COMPANY PRESENTATION - listed...
Transcript of COMPANY PRESENTATION - listed...
COMPANY PRESENTATIONWORKPOINT ENTERTAINMENT PUBLIC COMPANY LIMITED
2
WORKPOINT’S BUSINESS OVERVIEW
MAJOR DEVELOPEMENT
3
1989
Founded by Mr. PhanyaNirunkuland Mr. PrapasChonsaranon in 1989, with the aspiration to be the leading TV production company which can create the high quality TV shows
Expanded the business into the publishing business in 2003
Converted the company status from limited company to Public Company and listed in the Stock Exchange of Thailand in 2004
2003 - 2004
Entered into the JV partnership with many groups of media professionals and expanded the business into various media sectors• TV drama/
SITCOM• Movies• Animation• Sound
Studio
Expanded the business into• Concerts/
Showbiz• Event
Marketing
2005 - 2006 2007 - 2008 2011 - 2013
Expanded the business into Satellite TV
“Workpoint TV”, first Satellite TV, started broadcasting in Feb 2012.
Second Satellite TV “CH6” in May 2013.
2014
Acquired Digital TV License
Moved “WorkpointTV” from broadcasting under Satellite TV License to Digital TV License named WORKPOINT CREATIVE TV (FREE TV)
WORKPOINT’S BUSINESS STRUCTURE
4
MAIN CURRENT BUSINESS
TV MEDIA EVENT SHOWBIZ
MOVIE
NEW BUSINESS
Ads Sale from TV programs owned by WORKPOINT GROUP broadcasting in other FREE TV channels
Ads Sale from Satellite TV channel operated by WORKPOINT GROUP
FREE TV
SATELLITE TV
TV Production by WORKPOINT GROUP for 3rd
parties. Revenue received in Lump Sum Amount
3rd party events organized by WORKPOINT GROUP
TV PRODUCTION
EVENT ORGANIZE
Concerts & Shows produced by WORKPOINT GROUP
FILM production by WORKPOINT GROUP for its own movies and 3rd parties movies.
DIGITAL TV
Ads Sale from FREE TV channel operated under DIGITAL TV LICENSE
Under the process of application submission
Expect to launch 1 April 2014
COMPANY GROUP STRUCTURE
5
Paid Up Capital : 257 MB
Bang Fai Studio Co., Ltd.
Toh Gloam Co., Ltd.
Six Degree Production Co., Ltd.
60%
80%
60%
Flagship Entertainment Co., Ltd. 50%
THAI BROADCASTING Co., Ltd.
BANGKOK EXHIBITION Co., Ltd.
SIAM GANESHA Co., Ltd.
100%
100%
100%
TV Production
Digital TV
Event
Theatre
Work Point Publishing Co., Ltd.
Publishing
Sound Studio
Ground Co., Ltd.
Movie
Workpoint Pictures Co., Ltd.
AnimationIt-ti-rit House Co., Ltd.
100%
60%
100%
60%
Satellite TV
Freesize Broadcasting Co., Ltd.50%
DO A DOT ART MAKER Co., Ltd.
Record Label Business
100%
PHILOSOPHY & CORE STRATEGY
6
“With the great creativity and innovation, Workpoint aspires to be
the leader in the Entertainment and Media industry in Thailand and
South East Asia”
• Create & Develop Good Contents
• Maintain the best quality
Workpoint’s Philosophy
Workpoint’s Core Strategy
7
ADVERTISING SPENDING
8
68,105
6,360 15,183
5,595 7,907
4,526 2,961 2,733 572
113,940
69,249
6,335
15,260
4,969 7,466 4,150 3,355 2,452
878
114,114
TV RADIO NEWSPAPER MAGAZINE CINEMA OUTDOOR TRANSIT IN-STORE INTERNET Total
Million Baht2012 2013
Source : AGB Nielsen Media Research
ADVERTISING SPENDING : JAN - DEC
1.7%
-0.4%
0.5%-11.8%
-5.6% -8.3% 13.3%-10.3% 53.5%
0.2%
53,493
51,139
52,934
60,766
62,238
68,105
69,249
38,619
38,915
37,407
40,242
42,525
45,835
44,864
(1 0,000 ) 10,0 00 30,0 00 50,0 00 70,0 00 90,0 00 110 ,000 130 ,000
2007
2008
2009
2010
2011
2012
2013
TV OTHER
60.7%
5.6%
13.4%
4.4%
6.5%
3.6%2.9% 2.1% 0.8%
TV Radio Newspaper
Magazines Cinemas Outdoors
Transit In store Internet
ADVERTISING SPENDING : JAN – DEC
9
ADVERTISING SPENDING : ALL MEDIA & TV % ADS SPENDING IN 2013
Source : AGB Nielsen Media Research
Unit : MB
114,113
113,940
104,762
101,008
90,341
90,054
92,112
1.7%
9.4%
2.4%
14.8%
3.51%
-4.4%
10
DIGITAL TV INFORMATION
DIGITAL TV
PUBLIC 12 CHANNELS
CHILDREN3 CHANNELS
NEWS7 CHANNELS
SD VARIETY7 CHANNELS
HD VARIETY7 CHANNELS
COMMUNITY SERVICE12 CHANNELS
Non Commercial 24 Commercial Channels
11
DIGITAL TV composes of 48 Channels divided in 3 main categories. WORKPOINT heldSD VARIETY LICENSE under COMMERCIAL category.
DIGITAL TV : FREE TV
FREE TV shifts from 6 Channels (Terrestrial Analog) to 48 Channels . 6 Analog Channelswill no longer FREE TV and MUST CARRY rule will not be applied on them
ANALOG : TERRESTRIAL DIGITAL TV : FREE TV : MUST CARRY : ALL PLATFORMS
12
NBTCendorsed 24 successful bidders of Digital TV channels
Digital TV winning Bidders selected channel numbers
Digital TV winning Bidders paid 1st
payment (1/6 payment)
NBTC issues Digital TV licenses.
4 areasBangkok,Nakhonratchasima, Chiang-Mai,Songkhla
3 areasUbonratchathani,Suratthani,Rayong
4 areasSingburi,Sukhothai,Khonkaen,Udonthani
6 JAN 14 JAN 14 FEB 14 MAR 14 APR 14 MAY 14 JUNE 14
Terrestrial Digital TV NETWORK EXPANSION starts in APRIL 2014
Terrestrial Digital TV will cover 11 areas, more than 50%, or 10 million households with in JUNE 2014 and 70% - 80% or 18 million households within DEC 2014
NBTC’S DIGITAL TV PLAN
13
Digital TV network cover 70% - 80% of Thaland
DEC 14
NBTC’S NETWORK EXPANSION PLAN
Source : NBTC
37% 36% 34% 35%
22%31%
61%46%
16%
25%
1%
10%25%
8%4%
9%
BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)
ANALOG TERRESTRIAL SATELLITE CABLE TRUE
Based On AC Nielsen , 65% of Thai people watch TV thru either CABLE or SAT. PSI has market share of 8.6 million
households . *However, as recorded by PSI, they have sold over 15 million set top boxes to 14 million households (MHH)*. All of them are still used by set top box owners.
HOW PEOPLE WATCH TV
14
MHH : Million Households
Source : AGB Nielsen Media Research
SATELLITE TV BREAKDOWN : 12.3 MHH : AUG 2012
CABLE TV BREAKDOWN : 2.3 MHH : AUG 2012
70%*1%
9%
14%
7%PSI
RS
GMM
TRUE
Other
86%
14%LocalCable+CTH
TRUE
ALL PLATFORMS : 22.6 MHH : AUG 2012
37% 36% 34% 35%
22%31%
61%46%
16%
25%
1%
10%25%
8%4%
9%
BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)
ANALOG TERRESTRIAL SATELLITE CABLE TRUE
HOW PEOPLE WATCH TV
15
MHH : Million Households
Source : AGB Nielsen Media Research
DTT TV COVERAGE : JUNE 2014 : 82%
37% 36% 34% 35%
22%31%
61%46%
16%
25%
1%
10%25%
8%4%
9%
BKK (4 MHH) URBAN (6.4 MHH) RURAL (12.2 MHH) TOTAL (22.6 MHH)
ANALOG TERRESTRIAL SATELLITE CABLE TRUE
MHH : Million Households
Digital TV : Cover 82%, or 16 million households within JUNE 2014 Digital TV : Cover 88% or 18 million households within DEC 2014
DTT TV COVERAGE : DEC 2014 : 88%
82% 88%1
2
1
2 3
9%
10%
46%
23%
12%
TRUE CABLE
SATELLITE DIGITAL TERRESTRIAL
ANALOG TERESTRIAL
HOW PEOPLE WATCH TV
16Source : AGB Nielsen Media Research , Company Analysis
Based on NBTC plan and as the application of MUST CARRY RULE, within DEC 2014, 88% of people will be able to watch DIGITAL TV Channels thru CABLE, SATELLITE or DIGITAL TERRESTRIAL.
88%
12%
DIGITAL ANALOG
REGULATION ON CHANNEL ARRANGEMENT
CHANNEL ARRANGEMENT SET TOP BOX (TERRESTRIAL DIGITAL TV)
• Channel 1 – 12
• Channel 13 – 15
• Channel 16 – 22
• Channel 23 – 29
• Channel 30 -36
Pubic
Children
News
Variety SD
Variety HD
CHANNEL ARRANGEMENT SET TOP BOX (CABLE & SATELLITE)
• Channel 1 – 10
• Channel 11 – 46
• Cable & Satellite Channel
Arranged by SET TOP BOX operator
Public and Commercial DTT TV channels
Others
17
As number of FREE TV increase, channel arrangement will become an important factor to get the viewership as channel 1 – 10 on CABLE & SATELLITE will be arranged freely by each SET TOP BOX operator.
Source : NBTC
HOW PEOPLE WATCH TV
CHANNEL IN TERRESTRIAL SET TOP BOX
18
SET TOP BOX (TERRESTRIAL DIGITAL TV)
CHILDREN3 CHANNELS
NEWS7 CHANNELS
SD VARIETY7 CHANNELS
HD VARIETY7 CHANNELS
24 Commercial Channels
15
13
14
18
16
17
19
20
21
22
25
23
24
26
27
28
29
32
30
31
33
34
35
36
CHANNEL IN SAT/CABLE SET TOP BOX
19
SET TOP BOX (SAT/CABLE DIGITAL TV)
CHILDREN3 CHANNELS
NEWS7 CHANNELS
SD VARIETY7 CHANNELS
HD VARIETY7 CHANNELS
24 Commercial Channels
25
23
24
28
26
27
29
30
31
32
35
33
34
36
37
38
39
42
40
41
43
44
45
46
BEHAVIOR OF THAI PEOPLE
Source : AGB Nielsen Media Research
96
95
95
36
16
8
59
44
33
ALL GENDER AGE 15 - 24
ALL GENDER AGE 25 - 39
MOTHER AGE OVER 25
TABLET/SMARTPHONE INTERNET TV
96
97
98
58
30
21
90
81
79
ALL GENDER AGE 15 - 24
ALL GENDER AGE 25 - 39
MOTHER AGE OVER 25
TABLET/SMARTPHONE INTERNET TV
MEDIA CONSUMPTION OF THAI PEOPLE
Unit : Hours / Week 2008 2013
TV is always the main media consumption of Thai People
20
BEHAVIOR OF THAI PEOPLE IN BANGKOK
METROPOLIAN AREAWEEKDAYS WEEKEND
Time
456789
10111213141516171819202122230123
Game Show (6.0 , 55%)Cooking (4.0 , 84%)News analysis (3.2 , 33%)
Thai Drama (4.6 , 51%)Thai Movie (4.2 , 35%)International Boxing (3.9 , 40%)
Sit-Com (5.9 , 52%)Documentary : General (4.1 , 87%)Thai Drama (3.9 , 48%)
Game Show (6.0 , 48%)Talent Show (4.6 , 34%)Korea Drama (4.0 , 45%)
Cooking (4.7 , 85%)Thai Boxing (4.7 , 52%)Thai Drama (3.8 , 42%)
Talent Show (6.0 , 38%)Kid Talent Show (4.5 , 33%)News analysis (3.7 , 40%)
Thai Drama (7.1 , 50%)Variety (5.1 , 79%)News analysis (4.5 , 78%)
Talent Show (7.9 , 45%)Thai Drama (7.7 , 48%)News (6.4 , 58%)
Thai Drama (8.0 , 38%)News (7.5 , 63%)News analysis (7.3 , 81%)
Talent Show (12.8 ,72%)Thai Drama (8.7 , 39%)News analysis (7.6 , 81%)
Thai Drama (9.3 , 39%)Talent Show (3.9 , 34%)Variety (2.9 , 42%)
Thai Drama (10.2 ,41%)News analysis (2.9 , 50%)International Movie (2.6 , 33%)
Source : AGB Nielsen Media Research21
BEHAVIOR OF THAI PEOPLE IN UP-COUNTRY
WEEKDAYS WEEKEND
Time
456789
10111213141516171819202122230123
Thai Drama (3.6 , 37%)Game Show (3.3 , 49%)International Movie (2.3 , 32%)
Thai Drama (5.2 , 50%)Thai Movie (4.3 , 36%)International Movie (3.9 , 34%)
Thai Drama (3.6 , 37%)Game Show (3.3 , 49%)International Movie (2.3 , 32%)
Thai Boxing (4.0 , 43%)Healthy (3.8 , 77%)Documentary : Life (3.7 , 41%)
Cooking (3.5 , 84%)Thai Drama (3.3 , 34%)Documentary : General (3.2 , 88%)
Thai Boxing (8.2 , 35%)Game Show (4.6 , 43%)Talent Show (3.9 , 28%)
Thai Drama (10.6 ,47%)News (7.1 , 57%)Variety (7.0 , 74%)
Thai Drama (15.3 ,55%)News (9.4 , 56%)Talent Show (5.1 , 32%)
Thai Drama (12.7 ,44%)News (11.5 ,62%)Variety (5.9 , 58%)
Thai Drama (14.0 , 45%)News (11.8 , 64%)Talent Show (8.2 , 66%)
Thai Drama (9.3 , 36%)Talent Show (3.1 , 35%)Thai Boxing (3.1 , 59%)
Thai Drama (9.2 , 37%)Thai Boxing (3.2 , 33%)News analysis (1.7 , 49%)
Source : AGB Nielsen Media Research 22
40%
25%
24%
11 %
DRAMA NEWS ENTERTAINMENT OTHER
36%
25%
27%
12%
DRAMA NEWS ENTERTAINMENT OTHER
ADVERTISING SPENDING BY TYPE OF PROGRAM
TV ADVERTISING SPENDING
20132012
Source : AGB Nielsen Media Research 23
Advertising spending on entertainment increases significantly
60,766 68,105 69,249
2,500
9,653
15,153
63,266
77,758
84,402 89,300
2011 2012 2013 2014 F
TOTAL
TV ADVERTISING SPENDING
TV : TotalTV : BEC,MCOT,CH.5,CH.7,NBTTV : Satellite/Cable
24Source : AGB Nielsen Media Research, Media Agency Association Thailand
SAT/CABLE/DTT
FREE TV
WORKPOINT CREATIVE TV
WORKPOINT TV TO WORKPOINT CREATIVE TV
SATELLITE / CABLE SATELLITE / CABLE / TERRESTRIALTO
WORKPOINT TV will shift from SAT/CABLE Channel to FREE TV broadcasting on all platforms
26
1 APRIL 2014
1 MIRACLE
2 STAR MAX
4 CH 8
5 SARANAIR
6 CH 6
7 GREEN
8 SUN
9 ONE
10 ZAA
WORKPOINT TV RANKING
Source : AGB Nielsen Media Research, PSI27
WORKPOINT TV has always been in TOP POSITION IN ALL AGES & ALL AREAS
ALL AGE 4 + : DEC 13 ENTERTAINMENT VARIETY : GREATER BANGKOK : DEC 13
ENTERTAINMENT VARIETY : UPCONTRY URBAN : DEC 13
ENTERTAINMENT VARIETY : UPCONTRY RURAL : DEC 13
PSI DATA : ALL AGES : DEC 13INCLUDE EXISTING ANALOG TV
1 BOOMERANG
2 SABAIDEE
4 M CHANNEL
5 MIRACLE
6 CH 8
7 CARTOON CLUB
8 MONGKOL
9 GANG CARTOON
10 T NEWS
3. WORKPOINT TV
3. WORKPOINT TV
2 CH 8
3 MIRACLE
4 CH 6
5 STAR MAX
6 K CHANNEL
7 S CHANNEL
8 SUN
9 ZAA
10 SARANAIR
1. WORKPOINT TV
1 MIRACLE
2 CH 8
4 SARANAIR
5 GREEN
6 CH 6
7 STAR MAX
8 ONE
9 ZAA
10 SUN
1 CH 3 (BEC)
2 CH 7
3 BOOMERANG
4 BLUESKY
5 ASIA UPDATE
6 CH 9 (MCOT)
7 CH 5
8 MEDIA NEWS
9 CH 610. WORKPOINT TV
3. WORKPOINT TV
HOW TO WATCH WORKPOINT CREATIVE TV
ANTENNA SET TOP BOX TV
1. ANTENNA 2. SATELLITE (C- BAND , KU BAND)
3. CABLE (FIBER OPTIC) 4. INTERNET, PC, TABLET, SMART PHONE
SAT DISH SET TOP BOX TV
CABLE SET TOP BOX TV
WORKPOINT CREATIVE TV can be watched ON all platforms
28
CHANNEL ARRANGEMENT
SATELITE/CABLESET TOP BOX
TERESTRIALSET TOP BOX
CH 33
PSI SET TOP BOX
OTHER SET TOP BOX
CH 23
WORKPOINT CREATIVE TV is in all platforms and is Default Channel in PSI CH. 1
29
CH 1
PROGRAMS IN 2014
30
55%25%
20%
Varity/Gameshow Drama Series News
PROGRAM PROPORTION
NEW PROGRAM : 8 HOURS
IMPORTED CONTENT : 4 HOURS
WORKPOINT CLASSIC : 4 HOURS
RE – RUN NEW PROGRAM : 8HOURS(MOSTLY AFTER MIDNIGHT)
DRAMA SERIES
PROGRAMS IN 2014
VARITIES SHOWS SEASONAL PROGRAMS
GAME SHOWS
SPORT EVENTS FAMILY PROGRAMS
INTERNATIONAL PROGRAMS
NEWS
31
PRIVATE PLACEMENT
35
PRIVATE PLACEMENT
36
DETAILS OF PRIVATE PLACEMENT
INVESTOR DENTSU MEDIA (THAILAND) LIMITED
INVESTMENT TYPE PRIVATE PLACEMENT
OFFER PRICE 22.3900 Baht per share *
NO. of SHARES 8,932,559 Shares
SUBSCRIPTION DATE Within 4 JUNE 2014
LOCK- UP PERIOD 12 Months
* The offer price is not lower than 90% of the market price calculated in accordance with Notification of the Office of the Securities Exchange Commission Sor. Jor. 39/2551 RE: Calculation of Offer Price and Market Price Approach with Issuing New Share at Low Price
DENTSU MEDIA (THAILAND) LIMITED
37
DENTSU MEDIA (THAILAND) LIMITED :
30 years experience in Thailand
100% owned by Dentsu Inc.
Dentsu Inc. is world’s No.1 core agency brand
Media business is core competence of Dentsu Inc.
A Part of Dentsu Group in Thailand
38
DENTSU’S WORLDWIDE NETWORK:
DENTSU MEDIA (THAILAND) LIMITED
NO. 1 IN GLOBAL MARKET:
39
DENTSU MEDIA (THAILAND) LIMITED
40
TOP 5 IN LOCAL MARKET:
RANK AS NO 2 AS DENTSU AEGIS NETWORK
DENTSU MEDIA (THAILAND) LIMITED
6
41
DENTSU MEDIA THAILAND IS LEADING THE WAY IN BRING VARIOUS QUALITY CONTENTS
DENTSU MEDIA (THAILAND) LIMITED
DENTSU’S CONTENT
42
CONTENT PROJECTS WITH WORKPOINT
43
TV Program Development by utilizing Japanese TV format
Local reproduction of popular Japanese “medical” variety show
TV PROGRAM DEVELOPMENT
CONTENT PROJECTS WITH WORKPOINT
44
INNOVATIVE PROGRAM SECTION DEVELOPMENT
“ AKB48 YES OR NO “ Section in “LUANG LAB UP LOAD”
“LOVE LOVE TRAIN” Section in “LUANG LAB TAB TAEK”
41
CONTENT PROJECTS WITH WORKPOINT
45
SPORT EVENTS/PROGRAMS
VOLLEYBALL WOMAN WORLD CHAMPIONSHIP
SOCHI 2014 (Winter Olympic)
September 2013
7 – 23 February, 2014
BENEFITS FROM PRIVATE PLACEMENT
46
BUSINESS COLLABORATION AGREEMENT
Support in the acquisition of Japanese & International finished TV program / format for WORKPOINT CREATIVE TV
Develop the strategic business opportunity for co-production of TV program in WORKPOINT CREATIVE TV
Provide special support on the Ads budget for WORKPOINT CREATIVE TV
INVESTMENT AGREEMENT
Capital for the production of TV programs in WORKPOINT CREATIVE TV
Capital for the tools, material, and equipment procurement in WORKPOINT CREATIVE TV
Working capital and future expansion of WORKPOINT CREATIVE TV
OTHER BUSINESS
47
67.9%11.0%
0.8%
2.7%
1.3%
0.6%
14.7%
0.8%
Free TV Sat TV Publishing Animation Movie Concert Event Other
REVENUE STRUCTURE & CONTRIBUTION
REVENUE STRUCTURE
48
70.9%6.5%
1.9%
0.6%
3.1%
2.3%13.6%
1.2%
2012 2013
FREE TVFREE TV
SAT TVSAT TV
EVENTEVENT
TOTAL REVENUE : 2,162 MB TOTAL REVENUE : 2,184 MB
140.7
241.5
44.9
-108.5
32.0%
-44.9% -70.0%
-50.0%
-30.0%
-10.0%
10. 0%
30. 0%
50. 0%
70. 0%
90. 0%
-150.0
-100.0
-50.0
-
50.0
100 .0
150 .0
200 .0
250 .0
300 .0
2012 2013
1,532.0 1,484.6
827.3 750.3
54.0%
50.5%
48. 0%
49. 0%
50. 0%
51. 0%
52. 0%
53. 0%
54. 0%
55. 0%
-
200 .0
400 .0
600 .0
800 .0
1,00 0.0
1,20 0.0
1,40 0.0
1,60 0.0
1,80 0.0
2012 2013
Rev. GPM GPM%
1,672.7 1,726.1
872.2
641.9
52.1%
37.2%
0.0 %
10. 0%
20. 0%
30. 0%
40. 0%
50. 0%
60. 0%
70. 0%
80. 0%
90. 0%
100 .0%
-
200 .0
400 .0
600 .0
800 .0
1,00 0.0
1,20 0.0
1,40 0.0
1,60 0.0
1,80 0.0
2,00 0.0
2012 2013
Rev. GPM GPM%
TELEVISION PRODUCTION
Revenue from TV Program Production
Unit : MB
Satellite TV
Free TVUnit : MB
Unit : MB
3.2%
-3.4%
78.5%
49
74%82%
X** Utilization %Change
TELEVISION PRODUCTION : FREE TV
No. of TV Programs and Broadcasting Time Broadcasting Time by Free to Air Channel
Programs by Free to Air Channel
50
14 14
1716
54,930
54,675
61,060
60,065
-
10,0 00
20,0 00
30,0 00
40,0 00
50,0 00
60,0 00
0
5
10
15
20
25
30
2011 2012 2013 2014
No. of program Broadcasting Time
14%
44%
42%
Ch.3 Ch.5 Ch.9
25%
44%
31%
Ch.3 Ch.5 Ch.9
Unit : min/year
TELEVISION PRODUCTION : FREE TV 2014
PRIME TIME WEEKEND
CHING ROI CHING LANSUN 03.00-05.00 PM
CHING ROI CHING LAN
HOLIDAY
SAM CHA HA -O-KESAT 04.15-05.00 PM
KON OUD PEEWED 10.30-00.25 PM
FAN PAN TAEFRI 10.30-00.00 PM
TALOK HOK CHAKSAT 12.50-02.00 PM
Chao Chu Pra Tuh NaiSAT 06.00-06.55 PM NU NOI KU E JU
SUN 06.00-06.55 PM
AROKA PARTYSUN 05.00-05.50 PM
RABERT ARMYSUN 12.35-02.00 PM
MY MAN CANMON-TUE 06.00-07.00 PM
IDENTITY THAILANDTHU 10.40-11.55 PM
CUP CAKE SITCOMSAT 03.00-04.00 PM
KHUN PRA CHUAYSAT 04.00-04.30 PM
CHING CHA SAWANSAT 04.30-06.00 PM
THE ANGLESAT 05.30-07.00 PM
START JUL 2014
51
AVG ADS RATE (RATE CARD) INCREASES BY 5.8% FROM THB 306,256 PER MIN IN 2013 TO THB 323,945 PER MIN IN 2014
52
TELEVISION PRODUCTION : SATELLITE TV
PSI channel 6,
True Vision channel 30,
True HD channel 45,
GMM Z channel 76
STRATEGY 2014
BROADCASTING PLATFORM
Maintain good position channel in PSI, the largest TV platform.
RE – RUN Media/ Contents of WORKPOINT CREATIVE TV
Increase Mix of TV Shopping media content
49.7
13.6-4.4 3.5
-8.8%
26.0%
-30.0%
-10.0%
10. 0%
30. 0%
50. 0%
70. 0%
90. 0%
-20.0
0.0
20. 0
40. 0
60. 0
80. 0
100 .0
2012 2013
Revenue GPM %GPM
294.8320.8
84.2
168.6
29%
53%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100 %
0.0
50. 0
100 .0
150 .0
200 .0
250 .0
300 .0
350 .0
2012 2013
REVENUE FROM EVENT MARKETING
Unit : MB
8.8%
EVENT MARKETING & SHOWBIZ
REVENUE FROM CONCERTS & SHOWBIZ
53
%Change
-72.7%
No. EventNo. TV Production 3rd Parties
2
3
20
11
5
1
No. Concert
EVENT MARKETING & SHOWBIZ 2014
1 BIG CONCERT IN 1H2014 12 EVENTS & 3 SHOWBIZ IN 2014
EVENTS & SHOWBIZ
3 CHA CARNIWOW 50 SHOWS ACROSS THAILAND
54
66.3
28.8
38.2
12.3
57.6%
42.6%
0.0 %
10. 0%
20. 0%
30. 0%
40. 0%
50. 0%
60. 0%
70. 0%
80. 0%
90. 0%
100 .0%
0.0
10. 0
20. 0
30. 0
40. 0
50. 0
60. 0
70. 0
2012 2013
Revenue GPM %GPM
MOVIE
REVENUE FROM MOVIES
Unit : MB
BOX OFFICE 25 MB
55
%Change No.Movie
2
1
[IMPACT FROM POLITICAL UNCENRTAINTY]
MOVIE 2014
MOVIE 2014
1 movie in 2014 : Comedy movie in “Mum Teng Nong” style EXPECT BOX OFFICE : 60 MB
BOX OFFICE 65 MB BOX OFFICE 90 MB
“MUM TENG NONG”
BOX OFFICE 80 MB
MOVIES THE PAST
56
FINANCIAL HIGHLIGHT
57
Revenue & Net Profit
FINANCIAL HIGHLIGHT
Unit : MB
58
429.3
515.6
606.1 610.9
411.3
565.4 611.8 597.4
74.7 137.6
141.8 50.2 32.9
85.4 111.5
26.9 -
100.0
200.0
300.0
400.0
500.0
600.0
700.0
1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13
Rev. Net Profit 2,161.8 2,185.9
398.6 256.8 -
500.0
1,000.0
1,500.0
2,000.0
2,500.0
2012 2013
D/E Ratio
FINANCIAL HIGHLIGHT
Total Assets and Total EquityUnit : MB
1,687 1,731 1,713 1,813 1,853 1,863
2,050
2,299
1,336 1,407
1,335 1,420 1,447 1,389 1,519 1,535
-
500
1,000
1,500
2,000
2,500
1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13
0.3 0.2 0.3 0.3 0.3
0.3 0.3
0.5
-
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
1Q 12 2Q 12 3Q 12 4Q 12 1Q 13 2Q 13 3Q 13 4Q 13
Q&A
61
THANK YOU
62