COMPANY PRESENTATION€¦ · PRESENTATION FEBRUARY 2017 . WHO WE ARE • COMPREHENSIVE LICENSING...
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COMPANY PRESENTATION FEBRUARY 2017
Transcript of COMPANY PRESENTATION€¦ · PRESENTATION FEBRUARY 2017 . WHO WE ARE • COMPREHENSIVE LICENSING...
COMPANY PRESENTATION
FEBRUARY 2017
WHO WE ARE • COMPREHENSIVE LICENSING SOLUTIONS was established as a licensing and merchandising
company to support theatrical releases and distribution of live action and animation titles and to develop promotion campaigns, licensing and merchandising of new brands across the territory of Russia, CIS and Baltics
• Nowadays CLS is a group of motivated and ambitious professionals acting as a creative brand management and TV & New Media distribution company
• The company exclusively represents the following brands: Vroomiz, Bubble Marin, Beet Party, WatchCar, and Duda and Dada and exclusively distributes a catalogue of over 150 live action and documentary films for TV/VOD and works directly with all TV channels and major VOD platforms
• CLS handles the entire scope of audiovisual and licensing rights in order to provide comprehensive solutions and complex of measures to exploit the most of each brand and audiovisual content
• CLS is ready to provide high-profile, high-quality brand presence in a maximum number of categories of products and services by means of an individual proactive approach to each product and license and effective brand management and complete range of informational, marketing and advertising support for our projects and partners
MAIN EXPERTISE
• Supporting both main brand and licensing program with activities
• Working with partners in both b2b and b2c sectors
• Using strategic approach to define the best licensing practice
• Extending the brand with main market players
• Turning the content into brand with high awareness and presence
• Looking in long term perspective to create stronger partnership
• Distributing media rights on federal and regional TV, IPTV/VOD platforms
• Getting the best terms for the brands we support
Media distribution
Brand building
Marketing and
Promotion Licensing
WHAT WE STAND FOR
Offering long-term approach to mutual
work and taking part in all the stages
of building the successful brand
Developing well recognized brands out of animation
series as a key factor for successful licensing program
Controlling both media and licensing
rights – offering complex solution to
the partners
WHAT WE CAN OFFER YOU
• Strategic, long-term, brand-building licensing programs
• Disciplined four-phase licensing process, ensuring association with brand goals – Ideas - build the foundation – Partners - licensee selection and negotiation – Product - licensee development – Systems - program management
• On-going consultancy on all aspects of the licensing business • Offering design bureau services • Advising on best-in-class partners (manufacturers, distributors, licensors, licensees, retailers) • Licensing procedures and staff education
THE WAY WE WORK Stage 1 Introducing brand to the market • Ensure prime time
position of the media content at the main kids TV channels
• Distribute the media content to IP television and VOD service providers
• Launch branded webpage
• Launch Youtube and social media brand pages
Support the partners work at all stages of the cooperation • Pre-deal work: the
strategic plan, brand resources and opportunities, other territories success cases
• The possibility to do trial contracts to see the span of the opportunities
• Advising at all the stages of the collection production from ideas to implementation
• Help to the designers to create the best possible product
Stage 2 Brand expansion • First category to ensure
brand success is toys. We partner with the biggest toy distributor in the market
• Create strategic plan for brand extension and implement the licensing program
• Partner with key retailers through cross-promo activities and loyalty programs
• Doing marketing activations through the partners and ourselves
TEAM
Yulia Skripchenko
Marketing and PR Director
Marina Semenikhina
Licensing Director
Maxim Goloulin
Technical Director
Valentin Serov
CEO
Alexey Burzyantsev
Business Development
PARTNERS
BRAND ROASTER • WatchCar.Power Battle is a new animation brand for boys 6-12 years old. The
co-creators of the series are Hyundai Motors Company - their cars became prototypes of the main characters of the series - INNOCEAN Worldwide, CJ E&M, and SAMG Animation. The premiere is scheduled in Spring 2017
• Vroomiz is one of the most popular animation brands for kids 4-8 years old. The brand has wide awareness, the series are regularly aired on the main TV channels and VOD/IPTV platforms
• According to the Yandex.Market research Vroomis is in TOP 10 of the popular boy toys
• The 3rd season premiere is scheduled in Spring 2017
• Duda&Dada is a big ambitious project created by animation studio Eyescream and EBS media holding. The brand is based on the animation series aired in 2014 in South Korea. Today Korean market saw more than 300 SKU of licensing products
• Bubble Marin is also based on the kids TV series. It was created by Redrover studio (Russian spectators are familiar with their works - Nut Job and Nut Job2). Bright colors, unique characters, educational base of the plot make the brand very attractive for building successful licensing program
