2016Your complete source

for natural health and wellness

alive magazine • alive.com • alive@work • alive eNewsletter • thrive • alive Australia • Retailer Sampling • alive Academy alive Awards • alive Research • alive Executive Summit • alive Listens • alive Studios

apg.alive.com

company overviewFor 41 years the alive brand has been synonymous with natural health and wellness, editorial integrity,

and the empowerment of alive readers to make healthy, natural, and sustainable lifestyle choices.

alive magazinePublishes the latest natural health information;

alive is purchased and distributed monthly by natural health retailers to enhance their

customers’ natural health knowledge.

alive.comShowcases original award-winning content

from alive magazine, additional rich media, and a vibrant online community of

people interested in natural health.

alive AwardsPromotes and recognizes outstanding

product innovation while enhancing the credibility of natural health products.

alive@workEngages Corporate Wellness clients and their staff, thoughout North America and beyond, with helpful lifestyle information.

alive eNewsletterFeatures current editorial topics, top trends, tips, and product features. Ideal

for contest promotions, new product launches, and brand announcements.

alive ListensEngages readers; produces in-depth results; and allows us to

foresee trends, challenges, and opportunities to stay ahead of the curve with our state-of-the-art online research portal.

thrivePresents retailers with information on

major editorial and advertising features in the upcoming issue of alive magazine.

Retailer SamplingUtilizes alive’s long-standing, trusted

relationships with our retailer partners to get your products noticed.

alive Executive SummitBrings together senior executives and thought leaders to envision the future of natural health.

alive AcademyEducates retail store staff, health care practitioners, and other members of the community about natural health

and wellness with numerous certificate and diploma options available.

alive ResearchEmploys top national market researchers

to produce exclusive insight into the future of natural health and the natural buying

patterns of shoppers across the country.

alive StudiosBrings your company to life, creating visual impact and engagement to your business, your products, and your services in our new and exciting boutique video production facility.

apg.alive.com2

natural health opportunities

> 84% of Canadians use natural health products

> 64% will pay more for good food for themselves and their family

> 58% buy organic groceries, spending 23% of their weekly grocery budget on organics

> 60% of families with children buy organic groceries

> 89% of Canadians currently have a medical condition

Source: Navigating Natural Health in Canada. - alive & Ipsos Reid

growing opportunities in natural health

3

alive magazine

what makes alive magazine unique?

Unlike free or regular newsstand magazines, natural health retailers pay for alive magazine and use it as an integral part of their sales, marketing, and customer service programs. Retailers have a strong sense of ownership and investment in alive. Many make inventory and purchasing decisions based on brands that advertise in alive.

+ CIRCULATION 185,000* copies

+ FREQUENCY monthly

+ LOCATIONS 800+ retail points across Canada

+ READERSHIP 2.3 readers per copy*

* Source: CCAB Circulation Statement

KEY FACTS

4

alive magazine – target market

Those interested in alive …> are predominantly female,

from 30 to 55 years of age

> have household incomes of $85,000

> are from households with 3 or more individuals

> are looking for eco-friendly solutions

Credible content = consumer trust Research shows alive readers have a high

level of engagement in alive’s content, which has a strong impact on the brands they purchase.

alive readers …> refer to the average issue 3 times,

enhancing exposure to advertising messages

> invest approximately 50 minutes in the average issue

> 78% make purchases based on what they read in alive

> 84% have a positive attitude toward companies advertising in alive

alive readers are established and influential

5

alive magazine – editorial calendarEach month alive delivers content that is fresh, innovative, and accessible.Trusted as the go-to resource for making healthy, natural, and sustainable lifestyle choices, alive articles explain otherwise complicated natural health and wellness topics in an easy-to-understand way. Readers enjoy actionable information designed to help improve their lives.

+ FOCUS: GOAL SETTING

ON DISPLAY: WEIGHT LOSS PRODUCTSThe New Year is the perfect time to set personal health goals. alive guides readers to eat healthy, supplement properly, and kick-start their exercise routines to make overall health the number one priority in 2016.

+ FOCUS: CANCER

ON DISPLAY: IMMUNE-BOOSTING PRODUCTSWith a focus on cancer this month, alive provides readers with the information they need to combat this disease. From food to supplements to positive attitude, we offer the latest prevention tools and management strategies.

+ FOCUS: HEART HEALTH

ON DISPLAY: HEART HEALTH PRODUCTSThis month we focus on loving our hearts. alive provides readers with the latest information on heart-healthy foods and supplements, exercises, and relationship tips to ensure a healthy heart in every way.

+ FOCUS: MEN’S HEALTH

ON DISPLAY: MEN’S HEALTH PRODUCTSMen are known for avoiding the health issues they face, but this month alive tackles men’s health head-on. We provide men—and the women in their lives—with tips and simple strategies for maintaining their best health.

+ FOCUS: ALTERNATIVE MEDICINE

ON DISPLAY: NATURAL FOOD & DRINKalive explores alternative medicine—its practitioners, procedures, and benefits— to provide our readers with well-researched information on a variety of health options from acupuncture to Zen meditation.

JANU

ARY

APRI

L

FEBR

UARY

MAY

MAR

CHJU

NE

+ FOCUS: DETOX

ON DISPLAY: DETOX & CLEANSINGModern life comes with a host of unavoidable contaminants in the air, water, and soil. This month alive offers advice for detoxifying and cleansing our readers’ bodies—inside and out.

6

alive magazine – editorial calendar

+ FOCUS: WOMEN’S HEALTH

ON DISPLAY: WOMEN’S PRODUCTSWomen usually look after everyone else’s health. This month, alive focuses on women’s health and wellness, providing the latest research, supplement news, and exercise strategies women need to stay healthy throughout their lives.

+ FOCUS: LONGEVITY

ON DISPLAY: ANTIAGING PRODUCTSAs fall leads to winter, alive focuses on healthy aging. Fitness strategies, whole food recipes, and the latest information on longevity and immune-boosting supplements enhance our readers’ health and quality of life.

+ FOCUS: HERBS & SUPPLEMENTS

ON DISPLAY: MULTIVITAMINS & MINERALSReaders want to understand the healing properties of herbs and the health-boosting benefits of supplements. This month alive educates our readers about tried-and-true and new products on the market.

+ FOCUS: DIABETES

ON DISPLAY: DIABETES PRODUCTSThis month alive provides timely information on prevention and management of diabetes. We examine the long-term benefits of a healthy lifestyle of fresh food, targeted supplements, organic products, and adequate exercise.

+ FOCUS: CHILDREN’S HEALTH

ON DISPLAY: CHILDREN’S PRODUCTSIt’s back-to-school time. This month alive focuses on food, fitness, and strategies to keep kids healthy. We help parents ensure their kids get active and stay active to create a strong foundation for healthy living.

+ FOCUS: YEAR IN REVIEW

ON DISPLAY: COLD & FLU PRODUCTSAs the year draws to a close, alive looks back on the year that was and forward to next year’s health trends. We remind our readers to foster—and treasure—the gift of health all year long.

JULY

OCTO

BER

AUGU

STNO

VEM

BER

SEPT

EMBE

RDE

CEM

BER

7

alive magazine – rates & sizing specifications

Advertising rates 2016

INSIDE POSITION 1x 3x 6x 12xDouble page spread $18,220 $17,590 $17,010 $15,750

1 + 1/3 page spread $15,460 $14,330 $13,810 $12,700

1 page $9,975 $9,240 $8,980 $8,770

1/2 page horizontal/vertical $6,510 $6,410 $6,300 $5,880

1/3 page vertical $5,350 $5,150 $5,140 $4,920

COVER POSITION Inside front/back cover $12,710 $12,340 $12,020 $11,810

Outside back cover $14,020 $13,650 n/a n/a

SHOWCASE POSITION 1/4 page $2,730 $2,420 $2,310 $2,200

1/8 page $1,470 $1,420 $1,360 $1,310

MARKETPLACE POSITION Single $890 $840 $790 $730

Double $1,790 $1,680 $1,580 $1,420

IN STORE - limited spaces available Includes photos & 40 words of text $2,730

Guaranteed positioning is for consecutive pages, specific spot in magazine, first half of magazine, right/left hand side.

Add 10% for guaranteed page positioning. Prices in Canadian dollars.

There are many options for custom campaigns including, but not limited to, bind-ins, sampling, tip-ons, blow-ins, special ad sections, etc.

Ask your advertising account manager for details or email advertise@alive.com for more information.

SHOWCASE1/43.438 x 4.813

1/83.438 x 2.313

MARKETPLACESingle3.438 x 1.813Double vertical3.438 x 3.813Double horizontal7 x 1.813

FULL PAGE8.125 x 10.75 trimmed8.625 x 11.25 bleed7.125 x 10.25 live area

DOUBLE PAGE SPREAD16.25 x 10.75 trimmed16.75 x 11.25 bleed15.75 x 10.25 live area(allow 0.5 inch from the spine on each page)

1 + 1/3 PAGE SPREAD8.125 x 10.75 + 2.75 x 10.75 trimmed16.75 x 11.25 bleed15.75 x 10.25 live area

1/2 PAGE HORIZONTAL8.125 x 5.313 trimmed8.875 x 5.563 bleed7.125 x 5.063 live area

1/3 PAGE VERTICAL*2.75 x 10.75 trimmed3.25 x 11.25 bleed2.5 x 10.25 live area

1/2 PAGE VERTICAL*3.979 x 10.75 trimmed4.479 x 11.25 bleed3.729 x 10.25 live area

* As page placement is not guaranteed, please include bleed for both right and left pages.

Sizing specifications

8

alive magazine – deadlines

Deadlines

MONTH AD RESERVATION DATE MATERIAL DUE

January October 23, 2015 November 6, 2015

February November 20, 2015 December 4, 2015

March December 11, 2015 January 6, 2016

April January 22, 2016 February 5, 2016

May February 19, 2016 March 4, 2016

June March 18, 2016 April 4, 2016

July April 18, 2016 May 3, 2016

August May 20, 2016 June 6, 2016

September June 17, 2016 July 5, 2016

October July 15, 2016 August 5, 2016

November August 19, 2016 September 2, 2016

December September 19, 2016 October 3, 2016

from

PUFFBALLS, FAIRY RINGS, SILVER EARS, AND

ANGELS’ WINGS … THE WHIMSICAL NAMES OF

MUSHROOMS SEEM DESIGNED TO EVOKE IMAGES OF

TINY FOREST FOLK AND THE MAGICAL WORLDS THEY

MAY INHABIT. AND BEYOND THE LANDS OF FAIRIES

AND SMURFS, THE TRUE MAGIC OF MEDICINAL

MUSHROOMS IS GRADUALLY BEING UNEARTHED.>>

to

FACTCan medicinal mushrooms

help treat cancer?

FOLKLORE

I Gillian Flower, ND

alive.com 61

60 APRIL2015

HEALTH

alive.com 31

Kids’ How do we make sure

their needs are met?

I Serenity Aberdour

By and large, children in Canada are doing well when it comes to having their nutritional needs

met. Most children in this country have access to clean water and a good variety of nutritious foods. Yet despite this, a major survey conducted by Health Canada suggests there is still room for improvement when it comes to the intake of certain nutrients. In 2012, Health Canada released a report (the Canadian Community Health Survey, or CCHS), which showed that, while Canadian children were meeting the recommended intakes for most nutrients, there were some important exceptions.

SODIUM INTAKEFor children of most ages, the daily intake of sodium exceeded recommendations. For adolescents, more than 80 percent were found to be exceeding the daily tolerable upper intake limit (UL) of sodium!

The problemExcess sodium consumption can often be attributed to convenience foods such as chips, frozen and canned foods, and salty snacks. Too much sodium in the diet has been linked to increased risk for high blood pressure down the road (which may increase the risk of cardiovascular and kidney disease), so monitoring sodium intakes in children now can contribute to better health in the years ahead.

The fixFocusing on fresh foods and snacking on fresh fruit, vegetables, unsalted nuts and seeds, and similar healthy snacks can help to keep sodium intakes in check. Carefully reading food labels to assess their sodium content (see chart below) is also an important step in monitoring sodium intake.

CALCIUMAccording to the CCHS, the rate of inadequate calcium intake in children ranged from 44 percent to 70 percent, with girls in the 14- to 18-year-old category being most at risk for inadequate intakes.

The problemCalcium is required for bone and tooth health, as well as proper function of muscles. Long-term inadequate intake may therefore affect the health of bones, teeth, and the ability of muscle to contract properly.

For young women, building healthy bones is of particular concern due to the greater tendency of women to lose bone density as they age. The finding that this group is also the most likely to be missing the mark on their calcium intakes therefore requires particular attention.

The fixBoosting calcium intake is possible by focusing on calcium-rich foods in the diet such as dairy foods (see chart on page 33). For children who don’t eat dairy foods, there are many calcium-fortified products such as soy/almond/rice/oat milks and soy/coconut yogurts.

MAGNESIUMBoys over 14 and girls over nine years were found to have inadequate magnesium intakes, with teenaged girls having the greatest risk, at more than 66 percent.

The problemThis is of concern due to the many roles magnesium plays in the body, including blood sugar regulation, muscle and nerve function, blood pressure regulation, and the regulation of various proteins and hormones. Because of this, the impact of inadequate magnesium intake can be wide reaching.

The fixGetting enough magnesium from the diet is as easy as eating whole grains, leafy green vegetables such as spinach, nuts, and dairy foods.

VITAMIN AFor children aged nine and older, between 11 percent and 42 percent were assessed as having inadequate vitamin A intake, with teenaged girls again being at highest risk.

The problemVitamin A is important for cell repair and healing, immune system function, and proper growth of body tissues, as well as playing an important role in

30 SEPTEMBER 2015

nutrition

HEALTH

>>

c108 SEPTEMBER 2015

alive.com 109

A beginner’s guide to a workout phenomenon

I Brendan Rolfe, DipA, PTS

DOES THE WORD CROSSFIT

STRIKE FEAR IN YOUR HEART?

DOES THE VERY THOUGHT OF

SQUATTING, JUMPING, PULLING,

AND PUSHING MAKE YOUR SOUL

HURT? DOES ANYBODY REALLY

KNOW WHAT CROSSFIT

ACTUALLY IS? READ ON FOR

INFORMATION ABOUT THE

FITNESS PHENOMENON THAT

IS CROSSFIT, AND DETERMINE

WHETHER OR NOT IT’S

RIGHT FOR YOU.

FIT-MUNITYIf there’s a more hotly debated topic in health and

fitness than CrossFit, I have not heard of it. The fitness

community is firmly entrenched in two camps: those

who sing the praises of CrossFit’s core values and

principles, and those who oppose them. However, even

the most fervent protestors can agree upon the sense of

community that CrossFit has built among its members.

The all-for-oneness that CrossFit fosters within

its boxes (a term for the barebones CrossFit gyms) is

nothing short of amazing. They are inclusive, welcoming,

and supportive. This reason alone is the biggest draw,

and the number one reason for CrossFit’s success and

staying power.

CROSSF-EDUCATIONCrossFit is most frequently defined as a combination of

Olympic weightlifting, gymnastics, and calisthenics. It’s

common to exercise two to six days per week, and each

Workout of the Day (WOD) is prescribed. This means

that you don’t have to create your own program; rather,

you just need to show up and sweat. This also means that

everyone does the same workout, without consideration

for individual needs and constraints.

What’s the WOD?

Each WOD is given a name—such as “Fran”—and is a

circuit-style workout, with usually only a handful of

exercises, broken down into a certain time or amount of

rounds and/or repetitions. Workouts can last anywhere

from five to 40 minutes, depending on the workout and

your abilities. Each box (gym) is different, but a one-hour

session will often consist of a warm-up, skill work, the

WOD, and then a cool-down/stretch.

YOUR WORKOUT IS OUR WARM-UP

The CrossFit community prides itself on pushing its

limits and its bodies to the brink. This can lead to fast

results, but it can lead to even faster injuries.

If there are only two pieces of advice that a newbie

should heed, they are:

1 I Only invest your energy and money in a box that

takes the time and care to help you perfect your form

on all exercises before you attempt a workout.

2 I Never try to “tough it out” and work through

pain or an injury.

Like any exercise program, it is strongly

recommended that you consult a knowledgeable

professional on the form required for all the foundational

exercises (such as squats and deadlifts), as well as

the more complex exercises that CrossFit demands

(snatches, box jumps, et cetera). What makes CrossFit

more dangerous than a regular workout program is the

fact that the lifts are often more dynamic and are under

the self-imposed stress of speed and time.

Each box will have its own rules, but here are

some of the things you can expect when you

walk in the door for the first time:

> Dropping weights is not only permitted,

it seems mandatory.

> Giving everyone plenty of space is wise,

as many exercises are so dynamic,

you may get a bar in the noggin.

> Cheering on your fellow CrossFitters

is encouraged.

Along with a supportive fitness community, CrossFit offers

wonderful cardiovascular training. It introduces exercisers

to Olympic lifting, a style that most casual exercisers will

never experience, and makes workouts simple by providing

a workout of the day.

TERM

box

WOD

AMRAP

double under

kipping

MetCon

MEANING

a CrossFit gym

workout of the day

as many reps or rounds as

possible

skipping rope so that it revolves

twice per jump

full body pull-up using your

momentum

metabolic conditioning

lifestyleCROSSFIT LINGO

The etiquette

THE BENEFITSFcross itting inF>>

Get your glorious health boosters

I Julia Denker

EAT YOUR GREENS! FROM OUR MOMS TO THE MEDIA, WE HAVE REPEATEDLY HEARD—AND HEEDED—THIS ADVICE. OBLIGINGLY, WE TOSS FAMILIAR FAVOURITES INTO THE GROCERY CART, INCLUDING BROCCOLI, SPINACH, AND KALE. HEALTHY GREENS AREN’T LIMITED TO TERRA FIRMA, THOUGH, AND THERE ARE MANY EXCELLENT REASONS TO REGULARLY CONSUME AN ASSORTMENT OF GREEN VEGETABLES—NO MATTER WHERE THEY COME FROM. >>

alive.com 165

164 APRIL2015

greensfrom land and sea

food

9

alive magazine – distribution & circulation information

Custom cover imprintsThe cover of alive is custom imprinted monthly with each retailer’s unique location and marketing message, resulting in top-of-mind awareness for stores.

Readers become repeat customers, coming back each month to pick up their copy of alive.

Retailers are encouraged to use alive in their community marketing programs, generating greater target market reach for their stores, and your campaign.

AddressCity Province Postal CodePhone numberFree format up to 50 characters long

STORE NAME

LOGO

10

alive magazine> preferred file format:

press-ready PDFs, Illustrator, and InDesign

> also accepted: 300 dpi EPS, PSD, and TIFF files

> not accepted: PageMaker, FrameMaker, Corel Draw, and Microsoft Publisher

> ad must match size of one of the boxes shown

> label emails with ad name and company name

> include all fonts, logos, and graphic files

> convert all RGB and Pantone spot colours to CMYK, and convert all fonts to outlines

> ads must be approved by alive prior to publication for content and design

Sending Adsalive@work, magazine, alive.com, eNewsletter, and thriveAds accepted via email at art@alive.com (less than 5MB), or on alive’s FTP site.

ftp.alive.comusername: alivemagpassword: aliveart

Please place eNewsletter ads in the Newsletter folder on alive’s FTP.

Pricing and Payment• Pricing is subject to change without notice.

• Prepayment is required for all first-time advertisers. Ads will not be placed until payment is received.

• Production charges for additional artwork are billed at $100 per hour.

Advertising in alive supports health food store sales.We regret that advertisements for multi-level marketing and direct marketers cannot be accepted. Likewise, website advertisements offering supplements, vitamins, or other products not available in health food stores cannot be accepted. Advertisements for therapeutic treatments are limited to licensed, scientifically proven methods (e.g., registered massage therapist, chiropractor, naturopathic physician, etc.).

Products must be:

+ all natural and/or organic

+ available for sale in natural health stores in Canada

alive reserves the right to approve all advertising.

alive.com> we accept JPG, PNG, and SWF file formats

> maximum size per animated file is 700 KB

> label emails with ad name, date, and company name

alive magazine – submitting ad specifications

11

alive.com

alive.com is comprised of original award winning content from alive magazine, read by an online community of people who are passionate and interested in natural health products and services.

All pricing is based on a one-month commitment to the advertising space.

1. Banner ad (static)DESKTOP VIEW: 728 x 90 pixels MOBILE VIEW: 320 x 50 pixels

$2,000/month

2. Body ad (static/video)DESKTOP AND MOBILE VIEW: 300 x 250 pixels • static version: either as a PNG or JPG file (animated

GIFs are okay). Please no PDFs.

Static ad (GIF/JPG/PNG): $1,050/month

• video version: an animated SWF file with all the elements in one movie clip attached to the stage and clickTAG set to link to the desired location

Video ad (SWF): $1,500/month

Your source for natural health and wellness information

> blogs and videos

> contests and giveaways

OPPORTUNITIES

The go-to source for natural health online

+ MONTHLY VISITS* 490,000+

+ TIME ON SITE 2:00 minutes

+ MONTHLY PAGEVIEWS 750,000+

*As of May 2015.

728 x 90 (desktop)

300 x 250 (desktop)

2

1

1320 x 50 (mobile)

Your complete source for natural health and wellness

www.alive.com

Lifestyle

12

alive.com

Terms & conditions

Ad Units> A maximum of seven ad units per placement

may be submitted.

> All ad units will launch a new browser window when clicked on.

Ad Content> Alive Publishing Group reserves the right to approve all

advertising on alive.com.

> alive.com will not advertise retail stores or multi-level companies; our advertising supports health food stores’ sales. Product pricing is not allowed.

> Advertisements for therapeutic treatments must be licensed, scientifically proven methods (e.g., registered massage therapist, chiropractor, naturopathic physician, etc.).

Pricing and Payment> Pricing is subject to change without notice.

> Prepayment is required for all first-time advertisers. Ads will not be posted until payment or credit approval is received.

> Production charges for additional artwork are billed at $100 per hour.

Deadlines

MONTH AD RESERVATION DATE MATERIAL DUE

January December 4, 2015 December 11, 2015

February January 4, 2016 January 11, 2016

March February 5, 2016 February 12, 2016

April March 7 , 2016 March 14, 2016

May April 4, 2016 April 11, 2016

June May 2, 2016 May 9, 2016

July June 6, 2016 June 13, 2016

August July 4, 2016 July 11, 2016

September August 8, 2016 August 15, 2016

October September 6, 2016 September 13, 2016

November October 3, 2016 October 10, 2016

December November 7, 2016 November 14, 2016

• we accept JPG, PNG, and SWF file formats

• maximum file size per animated file is 700KB

• label emails with ad name, date, and company name

Material specifications

deadlines & material specifications

terms & conditions

13

alive@work

Corporate Wellness

OPPORTUNITIES

alive@work is a digital boutique version of alive content that caters specifically to national Corporate Wellness clients.

Enhancing employee wellness in the workplace can cut sick leave by 27%; reduce sick claims by 33%; and increase revenue by 11%.

alive@work features:

> customized content for employee wellness

> monthly distribution to national corporate clients

> your ad with click-thru to your website

> exclusive access to readers—just 5 ads per issue!

Ask your advertising account manager for details or email advertise@alive.com for more information.

> 1x: $7,500 each

> 3x: $6,000 each

> 12x: $4,150 each

14

alive@work – material specifications & deadlines

Deadlines

MONTH AD RESERVATION DATE MATERIAL DUE

January October 23, 2015 November 6, 2015

February November 20, 2015 December 4, 2015

March December 11, 2015 January 6, 2016

April January 22, 2016 February 5, 2016

May February 19, 2016 March 4, 2016

June March 18, 2016 April 4, 2016

July April 18, 2016 May 3, 2016

August May 20, 2016 June 6, 2016

September June 17, 2016 July 5, 2016

October July 15, 2016 August 5, 2016

November August 19, 2016 September 2, 2016

December September 19, 2016 October 3, 2016

Material specifications

Body ad (static/video)

DESKTOP AND MOBILE VIEW: 300 x 250 pixels • either as a PNG or JPG file. Please no PDFs.

ads must be approved by alive prior to publication for content and design

Advertisement

alive@work is digital wellness content

delivered 12 times a year

that’s filled with bite-sized

articles and quick tips.

15

alive eNewsletter

Featuring current editorial topics, top trends, tips, and product features, the alive eNewsletter content is actionable and ideal for contest promotions, new product launches, and brand announcements.

FREQUENCY: bi-weekly

600 x 120 AD SPACE HERE

> target alive eNewsletter subscribers that have opted in to receive direct communications from you

> available only for special offers, coupons, discounts, and other giveaways that benefit the reader

> you send us your creative

> alive sends out messages on your behalf

$1,125

OPT-IN PROMOTIONS

ADVERTISING> 600 x 120 pixels

> Advertising in the alive eNewsletter includes a Rich Media Banner Box Ad linked to the URL of your company or product

» $750

Building top-of-mind awareness

Ask your advertising account manager about availability.

PUBLICATION DATE AD RESERVATION DATE MATERIAL DUE

January 5 October 9, 2015 December 4, 2015

January 19 October 23, 2015 December 18, 2015

February 2 November 6, 2015 January 4, 2016

February 16 November 20, 2015 January 15, 2016

March 1 December 4, 2015 January 29, 2016

March 15 December 18, 2015 February 12, 2016

March 29 January 6, 2016 February 26, 2016

April 12 January 15, 2016 March 11, 2016

April 26 January 29, 2016 March 24, 2016

May 10 February 12, 2016 April 8, 2016

May 24 February 26, 2016 April 22, 2016

June 7 March 11, 2016 May 6, 2016

June 21 March 24, 2016 May 20, 2016

2016 DEADLINESPUBLICATION DATE AD RESERVATION DATE MATERIAL DUE

July 5 April 8, 2016 June 3, 2016

July 19 April 22, 2016 June 17, 2016

August 2 May 6, 2016 June 30, 2016

August 16 May 20, 2016 July 15, 2016

August 30 June 3, 2016 July 29, 2016

September 13 June 17, 2016 August 12, 2016

September 27 June 30, 2016 August 26, 2016

October 11 July 15, 2016 September 9, 2016

October 25 July 29, 2016 September 23, 2016

November 8 August 12, 2016 October 7, 2016

November 22 August 26, 2016 October 21, 2016

December 6 September 9, 2016 November 4, 2016

December 20 September 23, 2016 November 18, 2016

+ SUBSCRIBERS

26,627as of July 2015

16

alive Listens

Just 1 client per month can access the panel with up to 15 questions that can be answered by the average user in 5 minutes*.

Each participating client receives up to 2 hours** of prep/completion time that incudes:

> alive’s review of client questions (to ensure best practices)

> alive’s suggestions for improved survey questions (if any)

> alive’s approval on survey length

> preparing/loading of the survey

> tracking completion and sending reminders to survey participants

> compiling completion stats

> preparing final report on results

* alive reserves the right to reduce the number of questions if the questions take too long to answer due to the choice of questioning methods (such as watching a video or browsing a multi-page brochure)

** beyond 2 hours, additional client prep/completion time will be charged at $200/hr if required

RATES$2,500 to access the panel one time as described above

alive Listens is exclusive!

17

thrive

The business of natural health

thrive is sent out to all retailers that distribute alive. It presents information on major editorial and advertising features in the upcoming issue of alive, as well as hints and tips on cross-promotions and displays to increase retail sales.

thrive is sent one month in advance of alive to let retailers know what is coming in the next issue of alive.

RATESFull Page $2,000

Inside Front Cover $2,300

Outside Back Cover $2,500

For a digital sample of thrive:

call 1.800.663.6580

email advertise@alive.com

FULL PAGE8.125 x 10.75 trimmed8.625 x 11.25 bleed7.125 x 10.25 live area

MONTH AD RESERVATION DATE MATERIAL DUE

January October 23, 2015 November 6, 2015

February November 20, 2015 December 4, 2015

March December 11, 2015 January 6, 2016

April January 22, 2016 February 5, 2016

May February 19, 2016 March 4, 2016

June March 18, 2016 April 4, 2016

July April 18, 2016 May 3, 2016

August May 20, 2016 June 6, 2016

September June 17, 2016 July 5, 2016

October July 15, 2016 August 5, 2016

November August 19, 2016 September 2, 2016

December September 19, 2016 October 3, 2016

> preferred file format: press-ready PDF

> also accepted: 300 dpi EPS, PSD, and TIFF files

> not accepted: PageMaker, FrameMaker, Corel Draw, and Microsoft Publisher

> ad must match size of box shown above

> label emails with ad name and company name

> include all fonts, logo, and graphic files

> convert all RGB and Pantone spot colours to CMYK, and convert all fonts to outlines

> ads must be approved by alive prior to publication for content and design

MATERIAL SPECIFICATIONS DEADLINES

18

retailer sampling

Utilize alive’s long-standing and trusted relationships with our retailer partners to get your products noticed. Leverage this trust by sending samples and literature to our retailers in a package prepared and distributed by alive.

OPTION 1 Polybag SamplingYour product sample is delivered

to stores with our monthly publication of thrive.

MONTHS AVAILABLE:

January, February, March, April,

June, July, August, October, November, December

Includes 1 sample and 1 piece of literature

MAXIMUM COMBINED WEIGHT: 150 g

MAXIMUM THICKNESS: 1/2 inch

Limited to 2 clients per issue. For deadlines please refer to the thrive deadlines on page 18.

$2,000

SAMPLING MATERIALSAll products should be sent to:

Alive Publishing Group c/o IDRS

10159 Nordel CourtDelta, BC V4G 1J8Attn: thrive sampling insertion

IMPORTANT: To ensure proper placement of your product samples, please include a packing slip with your shipment that includes the following information:

> name of product / company

> total quantity of samples sent

> quantity per box

Your products in the hands of purchasers

OPTION 2 Shared Seasonal SamplingParticipate in shared seasonal sampling, which will deliver your product with a limited number of manufacturers' products.

MONTHS AVAILABLE:

May and September

MAXIMUM COMBINED WEIGHT: 800 g

Odd shapes and sizes allowed

$2,600

If the specs of your sample do not meet these guidelines please call one of our advertising account managers for a custom quote.

Issue Booking Product Delivered Deadline Sample Due to Stores

May Feb 19, 2016 Mar 7, 2016 Apr 4, 2016

September Jun 20, 2016 Jul 4, 2016 Aug 3, 2016

DEADLINES

19

alive studios

Relevant Statistics:> Shoppers who viewed video were 174% more

likely to purchase than viewers who did not. Source: Retail Touchpoints Channel Innovation Awards

> Enjoyment of video ads increases purchases intent by 97% and brand association by 139%. Source: Unruly

> 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Sources: 3M Corporation and Zabisco

Rates start at $1,500 for product videos.

Visit studios.alive.com or call 905-604-1717 to get started today.

alive studios produces videos that help you make more sales with retailers and the digital platforms they use with consumers.

For next-generation marketers, we provide turn-key production video and distribution services backed by a team of professionals

and roster of on-air personalities.

Services include:> product explanation videos

> training videos for staff

> corporate or brand explanation videos

> social media videos and campaign management

> educational videos

> recipes and how-to videos

> brand ambassador relationships and representation

> digital content distribution with select retailers

20

alive awards

The annual alive Awards promote and recognize outstanding product innovation while enhancing the credibility of natural health products.

Since 1993, these prestigious gold, silver, and bronze awards have been presented to manufacturers of the best products in a variety of natural health categories.

For more information about the 2016 alive Awards, please contact awards@alive.com.

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BIO-K PLUSfor

Bio-K Plus

Strawberry

BIO-K PLUSBIO-K PLUSBIO-K PLUSforfor

Bio-K Plus Bio-K Plus Bio-K Plus Bio-K Plus Bio-K Plus

StrawberryStrawberryStrawberry

Visit alive.com/awards

to see more WINNERS

Congratulations to Bio-K Plus, this year's winner

for Consumers' Choice Digestive Health Product!

GOLD WINNER

Consumers' Choice

Digestive Health Product

2014 winner ads.indd 2

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2014Favourite products of the year as chosen

by readers and retailers

awar�s

BIO-K PLUSfor

Bio-K Plus

Strawberry

BIO-K PLUSBIO-K PLUSBIO-K PLUSforfor

Bio-K Plus Bio-K Plus Bio-K Plus Bio-K Plus Bio-K Plus

StrawberryStrawberryStrawberry

Visit alive.com/awards

to see more WINNERS

Congratulations to Bio-K Plus, this year's winner

for Consumers' Choice Digestive Health Product!

GOLD WINNER

Consumers' Choice

Digestive Health Product

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Consumers'winners

CHOICE

Children’s Products

GOLDTeething NecklacePURE HAZELWOOD Native Americans used hazel twigs to relieve symptoms such as dental pain, intestinal disorders, and more. In the literature, these symptoms are linked to infl ammatory disorders. The First Nations even crafted necklaces to relieve teething pain in infants. Pure Hazelwood’s products are inspired by that tradition.

SILVEREchinaforce Junior A.VOGEL

BRONZEPerfect Probiotic for Kids PROGRESSIVE NUTRITIONAL THERAPIES

Digestive Health

GOLD Bio-K+ Strawberry BIO-K+

The number-one recommended probiotic, ideal for the whole family and adapted to your intestinal needs! Use Bio-K+ at home or while travelling and help to strengthen your natural defenses and maintain the balance of your intestinal fl ora at the same time.

SILVERWhole Black Chia PRANA

BRONZEVega One VEGA

Detox Products

GOLDgreens+ daily detox GENUINE HEALTH It’s a dirty world out there, so why wait for a seasonal detox? If you are struggling with poor sleep, a sluggish metabolism, brittle hair, weak nails, or problem skin, greens+ daily detox is the perfect choice to help gently remove stored toxins and renew your body.

SILVERWild Rose Herbal D-tox TROPHIC

BRONZERapid Cleanse RENEW LIFE

BRONZE

GOLDgreens+ daily detox GENUINE HEALTH It’s a dirty world out there, so why wait for a seasonal detox? If you are struggling with poor sleep, a sluggish metabolism, brittle hair, weak nails, or problem skin, greens+ daily detox is the perfect choice to help gently remove stored toxins and renew your body.

SILVER

SILVERWhole Black Chia PRANABlack Chia

Shoppers vote online at alive.com for their favourite products in categories that mirror the most popular consumer choices.

BRONZE

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New Products

Multivitamins & Supplements

GOLDgreens+ whole body NUTRITION GENUINE HEALTH greens+ whole body NUTRITION redefi nes what it means to be a nourishing superfood! Carefully selected fermented whole food ingredients prime the body for the absorption of other health promoting ingredients by strengthening, feeding, and helping the digestive system to function more e­ ciently, resulting in improved overall health, immunity, and more!

GOLD Natural Calm Magnesium NATURAL CALM CANADA Natural Calm Magnesium Citrate powder, the top-selling magnesium powder in North America, becomes ionic when dissolved in hot water. E� ective for symptoms of magnesium defi ciency, including insomnia, muscle cramps, migraines, restless legs syndrome, constipation, and many more. Available in fi ve delicious fl avours and two sizes.

SILVER3x Natural Lavender Laundry Wash ECO-MAX

SILVERVega OneVEGA

BRONZEVega Snack Bar VEGA

BRONZEMegaFood Women’s One DailyTALLGRASS

SILVERVega One

BRONZEMegaFood Women’s One DailyTALLGRASS

3x Natural Lavender BRONZEVega Snack Bar VEGA

GOLDgreens+ whole body NUTRITION GENUINE HEALTH greens+ whole body NUTRITION redefi nes what it means to be a nourishing superfood! Carefully selected fermented whole food ingredients prime the body for the absorption of other health promoting ingredients by strengthening, feeding, and helping the digestive system to function more e­ ciently, resulting in improved overall

SILVER

>>

Immune Products

GOLDOil of OreganoJOY OF THE MOUNTAINSThe award-winning, premium-quality oil of oregano that works. 100 percent certifi ed organic. Meticulous quality assurances. Using only select parts from a wild high-mountain Turkish species, this oil is blended with fresh premium olive oil from Italy. We’re a BC family business and spare no expense to create the very best!

SILVEREchinaforceA.VOGEL

BRONZEEster-C SISU INC.

BRONZEEster-C SISU INC.

Homeopathy

GOLDAllergy Relief Nasal Spray A.VOGEL

• All-natural, fast-acting relief of allergy symptoms• Fast relief of symptoms such as congestion, sneezing, and runny nose• Nondrowsy• Will not cause rebound congestion when discontinued• Can be used with other allergy relief products to help reduce the incidence and severity of allergic reactions over time

SILVERHyland’s Leg CrampsHYLAND’S

SILVERHyland’s Leg CrampsHYLAND’S

GOLDOil of OreganoJOY OF THE MOUNTAINSThe award-winning, premium-quality oil of oregano that works. 100 percent certifi ed organic. Meticulous quality assurances. Using only select parts from a wild high-mountain Turkish species, this oil is blended with fresh premium olive oil from Italy. We’re a BC family business and spare no expense to create the very best!

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New Supplements

Natural Foods, Bars, & BeveragesMultivitamins & Supplements

GOLDWhole Earth & Sea Women’s Pure Food Multivitamin & MineralNATURAL FACTORS

The 100 percent organic, non-GMO, nutrient-rich plants grown on Natural Factors farms are harvested at their peak and immediately raw processed to retain the vital bioenergetic vitamins, minerals, enzymes, phytonutrients, and antioxidants. The result is raw nutrition from whole plants that captures all the vibrant energy and goodness of nature.

GOLD Solar Raw Kale Chips ECOIDEAS INNOVATIONS

100 percent Canadian from seed to chip! Grown domestically on our organic, solar-powered farm, this delicious nutrient-rich, vegan, and gluten-free snack has become a clear favourite across the country! Comes in fi ve delicious fl avours, all seasoned with 100 percent natural and organic ingredients.

GOLDNatural Calm Magnesium NATURAL CALM CANADA

Natural Calm Magnesium Citrate powder, the top-selling magnesium powder in North America, becomes ionic when dissolved in hot water. E� ective for symptoms of magnesium defi ciency, including insomnia, muscle cramps, migraines, restless legs syndrome, constipation, and many more. Available in fi ve delicious fl avours and two sizes.

SILVEROil of Oregano Vegetarian Capsules JOY OF THE MOUNTAINS

SILVERVega One Meal Bar VEGA

SILVERVega One VEGA

BRONZEBotanica Omegalicious TALLGRASS

BRONZEgreens+GENUINE HEALTH

BRONZEMegaFood Women’s One Daily TALLGRASS

Homeopathy

GOLDAllergy Relief Nasal Spray A.VOGEL

• All-natural, fast-acting relief of allergy symptoms

• Fast relief of symptoms such as congestion, sneezing, and runny nose

• Nondrowsy• Will not cause rebound congestion

when discontinued• Can be used with other allergy

relief products to help reduce the incidence and severity of allergic reactions over time

SILVERHyland’s Leg CrampsHYLAND’S HOMEOPATHIC

BRONZEgreens+GENUINE HEALTH

SILVERVega One Meal Bar VEGA

Oil of Oregano BRONZEBotanica Omegalicious TALLGRASS

GOLDWhole Earth & Sea Women’s Pure Food Multivitamin & MineralNATURAL FACTORS

The 100 percent organic, non-GMO, nutrient-rich plants grown on Natural Factors farms are harvested at their peak and immediately raw processed to retain the vital bioenergetic vitamins, minerals, enzymes, phytonutrients, and antioxidants. The result is raw nutrition from whole plants that captures all the vibrant energy and goodness of nature.

winnersCHOICEReta� ers'

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Women’s Products

GOLDCandiGONE RENEW LIFE

CandiGONE is a powerful formula designed to help destroy and remove candida and yeast from the body. Formulated with antifungal and antibacterial herbs, CandiGONE can help you regain your health and vitality. This formula is even e� ective if the candida diet is not 100 percent adhered to.

SILVERCircuVein FLORA MANUFACTURING & DISTRIBUTING LTD.

BRONZEMegaFood Blood BuilderTALLGRASS

Personal Care & Natural Beauty

GOLDFlorasil®

FLORA MANUFACTURING & DISTRIBUTING LTD.

The silica in Florasil® helps to reverse some of the e� ects of aging by rejuvenating collagen, promoting the growth of strong nails and thick, lustrous hair. Grow hair of towering lengths with Florasil, the ultimate plant-based mineral makeover.

SILVERGardener’s Dream CreamAROMA CRYSTAL THERAPY

BRONZE (TIE)Herbatint A.VOGEL

Immune Products

GOLDOil of Oregano JOY OF THE MOUNTAINS

The award-winning, premium-quality oil of oregano that works. 100 percent certifi ed organic. Meticulous quality assurances. Using only select parts from a wild high-mountain Turkish species, this oil is blended with fresh premium olive oil from Italy. We’re a BC family business and spare no expense to create the very best!

SILVERHost Defense MyCommunityTALLGRASS

BRONZEEchinaforceA.VOGEL

SILVERHost Defense MyCommunityTALLGRASS

SILVER

MANUFACTURING & DISTRIBUTING LTD. >>

BRONZE (TIE)Perfect C Serum MYCHELLE DERMACEUTICALS LLC

BRONZE (TIE)Perfect C Serum MYCHELLE DERMACEUTICALS LLC

Immune Products

alive AWARDS RECOGNIZE

OUTSTANDING PRODUCT INNOVATION.

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alive executive summit

Held bi-annually, the alive Executive Summit brings together top-level decision makers to discuss the growing future of natural health in Canada and around the world. Executives discuss how to take their businesses to the next level, and how the future of natural health will unfold to the benefit of all stakeholders.

Unparalleled networking with like-minded individuals and an unmatched opportunity to discuss key growth moves and strategies will help you design, develop, and plan your business to be well positioned for the future.

This Executive Summit will appeal to retailers, wholesalers, distributors, manufacturers, and other businesses that operate in the natural health industry.

For more information about the 2017 alive Executive Summit, please contact summit@alive.com.

22

alive executive summit

23

eNewsletter

call: 1.800.663.6580email: advertise@alive.comvisit: alive.com/advertise

alive is owned by the Alive Publishing Group Inc, based in Richmond, BC.

@

apg.alive.com

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