

platform.

SAFETYThrough a rigorous three stage due

investors can feel safe in knowing the

highest quality, and developers can feel

secure in knowing they are talking to the

right people with capital backing.

COMMUNITYRET.asia stresses community based

learning. As an investor, you are

encouraged to invest safely by following

the investment decisions of others.

Through a system of

time as they develop wealth. As a

developer the real estate crowdfunding

community is a valuable resource to test

ideas with, and understand the wants and

needs of your target market.

TRANSPARENCY

AFFORDABILITY

of platform members. Investors will

know those investing alongside are real

people and the project they are investing

in is legitimate and documented,

developers will know the track record of

the service providers they employ, and

the investors funding their project.

91% of the Filipino population cannot

a�ord to invest in the ground that they

stand on. RET.asia seeks to change this

reality by dividing real estate into

manageable and a�ordable pieces

through crowdfunding, All Filipinos can

realistically own a piece of real estate or

a�ord to diversify their investment

portfolio and mitigate risk. Based on our

calculations the entry point would be the

cost of an average smart phone.

THEPROCESS

THEDEALPIPELINE

Proposal Submission

OPPORTUNITy IDEnTIFICATION

DEVELOPER CONSULTATION

PROJECT INVESTMENT CREDENTIALS

TEST ASSUMPTIONs

Company audit

SUBMISSION OF COMPANY DOCUMENTATION

SUBMISSION OF LATEST COMPANY AUDIT

IDENTIFYING FINANCIAL CAPABILITY

IDENTIFYING ORGANisATIONAL makeup & RISKS

offered to follow-on investors

Project is funded & Development commences*

project and risk management*

investment oversight / distribution of yield dividend

exit event / distribution of returns

Presented to Qualified lead investors

IDENTIFY AND BRIEF QUALIFIED LEAD INVESTORS

FACILITATE DIRECT DEVeLOPER / QUALIFIED LEAD INVESTORS MEETING

SEEK FINAL APPROVAL BY MAJORITY

PLATFORM PRELISTING

Project subject to underwriting*

MARKET RESEARCH*

COMPREHENSIVE 18 factor RISK ANALYSIS*

PROJECT APPRAISAL*

STRUCTURING OF FINANCE

CONNECTING TO QUALITY SERVICE PROVIDERS

SETUP of CORPORATE VEHICLE and Legal Structure

*May be provided by a third-party

HOW WE WORK

Whether you are a developer, an

investor, or someone interested in

becoming either of those, we will work

closely with you to realise your project

goals, or your investment dreams.

We put transparency at the forefront of

all our interactions with a 3 stage due

diligence process unique in the world to

assure only high quality offerings.

support agents provide face to face, real

time support when you need it,

combining the power of local knowledge

with the reach of an international

platform.

As a developer our platform connects

you to the right people to realise your

project. We verify the track record every

service provider that lists with us. Our

platform gives you the insights to make

We also assist in getting together the

funding in a timely manner, in a

structure that best suits your

requirements.

As an investor we recognize that

everyone has a unique capacity to invest

and a unique appetite for risk. Through

graduated hands on investment,

investors make safe and affordable

choices based on their needs, while

creating wealth immediately. At a high

level investors are empowered to lead

the rest of the community by having a

meaningful say in the investment

This is true community based risk

assessment and practical development of

Filipino financial literacy.

THEINVESTMENTPROCESS

SIGN

UP

IDEN

TITY

VER

IFIC

ATIO

N

DETE

RMIN

ING

INVE

STM

ENT

exit

Sign up at RET.asia. For

developers and service

providers additional

information will be

requested.

One of our client support

agents will contact you to

verify your details, and

determine your

experience. If you qualify

for and accept lead

investor status further

details shall be required.

Browse projects 24 hours 7

days a week. Select projects

for investment based on

your eligibility.

You will be provided a

form to deposit the

required funds at a

nationally accredited

bank. All funds will be

safely stored in an escrow

account on behalf of

investors and developers.

RET.asia will never

directly handle investment

funds.

Upon successfully reaching

its funding goal, funds will

be disbursed to the project

on a predetermined stage

by stage basis. RET.asia

will maintain oversight

and provide periodic

updates over the active

lifetime of the investment.

Once the investment

reaches maturity RET.asia

assists in executing the

predetermined exit event,

and all the returns net of

fees, charges and proper

taxes, shall be returned to

investors.

THE TEAM

OUREXPERTISEDOMAIN EXPERTISE

DIVERSE INDUSTRY EXPERIENCE

EXTENSIVE NETWORK

DIVERSE & COLLABORATIVE

EXECUTIVETEAM

RET.asia is not only a

powerful idea, but it

has the experienced

team to realise it.

With over 36

combined years of

experience in real

estate investment,

property development

and the IT sector, the

executive team

assembled has the

kind of expertise in

business development,

development and

practical knowledge to

make a complex

platform in a

challenging emerging

market environment

thrive.

“Ideas are a dime a dozen. People who

implement them are priceless.”

Mary Kay Ash

Our diverse range of

opinions and

backgrounds is a

sounding board for the

most e�cient and

innovative solutions.

We fearlessly strive for

excellence and hold

each other to the same

standards.

ROBERT LICOFOUNDER & CEO

JONATHAN “JOJO” YBANEZCOFOUNDER & CDO

EXECUTIVETEAM

real estate investment in 2007 as a retail investor before expanding overseas. He has

experience in media & communications in academia and as a practitioner, and in

international trade with challenging regulatory environments throughout Australia,

New Zealand, China and Hong Kong. He previously worked for Shanghai YG

International Trading, and Alannie Trading.

Indonesia and the Philippines, and in the securities trading market. For the last three

years Jojo has also been engaged in property development. His past companies

include Aerfuego, Techproject Hive, Smooth Corporate, PT Finroll and i-Movers

Innovation.

JASON HUNGERFORDCOFOUNDER & CTO

worked in the IT sector and in digital marketing for the last 11 years in Australia and

the Philippines. For the last two years Jason has been the CEO of Cloud Marketeers

providing web development, and marketing services to SMEs globally. He’s

previously worked for Utilibill, Remba Imaging, Crowd Metric Solutions, and runs

successful locally focused jobs and lifestyle web platforms in Cebu.

"Two Filipinos, an Australian and a Chinese walk into a startup..."

PAUL LLIDEAUCOFOUNDER & CBO

risk analyst for the World Bank and trained in Disney experience based branding

techniques, Paul has vast, diverse knowledge and experience having been involved in

start-ups operationally, as an advisor and in academia since the 1990s.

THE MARKET

THEMARKETOPPORTUNITYReal estate crowdfunding is an evolution in real

estate investment that looks to democratize real

estate. At its very essence, crowdfunding involves

the pooling of funds from a highly disperse and

large number of investors (referred to as the

“crowd”) to directly fund a project, in this case, a

real estate development, purchase, or restoration.

It has proven to be popular with early adopter

investors in the US, the UK and the Middle East,

particularly within the retail investor segment that

has traditionally been locked out of real estate

investment. In 2015 alone, the industry grew by

156% (Massolution RECF Report, 2015) to over

USD1 billion. It is the fastest growing segment

within the crowdfunding industry, and is projected

to reach USD2.5 billion globally by 2016.

Using methodology developed by the Fung

Institute of UC Berkeley (2013) and factoring in

the demographic and wealth distribution factors,

we estimate that the Philippine securities market

could potentially be worth P280

Billion, of which real estate

crowdfunding is a part of.

It is clear that real estate ownership

is a universal aspiration for all

Filipinos, however, 91% of the

population cannot access it.

RET.asia’ s vision is to eventually

give the opportunity to invest in real

estate to a further 40% of the

Filipino population, through the

crowdfunded division of real estate

into affordable and manageable

pieces. Based on our calculations

entry points could be as low as

P24,000 - the average smartphone.

Our current target market is active

self-managing retirees, workers and

business owners in the social classes

of B to the lower A, as well as the

Filipino diaspora in the US, Canada,

the UK, Australia, and Singapore,

who have already had exposure to

this type of investment product and

are increasingly investing in real

estate already.

This means, immediately, we have

a total obtainable market of 321,960

out of a total addressable 44.9

Million. As the platform matures,

the middle class inevitably expands

and financial literacy and

aspirations take hold we see

RET.asia being adopted by the

entire addressable market.

In the 3Q of 2015, 32974 property

developments were registered

with HLURB valued at P79 Billion.

In the same period there were

3600 property developers

registered mostly in the Tiers B, C,

and D (sub-P100 Million in paid-

up capitalization).

Sourcing capital was cited as an

issue for the majority of

developers in these tiers, which

would be considered as small to

mid-sized firms.

Universally, developers that were

interviewed in our market

research, however, stated that they

would use RET.asia as not only

another source of funding, but

also as a platform to launch

projects, and market test

development proposals.

Based on our estimates, our total

obtainable market is roughly 1200

developers, which gives us access

to potentially P28.75 Billion in

development projects.

Also to be factored in is the

emerging nature of the

Philippines real estate market,

having only just eclipsed 1997

base.

44.9 MillionTotal Addressable Market

321,960Customers

1,200Developers

P28.75 BillionAddressable Projects

LOCATION & CONTACT

Room 6, Level 4, Don Gil Garcia, CapitolCebu City6000

RET.asia

@ret_asia

Cebu, Philippines

Website

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Mobile +63 916 548 4295Telephone +63 32 254 4319Email info@RET.asia

We are located in the heart of the gateway city to the south of the Philippines and a leading global technological outsourcing hub,