Enterprise Microblogging at Siemens, Building Technologies Division: A Descriptive Case Study
Company Presentation - Siemens Building Technologies
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Transcript of Company Presentation - Siemens Building Technologies
Unrestricted © Siemens AG, 2014. All rights reserved. siemens.com/buildingtechnologies
Willkommen bei BuildingTechnologiesWelcome toBuilding Technologies
The future is smart
November 2014
Unrestricted © Siemens AG, 2014. All rights reserved.Seite 2 CG BT
Contents
Die Zukunft wird smart
Februar 2013
Global trends change the worldand affect our lives
Following market trendsor setting market trends
Our portfolio reflectsthe state of the art
The future opens upnew perspectives
OrganizationFacts and figures
1
November 2014
Unrestricted © Siemens AG, 2014. All rights reserved.Seite 3 CG BT
Global trends change the world and affect our lives
Digital trans-formation
Globalization Urbanization Demographicchange
Climatechange
By 2050 theworld‘spopulation willincrease to 9.6billion people.
In the year 2013:highest CO2-concentration inthe atmospherein 800,000 years.
Until 2050 – 70%of the world‘spopulation willlive in cities.
Between 2000and 2012 thetotal volume ofglobal tradetripled.
Worldwide datavolume doublesevery two yearsto 40 zettabytesin 2020.
1
Facts asking for solutions
November 2014
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Building Technologies1
Facts asking for solutions§ The majority of the global population
lives in cities
§ Cities consume 75% of energy
§ CO2 emissions are increasing
§ Increasing demand of public security
§ Increasing demand of protection incritical infrastructures (life science)
§ More and larger events lead to a higherpopulation density
November 2014
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Building Technologies1
Building Technologies has thetechnology and the knowledge,needed in buildings and publicinfrastructures
§ to reduce both energy consumptionand CO2 emissions,
§ to sustainably protect people and assets,
§ to increase comfort, efficiency,availability, safety and security,
§ to create the best possible workand life conditions.
November 2014
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Contents
Die Zukunft wird smart
Februar 2013
2
Global trends change the worldand affect our lives
Following market trendsor setting market trends
Our portfolio reflectsthe state of the art
The future opens upnew perspectives
OrganizationFacts and figures
November 2014
Unrestricted © Siemens AG, 2014. All rights reserved.Seite 7 CG BT
Individual subsystems grow togetherto smart buildings and smart cities2
Ener
gyef
ficie
ncy
Com
fort
Buildingautomation§ Building automation§ Building
management§ Building control
Building control§ Heating, ventilation,
air conditioningcontrol
§ Functionalcontrollers
Buildingperformance§ Energy management§ System integration
(TBS)§ Home automation§ Green buildings§ Remote-controlled
building manage-ment
Smartbuildings§ Green applications§ Intelligent buildings§ Green buildings
Dangermanagement§ Security systems§ Fire safety systems
Fire
safe
tySe
curit
y
Fire safety andsecurity§ Fire and gas
detection§ Extinguishing§ Evacuation§ Access control§ Intrusion detection§ Video surveillance
Integrated securitymanagement§ Intelligent
Response§ IT convergence§ Security
convergence
Smartbuildings§ Enhanced
management
Smartcities
1980 1990 2000 2015 2030
November 2014
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Convergence and integration of autonomoussystems in one communication platform
Technical infrastructures
IT networks
Heating,ventilation,
air conditioning
Lighting,shading Fire safety Security
ITco
nver
genc
e
Integration
2
Convergence and integrationThanks to interfaces, the technicalinfrastructure solutions converge withsuperior business systems, thusincreasing the benefits of the completeinfrastructure for:§ more transparency§ more flexibility§ reduced operating costs
November 2014
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Our value proposition considers our society'sdemands and tomorrow's trends2
Safety andSecurity
(Energy)Efficiency
We are the trusted technology partner for (energy-)efficient, safe andsecure buildings and infrastructure.
We sell easily operable products
We offer reliable products,solutions and services
We provide comfort, optimizedroom climate and intelligent concepts
We offer high return oninvestment and reduceenergy consumption
We develop products andsolutions that allowflexible use of buildingsand integration possibilities
November 2014
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Contents3
Global trends change the worldand affect our lives
Following market trendsor setting market trends
Our portfolio reflectsthe state of the art
The future opens upnew perspectives
OrganizationFacts and figures
November 2014
Unrestricted © Siemens AG, 2014. All rights reserved.Seite 11 CG BT
Our three business areas at a glance3
Fire safety SecurityBuilding automation
EnterpriseBusiness
Energy efficiencyand sustainabilitymanagement
Enterprise security solutionsEvacuation, command and control solution,corporate access control, video surveillance
SystemHouseBusiness
Total Building Solutions, solutions for vertical markets (data centers,life sciences)
Building automationsolutionsSmart building in asmart grid
Fire safetysolutions
Securitysolutions
ProductBusiness
Building automationField devices
Fire detectionFire protection
November 2014
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Markets with a critical environment
We put our focus on markets with acritical environment3
Healthcare Highereducation
Airports &logistics Offices Others
Life science
Data centers
November 2014
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With an innovative portfolio to energy-efficientand safe buildings3
Fire safety
Security
Comfort
Energy efficiency
§ Fire, smoke and gas detection§ Evacuation§ Extinguishing§ Danger management
§ Access control§ Video surveillance§ Intrusion detection
§ Building management/automation§ Heating, ventilation and air
conditioning§ Lighting and shading
§ Energy Performance Contracting§ Energy management§ Energy consulting
November 2014
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References3
Total Building Solutions
Customer requirements§ Managing energy demand§ Automating energy saving§ Sustainable energy efficiency
Solution from SiemensTotal Building Solution with:§ Access control§ Building management system (3,900 data points)§ Fire and gas detection§ Video surveillance
Customer benefit§ Increased energy efficiency, higher energy
savings§ Highest possible safety for staff and assets§ Significantly increased safety against
unauthorized accessParacelsus University, Salzburg, AT
November 2014
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References3
Total Building Solutions
Customer requirementsTaunus Turm plans to be the first new skyscraperin Frankfurt to receive platinum certificationaccording to Leadership in Energy and Environ-mental Design (LEED) standard.
Solution from SiemensBuilding Technologies is providing and installing allof the security and building automation technologytogether with the building owner and the generalcontractor.
Customer benefitThe customer benefits from the Total BuildingSolutions approach, in which disciplines includingfire safety, security technology and buildingautomation intelligently interact and can bemanaged from a central location.Taunus Turm, Frankfurt am Main, DE
November 2014
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References3
Building automation
Daesung D-Qube City, Seoul, KR
Customer requirementsDaesung D-Qube City Center was looking for areliable building management system for thelargest and tallest building in southwestern ofSeoul.
Solution from SiemensThe installed building management system(Apogee) guarantees more comfort and savesenergy.
Customer benefitThe energy efficiency solution from Siemens notonly provide comfort to the D-Qube City Centercustomers but also maximizes the electricoperating efficiency and offers reliable servicequality.
November 2014
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References3
Building automation
Customer requirementsAn integrated and flexible approach in order to beable to extend and/or protect the systems at anytime was required.
Solution from SiemensDesigo CC was installed to control buildingautomation, energy consumption and fire safety.
Customer benefitNeither passengers nor tenants notice the cleverand comprehensive system, but it has atremendous impact on their level of comfort.Desigo CC not only controls the building climate,but also helps save costs by increasing energyefficiency. It is simple to use and the web-basedinterface allows for quick access to all requiredinformation.O’Hare International Airport, Chicago, USA
November 2014
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References3
Energy efficiency
Customer requirementsHong Kong University had to undertake severalfacility improvement measures to reduce energycosts. All the investments for the improvementmeasures needed to be paid from the energysavings.
Solution from SiemensEnergy Performance Contracting was signeddirectly with the University of Hong Kong. Severalfacility improvement measures were to beimplemented to guarantee energy savings for eightyears.
Customer benefitAfter the energy improvement retrofit project, HongKong University benefited financially in operatingcost reduction from the guaranteed energy savingsfor eight years.
University of Hong Kong, Hong Kong, CN
November 2014
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References3
Energy efficiency
Customer requirementsSustainability is a key element of Siemens’corporate vision and its real estate portfolio is aprominent and public expression of the company’spledge.
Solution from SiemensThe building certification in Zug required detailedoperational analysis, policy development,implementation of improvement measures andperformance verification and evaluation. Allaspects of green building operations wereassessed in different categories.
Customer benefitThe building draws heat from a district heatingnetwork and has a lake water cooling system,which additionally qualifies as a renewable energysource. The project serves as a pilot project.
HQ Building Technologies, Zug, CH
November 2014
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References3
Energy efficiency
Customer requirementsThe objective of the Zero Carbon Building ZCBwas not only to show a positive energy balance,but they also wanted to raise public awareness ofsustainable living and radically increase interest inthe industry in reducing greenhouse gases.
Solution from SiemensCutting edge energy efficiency solutions andtechnologies were implemented. The buildingmanagement system Apogee takes on a centralrole. It controls and monitors all of the systems inthe building including BT and third-party systems.
Customer benefitThe building management system is the centralplatform within the building in that it monitors theenergy balance and constantly checks all sourcesand consumers.
Zero Carbon Building ZCB, Hong Kong, CN
November 2014
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References3
Fire safety
Customer requirementsAl-Hamra Business Tower was looking for areliable fire alarm system including voiceevacuation and a fire fighter‘s telephone system.
Solution from SiemensThe fire alarm system from Siemens consists of:27 Nodes Siemens XLSV with a voice evacuationsystem as well as a fire fighter‘s telephone systemwith 12,010 devices in total. The fire alarm systemhas one mimic panel for the entire building and isfully interconnected with the building managementsystem.
Customer benefitAl-Kulaib Company was involved in the design,supply, testing and commissioning of the latest firealarm system from Siemens in the building.Al-Hamra Business Tower, Kuwait, KW
November 2014
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Contents4
Global trends change the worldand affect our lives
Following market trendsor setting market trends
Our portfolio reflectsthe state of the art
The future opens upnew perspectives
OrganizationFacts and figures
November 2014
Unrestricted © Siemens AG, 2014. All rights reserved.Seite 23 CG BT
Smart buildings in smart grids4
The Smart grid ensures thebalance between generationand consumption and inte-grates renewable energysources through a bidirec-tional energy and communi-cation flow.
Smart grids smooth the wayfor mobility free of CO2, theyensure the integration ofrenewable energy sources(e.g. solar and wind energy)and create prerequisites forsmart buildings that are ableto produce and storeelectricity and feed it tothe grid.
November 2014
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With smart grid from the smart building to the smartcity4
Smart building
Smart buildings communicateand integrate with the smartgrid
Smart citySmart grid
Together with the smart grid,smart buildings form thebasis for a smart city
November 2014
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Contents5
Global trends change the worldand affect our lives
Following market trendsor setting market trends
Our portfolio reflectsthe state of the art
The future opens upnew perspectives
OrganizationFacts and figures
November 2014
Unrestricted © Siemens AG, 2014. All rights reserved.Seite 26 CG BT
Siemens Divisions5Po
wer
and
Gas
Win
dPo
wer
and
Ren
ewab
les
Ener
gyM
anag
emen
t
Mob
ility
Bui
ldin
gTe
chno
logi
es
Dig
italF
acto
ry
Proc
ess
Indu
strie
san
dD
rives
Fina
ncia
lSer
vice
s
Hea
lthca
re
PG WP EM MO BT DF PD HC SFS
Power GenerationServices
PS
November 2014
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Building TechnologiesOur organizational structure5
Solution and ServicePortfolio (SSP)
René Jungbluth, HeadLucas Schmid, Head BA
AM DE EU MA
David HoppingCEO
Anton DuvallCFO
UweBartmannCEO
HubertusBernhardCFO
Martinà PortaCEO
ThomasStöfflerCFO
ElangovanKaruppiahCEO
WolfgangEgerCFO
Control Productsand Systems (CPS)
Uwe Frank, CEOUrs Uehlinger, CFO
CEO: Matthias RebelliusCFO: Axel Meier
November 2014
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Building TechnologiesKey figures5
Fiscal year 201310/01 - 9/30
Fiscal year 201410/01 - 9/30
New orders (in millions of €) 5,769 5,587
Revenue (in millions of €) 5,754 5,569
Profit (in millions of €) 377* 511*
Employees (on 9/30, excl. trainees) 28,123* 27,091*
Revenue Employees
12%
Europe, CIS,Africa, Near &Middle East
61%
Asia, Australia
Americas33%
Europe, CIS,Africa, Near &Middle East
60%
Asia, Australia9%
Americas31%
6%
* new structure
November 2014
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Building TechnologiesResearch and development locations worldwide
Chennai(IN)
Beijing(CN)
Atlanta (US)
Florham Park(US)
Austin(US)
Buffalo Grove(US)
Solna(SE)
Düsseldorf(DE)
Cologne(DE)Zug
(CH)Munich(DE)
Gimpo(KR)
Milan(IT) Rastatt
(DE)
Paris, Buc(FR)
Würenlos(CH) Regensburg
(DE)
Dublin(IE)
Karlsruhe(DE)
Hong Kong(CN)
Sydney(AU)
Pune(IN)
5
November 2014
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Building TechnologiesProduction facilities worldwide5
Pondicherry(IN)
Gimpo(KR)
Peking(CN)
Buffalo Grove(US)
Rastatt(DE)
Zug(CH)
Wittelsheim(FR)
Würenlos(CH)
HVAC products Main production facilities/PCBAFire safety products
November 2014
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Building TechnologiesMore than 400 offices in around 50 countries worldwide
AM
DE
EU
MA
5
BT offices BT HQ responsibility
November 2014
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Building TechnologiesAwards5
Sinteso (Frost & Sullivan)2010: European Fire Detection Equipment MarketProduct Line Strategy Award
Sinorix H2O Jet2010: Award l'innovation expoprotectionFirst place in the category Fire Safety
IFSEC International Security Industry Award2012: PPG Industries Pittsburgh for the security projectof the year (Siveillance SiteIQ)
Cerberus PRO ASAtechnology2012: Best Innovation – fire safety product
Bronze for Aspirating smoke detectors (ASD)2014: Security Innovation Award for ASD
Fire safety and security Energy efficiency and comfort
European Energy Service Award (ESSI)Best European energy service project in the commercialsector 2007-2012
China Red Star Design Award2010: Room thermostats RDG/RDF and interface
LEED Platinum Certification für TAIPEI 1012011: The U.S. Green Building Council awardsTAIPEI 101 with the "LEED Platinum Certificate"
Frost & Sullivan Award2013: European Frost & Sullivan Market LeadershipAward for building automation systems
2014: Company of the Year for European BuildingTechnologies
November 2014
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Building TechnologiesOur history5
1847 1896 1940 1962 1998
Staefa Control System
Siemens
Landis & Gyr (formerly Theiler & Cie. Zug)
CerberusBuilding
Technologies
November 2014
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Building TechnologiesTo make people feel safe, secure and comfortable5
While people are workingor sleeping, BuildingTechnologies savesenergy and protects theenvironment.
Thanks to BuildingTechnologies people enjoypleasant climatic andlighting conditions at work,at home and en route.
Building Technologiesprotects people andcompanies against theftand crime.
Building Technologiesprotects people, data andprocesses against fire.
Unrestricted © Siemens AG, 2014. All rights reserved. siemens.com/buildingtechnologies
Vielen Dank für IhreAufmerksamkeitThank you foryour attention
The future is smart