COMPANY PROFILE (2013) - NAD AL-SHIBA Real Estate

COMPANY PROFILE (2013)

1 Company Background | Nad Al Shiba Real Estate

COMPANY BACKGROUND

Nad Al Shiba Real Estate has been one of the strongest in its industry

for the past 20 years. The company traces its roots from 1993, which was

founded and owned by a UAE national Mr. Hilal Salim Bin Tarraf.

Over the years, the company has expanded and even outgrown its rivals.

As a company built on innovation, teamwork and unmatched customer service,

NASRE has obtained and continuously gaining trust from existing and new

landlords and clienteles. Major property owners have put their full trust to

Nad Al Shiba Real Estate, granting the company full authority in managing

their properties.

UAE has been a home for many expatriates from different countries.

Almost 90% of UAE population comprises of foreigners who fuel the booming

economy not only of the UAE but also of the Middle East. The company has

always been the accommodating Property Consultant who caters to different

cultural needs of Emirates’ diversified population. Nad Al Shiba Real Estate

commits itself to providing home-away-from-home abode where our

hardworking expats can live in style, comfort and convenience.


2 Company Background | Nad Al Shiba Real Estate

Currently, the company holds about 20 buildings, each houses

commercial and residential units, and about 30 commercial and residential

independent and compound villas, shops, garages and warehouses. These

properties are strategically located in key areas across Dubai, specifically the

central districts of Al Karama, Al Satwa, Bur Dubai, Deira, and Jumeirah, and

across Sharjah. The company’s main office is situated in Sheikh Zayed Road,

Al Wasl area. It also has a satellite office in Buhaira Corniche, Sharjah.

Nad Al Shiba Real Estate gives credit to the people behind its

continuous success. The company boasts of its hardworking and highly

motivated staff. As high regard, the company commits itself to promoting

employee welfare to be able to meet and maintain quality service.

Aspiring for a continuous high standard customer support,

entrepreneurial improvement and better business practices, the company keeps

itself abreast of and well-informed about the current issues, policies and trends

circulating the economy as well as the real estate industry.


3 Company History | Nad Al Shiba Real Estate

COMPANY HISTORY

Then history of Nad Al Shiba Real Estate shall be spoken of the history

of how the UAE’s economy as well. Stories told all over again about the

greatness of Dubai’s visionary leader, the late Sheikh Rashid bin Saeed Al

Maktoum. Under their governance Dubai made a big leap towards a booming

economy. Every economy has experienced ups and downs. For Dubai, the

upswing of the economy merely revived in 1990’s during the time of the First

Gulf War and the Iraqi occupation of Kuwait. This was also the year of

mourning for the Emirates nation for the passing away of a great leader.

However, it was never a sad ending for Dubai. Dubai lost a great leader but

gained another one, Sheikh Maktoum bin Rashid Al Maktoum. During this

time, oil prices are at the highest and Dubai has the most advantage because of

the Jebel Ali Free Zone, which was created in 1980. Most of the supplies to

the reconstruction of the oil field after the liberation of Kuwait came through

Jebel Ali and as expected, the business upturn that followed the First Gulf

War was enough to compensate for a slump in local business. Consequently,

hotels, offices and other real estate project followed. From way back then, the

economy of Dubai has consistently stepping up.

With all these events, a humble man, saw the increasing need for

housing units as well as commercial spaces in Dubai. This was the time Mr.



Hilal Salim Bin Tarraf, with the help of a friend, initiated the foundation of

Nad Al Shiba Real Estate in 1993. During the company’s early years, it only

managed one building in Karama. The office, where all the business activities

are taken cared off, was then headquartered in that same building with only 5

employees. As the years passed, the sole owner of the company grew the

company under his management. It began to acquire new buildings as early as

1995, only 2 years after her started the business.

The company’s success continued. As one of the pioneers in the real

estate business, following the great real estate developers like Nakheel and

Emar, Mr. Hilal had foreseen that the economy will face a constant economic

upswing. Nad Al Shiba Real Estate grew bigger as the years passed with the

acquisition of buildings, villas and other properties for leased. The growth of

the company led to an increase number of employees. Mr. Hilal stepped out as

the manager to be the company’s great adviser, and then hired a new manager

whom he entrusted most of the entrepreneurial decisions. The new manager

served well but had to step out in 2001 for personal reasons.

In 2001, Nad Al Shiba Real Estate was under new management in the

person of Mr. Khalid Al Bahtity, an Egyptian national. This was also the time

when Mr. Hilal had to stop working and pass the full responsibility to his son.



Mr. Mohamad Hilal Salim Bin Tarraf, the Managing Director and Sole

Proprietor of the company. The office moved to a more appropriate place in

Sheikh Zayed Road, Al Wasl Area, where today has the easiest access to

almost all establishments. The new management did not face reluctant

activity. In the first phase of Mr. Bahtity’s governance, he was already faced

with a sudden change in the real estate industry. In 2002, Dubai issued a

decree allowing foreigners to buy property freehold following quite

unsuccessful the 99-year leases for foreign purchase. The giant real estate

developers were the most successful during this time, constructing and selling

of low-rise villas and high-rise towers. On the other hand, Nad Al Shiba Real

Estate did not allow himself to be drifted apart from the competition. The

company released very effective marketing strategies, spearheaded by its

manager who is empowered with undeniably great managerial and

entrepreneurial skills. The company expanded its ventures to Sharjah and

even acquired new properties and attracted investors and property owners as

well. It grew bigger in terms of investments, activities, markets and human

resource.

As to date, Nad Al Shiba Real Estate remains one of the largest

companies in the UAE still under the management of Mr. Bahtity and

directorship of Mr. Mohammad Hilal. Its growth and success is proven by the

establishments of other business ventures—Nad Al Shiba International



Trasportation, Nad Al Shiba International General Trading, Nad Al Shiba

Avian Reproduction Research Centre, Nad Al Shiba Veterinary Clinic, Samaa

Nad Al Shiba Technical Services, Arabisk Restaurant, and just recently

Nadalshiba Travel and Tourism LLC—all of which are making a big mark in

their respective industry.


7 Mission and Vision | Nad Al Shiba Real Estate

OUR MISSION

UAE has long been a home ground for expatriates. Since the great

economic boom brought about by the establishment of Jebel Ali Free Zone, the

country’s need for housing and commercial spaces has been continuously

increasing. We aim to keep our position as one of the leading real estate and

property consultant in UAE. For us to be able to uphold our mission our

company gives keen attention of our three key success factors.

TO TENANTS

Our company’s main goal to tenants and clients is to provide decent and

comfortable living environment with quality service to attain customer

satisfaction. We dedicate ourselves to a hassle-free living environment in

which our tenants can enjoy all the benefits of safe, attractive, and inviting

ambiance of each unit. We also take care of our business clients by providing

strategically located commercial spaces which are accessible for their

customers and other establishments maintained at competitive market prices.



TO PROPERTY OWNERS/INVESTORS

Alongside with our goal to maintain customer satisfaction for our

tenants, we also value the trust that property owners have bestowed upon us.

To keep our good relationship intact, we strictly promote loyalty and

integrity. The promise of maintained profitability and optimum returns that is

well kept is just one side of the story. We value the properties like our own.

Once properties are directed under our management, we provide all the

adjunct services, skills and systems necessary to maintain each property to the

highest standards of quality, to achieve greatest operating efficiencies and to

realize the highest profit performance.

TO EMPLOYEES

Our company takes pride of our full-time well-trained staff—from the

management and administrative staff down to the rank-and-file employees,

who continually strive to provide top quality service for the company’s clients

and stakeholders. As we strive to be a creative, innovative and people-oriented

organization, we devote ourselves to providing individual opportunity--by

maximizing potential, personal satisfaction—by caring for the employees’



personal wellbeing and career development--and rewarding challenges to all

members of the firm.

OUR VISION

In light with the new phase of the country’s economy, we at Nad Al

Shiba Real Estate will continue to adhere with our principles and values

inculcated when the company was founded and during the time that we were

still on the process of establishing our brand in the industry. We will continue

to aspire to be the top real estate and property consultant in UAE by

providing high standard abode and real time quality service. Acquisition and

development of new properties will always be a part of our objective. Our

existing and future clients will be assured of quality properties, with good

value for money, based on realistic values for investment affiliates. The

company will also maintain the highest level of personnel and support system.

It is our vision to ensure the trust and confidence of our shareholders

with sustainable and profitable growth while improving the quality of life of

our stakeholders. As we aspire to be the top real estate and property

consultant company in UAE, we also devote ourselves to serve the community

we operate in so as to create a better place for all, with honor and integrity.


10 The Business | Nad Al Shiba Real Estate

BUSINESS ACTIVITY

Leasing is the backbone of our company. We are maintaining properties

that are situated in central business districts of Dubai and Sharjah.

The larger portion of our activity lays in Dubai, which is the more

developed emirate. The properties are located in the busiest districts such as

Al Karama, Al Satwa, Bur Dubai, and Deira, best for people who prefer to be

near establishments and for business entities that are looking for a high

volume of human traffic. Other properties like compound and independent

villas are suitably positioned in the calm and peaceful streets of Jumeirah and

Umm Suquim. The villas here are perfect for people who seek tranquility after

a stressful day at work. There are also commercial villas that are strategically

positioned near famous landmarks like Burj Al Arab and Wild Wadi. The

satellite office in Sharjah on the other hand, handles buildings which are

accessible to transport, affordable shops and shopping centers.

The company employs only the traditional marketing strategy but very

effectively. We do not rely too much on print ads. As we have known for

years of excellence service, we get to be known through word of mouth. The

company maintains highly professional staff that can assist each prospective

client in their property requirement may it be via phone conversation or

personal meet up. We do not consider ourselves as brokers or agents, but we


11 The Business | Nad Al Shiba Real Estate

welcome a wide network of real estate brokers to deal with us. However, this

part of the business is just minimal since we handle all the leasing activities of

the properties we are managing.

Part also of the system is the high volume of incoming calls from our

existing customers, taking care of their concerns and needs, especially those

issues concerning maintenance service.


12 Strengths and Achievements | Nad Al Shiba Real Estate

COMPANY STRENGHTS AND ACCOMPLISHMENTS

In this rapidly growing economy, it is a must that we have the ability to

respond quickly to what the market dictates, in terms of current policies and

trends, and to provide high standard leasable units and quality service at a

competitive price. We have established our position in the industry for 20

years already; however we still acknowledge the threat of new competitors.

To keep the market aware of our brand and maintain the company’s position,

we practice to keep a room for improvement in every aspect of the company’s

business practices.

INFRASTRACTURE

As a premiere real estate company, our main strategic investment

is allocated to maintenance of existing and acquisition and construction

of new buildings and other properties that can cater the rental sector of

UAE, specifically in Dubai and in Sharjah. We currently have about 15

commercial and residential buildings and about 30 commercial and

residential compound and independent villas, shops, garages and

warehouses in Dubai. In Sharjah, we are managing five high-rise

buildings, all of which house commercial and residential lessees.

Our investment ventures are not only kept on properties; we are

also open to other opportunities that are in line with the current

business. In fact, we are in the process of widening our horizons,



diversifying into other infrastructures like transport and

communication.

HUMAN RESOURCE

All organizations, whether non-for-profit or for-profit, will agree

that the company’s greatest strength is its employees. As such, NASRE

is giving the highest regard of its success to the employees. The

growing importance of attracting and retaining the highest quality

employees can be proven by aggressive compensation packages

competing in the market. Though this trend may impose a threat in our

company, we are confident that our employees will remain loyal for we

are giving them the best of what they deserve not only through

monetary benefits but also career development. We employ only the

best and highly motivated individuals who can provide the best

customer service.



Sole Proprietor

Managing Director

Mr. Mohammad Hilal is perceived by his employees, colleagues and business partners and associates as a humble man, a good leader and a visionary. He had been very successful in his career as a pilot for long years. As a son of a noble man and respectable entrepreneur, Mr. Mohammad has the traits of a good leader and businessman. Currently, he is the sole owner of Nad Al Shiba Real Estate. Aside from the properties under the management of NASRE , Mr. Mohammad Hilal also owns one of the biggest shopping center in Dubai, the Lamcy Plaza, and some properties in Fujairah. He has been very successful in its endeavors and other business ventures. His name is known to UAE and other neighboring countries for he has already made a great mark in the industry. To date, this great man has established already seven companies as part of Nad Al Shiba Group of Companies and two independent companies:

Nad Al Shiba International Transportation

Nad Al Shiba International General Trading

Nad Al Shiba Avian Reproduction and Research Centre

Nad Al Shiba Veterinary Clinic

Samaa Nad Al Shiba Technical Services

Nad Al Shiba Travel and Tourism LLC

Arabisk Restaurant

Nad Alshiba Engineering Services



Accounts

Department

Administrative

Department

Legal

Department

Support

Staff

Mr. Khalid

Al Bahtity General Manager



NAS

Sharjah

Accounts

NAS Group

Dubai

Accounts

NAS Group

Dubai

Accounts

Assistant Manager

/ Other Landlord

Accounts



ADMIN DEPARTMENT



SHARJAH BRANCH

Branch

Coordinator

SHARJAH OFFICE



P.R.O. Dubai

SHARJAH OFFICE

P.R.O. Sharjah



Foreman

ARSHAD

PLUMBER / ELECTRICIAN

TAHIR

KADER

MASON

SARAVJEET

SABIR

PAINTER

SIRAJUDEEN

LITON

SHAIKH SAYFUL

KALILURAHMAN

CARPENTER

FAHEEM



FOREMAN

(SUHAIL)

MASON

(MOTIN)

CARPENTER

(SHAALOM)

PLUMBER

ELECTRICIAN

(MUNEER)

PAINTER

(SELIM &

SAYFUL)

GLASS CLEANER

(SAQLAIN & FAIZ)

)5CLEANERS (

(ALTAF,SUMON,

SUHAIL, MOMIN,

A.WAHED)

S.POOL MAINT.

(SAJITH)



CURRENT TRENDS AND DEVELOPMENTS

However traditional our main business activity is, our company is

abreast of the current trends in the market. Advances in technology are

being integrated in the whole business process.

Developments in the rental sectors especially in Dubai have

progressed at a rapid pace. First in the list are changes in policies and

new regulations that the Rent Committee is implementing. One of the

major changes is the implementation of EJARI system in Dubai. This

was set off to regulate rental prices in the market. During its

commencement, real estate companies were summoned to attend

seminars. NASRE, as a rule abiding entity as it always been, humbly

complied with the new policy maintaining its credibility to the UAE

government. Thus, our staffs are well-trained professionals that can

participate greatly in the industry.

New buildings are being constructed and priced at the lowest

possible rate, which has greatly affected the real estate industry. Most

of the real estate companies were obliged to lower their prices. Through

the efforts of NASRE’s management, the company was able to maintain

its rental rates, still in compliance with the government’s rental index.


28 Contact Information | Nad Al Shiba Real Estate

COMPANY CONTACT INFORMATION

Nad Al Shiba Real Estate has two active offices.

HEAD OFFICE (DUBAI) Address: Office No. 305, Al Jawhara Building, Sheikh Zayed Road, Al Wasl

Area, Dubai (beside Business Bay Metro Station) P.O. Box : 5715 Tel. No. : +971 4 343 1131 Fax No. : +971 4 343 1130 Email : [email protected] Website : www.nadalshiba-re.com

mailto:[email protected]

http://www.nadalshiba-re.com/


29 Contact Information | Nad Al Shiba Real Estate

BRANCH OFFICE (SHARJAH) Address: GF Office, Al Yasmeen Building, Al Majaz 2,

(Opposite Buhaira Police Station) P.O. Box : 5715 Dubai Tel. No. : +971 6 5532320 Fax No. : +971 6 5532354 Email : [email protected] / [email protected] Website : www.nadalshiba-re.com

mailto:[email protected]



30 Business Portfolio | Nad Al Shiba Real Estate

BUSINESS PORTFOLIO

LAMCY PLAZA



AL KARAMA

Location & Landmarks: Plot No. 318-320 Al Karama Beside Al Sheraffi Center, just opposite Karama Post Office Composition: 2 Blocks of Ground + Four – storey Building Details: Overlooking the busy Zabeel Road facing General Post Office of Dubai. Very accessible to restaurants, supermarkets, mosques, and shopping malls.

Amenities & Facilities: Structured in 92 units: 72 Flats and 24 Shops

1 and 2 bedroom flats each with spacious hall, 1 ½ bathrooms. Balcony

Window Air Conditioning

STALCO BLDG.



Location & Landmarks:

Plot No. 318-334 Al Karama Behind Dubai Municipality, backside of Lulu Supermarket Composition: Ground + Four – storey Building

Details: Very accessible to DNATA, Karama Center and Al Attar Shopping Center.


1 and 2 bedroom flats each with spacious hall, 1 ½ bathrooms. Balcony


AL MANARAH



AL SATWA


Plot No. 322-259, Al Diyafah Road, Satwa Al Mallah Caferteria Bldg, opposite of Pizza Hut Composition: Ground + Four – storey Building

Details: Located at the heart of Satwa, very accessible to restaurants, fastfoods, supermarkets, shopping malls, internet café, coffee shops and the famous open beach of Jumeirah.


1 and 2 bedroom flats each with spacious hall, 1 ½ bathrooms.

Balcony

AL THURAYA





Plot No. 333-809, Satwa Near Satwa Bus Station Composition: Ground + Three – storey Building

Amenities & Facilities: Structured in 16 units: 15 Flats and 1 Shop Studio and 1BR Flat Available

Window Air Conditioning System

MOHD. AMER




Plot No. 321-145, Al Mina Road Beside Capitol Hotel, near Rashid Port Composition: Ground + Four – storey Building

Details: The building comprises of commercial and residential units.

Amenities & Facilities: Structured in 67 units: 64 commercial and residential Flats, 2 Shops and 1

Showroom 1 and 2 bedroom flats each with spacious hall, 1 ½ bathrooms. Balcony


MINA OASIS



AL WASL AREA


Plot No. 343-131, Al Wasl Area After 1st Interchange, along Mazaya Center in Sheikh Zayed Road, beside Business

Bay Metro Station Composition: Ground + Mezzanine + Four – storey Building

Details: Very accessible location at a very reasonable price

Amenities & Facilities: Each office comes with private toilet and pantry

Covered Parking Central Air Conditioning

AL JAWHARA



BUR DUBAI


Plot No. 317-388, Al Mankhool Behind Burjuman Center Composition: Ground + Mezzanine + Four – storey Building

Amenities & Facilities: Central Air Conditioning System (Free) 1BR, 2BR and 3BR Apartments

Fitted Wardrobes Covered Parking

Laundry and Store Room 24 Hour Security

WAHAT AL NAKHEEL

BLDG.

Children’s Play Room

Gym & Squash Court Sauna and Steam

Fully fitted kitchen with Cooker, Fridge and Dishwasher

Swimming Pool



MUHAISHNA FOURTH

AMTHEL I


Plot No. 245-769, Muhaishna 4th Near New Madina Mall Composition: Ground + Nine – Storey Building

Amenities & Facilities: Split-type Air Conditioning

System Units with Balcony

Sauna and Steam Ladies and Gents’ Gym

Swimming Pool 24-Hour Security




Plot No. 245-768, Muhaishna 4th Near New Madina Mall Composition: Ground + Nine – Storey Building

Amenities & Facilities: Split Air Conditioning System Units with Balcony

Sauna, Spa and Steam Ladies and Gents’ Gym

Swimming Pool 24-Hour Security

AMTHEL II



JUMEIRAH


Plot No. 332-352, Jumeirah First Near Mercato Mall Composition: 13 Independent Villas, Double Storey

Amenities & Facilities: 5 Master Bedrooms with Attached Bathroom + Maid’s Room

Private Swimming Pool All Bedrooms with attached Wardrobe

1 Guest Toilet in the Ground Floor

1 Big Hall Automatic Garage Door

Big Garden Central Air Conditioning System

Intercom

FLORIDA VILLAS




Plot No. 332-382, Jumeirah First Behind Zoo, Near Mercato Mall Composition: 4 Independent Villas, Double Storey

Amenities & Facilities: 4 BR with Built In Wardrobes

1 Big Hall Automatic Garage Door

Big Garden Central Air Conditioning System

ZOO VILLAS



UMM SUQEIM


Jumeirah 3, Spinneys Supermarket in Al Wasl Road Go straight ahead, 1 Big Mosque 21 C street, Turn right at Falcon House at 31 C street Al Wasl Road, 34 C Street turn right. Composition: A compound of 18 Double Storey Villas

Amenities & Facilities: 4 BR with Built In Wardrobes

Kitchen with Built in Cabinets 1 Big Hall in the Ground Floor

Automatic Garage Door

Big Garden Compound Swimming Pool

18 VILLA COMPLEX



AL WARQA


Plot No. 421-298, Al Warqa First Near Mirdif City Center


Balcony Split-type Air Conditioning System

1BR, 2BR and 3BR Flats with Big Hall Gym

24-Hour security

AL WASL



SHARJAH


Al Majaz 2, Sharjah Opposite Buhaira Police Station Details: Has a magnificent view over Khalid Wagon, Al Jazeera Park and Al Mamzar Lake Composition: Ground Floor + 4 Car Parking Floors + 30 Residential Floors

Amenities & Facilities: All flats with built in wardrobes Central Air Conditioning Unit

Intercom Digital Central Satellite

Central Gas for Kitchens Children’s Playroom

Swimming Pool GYM

24-Hour Security

AL YASMEEN TOWER



TWIN TOWERS


Jamal Abdul Nazer Street Same building of Al Madina Supermarket Composition: 2 Blocks: Basement + Ground + Mezzanine + 19 Residential Floors

Amenities & Facilities: All flats with built in wardrobes

Central Split Air Conditioning System

Intercom

Satellite Dish Antenna with 30 Free to Air TV Channels

Central Gas for Kitchens Children’s Playroom

Table Tennis Swimming Pool

GYM


46 Customer Service Policy | Nad Al Shiba Real Estate

CUSTOMER SERVICE POLICY

During interactions with staff, customers can expect to:

Be acknowledged appropriately

Be treated courteously and respectfully

Be valued for their input

Receive the same high standard of service regardless of age, race,

ethnicity, religion, gender, physical limitations, or any other criteria

Receive prompt and timely service

Receive knowledgeable service and professionalism from all staff

Have their privacy and confidentiality respected

Have responsive, community-oriented service

1. COURTESY IS A MUST

All customers should be treated in a courteous manner at all

times. There is no excuse for being rude to a customer, even an irate

one.


47 Customer Service Policy | Nad Al Shiba Real Estate

2. PROFESSIONALISM MUST ALWAYS BE PRACTICED

All employee breaks and personal business should be conducted

out of the view of customers, and cell phone calls or other personal

communications should be limited to lunch or breaks.

3. GO EXTRA MILE FOR A CUSTOMER

A conscious effort should be made to assist a customer in finding

what he or she needs and/or in resolving a problem. If there is a policy,

it should be stated politely. There is no room in customer service for

“attitude.”

4. DRESS APPROPRIATELY

Employees dealing with customers are expected to present

themselves in a professional manner and dress accordingly.

5. DEVELOP RAPPORT WITH THE REGULARS

Staff should get to know regular customers, greet them when they

come in, and make them feel comfortable.


48 Achievements and Developments | Nad Al Shiba Real Estate

ACHIEVEMENTS AND DEVELOPMENTS

COMPANY PROFILE (2013) - NAD AL-SHIBA Real Estate

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