COMPANY PROFILE - Baia Silvella Group · BAIA HOLIDAY POLONIA zoo TRAVEL AGENCY TOUR OPERATOR SIL...
Transcript of COMPANY PROFILE - Baia Silvella Group · BAIA HOLIDAY POLONIA zoo TRAVEL AGENCY TOUR OPERATOR SIL...
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C O M P A N Y P R O F I L E
2 0 1 8
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Baia Si lvel la Group è. . . passione. Passione per i l terr i tor io, l 'hospital i ty , i col laboratori . Sinonimo di vacanze di
alto l ivel lo grazie a Baia Hol iday Travels & Leisure, i l p iù importante player del
settore turist ico open air organizzato in una catena mult i locat ion gest i ta da 4 centr i
d i prenotazione privat i , s i tuat i in I tal ia ed Europa.
Baia Si lvel la Group is al l about. . . passion.Passion for the terr i tory, the hospital i ty ,
and our team. Thanks to Baia Hol iday Travels & Leisure, the most important player of the open air tourism sector,
we have become synonymous with highly organized hol idays. These are provided by
one mult i- locat ion chain, managed through four booking centres, located in I taly and
Europe.
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I N D I C E / I N D E X
MISSION 11
VISION 9
GRUPPO / GROUP 13
15CRESCITA / GROWTH
17GEOLOCALIZZAZIONE / GEOLOCATION
19NUMERI / NUMBERS
21OSPITI / GUESTS
27FATTURATO / SALES VOLUMES
29PATRIMONIO / ASSETS
31VALORI / VALUES
33UNIQUE SELLING POINTS
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V I S I O NIl gruppo Baia Si lvel la cerca da sempre di ampliare
i l concetto di "vacanza", ponendo al centro i desideri dei suoi ospit i . Baia Si lvel la ha come scopo quello di creare la vacanza a 360°, che comprenda i l comfort e
la famil iar i tà del mare ma anche la bellezza delle c i t tà d'arte e la varietà dei terr i tor i europei , in ogni stagione
dell 'anno e per ogni t ipo di cl ientela.
Baia Si lvel la group aims to expand the concept of "vacat ion" by treat ing our Guest’s desires as
paramount. Our intent ion is to create a 360° hol iday, with the comfort and famil iar i ty of the sea but also
embracing the beauty of the ci t ies, through art and the variety of what Europe has to offer, in every season of
the year and for each type of Guest.
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M I S S I O NBaia Si lvel la Group segue una logica di crescita aziendale che ha per obiett ivo la diversi f icazione
geograf ica dell ’of ferta turist ica, al la r icerca dei luoghi di p iù importante interesse natural ist ico in I tal ia ed
Europa. I l Gruppo negl i ult imi anni s i è affacciato anche al turismo di interesse storico culturale acquisendo
grandi proprietà l imitrofe al le più r inomate ci t tà d’arte i tal iane. Nel futuro prossimo l ’of ferta turist ica
si estenderà ulteriormente coinvolgendo le local i tà montane ed una t ipologia di turismo esperenziale a
stagional i tà annuale.
Baia Si lvel la Group str ives for company growth as i t a ims to create diversi f ied tourist of fer ings by searching for places of important natural ist ic interest throughout
I taly and Europe. The Group has recently entered the world of historical and cultural tourism by acquir ing
large propert ies adjacent to the most renowned cit ies of art . In the near future, our offer ings wil l be further expanded with a mountain resort providing year round
experient ial tourism.
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#baiaPRODUCT
HOTEL & RESORT
CAMPING & GLAMPING
RESIDENCE & APARTMENTS
DINING & GOURMET
AQUA PARK & POOLS CLUB
HOLIDAY HOME & VILLAGE
SPA & LUXURY COLLECTION
MARINA & SAILING CLUBS
#baiaCAMPING
LA TORTUGAVignola Mare
LAGUNA BLUAlghero
CAPO D'ORSOPalau
ISULEDDACannigione di Arzachena
CAVALLINOCavallino Treporti
TENUTA CA' DEL PIOPPOCavallino Treporti
THE GREEN PARKCavallino Treporti
ROMA CAPITOLOstia Antica
MARE PINETADuino Aurisina
POLJANAMali Lošinj
PICCOLA GARDIOLALago di Garda
#baiadestination #baiaGUEST #baiaPEOPLE #baiaSECTORS
CVMI srl
BAIA HOLIDAY GmbH
BAIA HOLIDAY AUSTRIA GmbH
BAIA HOLIDAY POLONIA zoo
TRA
VEL
AG
ENCY
TO
UR
OP
ERA
TOR
SIL CAMPEGGI srl
BCV srl
MARE PINETA srl
UVALA POLJANA doo
ECO CAMPING srl
MALGA LAGHETTO srl
GES
TIO
NE
E S
VILU
PP
OP
RO
GET
TI T
UR
ISTI
CI
AZIENDA AGRICOLA CAVALLINO
AZIENDA AGRICOLA ZAMBARDASETT
OR
EA
GR
ICO
LO
MARE AZZURRO IMMOBILIARE srl
RESIDENZA CINEMA VERDI
SETT
OR
EIM
MO
BIL
IAR
E
1 . 0 5 0 . 0 0 0
piazzolecamping pitches
5 8 %
case mobil imobile home
3 8 %
camererooms
2 %
glampingglamping
2 %
alta stagionehigt season
4 3 6
bassa stagionelow season
9 9
donnewomen
5 8 %
uominimen
4 2 %
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#baiaPRODUCT
HOTEL & RESORT
CAMPING & GLAMPING
RESIDENCE & APARTMENTS
DINING & GOURMET
AQUA PARK & POOLS CLUB
HOLIDAY HOME & VILLAGE
SPA & LUXURY COLLECTION
MARINA & SAILING CLUBS
#baiaCAMPING
LA TORTUGAVignola Mare
LAGUNA BLUAlghero
CAPO D'ORSOPalau
ISULEDDACannigione di Arzachena
CAVALLINOCavallino Treporti
TENUTA CA' DEL PIOPPOCavallino Treporti
THE GREEN PARKCavallino Treporti
ROMA CAPITOLOstia Antica
MARE PINETADuino Aurisina
POLJANAMali Lošinj
PICCOLA GARDIOLALago di Garda
#baiadestination #baiaGUEST #baiaPEOPLE #baiaSECTORS
CVMI srl
BAIA HOLIDAY GmbH
BAIA HOLIDAY AUSTRIA GmbH
BAIA HOLIDAY POLONIA zoo
TRA
VEL
AG
ENCY
TO
UR
OP
ERA
TOR
SIL CAMPEGGI srl
BCV srl
MARE PINETA srl
UVALA POLJANA doo
ECO CAMPING srl
MALGA LAGHETTO srl
GES
TIO
NE
E S
VILU
PP
OP
RO
GET
TI T
UR
ISTI
CI
AZIENDA AGRICOLA CAVALLINO
AZIENDA AGRICOLA ZAMBARDASETT
OR
EA
GR
ICO
LO
MARE AZZURRO IMMOBILIARE srl
RESIDENZA CINEMA VERDI
SETT
OR
EIM
MO
BIL
IAR
E
1 . 0 5 0 . 0 0 0
piazzolecamping pitches
5 8 %
case mobil imobile home
3 8 %
camererooms
2 %
glampingglamping
2 %
alta stagionehigt season
4 3 6
bassa stagionelow season
9 9
donnewomen
5 8 %
uominimen
4 2 %
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C R E S C I T A / G R O W T HA VOLTE I SOGNI SI AVVERANO / SOMETIMES DREAMS COME TRUE
1983 MARE PINETA
2002 POLJANA
2009 LAGUNA BLU
1990 BAIA BLU LA TORTUGA
2012 ISULEDDA
2015 CAPO D’ORSO
1993 CAVALLINO
2016 ROMA CAPITOL
2018 TENUTA CA' DEL PIOPPO
PICCOLA GARDIOLA1974
2018 THE GREEN PARK
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IT
AT
DE
PL
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G E O L O C A L I Z Z A Z I O N E / G E O L O C A T I O N
Camping Vi l lageBAIA BLU LA TORTUGAPineta di V ignola MareAgl ientu
Camping Vi l lageLAGUNA BLUAlgheroSardegna
Centro VacanzeISULEDDACannigione di ArzachenaSardegna
Camping Vi l lageCAPO D'ORSOPalauSardegna
Centro VacanzeCAVALLINOCavall ino Treport iVenezia
Camping ParkROMA CAPITOLOstia Ant icaRoma
Camping Vi l lagePOLJANAMali LosinjCroazia
Camping Vi l lageMARE PINETADuino AurisinaTrieste
San Fel ice d/BLago di Garda
BOOKING CENTER Salò
ITALIAMünchen
DEUTSCHLANDVil lach
ÖSTERREICHWarszawaPOLSKA
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N U M E R I / N U M B E R S
piazzolecamping pitches
4 . 4 5 8case mobil imobile home
1 . 5 5 3
posti lettobeds
2 0 . 0 3 1
lodge tentslodge tents
6 0
estensione totaletotal extension
1 . 3 2 3 . 5 0 0 m q
camererooms
8 0
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O S P I T I / G U E S T S
2002 2008 2014 2016 2017
4 0 0 . 0 0 0
6 5 0 . 0 0 0
8 0 0 . 0 0 0
9 7 0 . 0 0 0
1 . 0 5 0 . 0 0 0
privat idirect
intermediat i
7 7 %2 3 %
indirect
PRESENZE / HOW MANY
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O S P I T I / G U E S T SDA DOVE / FROM WHERE
di l ingua tedescaGerman
5 0 %
altre l ingueother language
1 1 %
di l ingua franceseFrench
3 %
3 1 %di l ingua i tal iana
Ital ian
di l ingua olandeseDutch
5 %o l t r e1 m i l i o n ed i O s p i t i
m o r e t h a n1 m i l l i o n
G u e s t s
piazzolecamping pitches
5 8 %case mobil i
mobile home
3 8 %camererooms
2 %glampingglamping
2 %
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O S P I T I / G U E S T SDOVE / TO WHERE
CAVALLINO
3 0 %
GARDIOLA
1 %
MARE PINETA
9 %
POLJANA
1 2 %
ISULEDDA
1 9 %
CAPO D'ORSO
6 %
1 %ROMA CAPITOL
TORTUGA
1 5 %
LAGUNA BLU
7 %
o l t r e1 m i l i o n ed i O s p i t i
m o r e t h a n1 m i l l i o n
G u e s t s
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F A T T U R A T O / S A L E S V O L U M E S
ESPRESSO IN MILIONI DI EURO / IN MILLIONS OF EURO
2002 2008 2015 2016 2017
69%
72%
71%
10%
10%
10%
10%
10%
10%
8%
9%
11%
serviz i accessoriextra services
generi al imentarigroceries
hospital i ty
food&beverage
6
9
2 2
2 6
3 0
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P A T R I M O N I O / A S S E T S
Patrimonio immobil iare a svi luppoReal estate not yet producing income
60 mil ioni
90 mil ioni
13 mil ioniInvest imenti ammodernamento e ampliamento serviz i tur ist ic iInvestments, modernizat ion and expansion of tourism services
Patr imonio immobil iare a reddito/ in produzioneReal estate producing income
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V A L O R I / V A L U E S
RISORSE UMANE / HUMAN RESOURCE
2014 2015 2016 2017
DONNE/WOMEN
5 8 %UOMINI/MEN
4 2 %
NEL 2017IN 2017
1 5 S T A G E
2 1 2
3 2 43 4 7
4 3 6
1 1 4 9 9
3 5 5 1
alta stagionehigt season
bassa stagionelow season
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U N I Q U E S E L L I N G P O I N T S
GLI ELEMENTI DISTINTIVI / DISTINCTIVE ELEMENTS
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