1. Company Vision and Mission Statementson SustainabilitySeptember 2012Toby Webb, Founder, and Ethical Corporation and Stakeholder IntelligenceToby.webb@stakeholderintel.com / tobywebb.blogspot.com

2. Novo Nordisk: Our MisionOur Mission Is Very Clear...To be the best in our businesses and a challenging place towork.Our Vision...To be the worlds leading diabetes care company.Our goal is to defeat diabetes by working toward betterprevention, detection, and treatment. We will work actively topromote collaboration between all parties in the healthcaresystem in order to achieve our common goals.http://www.novonordisk-us.com/documents/article_page/document/Our_Mission.asp 3. Patagonia: Mission StatementOur Reason for Being:Build the best product,cause no unnecessary harm, use business to inspireand implement solutions to the environmentalcrisis.http://www.patagonia.com/us/patagonia.go?assetid=2047 4. Sainsburys values statementhttp://www.j-sainsbury.co.uk/about-us/our-values/ 5. Migros: SwitzerlandOur vision: Migros a better life every dayMigros is recognised by its customers, itsemployees and among the general public as theleading company for improving the quality of life.We cater to the needs of everyday life with ourconsumer and service products. We target ouroffering at all levels of society and their specificneeds in terms of quality of life.http://m10.migros.ch/en/die-migros-gruppe-en/strategie-en 6. Coca-Cola: Our visionOur vision serves as the framework for our Roadmap and guides everyaspect of our business by describing what we need to accomplish in order tocontinue achieving sustainable, quality growth.People: Be a great place to work where people are inspired to be thebest they can be.Portfolio: Bring to the world a portfolio of quality beverage brands thatanticipate and satisfy peoples desires and needs.Partners: Nurture a winning network of customers and suppliers,together we create mutual, enduring value.Planet: Be a responsible citizen that makes a difference byhelping build and support sustainable communities.Profit: Maximize long-term return to shareowners while being mindfulof our overall responsibilities.Productivity: Be a highly effective, lean and fast-moving organizationhttp://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html 7. Conclusions: Everyone does this differently Theres a lot of corporate confusion about what Mission, Vision,Values, and Objectives look like when communicated! But what does the management theory say?Vision: (Wikipedia)Outlines what the organization wants to be, or howit wants the world in which it operates to be (an"idealised" view of the world). It is a long-termview and concentrates on the future. It can beemotive and is a source of inspiration." 8. Mission:Defines the fundamental purpose of anorganization or an enterprise, succinctlydescribing why it exists and what it does toachieve its vision. 9. Values:Beliefs that are shared among thestakeholders of an organization. Valuesdrive an organizations culture and prioritiesand provide a framework in which decisionsare made. 10. Conclusions: A vision statement is a declaration of where you are headedyour future state. Mission is statement of a business rationale, applicable now as well as in the future. The mission is therefore the means of successfully achieving the vision It is essential for companies to have sustainability in vision/mission statements if embedding is to happenReferences:^ J. Scott Armstrong (1986). "The Value of Formal Planning for Strategic Decisions: A Reply". Strategic Management Journal7: 183185.^ Renger, R., & Titcomb, A. (2002). A Three Step Approach to Teaching Logic Models. American Journal of Evaluation,23(4), 493-503.^ J. Scott Armstrong (1985). "Evidence on the Value of Strategic Planning in Marketing: How Much Planning Should aMarketing Planner Plan?". Strategic Marketing and Management: 7387. 11. Values and corporate changeWalmart: 1,000 solar-powered locations by 2020 http://www.fastcoexist.com/1680543/the-most-solar-company-in-the-us-is- walmart