Company History Vision Mission Statement Business Definition Model.
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Transcript of Company History Vision Mission Statement Business Definition Model.
Direct competitors:
- Jollibee
Indirect competitors:
- Burger King
Substitutes:
- KFC
- Chowking
- Wendy’s
- Greenwich
Buyers:Primary: - students -office workers -class A, B, CSecondary: - shoppers - tourists
Advertising and Promotion Proper Pricing Quality of the Food Product Lines Extensive Branch Network Availability of Raw Materials Franchising
Key Results Area
2005 2006 2007
SALES 5,295,139,101 6,350,194,872 7,154,433,428
PROFIT 3,327,400,997 106,474,041 269,817,869
MARKET SHARE
18% 15% 13%
Primary Competitors Jollibee Tropical Hut Wendy’s Kentucky Fried Chicken Burger King
Reasons They have the same
target market with McDonald’s
Similar products Almost the same pricing
Secondary Competitors Chowking Greenwich Pizza Hut Tokyo Tokyo
Reasons Also a quick service
restaurant but offers different style of foods (Tokyo Tokyo & Chowking)
Some of their products are similar to McDonlad’s (Greenwich & Pizza Hut)
PRODUCT PROPOSED PRICE
1pc. Chicken McDo meal with drinks
P82
McSpaghetti with drinks
P49
McSpaghetti P39
Regular Fries P24
Burger McDo with fries and drinks
P56
Burger McDo P24
Hot Fudge / Caramel Sundae
P24
Apple Pie P24