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UAE • Qatar • UK

Who we are & what we do: Showforce is an innovative, award winning event support-services company,

specialising in providing experienced personnel to the entertainment industry. With

operational offices in the UAE, Qatar, UK and Europe we have over 20 years’

experience in providing services for venues, film, television, theatre, live events,

ceremonies and major public events.

Event, entertainment and production projects rely on experience, expertise and

continuity. At Showforce, we are committed to redefining industry standards with an

unparalleled level of service, a highly skilled and committed work force and a focus

on building strong client relationships based on trust and loyalty.

Showforce began working in the Middle East in 2003 and opened their first office in

the UAE in 2009, the Qatar office was then opened towards the end of 2012. We

have experience and expertise working across all fields, on projects of all sizes and

scope from working at major institutions such as the QNCC and DWTC to high-profile

events such as Abu Dhabi Grand Prix, the Asian Games and FIFA World Cup Club

Championships to smaller corporate events requiring precision, attention to detail

and a highly personal approach.

Our mission

“To provide a comprehensive range of integrated event services; from safety

conscious crew, engaging event staff and highly skilled technicians to meet all

personnel requirements.”

Our vision

“To be world leading event facilitators, globally recognised for excellence and

efficiency.”

Our values

“Discipline, respect, integrity, passion, teamwork and quality are at the core of

everything we do.”

How we can help you:

Stage Crew

Showforce provide a highly skilled and efficient,

temporary source of labour to assist you in the

delivery of your event or production.

Whether you’re an event production company,

a venue or supplier, we work in tandem with you

to deliver outstanding shows and events.

Our crew are adaptable, versatile and highly

proficient in a comprehensive range of industry

related skills. This enables them to provide a

service that offers the highest levels of reliability,

flexibility and customer service. Our crew work on

the same or similar projects regularly so that our

clients can directly benefit from their experience.

All the stage crew we provide can speak proficient English and have valid visas,

medical cover and are fully covered by our insurance, delivering you complete

peace of mind.

• Production crew

• Show crew

• Site crew

• Stage crew

• Technical crew

• Plant operators

• Climbers

• Backline crew

• Follow spot operators

• Drivers

• Runners

At Showforce, we also provide our clients with Crew Managers, whose role is to

ensure all projects meet client requirements and exceed client expectations.

Forming an extension of our management team, our Crew Managers are highly

trained personnel with a minimum of five years’ dedicated service.

Our Crew Managers have a detailed understanding of the strengths and abilities of

our crew and provide clients with an individual point of contact, arriving on-site fully

briefed and ready to oversee projects from conception to completion.

Whatever you need, our crew can

help.

Conference, Exhibition and Live Event Staff

Showforce has a highly experienced team of

staff who regularly assist in the delivery of

successful conferences and exhibitions, working

with the world’s premier organisers and suppliers.

All of our personnel are carefully selected in

consultation with our clients from a network of

experienced professionals around the world,

based in the UAE. Our teams are multi-lingual,

multi-cultural and multi-national.

• Registration Staff

• Meet and Greet Staff

• Ushers

• Receptionists

• Leaflet Distributors

• Interpreters

• Supervisor

Promotional Staff and Models

Showforce provides clients dynamic, engaging promotional staff to deliver the most

positive experience of your brand or event, whether that be through models,

hostesses, presenters or sampling staff.

We have a global database of models, from both genders and all ethnicities, who

are available for photographic or event based work.

Our personnel understand that when they wear your uniform, they become a

representative of your company and responsible for your image. They pride

themselves on their unrivalled standards and can-do attitude - qualities that reflect

on your business.

Hospitality and Speciality

Showforce has also been providing Hospitality and Speciality Staff for a wide variety

of events and functions for over 20 years, some of the staff we can provide include:

• Actors

• Bartender

• Children’s Entertainer

• Food Handler

• Mixologist

• Presenter

• Silver Service Waiters

• DJ

Immaculately presented and

dynamic

Production HR Global

Showforce has an unrivalled network of

international production technicians and

personnel offering venues, technical

suppliers and production companies the

highest level of professional standards and

capabilities.

Recruited both locally and globally, our

team has specialist experience across all

areas of the event industry and are

considered experts in the delivery of

prestigious events worldwide.

Our highly experienced production

technicians and personnel cover the

following disciplines:

Technical Staff

• Audio Visual

• Stage Managers

• Riggers

• Electricians, carpenters, etc

• Technical Directors

• Show-callers

• Sound, Light and Video Technicians

and Operators

• Videographer

• Designers

Production Staff

• Production Managers

• Health and Safety Advisors and Floor

Managers

• Event Managers, Directors and

Producers

• Transport Managers

• Project Managers

• Back of house staff

Having technical difficulties?

Not with us!

Global Partnerships

Showforce can help you source event staff, crew and technicians throughout the

world.

We can also bring the best from our global

partnerships to the Middle East, providing

anything from Italian models to some of the

highest skilled staff in the world; our global

partnerships are a great addition to the already

thriving cultural hub of the Middle East.

We believe in using local suppliers through our

global partnerships for their knowledge of an

area, its venues and their ability to speak the

language.

We have relationships with the industry’s best,

allowing us to supply personnel of the same

calibre and high standard that our clients have

come to trust from an unsurpassed network of

reputable companies and partners.

Whilst Showforce can assist you with your temporary and freelance needs, our sister

company SpendloveSearch offers the complete recruitment service for when you’re

looking to fill long-term posts.

SpendloveSearch is a recruitment consultancy, specialising in the supply of the

highest calibre temporary, contract and permanent staff in a number of industries

including events, hospitality and Production HR.

Having established lasting relationships with clients across a spectrum of industries,

we have come to be regarded as a key partner in their hiring process. We

understand how overwhelming and time consuming recruitment can be. With more

than 25 years of recruitment knowledge and experience at your disposal, you can

rest assured that your staffing needs are in safe hands.

Our friendly and dedicated consultants work diligently on your behalf to ensure the

whole process is as stress-free as possible and that you are consulted at every stage.

Global coverage with our reputable

partnerships

Why Showforce?

Experience: Showforce is an award winning, international, event support services

company with over 20 years’ experience of providing experienced personnel to

global projects. Our experience spans over 50 countries and we count some of the

leading names in entertainment as our clients.

Our approach: We have highly efficient office operation that includes dedicated

booking and project management teams who oversee the booking, recruitment,

training and accreditation processes. Our account management team will have a

detailed understanding of your requirements and will work flexibly to ensure that

your needs are met.

Recruitment: We follow a strict recruitment process for all our team, whether

permanent or freelance, to ensure we can always provide the highest quality

workforce. Our process remains the same, wherever we operate, which allows us to

provide a consistent level of skilled staff with appropriate qualifications in the global

market.

Delivery of service: We have developed bespoke staff management software that

stores comprehensive records of all our personnel. All our projects are managed

using this system so that we match skills and personal attributes with roles and

location and can ensure the right people are on the job for you.

Quality control: We are globally accredited to the BSI standard ISO 9001 in quality

management, enabling us to provide and maintain a high level of quality in the

provision of our service to our customers. We use key performance indicators to

provide clear performance targets, demonstrate achievement of objectives and

drive continuous improvement throughout the business.

Operational Management: Our operation managers are responsible for the

implementation and monitoring of standards and presentation. They are also

responsible for overseeing the recruitment process – carrying out regular site audits

and inspections to ensure compliance and company policy.

Commitment to sustainability: We are dedicated to working towards the ISO 20121

sustainable events management standard and the ISO14001 standard for

environmental management to support these goals. We recognise the impacts that

we make on society, the economy and the environment, and we seek to make a

positive difference in the places where we operate by our commitment to being

leaders in our field.

Health and Safety: We have an uncompromising attitude towards health and safety.

We continually develop and improve our safe working practices and monitor our

health and safety performance against targets and objectives to drive continuous

improvement.

The very nature of our business means people are at the heart of our organisation

and are our most valuable resource.

Testimonials

“As the dust settles once more on the sands of Abu

Dhabi I would like to send my special thanks for all the

hard work the Showforce team put in on the Festival this

year. The professional conduct of the crew and the

understanding of the complications associated with the

varying nature of the festival went far to ensuring the

smooth delivery for all our artists and patrons –

international and local alike.

Special thanks to the crew chiefs for leading their teams

with such clarity and good humour. They are a real

asset to the company. I look forward to working with the

team in the future and repeating the success next

year.”

“We mostly enjoyed your professionalism, positive spirit,

cooperation, punctuality in cooperating with us. We will

definitely consider working with you again, and I will,

personally, make sure to recommend you to others, as

#1 HR agency in Doha. Looking forward to partner in

upcoming events.”

“Showforce have provided Yas Marina Circuit with

exceptionally hard working and reliable local staff,

supervisors and logistics support for over 12 months. The

team provides invaluable support for the delivery of

over 200 events per annum including the Formula 1

Etihad Airways Abu Dhabi Grand Prix.

I would happily recommend Ian and the entire team for

any event or venue no matter the size or scale.”

“As the UPU Congress draws to a close I want to thank

you all – Showforce and the QNCC AV team – for your

superb help and assistance in making UPU a smooth

and successful event. Without your combined

enthusiasm, humour, hard work and patience it would

not have been possible.”