Company Introduction -Hite Jinro Group - Cebren · 1 Company Introduction-Hite Jinro Group -...

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Company Introduction- Hite Jinro Group -

Overseas Business Head OfficeAmerica/Europe Team

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▪ Contents

Ⅰ. Greetings (p3~p4)

▪ Dear Friends (P3)

▪ Message from the chairman (P4)

Ⅱ. About our Group (p5~p10)

▪ Group History

▪ Group Vision

Ⅲ. About Hite Brewery (p11~p17)

▪ Hite Brewery Overview

▪ Products of Hite Brewery

Ⅳ. About Jinro Soju (p18~p27)

▪ Jinro Soju overview

▪ Products of Jinro

Ⅴ. About our Subsidiaries (p28~p30)

▪ Seoksu & Puriss overview

▪ Imported spirits and wine overview

▪ Other subsidiaries

Ⅵ. Other information (p31~p36)

▪ Research and Development

▪ Group CSR activities

▪ Group Governance hierarchy

▪ Group annual report (’10~’11)

▪ Dear Friends

Always be with customer

Hite-Jinro group has always been with customer,

has been grown to be the representative alcoholic

drinks company in Korea.

We had the honor to maintain the No. 1 position in

domestic market for both beer and Soju thanks to all

of your love and encouragements.

To the Broader WorldAnd overpassing the domestic No.1

We promise you to give the utmost pleasure and

satisfaction, thinking every and each one of our

customers as our precious friends.

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▪ Message from the chairman

From a national company to a Global company

I’d like to express my sincere gratitude to

all of you who have always encouraged us.

The history of Hite-Jinro group represents

the history of Korean alcoholic beverage

industries. Jinro was established with pure national capital

in 1924 and Hite was established as the 1st beer company

in Korea in 1933. Hite and Jinro have continued to grow to

be the representative alcoholic beverage companies in

Korea; taking the highest quality and customer

satisfaction as the top priority while sharing good and bad

times with the nation.

Thanks to your love and encouragement, Hite-Jinro

group has maintained the top ranking position in domestic

beer and Soju markets, and gained excellent

competitiveness in natural mineral water and whisky

markets also.

Hite leads the domestic beer market and Jinro, the No. 1

Soju and also spirit manufacturer on a global basis

overwhelms domestic Soju market. They both born as the

No.1 alcoholic beverage company, after becoming one

family in 2005. In addition, establishment of the holding

company system in 2008 allowed us to enhance the

transparency and corporate effectiveness.

Now, Hite-Jinro group is committed to realize our far-

reaching dream of ‘To the broader world, overpassing the

domestic No.1’. We will make ‘Hite’ and ‘Chamisul’ as the

global brand, and concentrate on the business

diversification, including the reinforcement of the natural

mineral water business.

Alcoholic beverage itself is all about our ‘life’ and our

‘culture’. We will lead the creation of new life culture,

satisfy the expectation of our customers and shareholders.

In addition, we will also make a contribution to make a

better society by supporting various social contribution

activities and also cultural and sports events. The future

belong to those who believe in their dream. We hope you

to watch our challenges and determination to be a global

company from a national company and we promise you to

give you joy and satisfaction with our best quality and

service. All the time.

Sincerely

Mundeuk, Park - Chairman4

▪ Group History

Hite-Jinro group’s creation of mythology continues…….

1924 ▫ Established Jincheon Distilling company (3rd Oct): Produced

1st Jinro Soju. (Yonggang, Pyeongannamdo)

1933 ▫ Established the 1st beer company in Korea-Corporate name:

Chosun Brewery Co., Ltd.

1969 ▫ Park Kyungbok took office as CEO of Chosun brewery.

1970 ▫ Jinro ranked No.1 in Soju market defeating Samhak. (main rival)

1973 ▫ Jinro established the institute of alcoholic beverage for the 1st

time in Korean alcoholic beverage industry.

1977 ▫ Jinro Soju made inroads into the Japanese market.

1980 ▫ Jinro won the gold awards in 6 sections at the 11th IWSC.

Jinro won the gold awards in 8 sections at the 18th Monde

Selection.

1984 ▫ Jinro started the operation of Icheon General alcoholic beverage

complex.

1989 ▫ Jinro donated to a hospital to Kkotdongnae(Flower village) at

Eumseong, Chungcheongbuk-do.

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1991 ▫ Park Mundeuk took office as the CEO of Chosun Brewery.

▫ Chosun Brewery launched a black beer Stout.

1993 ▫ Chosun brewery launched ‘Hite’.

▫ Jinro launched ‘Jinro Gold’.

▫ Established Hiscot.

1996 ▫ Hite recaptured the No.1 ranking the domestic beer market.

1997 ▫ Chosun brewery finished the construction of Gangwon Plant.

1998 ▫ Chosun brewery changed the corporate name to Hite.

▫ Jinro Launched ‘Chamisul’.

1999 ▫ Yoon Jongwoong took office as the CEO of Hite.

2000 ▫ Park Mundeuk too the office as the chairman of the Hite.

2001 ▫ Jinro received the congratulatory trophy from the Government

in memory of its 70Mil USD exportation to global market.

2002 ▫ Hite accomplished the sales of 10 billion bottles.

▫ Hite development undertook the ‘Golf Club 700’ and changed

the name to ‘Blue Heron Golf Club’.

▫ Hiscot launched Scotch named ‘Lancelot’.

▫ Jinro Launched an plum spirits named ‘Maehwasu’.

2003 ▫ Hite celebrated its 70th anniversary of the establishment.

2004 ▫ Jinro celebrated its 80th anniversary the establishment.6

2005 ▫ Jinro ranked No.1 for 7 consecutive years in the Japanese Soju

market.

▫ Hite and Jinro become a family and established Hite-Jinro Group.

▫ Jinro finished the court receivership and Ha Jinhong took the

office as the CEO.

2006 ▫ Established Seoksu and Puriss, a mineral water company and

Choi Kwangjun took the office as the CEO.

▫ Chamisul accomplished the sales of 10 billion bottles.

▫ Jinro Launched ‘Chamisul Fresh’.

▫ Hite launched all malt beer ‘Max’.

▫ Hiscot launched new Scotch named ‘Kingdom’ 21 years old.

2007 ▫ Kim Jihyun (management and sales) and Ha Jinhong (production)

took the office as the CEO of Hite.

▫ Yoon Jongwoong took the office as the CEO of Jinro.

▫ Yang Injip took the office as CEO of the Jinro Japan.

▫ Jinro launched a high quality 100% pure rice distilled Soju named

‘Ilpoom Jinro’.

▫ Hite launched a new product ‘S’ beer, draft beer ‘Max Draft’ and

re-launched a premium black beer ‘Stout’.

▫ Hite-Jinro group announced the new ‘Ethics Management’ policy.

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▫ Lee Changkyu took the office as the vice chairman of the group.

▫ Hiscot launched ‘Kingdom’ 12 and 17 years old.

▫ Established a new corporation in China, ‘The Hite-Jinro group.

China’ and Lee Chungsu took the office as the CEO.

2008 ▫ Jinro ,ranked No.1 in the international distilled market for 7 years.

▫ Hite participated as the official sponsor of the Korean Soccer

Association.

▫ Jinro launched the 1st seasonal Soju containing the deep water,

Chamisul fresh summer, a Soju made of the deep water, Jinro J

and Jinro Donguibogam Bokbunjajoo;Herbal wine.

▫ Jinro Japan celebrated the 20th anniversary of its establishment.

▫ Jinro Ilpoom Jinro, Maehwasu and Chamisul fresh won the Grand

Gold, the Silver and the Bronze respectively at the

Monde Selection.

▫ Established the holding company system. (holding company: Hite

Holdings, Business company: Hite)

▫ Hite proclaimed GMO Free for the first time in the Korean

alcoholic beverages industry.

▫ Seoksu and Puriss launched edible deep water, Aqua Blue.

▫ Jinro and Hite ranked No.1 in NCSI (National Customer

Satisfaction Index) for 11 and 9 consecutive years, respectively.

▫ Held the 9th Hite Cup Ladies Professional Golf Championship. 8

2009 ▫ Hite joins as a new member of 1 billion USD sales company.

▫ Establishes a Group Baduk(Korean checker game) team.

▫ Reinforce supply installations at Jeonju Plant.

2010 ▫ Introduce group ERP system.

▫ Jinro launches Makgoli and 10 years old ‘Tarudashi’ Soju in

Japanese market.

▫ Hite launches trend-leading beer ‘Dry Finish D’.

▫ Ilpoom Jinro award Grand Gold at 2010 Monde Selection.

▫ Ranked as No.1 in the global distilled spirits market for

consecutive 9 years.

2011 ▫ Group qualifies for the ‘Greenhouse Gases Inventory Certificate’.

▫ Launches Korea’s first-ever limited edition of Max Special hop.

▫ Hite-Jinro group as a single business entity was launched.

officially.

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▪ Group Vision

To the World-Class Global Company of Alcoholic beverages with Pride and Responsibility - Represent Korea

No.1Company

NationalCompany

GlobalCompany

No. 1 Company committed to keeping the highest quality

The Hite-Jinro, the no.1 alcoholic beverage company in Korea is continuously

running on the road of a true leader toward the vision of a global company that

pursues the humanized balance between alcoholic beverages and life/culture.

True National Company places customer’s satisfaction as a top priority

The Hite-Jinro has been enjoying frim stand on the ground of customer’s love. Hite-

Jinro Group is well aware that without customer’s unchanging love, today’s Hite-

Jinro Group wouldn’t have existed. Our love and appreciation of devoted customers

is to offer better products and become a better company.

Global Company with Creativity and Trust

Hite-Jinro intends to become a global company, overpassing current reputation as

the No.1 company in domestic market. The entire team is doing their best at this

very moment to change today's dream to tomorrow’s reality.

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The first beer company in Korea

□ The First Beer Company in Korea Established in 1933Established in 1933, Hite, the first beer brewing company in Korea, celebrated it’s 79th anniversary of the establishment in

2012. Hite opened to the public in August 1973. It has accomplished a net income of over 10 billion KRW(Korea Won) for

the first time in 1999 and in 2002, accomplished the sales of 100 billion KRW, achieving the appearance of a blue-chip

company.

□ Hite-Jinro GROUP Established in 2005Hite has achieved a high-speed growth amid the fierce competition with foreign alcoholic beverages companies. It became

one family with Jinro; the No.1 domestic Soju company in July 2005. It then led to the birth of the largest general alcoholic

beverages company in Korea. Hite, having the full-scale synergy effect with Jinro, is committed to meet the mid-and-

long-term goals to create a new corporate culture and to become the best alcoholic beverages specialized company in Asia.

□ History of Numerous New RecordsHite has created a new history with the products that leads the trend. Hite is the first non-thermal-treatment beer in Korea,

made of 100% natural rock-bed water. Max, the delicious beer is the only 100% malt beer in Korea. S beer is the first beer

in Korea that contains fiber. Stout is the only black beer domestically produced. And Max Draft, the first brand contained in

the stainless keg in Korea. These are just some of the examples that shows Hite has always produced the best products

consumer wants.

▪ Hite brewery Overview

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No.1 Beer Success Myth

□ No.1 in Beer Industry in 1996

Hite, which held 30% of the market share until the mid 90’s has transformed itself with customer first management, which

cares for customers with enterprising and active spirits, escaping from the past conservative management style. Hite, made

of 100% natural rock-bed water and created by endless researches and effective brand strategy was ranked No.1 in 1996.

Three years after the launch, it broke the wall of market shares by 50% in 1999, amid the fierce competition with foreign

alcoholic beverages companies, thereby continuously expanding the market.

□ No.1 in NCSI for 9 Consecutive Years

Hite was selected as the No.1 company in beer section at the NCSI (National Customer Satisfaction Index) in 2008 and

maintained its No.1 ranking for 9 consecutive years. NCSI, developed by the Korea Productivity Center and Michigan

University in the US, and directly evaluated by customers, is the best evaluation system in Korea that measures product

competitiveness and customer satisfaction.

□ Hite Joined the Net Sales 1 Trillion Club For the First Time in the Domestic Alcoholic beveragesIndustry

Hite, currently the No.1 domestic beer company, passed the net sales of 960 billion KRW in 2007. In 2008, it achieved a

higher level of accomplishment by joining the 1 trillion net sales club for the first time in the domestic industry of alcoholic

beverages. Strong product competitiveness of Hite which accomplished the sales of 20 billion bottles as a single brand for

the first time in Korea, and its brand power acknowledged in the international markets enabled these excellent results.

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▪ Products of Hite Brewery

Representative Beer in Korea- Hite

Think of Consumers!Hite is the first non-thermal treatment beer in Korea.

Hite introduced the ‘Brand Keeper System’. Its HamaCan was specifically developed for the mouth structureof Korean customers, and introduced the thermometer-sensitive mark for the first time in Korean domesticbeverage industry. Through such continuous passionand efforts on the renovation of its products, Hite fulfillscustomer’s satisfaction.

▫ ALC %: 4.5%▫ Container / SKU / Vol / LPP/ LPC

1) Bottle: 640㎖x12btls @ 56case / 1,300case

500㎖x12btls @ 70case / 1,550case


2) Can : 500㎖x24can @ 56case / 1,450case

355㎖x24can @ 80case / 2,100case

250㎖x24can @ n/a / 2,300case

3) Pet : 1,600㎖x6btls @ n/a / 1,300case

1,000㎖x12btls @ n/a / 1,024case

4) Draft : 20,000㎖x1keg @ n/a / 600keg

▫ Price proposition: variable according to the market(To be discussed further)

▫ Expiration date: 1 year after the date of production*Note: LPP-Load per pallet, LPC-Load per 20 feet container(un-palletized)

Hite beer

Live with passion

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Monde Selection 2012 Gold

IBC 2012 Silver AIBA 2012~13 Silver

The first-ever all malt beer in Korea, Delicious Beer - Max

The Only 100% Malt Beer in Korea!Rich taste with 100% malt and ample, pleasant scent ofCascade hop. Its more expensive than general aromahop, but it's worth it for this well harmonized beer.

Delicious Beer!New savory and smooth flavors harmonizes perfectlywith various kinds of foods. Delicious beer, verified bynumerous consumer test, makes the food moredelicious.

▫ ALC %: 4.5%▫ Container / SKU / Vol / LPP/ LPC1) Bottle: 640㎖x12btls @ 56case / 1,300case




355㎖x24can @ 80case / 2,100case

3) Pet : 1,600㎖x6btls @ n/a / 1,300case

1,000㎖x12btls @ n/a / 1,024case

4) Draft : 20,000㎖x1keg @ n/a / 600keg


▫ Expiration date: 1 year after the date of production*Note: LPP-Load per pallet, LPC-Load per 20 feet container(un-palletized)

Max beer

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European Beer Star 2012 Bronze

IBC 2012 Bronze


AIBA 2012~13 Bronze

The Ultimate Coolness in beer- Dry Finish D

Taste its unique Coolness!

Dry Finish D, with its improved refreshing aroma and

unique bottle shape, proved to be the most favored and

trendy beer in Korea among 20’s. Using specially

cultivated dry yeasts, Dry Finish D keeps its sharp,

refreshing and cool taste from the moment you drink it

to the moment you swallow it.


500㎖x12btls @ 70case / 1,500case330㎖x24btls @ 40case / 1,000case


355㎖x24can @ 80case / 2,100case

3) Pet : 1,600㎖x6btls @ n/a / 1,300case

▫ Price proposition: variable according to the market

(To be discussed further)

▫ Expiration date: 1 year after the date of production

*Note: LPP-Load per pallet, LPC-Load per 20 feet container(un-palletized)

Dry Finish D beer

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Live with passion

IBC 2012 Bronze AIBA 2012 ~13Bronze


The first fiber containing beer in Korea – S

Cleaner Taste with Fiber!

S Beer, the first premium beer containing fiber in Korea,

has changed the concept of beer. S Beer contains 0.5g

fiber per every 100㎖ and it has a smooth and clean

taste.

Icon of New Style Leader!

From the refined label design reflecting the newest

trend and cool bottle in emerald color, to the logo type

in the shape of beautiful body line and convenient twist

cap, it is the icon of the trend setter, symbolizing young

and progressive style.



3) Pet : 1,600㎖x6btls @ n/a / 1,300case

1,000㎖x12btls @ n/a / 1,024case




S beer

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The first and only dark beer brand in Korea – Stout

More Froth!

What determines the taste of beer is malt! Our new

Stout uses high-quality legitimate black malt for a richer

taste and deeper foam.

Meet the Beauty of Black Label!

The black label of Stout where the black color

symbolizes black beer and the gold color of the eagle

shape are well matched. Show your own style and

value in a trendy way with Stout.



3) Pet : 1,600㎖x6btls @ n/a / 1,300case

1,000㎖x12btls @ n/a / 1,024case




Stout beer

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Live with passion

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Premium BeerClean-skin

Natural beer!

Clean skin beer, one of our premium range beer

without preservatives aims to be natural beer only with

the pure bouquet of selected hop and barley.

Good balances with various selection of foods!

Brewed by Korea’s Leading brewery Hite, Clean Skin

beer is a full strength beer with diverse character.

With sophisticated and refined flavor, this refreshing

alcoholic beverage can be enjoyed either on its own or

as an accompaniment to a broad variety of foods.


▫ Price proposition: Variable according to the market(To be discussed further)



Clean Skin beer

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1919

Anytime, Anywhere, AnyoneEnjoy Hite Zero

The 1st Korean Malt Beverage created through Hite-Jinro’s 80year’s of brewing craftmanshipHite Zero which delivers the crispy froth and smoothswallow of the beer is first-ever non-alcoholic beveragein Korea made by Hite-Jinro’s 80 years brewing know-how.

Enjoy the party with 0% alcoholDelivering the typical refreshing aroma of the beer, HiteZero is a alcohol-free malt beverage that can beenjoyed by anybody with no stress of alcohol.

Highest quality European Aroma HopsUsing only the highest quality European Aroma Hops,and first drop of worts, Hite Zero boasts of its rich tasteand bouquet of barley.

▫ ALC %: 0.0%▫ Container / SKU / Vol / LPP/ LPC1) Can: 355㎖x24can @ 40case / 2,100case

▫ Price proposition: Variable according to the market(To be discussed further)



Hite Zero NAB (Non-Alcoholic Beverage)

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▪ Jinro Overview

Representative Korean Soju Company

□ Pure National Company Established in 1924

Jinro Soju is indeed a pure national spirits company that has endured both joyful and sorrowful moments of all Korean

customers. Jinro, established in 1924 with a pure national capital, is a proud company that has grown as a team, and as a

great name in Korean refreshments alcoholic drinks business.

□ Jinro, No.1 player in Domestic Soju Market since 1970

Jinro, born in 1924, ranked No.1 in domestic Soju market in 1970 after enduring fierce competition among

Soju companies and since then, Jinro has dominated the market for 40 years. In 1998, Chamisul, considered to be the best

brand in the domestic Soju market ever since, was launched, which laid the foundation of the re-takeoff of the company.

Chamisul Fresh launched in August 2006 and Jinro J, launched in September 2008 are carrying on the genealogy of

representative Korean Soju.

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No. 1 Spirits in the World

□ 10 Years after Chamisul launching, achieved the total sales of 14 billion bottlesChamisul, launched in October 1998, celebrated its 10th anniversary and has made an epoch of total sales which reached

total volume of 14 billion bottles in 2008. It is because of the clear and clean taste of Jinro Soju distilled from a purely

distilled spirits and its distinctive product selling power. As well as 85 years craftsmanship and advanced technology, it has

been recognized successfully among many customer not only in Korea but also throughout the whole world.

□ Various international spirits awards competition acknowledged Jinro’s distillation technologyto be on an international level

Maintaining No.1 ranking in the international distilled spirits market for 7 consecutive years, being No.1 player in the

Japanese Soju market for 7 consecutive years, winning Gold Prize in 6 sectors at the 11th International spirits Fair,

winning Gold Prize in 8 sectors at the 18th Monde Selection, winning Grand Gold to Ilpoom Jinro at 2008 Monde

Selection, and winning another Grand Gold to Jinro Donguibogam Bokbunjajoo at 2009 Monde Selection, all these

awards proves the internationally renowned reputation of Jinro’s distillation technology and craftsmanship.

□ Soju registered in the Merriam-Webster university Dictionary in 2008Jinro has also been gaining public favor in the international market, and in 2008, the record-breaking performance

of Chamisul, in particular, has enabled Soju to be registered at the Merriam-Webster Dictionary; the most prestigious

dictionaries in the US. This officially proves that Korea is indeed the home of Soju.

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▪ Products of Jinro

Synonym for clean Soju- Chamisul Classic

Jinro's Chamisul Classic is the first pure and clean Soju

filtered four times with charcoals made from bamboo.

This filtration method eliminates any harmful substances

or impurities leaving only the clean and smooth taste of

Soju. Chamisul Soju brand is a legend in Korea for its nu

mber sold in the shortest amount of time in all brand cat

egories.

▫ ALC %: 20.1%▫ Container / SKU / Vol / LPP/ LPC1) Bottle: 350㎖x20btls @ n/a / n/a

360㎖x20btls @ n/a / 1,250case



2) Pet : 1,750㎖x8btls @ 50case / 1,250case

3) Pack: 200㎖x40packs @119case / 1,344case

4) Pocket: 200㎖x20btls @ 119case / 1,344case




(Variable according to the storage conditions)


Chamisul Classic Soju

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SWSC 2011 Silver IWSC 12 Bronze11 Silver

Monde Selection 12 Silver

More clear and clean Soju- Chamisul

▫ ALC %: 19.0%▫ Container / SKU / Vol / LPP/ LPC1) Bottle: 350㎖x20btls @ n/a / n/a /

360㎖x20btls @ n/a / 1,250case



2) Pet : 1,750㎖x8btls @ 50case / 1,250case

3) Pack: 200㎖x40packs @119case / 1,344case

4) Pocket: 200㎖x20btls @ 119case / 1,344case




(Variable according to the storage conditions)*Note: LPP-Load per pallet, LPC-Load per 20 feet container(un-palletized)

Chamisul Soju

Boasting of rich mineral contents and pure and clean ta

ste, this natural alkaline Soju is refined with charcoals

made from 3-year old bamboos grown in a clean zone

of Mt. Jiri and southern coast of Korea. Milder version

to Chamisul Classic, Chamisul is made with the natural

sweetener from Finland for a cleaner and refreshing tas

te. Additionally, the innovative Soju making technologie

s enhance the effect of the natural bamboo charcoal ref

inement processes resulting in even more “Fresh" Cha

misul.

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Live with passion

SWSC 2011 Gold2012 Bronze

IWSC 11~12 Silver

Monde Selection 11~12 Silver

2424

Sweet Soju that fits to everyone’s taste- Sodal

▫ ALC %: 16.9%▫ Container / SKU/ VOL / LPP/ LPC1) Bottle: 360㎖x20btls @ n/a / 1,250case





* Note: LPP-Load per pallet, LPC-Load per 20 feet container(un-palletized)

Sodal Soju

The Soju: Borne with 89 years craftmanship toeveryone’s taste!Through Hite-Jinro’s professional craftmanship in Soju-making, Sodal, with its 16.9% ABV, has a uniquelysmooth flavor and silky swallow that just fits toeveryone’s taste in every moment. ‘Sweet it is’ – Sodal

Interesting package artwork and good ingredients!Sodal, with its improved quality achieved from cleanbamboo charcoal filtration method using only the mostclean bamboo from Namhae:Southern Clean Zone andtaking advantage of selected xylitol to give a ‘kick’ tothe whole flavor, has also strengthened its uniquebrand identity by adopting light orange-colored cap,calligraphic font and also by interpreting Jinro’s keybrand image ‘Toad’ into a whole new different style.

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Global Soju – Jinro 24 & 25

Our product Jinro series is produced and marketed solely

for international consumers. While it can be enjoyed on it

s own, product Jinro 24/25 is used widely as a base for v

ariety of popular and trendy cocktails. Produced from the

finest natural ingredients and best Soju making "know-ho

w", Jinro is a perfect balance of pure, clean flavor with sm

ooth finish. This distilled specialty, distinguished by its yell

ow label has a neutral composition which lends itself perf

ectly to fresh fruits, juices and mixers. Its alcohol content i

s just enough to give a "kick" to your favorite cocktails but

mild enough for an extended drinking experience.

▫ ALC %: 24.0% & 25.0%▫ Container / SKU / Vol / LPP/ LPC

1) Bottle: 375㎖x24btls @ n/a / n/a

750㎖x12btls @ n/a / n/a

700㎖x12btls @ n/a / n/a (Jinro 25)

1,750㎖x8btls @ n/a / n/a



▫ Expiration date: 10 year after the date of production(Variable according to the storage conditions)


Jinro 24 & Jinro 25

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Aged Premium Soju - Ilpoom Jinro

Ilpoom Jinro is a 10YO distilled Soju with 23% abv by

using the traditional Soju making method that ferments

and distill pure rice. Ilpoom Jinro, made by the best

technology of honorary Korean Soju company Jinro is

created for the customers who want the best quality Soju.


1) Bottle: 360㎖x6btls @ n/a / n/a▫ Price proposition: variable according to the market





Ilpoom Jinro

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SWSC 2011 Silver2012 Gold

IWSC 12 Grand Gold

Monde Selection 08~12 Grand Gold

Substantial Plum wine with reasonable price – Maehwasoo

Jinro's Maehwasoo is a refined plum wine made from

green plum extract processed in special freeze filtration

system resulting in clean and smooth liquor. Unlike most

plum wine, which can be too sweet and too strong,

Jinro's Maehwasoo, has a very subtle sweetness and

light plum flavor that is not too overbearing. While most

plum wines are known to be highly priced, Maehwasoo is

reasonable in price so everyone can enjoy the flavor and

the benefit of the plum wine.


1) Bottle: 375㎖x20btls @ 54case / n/a300㎖x20btls @ n/a / n/a






Maehwasoo

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SWSC 2011 Silver2012 Bronze

Monde Selection 10~12 Silver

Mystique of Oriental wine - Jinro Bok Bun Ja Joo

Jinro Bokbunjajoo is a raspberry wine made from 100%

raspberry and medicinal herbs. Along with Jinro’s patente

d fermentation technology and filtration system, Jinro Bok

bunja‘s finest ingredients are ripened via authentic red

wine producing method to bring out the rich bouquet and

natural flavors of the ingredients. Traditionally, Bokbunja

wine is said to have additional benefits of preventing

hypertension and promoting blood circulation.


1) Bottle: 375㎖x12btls @ 77case / 1,933case



▫ Expiration date: 10 year after the date of production(Variable according to the storage conditions)


Jinro Bok Bun Ja Joo

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SWSC 2011 Bronze

Monde Selection 10~12 Gold

New Korean wave in wine,Rice Wine – Jinro Makguli

Jinro Makguli is a rice wine made from 100% Korean

rice and purest spring water. The pure and finest ingredie

nts along with traditional Makguli making artistry makes

Jinro Makguli one of the best tasting rice wine in the mark

et. Jinro Makguli contains 0% preservatives and with pate

nted H.T.S.T. technology, Jinro Makguli has a longer shelf

-life than other competitive brands.


1) Pet: 750㎖x20btls @ 48case / 830 (White)






Jinro Makguli

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New Taste - Jinro House Wine

Jinro House Wine which captivated the taste of Korean

customers for the last 40 years has been re-launched

in February 2009. Pure grape wine liquid from Spain

gives a cleaner and clearer taste.


1) Bottle: 500㎖x12btls @ n/a / n/a




Jinro House Wine

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▪ Products of subsidiaries / Seoksu & Puriss

Containing only the Purest Water

Seoksu & Puriss is a new company established in 2006. Seoksu is ranked No.1 in the domestic natural mineral

water market. It is produced Cheongwon-gun Chungcheongbuk-do; one of the three mineral spring areas in the

world. Puriss is a healthy and delicious spring water that contains calcium, magnesium and other healthy minerals

in balance. In addition, Aqua Blue , a premium deep sea water, is 100% chemical-free clean water , taken from the

deep East Sea at 3386ft, an area that the sunlight does not reach. Diamant is a high-quality premium carbonated

water with a clean and fresh taste. Seoksu & Puriss, is currently exported to 18 countries in the world, including

Japan and the US.

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▪ Products of Subsidiaries / Imported Spirits

Excellent Taste and Quality

Hite-Jinro group also has many strengths in imported spirits categories such as Scotch whisky and wine. With

the launch of Lancelot in September. 2002, the crystal of the best blending by The Edrington Group; the

reputable high-quality whisky making company in Scotland, Hite-Jinro made its own inroads in super premium

spirits market. Our endeavor to take the market is continuing with new Scotch product Kingdom in November

2007. Hite-Jinro devotes itself to reach the summit of the whisky market. In particular, the entire product family of

Kingdom (12, 17 and 21 years) won the Silver Medal at the 2008 IWSC. In addition, since May 2004, Hite-Jinro

has introduced high-quality Californian cult wine, including Silver Oak, Barnett, Chimney Rock and Rutherford

Hill, and in October 2007 it launched the famous Laboure-Roi; a 170 year old traditional European wine maker.

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Hite Distillers/Alcohol

▪ Other subsidiary companies

Hite industryHite

DevelopmentJinro Soju

Hite Distillers: A local company located inJeonra-do, specialized Sojumaking company with 50

year history, produces HiteSoju.It also produces Bobae SojuPet, Chindo-mono gatari, anexport product and Mi-in.Hite Alcohol is an alcoholproducing company that produces 95% of fermentedalcohols using many ingredi-ents such as rough malt,brown rice, tapioca, sweetpotato, unhulled malt, andrefines roughly distilled alco-hol.

Hite industry whose main bu-siness is bottle glass manu-facturing and label printing isa leader among packagingmaterial industry.Hite industry, with the labor-employer culture in harmony,co-existence, continuous tec-hnology development andprocess improvement, is com-mitted to secure the highestlevel of productivity in theindustry.

Blue Heron Golf Club: Currently being managed byHite Development, is recognize-d as one of the most beautifulgolf clubs in Korea.Its clean image of the nature,considerate service, harmonyamong nature, culture andsports makes it a true superiornatural gem.East Course has a Europeanstrategic mood, while the WestCourse has a magnificent andaggressive feel. The ClubHouse feels as though thenature and art is harmonizedwhich doubles the pleasure ofplaying golf.

Jinro Soju: Located in Masan-si, a cleancity of Gyeongsangnam-do,was first established in August2007. It was developed inorder to take charge inproducing export -ation spirits.Currently, products of JinroSoju are exported to 50countries in the world,including South East Asia andEurope.

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▪ Research and Development

Established the Institutes for the first time in the domestic beverages industry

Jinro established the Institute of Alcoholic beverages in 1973 for the first time in Korea in order to actively deal withthe ever-diversifying and upgrading consumer's taste. The institute of Jinro is a brain that has researched anddeveloped the representative products such as Chamisul and Jinro J, and it has been the Mecca of Korean Industryof Alcoholic beverages.

Developed an analysis method using the high-tech device

The Central Institute of Hite, since its establishment in 1993, has conducted development of various new productsand researches on microorganisms and yeast. In particular, The Institute is devoted to improving product qualitythrough the development of the analysis method using high-tech devices, process enhancement and strict qualitymanagement. In addition, the Institute is promoting the development of good quality yeast by using biogeneticengineering technology, as well as the future yeast bank. To the Broader World.

Continuous Quality Development

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▪ Group CSR Activities

Our Nation, Our Nature, Clean CampaignHite carries out Our Nation, Our Mountain, Clean Campaign every fall onmajor paths of mountains located in the metropolitan area, includingNamhansan, Inwangsan and Cheonggyesan. In this event, Hite provides atrash bag and a souvenir for the mountain climber. In addition, Hite andJinro participated in the Packing Materials Reduction Agreement held atChosun Hotel in December 2008, taking an initiative in the Green MileageCampaign.

Various Sports SponsorshipStarting from the 1st Hite Cup Professional Ladies Golf Championship, Hiteholds the tournament at the Blue Heron Golf Club located in Yeoju,Gyeonggi-do every year. In addition, Hite manages a woman s Archery teamand a weight lifting team that has achieved a good record in variousdomestic and overseas tournaments. In 2008, Hite decided to sponsor atotal of 3.2 billion KRW to the Korea Soccer Association over four years until2012. It has also made an investment of 100 million KRW to Gangwon-doProvincial Professional Soccer Team.

Ski & Snowboard Camp for University StudentsHite actively carries out cultural events for university students. Every winter,Hite offers the ski Snowboard Camp for university students. We alsoprovides an opportunity to experience foreign spirits culture by managingthe HIPAM (Hite Publicity Ambassador).

Company Foundation AcademyIn 2003 Hite opened the Hite Company Foundation Academy, a specializedcompany foundation course for preliminary founders and the existingmanagers of the draft beer bar. It has been providing theoretical andpractical training to them free of charge. 35

Hospital Donation to KkottongnaeJinro has carried out social contribution activities since 1980. In 1988, Jinroconstructed and donated to Ingok Jaae Hospital, and Kkottongnae in Eumseong-gun Chungcheongbuk-do. In 1995, Jinro established the Nocheriandeuri JaaeHospital, a welfare institution for mentally or physically handicapped people inKottongnae of Gapyeong.

Smile Again Campaign to Help Children Suffering from a Serious DiseaseIn 2006, Jinro carried out various Smile Again events to give hope to children andfamilies suffering from fatal diseases such as heart trouble and tumors. Jinro alsosupported Save the Children, a social welfare corporation, specializing inchildren’s rights, as well as managing Smile Supporters and Smile WalkingContest .

Cheonggyecheon Cultural FestivalFrom 2007 up to now, Jinro has been carrying out the Cheonggye CulturalFestival with the Seoul Citizen every 1st and 3rd Saturday afternoon by arranging aspecial stage at the Cheonggye Plaza in Seoul.

Official Sponsor of Baekje Cultural FestivalJinro was selected as the official sponsor of the 55th Baekje Cultural Festival inMarch 2009. Jinro, sponsored a total of 41 million KRW last year. It is expected tosupport a total of 55.10 million KRW ads expenses, promotional vehicles andalcoholic beverages for this event which will be held this coming October.

Sharing Love of One Drink CampaignIn March 2009, Jinro held an agreement ceremony at the Sharing Love of OneDrink campaign with the Community Chest of Korea. Jinro is expected to raise atotal of 50 million KRW and will donate 25,000 bags of rice purchased by the fundto the Community Chest of Korea. 36

To the Broader World.

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Hite Holdings-Governance of Hite-Jinro GroupHite-Jinro Group, in July 2008, has divided the existing company into the holding company, Hite Holdings, and thebusiness company, Hite. The establishment of the holding company has enabled the specialization and theconcentration on each investment and manufacturing sector. It has laid a foundation to increase the corporate valueand maximize the shareholder s value, by enhancing management performances. It utilizes corporate resourcesthrough independent and specialized decision-making.

▪ Group governance hierarchy

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▪ Group Annual Report (’10~11)

Unit: Mil KRW

Note: Included in total is sales reports from all of domestic and overseas subsidiaries.

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Thank You

Web: http://english.hiteJinro.com (English website )Contact Mr Moon at 82-2-520-3212, 82-10-3440-9505

Address: The HITEHite bldg, 132-12 Cheongdamdong Gangnamgu, Seoul Korea

Address: Jinro SojuJinro bldg, 1445-14 Seochodong Seochogu, Seoul Korea

http://english.hiteJinro.com

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