Company page company page - how to build a cp - int - global
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Transcript of Company page company page - how to build a cp - int - global
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Marketing Solutions 1Marketing Solutions
How to Build a Company Page January 4, 2012
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Marketing Solutions 2Marketing Solutions
Agenda:
§ Company Page Elements§ Requirements§ Setting up a Company Page
– Overview Tab– Products & Services– Product Pages
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Company Page Elements
Careers Tab
Overview Tab
Products & Services Tab
Product Detail Page
Analytics Tab (not pictured)
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Marketing Solutions 4Marketing Solutions
Company pages are self serve
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Requirements
You can add a new Company Page or edit the existing Company Page only if you meet all of the following requirements:
3. You are a current company employee AND your position is on your profile4. A company email address is one of the confirmed email addresses on your
LI account5. You associate your profile with the RIGHT company. You must click on a
name from our company name dropdown list when you edit or add a position on your profile
6. Your company’s email domain is unique to the company
Note: Common email domains like yahoo.com, gmail.com, and hotmail.com can't be used when creating a company page because they're not unique to an individual company.
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Marketing Solutions 6Marketing Solutions
Step 1: Adding a Company
§ Click ‘Companies’ on top nav
§ Click ‘Add a Company’ from Companies Page
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Step 2: Populate Overview Tab
§ Select Language§ Designate Admins
– select individual connections as admins or grant permissions to all employees with your company email domain
§ Upload Logo§ Add Company Description§ Add Specialties§ Incorporate Company Blog RSS
Feed– Feeds should be RSS 1.0, RSS 2.0 or Atom
compliant
§ Opt to display news module§ Fill out Company Specifics
– Company Type– Company Size– Company URL– Industry– Operating Status– Year Founded– Company Locations (add up to 5)
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Step 3: Add Products & Services
§ Select ‘Add a product or service’ from the Admin Tool dropdown
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Step 4: Populate Product & Services Tab P&S Edit Mode – Admin Tool P&S Finished Product
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Step 5: Create variations of the page to be served to unique audience segments
content adapts to your defined audience
Up to 30 views
Feature products specific to defined audiences
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We can accommodate companies that represent multiple business divisions, subsidiaries, languages
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Multiple pages which are mapped together with an Affiliate Module
Employee count: Roll up of parent and subsidiaries
Parent company Subsidiary company
Module displays all affiliated companies
Employee count: For subsidiary only
Followers count: For that page only (do not roll up)
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http://marketing.linkedin.com/companypages - features Video & Company Pages Guide
https://help.linkedin.com/app/answers/detail/a_id/1561 - A summary of FAQ’s regarding company pages
Additional Resources
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Questions?