Company Presentation April 2010 Company Presentation April 2010 High Protection Company.
Company presentation
description
Transcript of Company presentation
Presented by: Jiayi Yan
Sample Product• Consumer electronics and home
appliances
Picture from http://image.baidu.com
Financial Info
2007 2008 2009 2010 2011 20120
20
40
60
80
100
120
140
160
180
Annual Revenue of Haier (Billion CNY)
History1984: Haier had been founded as Qingdao Refrigerator Co.
1986: The company became profitable for the first time.
1988: The company started adding production lines, air-conditioner, microwave, etc.
1995: The company started international expansion.
2004: The company gained a backdoor listing on the Hong Kong Stock Exchange.
Secret Sauce
• Quality Controlo Smashing Refrigerator Event
• Keeping up with changeso Globalization since 1990so Technical innovation
What’s HOT• Cloud Living - internet-connected
applianceso Interactive fridge with a see-through dooro 3D TVo Etc.
Picture from https://www.google.com/search?q=future+for+haier
One Interesting Fact• A cartoon called “Haier Brothers”
o “Longest advertisement”o No celebrity stars hired o No products placed in the cartoon
Competition• In China
• Worldwide
Will Haier Succeed?• Above-mentioned secret sauce • Growing China market
!Info from http://bambooinnovator.com/2013/09/20/wash-rinse-rebrand-electrolux-spiffs-up-appliances-in-china-company-has-been-stuck-in-slow-sales-cycle/
¥1000m revenue