Company introduction and product name

http://en.wikipedia.org/wiki/Image:Maruti_img_factory.jpg

BackgroundBackground

Maruti Suzuki India Limited (MSIL) was established in Feb 1981 through an Act of Parliament, as a Government company with Suzuki Motor Corporation of Japan holding 26 per cent stake .

It was entrusted the task of achieving the following:It was entrusted the task of achieving the following:

Modernization of the Indian Automobile Industry. Modernization of the Indian Automobile Industry. Production of vehicles in large volumes Production of vehicles in large volumes Production of fuel efficient vehiclesProduction of fuel efficient vehicles

MARUTI UDYOG LIMITEDMARUTI UDYOG LIMITED

The Joint Venture agreement was signed The Joint Venture agreement was signed between Government of India and Suzuki between Government of India and Suzuki Motor Company (now Suzuki Motor Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. Corporation of Japan) in Oct 1982.

The company went into production in a The company went into production in a record time of 13 months and the first car record time of 13 months and the first car was rolled out from Maruti Suzuki India was rolled out from Maruti Suzuki India Limited Gurgaon in December, 1983. Limited Gurgaon in December, 1983.

The Joint Venture agreement was signed The Joint Venture agreement was signed between Government of India and Suzuki between Government of India and Suzuki Motor Company (now Suzuki Motor Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. Corporation of Japan) in Oct 1982.

The company went into production in a The company went into production in a record time of 13 months and the first car record time of 13 months and the first car was rolled out from Maruti Suzuki India was rolled out from Maruti Suzuki India Limited Gurgaon in December, 1983. Limited Gurgaon in December, 1983.

These 4P’s includes some factors which the These 4P’s includes some factors which the companies marketing activity. So that the Maruti companies marketing activity. So that the Maruti

company use its own marketing mix which is the set company use its own marketing mix which is the set of marketing tool that they uses to pursue its of marketing tool that they uses to pursue its

marketing objective in the target market.marketing objective in the target market.

The 4P’s comes under the marketing mix of the The 4P’s comes under the marketing mix of the

company. It includes:company. It includes:

MARKETING MIX MARKETING MIX

PRODUCT PRICE PLACE PROMOTIONPRODUCT PRICE PLACE PROMOTION

4P’s Of Maruti Car4P’s Of Maruti Car

ProductProduct Maruti 800: Launched 1983.: Launched 1983. Maruti Omni: Launched 1984. : Launched 1984. Maruti Gypsy: Launched 1985.Maruti Gypsy: Launched 1985.

Maruti 1000: Launched 1990Maruti 1000: Launched 1990Maruti Zen: Launched 1993 with a facelift in Maruti Zen: Launched 1993 with a facelift in 2003.Production ended in 2006.2003.Production ended in 2006.Maruti Esteem:Launched 1994Maruti Esteem:Launched 1994Maruti Wagon-R:Launched 1999 Modified 2006Maruti Wagon-R:Launched 1999 Modified 2006

Maruti Baleno:Launched 1999. Production ended late Maruti Baleno:Launched 1999. Production ended late 2006/early 2007.2006/early 2007.Maruti Alto:Launched 2000. Currently the largest selling Maruti Alto:Launched 2000. Currently the largest selling car in Indiacar in IndiaMaruti Grand Vitara:Launched 2003Maruti Grand Vitara:Launched 2003Maruti Grand Vitara XL-7: Launched 2007Maruti Grand Vitara XL-7: Launched 2007Maruti Versa: Launched 2004Maruti Versa: Launched 2004

http://en.wikipedia.org/wiki/Maruti_800

http://en.wikipedia.org/wiki/Maruti_Omni

PricePrice

Maruti-800Maruti-800

Maruti 800Maruti 800 Specifications Transmission TypeManual Fuel Specifications Transmission TypeManual Fuel

TypePetrol Seating Capacity5 Gearbox5 Speed TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description0.8L 47bhp FC engine Engine Description0.8L 47bhp FC engine Engine Displacement796 ccMileage-City14.6 Engine Displacement796 ccMileage-City14.6 kmplMileage-Highway18.9 kmplMaximum kmplMileage-Highway18.9 kmplMaximum Power47@6,200 (PS@rpm)Maximum Power47@6,200 (PS@rpm)Maximum Torque6.32@3,000 (kgm@rpm)Torque6.32@3,000 (kgm@rpm)

:Rs. 2,37,372 to Rs. 2,88,512:Rs. 2,37,372 to Rs. 2,88,512

ALTOALTO

ALTOALTO

SpecificationsSpecifications Transmission TypeManual Fuel Transmission TypeManual Fuel TypePetrol Seating Capacity4 Gearbox4 Speed TypePetrol Seating Capacity4 Gearbox4 Speed Engine Description0.8L 37bhp 4-stroke cycle, Engine Description0.8L 37bhp 4-stroke cycle, water cooled Engine Displacement796 ccMileage-water cooled Engine Displacement796 ccMileage-City15.7 kmplMileage-Highway19.9 kmplMaximum City15.7 kmplMileage-Highway19.9 kmplMaximum Power37.5@5,000 (PS@rpm)Maximum Power37.5@5,000 (PS@rpm)Maximum Torque6@2,500 (kgm@rpm)Torque6@2,500 (kgm@rpm)

Ex-Showroom Price :Ex-Showroom Price :Rs. 2,02,505 to Rs. Rs. 2,02,505 to Rs. 2,33,2362,33,236

Zen-estiloZen-estilo

Zen-estiloZen-estilo

SpecificationsSpecifications Transmission TypeManual Transmission TypeManual Fuel TypePetrol Seating Capacity5 Fuel TypePetrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L Gearbox5 Speed Engine Description1.1L 64bhp 32x4 hypertech engine Engine 64bhp 32x4 hypertech engine Engine Displacement1,061 ccMileage-City12.5 Displacement1,061 ccMileage-City12.5 kmplMileage-Highway16.9 kmplMaximum kmplMileage-Highway16.9 kmplMaximum Power64@6,200 (PS@rpm)Maximum Power64@6,200 (PS@rpm)Maximum Torque8.5@3,500 (kgm@rpm)Torque8.5@3,500 (kgm@rpm)

ESTEEMESTEEM

ESTEEMESTEEM SpecificationsSpecifications Transmission Type Manual Fuel Transmission Type Manual Fuel

Type Petrol Seating Capacity5 Gearbox5 Speed Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 85bhp 4-stroke cycle, all-Engine Description1.3L 85bhp 4-stroke cycle, all-aluminum water cooled Engine Displacement1,298 aluminum water cooled Engine Displacement1,298 ccMileage-City11.5 kmplMileage-Highway14.5 ccMileage-City11.5 kmplMileage-Highway14.5 kmplMaximum Power86.18@6,000 kmplMaximum Power86.18@6,000 (PS@rpm)Maximum Torque11.21@4,500 () (PS@rpm)Maximum Torque11.21@4,500 () kgm@rpmkgm@rpm

Rs. 4,15,629 to Rs. 4,93,850Rs. 4,15,629 to Rs. 4,93,850

versaversa

versaversa SpecificationsSpecifications Transmission TypeManual Fuel Transmission TypeManual Fuel

Type Petrol Seating Capacity5 Gearbox5 Speed Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 82bhp 4-stroke cycle, all Engine Description1.3L 82bhp 4-stroke cycle, all aluminum water cooled Engine Displacement1,298 aluminum water cooled Engine Displacement1,298 ccMileage-City11.0 kmplMileage-Highway13.6 ccMileage-City11.0 kmplMileage-Highway13.6 kemps Maximum Power83.1@6,000 kemps Maximum Power83.1@6,000 (PS@rpm)Maximum Torque10.4@3,000 (PS@rpm)Maximum Torque10.4@3,000 (kgm@rpm)(kgm@rpm)


Wagon-RWagon-R

Wagon-RWagon-R SpecificationsSpecifications Transmission Type Manual Fuel Transmission Type Manual Fuel

Type Petrol Seating Capacity5 Gearbox5 Speed Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.1L 64bhp 4 cal. In-line, FC Engine Description1.1L 64bhp 4 cal. In-line, FC engine Engine Displacement1,061 ccMileage-engine Engine Displacement1,061 ccMileage-City13.9 kmplMileage-Highway17.3 kemp City13.9 kmplMileage-Highway17.3 kemp Maximum Power64@6,200 (PS@rpm)Maximum Maximum Power64@6,200 (PS@rpm)Maximum Torque8.6@3,500 (kgm@rpm)Torque8.6@3,500 (kgm@rpm)


SWIFTSWIFT

SWIFTSWIFT SpecificationsSpecifications Transmission Type Manual Fuel Transmission Type Manual Fuel

Type Petrol Seating Capacity5 Gearbox5 Speed Type Petrol Seating Capacity5 Gearbox5 Speed Engine Description1.3L 87bhp AlTec32 engine Engine Description1.3L 87bhp AlTec32 engine Engine Displacement1,298 ccMileage-City12.2 Engine Displacement1,298 ccMileage-City12.2 kmplMileage-Highway16.1 kmpl Maximum kmplMileage-Highway16.1 kmpl Maximum Power88.2@6000 (PS@rpm) Maximum Power88.2@6000 (PS@rpm) Maximum Torque11.5@4,500 (kgm@rpm)Torque11.5@4,500 (kgm@rpm)


Grand-VitaraGrand-Vitara

Grand-VitaraGrand-Vitara

SpecificationsSpecifications Transmission TypeAutomatic Fuel Transmission TypeAutomatic Fuel TypePetrol Seating Capacity5 Gearbox4 Speed TypePetrol Seating Capacity5 Gearbox4 Speed Engine Description2.0L 120bhp Series engine w/ Engine Description2.0L 120bhp Series engine w/ Variable Induction & Drive by Wire technology Variable Induction & Drive by Wire technology Engine Displacement1,995 ccMaximum Engine Displacement1,995 ccMaximum Power121.16@5,500 (PS@rpm)Maximum Power121.16@5,500 (PS@rpm)Maximum Torque17.33@3,500 (kgm@rpm)Torque17.33@3,500 (kgm@rpm)



PlacePlace

MARUTIMARUTI

The place of the car in the whole world . The place of the car in the whole world .

Maruti Udyog Limited decides its distribution channels for Maruti Udyog Limited decides its distribution channels for selling car, like use some time and level or some times two selling car, like use some time and level or some times two level marketing channels. They decide areas in which they level marketing channels. They decide areas in which they are deals with customers. They show the permanent are deals with customers. They show the permanent location for selling the car. They provides the many useful location for selling the car. They provides the many useful inventory they defines the transport facility of the company inventory they defines the transport facility of the company for company to market and market to consumers. Many for company to market and market to consumers. Many showroom of Maruti udyog limited in our India.showroom of Maruti udyog limited in our India.


PromotionPromotion

MARUTIMARUTI

Main promotion of car is done by the advertising. Main promotion of car is done by the advertising. The advertising is mainly done in the form of The advertising is mainly done in the form of different T.V. channels, different newspaper, different T.V. channels, different newspaper, holdings etc. Now days the main promotion is holdings etc. Now days the main promotion is done by the brand ambassadors such as film done by the brand ambassadors such as film stars, celebrities, sportsmen, etc. And in this case stars, celebrities, sportsmen, etc. And in this case they decide his actual or required sales forces for they decide his actual or required sales forces for selling its car. And they maintain customer selling its car. And they maintain customer relationship. And they do direct marketing.relationship. And they do direct marketing.


S T P S T P (Segmentation Targeting & Position)(Segmentation Targeting & Position)

MARUTIMARUTI

The business or the organization can not meet the The business or the organization can not meet the needs of each and every individual in the market, needs of each and every individual in the market, the market is divided into meaningful, relatively the market is divided into meaningful, relatively similar and identifiable groups, the purpose of similar and identifiable groups, the purpose of which is to enable to the marketer to meet the which is to enable to the marketer to meet the needs of one or more specific groupsneeds of one or more specific groups..

Firm often use market segmentation- dividing the Firm often use market segmentation- dividing the market into subsets a customer that behave market into subsets a customer that behave similarly. similarly.

Level of marketingLevel of marketing

They use segmentation level marketing In market.They use segmentation level marketing In market.

Matching of the customer needMatching of the customer need

Different customers have different needs to Different customers have different needs to match their needs Maruti Udyog Ltd. Creates match their needs Maruti Udyog Ltd. Creates different offers for each segmentation. different offers for each segmentation. Segmentation makes sense and providesSegmentation makes sense and provides

Customer with a better solution.Customer with a better solution.

Better opportunities for growthBetter opportunities for growth

Market segmentation can Build sales. For Market segmentation can Build sales. For example, customer can be encouraged to example, customer can be encouraged to “Trade up” after being introduced to a “Trade up” after being introduced to a particular product with an introductory, lower particular product with an introductory, lower price product.price product.

Company introduction and product name

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