C O M PA N Y

eToro, the world’s leading social trading and investment network, was founded in 2007 with

the vision of opening up global markets so that everyone can trade and invest in a simple and

transparent way. Headquartered in Bnei Brak, Israel, eToro has offices in 8 other countries

including the UK, US, Australia, China and more. The eToro platform enables people to invest in

the assets they want, from stocks and commodities to crypto — attracting a global community

of more than 12 million registered users who share investment strategies and even copy one

another’s performance using eToro’s CopyTrader™ system.

I N D U S T RY

Finance

P R O D U C T S

Mobile App Push Notifications, Web Notifications, Segmentation, Automation,

Real-Time Data Streaming

eToro Delivers Timely Alerts at Massive Scale Using AirshipThe explosion of online brokerage in the 90s brought transaction fees down and opened up investing to a much wider audience. eToro took it to the next level. As a social trading platform, the company allows users to keep tabs on what their fellow eToro investors are buying or selling. “You can see exactly how their portfolios are doing, what they invest in, their risk score — everything except for private information like their balances,” described Eyal Sheinholtz, Director of Social Product Management.

With financial news headlines, investment price changes and social network activity generating a constant stream of updates for eToro users, notifications are a critical element of the company’s engagement strategy. eToro bounced between a few solutions for delivering push notifications until frustration with other providers drove the company to find a more scalable solution in Airship.

C H A L L E N G E Since notifications are a critical element of eToro’s engagement strategy, the company needed a messaging platform that could accelerate the delivery of high-volume alerts.

S O L U T I O N

• Implemented the Airship Customer Engagement Platform to reliably deliver Mobile App Push and Web Notifications, including volatility alerts, at massive scale

• Using Airship Automation and Custom Events, eToro sends automated alerts to users, including notifications triggered by copy trading activities such as risk score changes

• Sends engagement data from Airship to its BI system using Real-Time Data Streaming, delivering rapid insight into how notifications are driving user activity

R E S U L T S

Increased user engagement, which translates into more

revenue through spreads

Reduced opt-outs by giving investors

control over the types of notifications they receive and the channel they prefer

Greater scalability and flexibility to handle continuous growth

and diverse messaging needs

©2019 Airship • +1 855 385 3155 • +44 (0)300 303 8796 • AIRSHIP.COM

CONTACT US: Learn how we’ve partnered with leading companies across the globe.

“I remember the days that we had to look into each type of notification that we wanted to release and ask, ‘Can we scale it?’ With Airship, the teams know they can execute any idea they want.”

Eyal Sheinholtz, Director of Social Product Management

E TO R O S U C C E S S S TO RY

ACCELERATE THE DELIVERY OF IMPORTANT EVENTS In 2016, eToro turned to Airship to power high-volume notifications and keep pace with the company’s rapid growth. “I remember the days that we had to look into each type of notification that we wanted to release and ask, ‘Can we scale it?’” Sheinholtz said. “And with Airship, the teams know they can execute any idea they want.” Since Airship’s platform is purpose-built to maximize throughput speed, eToro is able to accelerate the delivery of volatility alerts to massive numbers of users at once. “New volatility alerts bring a lot of open trades, which creates revenue for us,” said Sheinholtz.

REACH INVESTORS THROUGH MULTIPLE CHANNELS While over 60% of eToro users are mobile, not all of them have the app. After launching mobile push notifications, eToro added Airship Web Notifications to the mix to provide one more channel to help investors stay up to date with market movements on any device.

KEEP USERS ENGAGED WITH SOCIAL ALERTS Keeping users updated about the investors and assets they follow and copy is key to driving engagement. Using custom event triggers in Airship, eToro sends automated alerts to users when risk scores increase for anyone they copy, or when an asset shows volatility — directing them into the app to check out what’s changed and make adjustments to their own investment allocations.

TRACK PERFORMANCE WITH THE HELP OF REAL-TIME DATA STREAMING By using Real-Time Data Streaming to send engagement data from Airship to its BI system, eToro gets rapid insight into how notifications affect first-time deposits, redeposits and churn, allowing the company to continually optimize its approach. “What we missed before is the ability to understand how effective our notifications were,” said Sheinholtz. “Now, we can send the exact notification that will likely lead to the best results in terms of open rates and open trades.”