Company Grasim Profile

7/28/2019 Company Grasim Profile

1/48


2/48

Introduction of Grasim

Grasim Industries Ltd is known for its world

class textile manufacture. They are a main part

of the textile industry of India. They are one of

the leaders in textile manufacture and are also

known all over the world.

Grasim believes in world class manufacturing.

The 8 dimensions which they follow are:

Waste (MUDA) elimination.

Work environment

JIT and stock reduction

Total productive maintenance of equipment,

operating conditions and skill levels.

Quality first :SQM and best practices

Customer driven: internal and external


3/48

Liaisons and understandings

Information system, technology and cash

flows.

ABOUT BHIWANI.......

BHIWANI district came into existence on July

22nd, 1972 and is named after the

Administrative city Bhiwani.

Bhiwani has been a prominent center of

commerce since time of Mughals. Bhiwani is

also known for its temples and is called as Small

Khashi of India because of numerous temples. `

The erstwhile Punjab cotton Mills at Bhiwani in

Haryana was taken over by Grasim Industries

1964

LOCATION


4/48

The Bhiwani District is surrounded by Hissar

District on its North, some area of Jhunjunu &

Churu District of Rajasthan on its west and

District Rohtak on east. It is 124 Kilometer from

Delhi.

GEOGRAPHY

In North Region of the district there are

Alluvial Plains and in South there are Semi

-Desert with remnants of Aravali Range

Mountains. The Soil is loom in the North

region and sandy in the Southwest region of

Bhiwani District. The Groundwater is mainly

saline with some of small pockets of fresh water

in Southwest. Total area covered by Bhiwani

District is 5,099 sq.km..


5/48

Brand portfolio grasim


6/48


7/48

Brand portfolio graviea

Main Achievements & 5,S


8/48

In 1994 graviera was awarded the

prestigious ISO 9002 certification. Each process

form buying the fibre to finished fabric is

monitored by computerized machine and highly

observant works and techniques. Being a

composite unit spinning, weaving and

processing is done under one roof and there are

strongest quality checks every stage.

Again order to maintain a superior quality of

the product various management practices are

being carried out by the top management to give

recommendation to improve the effectiveness in

selected functional areas has formed

management quality circiles.

Good quality management procedure can

prosper only in clean and sincere atmosphere

and so the top management at BTM have


9/48

implemented the 5 technique which has the

following meaning :

What is 5,s There are 5

japanese words:-

SEIRI:- shorting out unnecessary items.

SEITOM:- Systematically arrangement of

necessary items.

SEISON:- cleaning of work place and

mahines.

SEIKETSU:- House keeping maintaining

all time.

SEITSUKE:- Training and self

discipline


10/48

Objectives of the company

Objectives estabilish the goals and

aims of business and determines

shapes of future events. Objectives

are the way of achieving motives for

profit or social service main objectives

of Bhiwani Textile Mills as given in its

memorandum of association are :

To introduce new products and

create new markets.

Increase productivity of work-force.

Customer service and customersatisfaction.

Improving work culture among the

employees.


11/48

Increasing quality products and

services.

Capitalizing on company strength

and use of corporate assets.

continuous innovation.

To provide the growth rate of

about 10% per annum.

Improved the advertising

effectveness.

To ensure that a large portion of its

sales is directed towards the

rural sectors and urban sectors.


12/48

Main Units of grasim Industries

Viscose staple fiber

Nagda(M.P)

Rayon Grade Pulp

Mannor (kerla)

Harihar polyfibre

Kumarpattam

(Karnataka)

Rayon Grade Caustic Soda

Nagda (M.P)

Vikram Cement

Jawad (M.P)


13/48

Vikram Iron 7 Steel (spong iron)

Maharastra

Grasim Cement

Raipur (M.P)

Gwalior Suiting

Gwalior (M.P)

Graviera suiting

Bhiwani

(Haryana)

Vikram Ispact

Raigarh(M.P.)

Aditya Cement

ShamburaBirla Consulting and Software

service Mumbai

Birla Telecom Ltd.


14/48

Mangalore Refiery &

Mangalore

Petrochemical Ltd

Mangalore

Vikram shipping

Mumbai

Aditya Birla Group


15/48

The aditya birla group is among

India,s largest business houses.

Operating in the country for for over

five decades and globlally

means for nearly thirty years, its

revenues today are in excess of US

$5.6 billion,with net earning of US $

500 million , a US $ 6 billion asset

base, and a market cap of US $ 5

billion and 700000 shareholders.

Its 40 state of -the -art

manufacturing units and sectorial

services, anchored by 72000

employees, criss-cross 16 countriesincluding Thialand, Indonesia,

Malaysia, Philippine, Egypta, Canada,

USA, and UK.


16/48

A premium conglomerate, the

Aditya Birla Group is a dominant

player in all of the sectors in which it

operates, such as aluminiun, viscose

staple fibre, copper, cement, viscose

filament yarn, branded apparel,

chemicals, carbon black, fertilizers,

sponge iron, insulaters, power

telecom, financial services and more

recently, insurance.It is world,s

largest producer of white cement, the

largest single location refiner of palm

oil, *the third largest producer of

insulators, *the fifth largest producerof carbon black, *amongst the lowest

cost producers of aluminium globally

and *the largest fully integrated

aluminium producer in India.


17/48

In India the group is the

single largest producer of viscose

filament yarn , gray cement (at a

single location), white cement and

rayon grade pulp, the only producer of

linen and a leader in the ready-to-

wear branded apparel.

Grasim, Hindalco, Indian

rayon, Indo Gulf and Indal from its

stables rank among Indians top 50

most respected and admired

corporations.

The group also has a

significant presence in the financialservices, power and

Telecommunications sectors with

strategic joint ventures with giants

such as-sun life (Canada) , powered


18/48

plc (UK), AT&T (USA), The TATA Group

and BPL communications LTD.

respectively. In the software sector,

the group is represented through PSI

data system integration and software

maintenance services.

On the social front a value

based, caring corporate, The Aditya

Birla Group inherently believes in the

trusteeship concept of management.

Part of that make a qualitative

difference to the lives of marginalized

people. Carried out under the aegis of

the Aditya Birla Centre for communityInitative and Rural development, it is

separated by smt. Rajashree Birla.


19/48

GROUP VALUE

Our Values

"Respect for the individual

integrity, Speed simplicity

Seamlessness, Self-assuredness

and a 100 percent Commitment,

are all values we value"

Our values are non negotiable.

They are never to be jettisoned

For us, our values are our well spring.

Our Vision

To be a premium conglomerate

With a clear focus at each business level.

Our Mission

To pursue the creation of value


20/48

For our customers, shareholders,

Employees and society at large.

Kumar Mangalam Birla

Chairman, The Aditya Birla Group


21/48

MAIN PRODUCTS OF GRASIM

1. Viscose Fiber

2. Rayon

3. Viscose Fiber from bamboo and wood

4. Caustic Soda

5. Cement

6. Dress material of Grasim & Gwalior Suiting

7. Sponge Iron

8. Chemical Fertilizers.

9. Chemicals

INTERNATIONAL FIELDS OF

OPERATIONS OF THE GROUP

1. THAILAND

a) Thai Rayon company Ltd., Bangkok* It produces Viscose Type Fibre. It was

started in

1976. Its capacity is 61,000 tonnes per

year.

b) That Carbon Black Co. Ltd. Bangkok.


22/48

* This was set up in 1980. Every year

58,000

tonnes of carbon Black is produced.2. Indonesia

P.T.Indo-India Rayon, Jakarta

This is the first company to produce viscose

fibre in Indonesia. It was started in 1982.

This company produces 61,000 to tones of

fibre every year. All the machines tools and

instruments are given by Grasim.

3. Philippines

Indophil Textile Mills Co. Ltd. Manila.

It was set up in 1975. It has 54,000 spindles

of modern technology. It converts raw fibre

into composite fibre.

4. Egypt

Alexandria Carbon black Company.

* This was set up in 1994 to produce

carbon black.

Grasim industries also operated in

Malaysia, Singapore, Australia, England and

East European Countries.


23/48


24/48

B.T.M profile

Bhiwani textile mills, Bhiwani, popularlyknown as B.T.M was established in 1938 as a

composite unit in Bhiwani with the name

Punjab cotton mills. In the year 1964 the

arstwhile ageing, Punjab cotton mills got a newlease of life when it was taken over by the

grasim group of Industries, a prestigious group

headed by honorable Sh. Aditya Vikram Birla.

But after the demise of Sh. Aditya Vikram

Birla it is now headed by Sh. Kumar

Mangalam. In 1974 it came under the direct

management of Grasim group. B.T.M is a

composite mill having spinning, weaving and

processing divisions.

The spinning divisions where yarn is

spun is having 34,576 spindles. The spinning

unit is producing blended yarn of polyester &


25/48

viscose blends & pure viscose yarn. The raw

material as the name suggests is polyester and

viscose staple fiber

The weaving unit has 120 looms

producing polyester viscose blend suiting and

shirting under the name graviera. Graviera is

good brand name popularity in the market and is

aimed at middle class segment of the society.

Quality is the watch word of this unit. it

is not imposed by checks and counter checks, it

is a part of total manufacturing system. Quality

is the first parameter. That is the reason that the

Bureau of International Standards has conferred

the unit with ISO-9002 certificate in 1994.

Modernization, Technological up-

gradation and computerization is an on-going

process at B.T.M. The mill has already installed

66 new donear looms from Switzerland. An


26/48

attractive feature of spinning division is Savio

Auto Winding machines. one of the most

sophisticated in its class. In order to keep pace

with changing time and to combat foreign

competition, B.T.M has stream its master plan

of expansion of its spinning unit. A new unit,

Elegant spinning is set up & has 14,000 to

28,000 spindles.

The Research and development of the

mills is famous for introducing new designs

with classic colors. Some of the latest

innovations in textile technology in advanced

nations find a parallel acceptance in the working

of B.T.M Bhiwani.

Realizing the fact that human asset is the

most important of all assets, B.T.M has

introduced the concept of Participated


27/48

Management. There are 40 quality circles & 20

shops floor constantly engaged in improving the

work culture of the mills. Keeping pace with the

need of hour B.TM is becoming more and more

professional in its management. The philosophy

of Birla management center is the guiding spirit

to move the group towards more

professionalism.


28/48

SWOT ANALYSIS OF BTM

Strengths of BTM :-1. BTM is a reputed firm in Haryana.

2. BTM has high goodwill.

3. Working environment is suitable and

peacefully.4. Facilities given to employees from time to

time.

5. Product quality is given equally to all

(Wholesalers & Retailers).

Weaknesses of BTM:-

1. Basic salary structure is not up to date some

manipulations are needed

2. Not sufficient facilities are given to

employers & employees.

Opportunities for BTM :-


29/48

1. Given chance to Grasim to make & sale its

product providing them manpower, machine

, money , market , material .

2. In near future they will start readymade

garments.

Threats to BTM :-

1. BTM face threats from its competitors like

Vimal , OCM , Siyaram, Raymond.

2. BTM face threats in overseas market like

Philippines, Malaysia, Canada, Mexico,

America.

3. BTM is going to install its own thermal

power station to generate electricity and

local leaders are opposing and

demonstrating saying about environment

pollution by coal.


30/48

Manufacturing Process

Bhiwani textile mills manufacturing products

types yarn & fabric. The main operation

involved in the production of yarn & fabric and

called spinning and weaving. Here are the sub

sssprocesses carried out in the executing of

these operations.

Carding

Laps from blow room are brought to the cardingmachines. The main objectives of carding are

opening, cleaning and silver formation of fibre.

Hence, for the first time in the spinning process,

the fibres are given the form of a top. silver

infact are thick rope like structures of the fiber

kept in big plastic drums. carding remove every

impurity from fiber that had remained in it even

after blowing.


31/48

Doubling

Sometimes we required double yarn. this is

mostly required to give some fancy effect. we

can multiply 2,3 or more yarn by the process of

doubling. This involves two machines-cheese

winding machine and double machine. cones

from winding machines are fed to the cheese

winding and double machine. cones from

winding machines are fed to

the cheese winding and we get bobbins, on

which 2 or more yarns are would in a parallel

fashion. Then on doubling machine these

parallel yarns are twist according to the

specification. Here the bobbins again get

converted into cones.


32/48

Drawing

Silvers are converted into more uniform silvers.

The main objective of drawing is parallalization

of fibres .It increases the uniformity and

evenness of the fibre.

Drawing in

This is the stage, where basic information takes

place irrespective of the colors. These designs

are called weaves & can be of various types-

mat, twill, planes, double weave etc. In drawing

in stage, yarn from weavers beam is drawn

through healed eye and reed (two parts used on

looms to produce design ) in accordance with

the predetermined design for a particular fabric.

Without drawing in process, it is

impossible to have desired design on loom.

After drawing in the beam is ready for weaving.


33/48

Dyeing and printing:

Fabric can be two types according to the

dyeing process: Top dyed: manufactured from

already died yarn, piece/dyed: manufactured

from undyed gray yarn &hence required dyeing.

In the dyeing process, the polyester and viscose

parts of the cloth are dyed separately because

there chemicals and condition requirements

vary. Polyester part is dyed by using the

disperse dyes and at very high temperature. But

viscous require wet dyes (i.e. the dyes which are

easily soluble in water). The fabric is washed

after dyeing both these parts.

Fabric printing is of two types screen

printing &roller printing.


34/48

After the processing for printing & or dyeing the

fabric of every type is properly washed and

dried.

Folding

The finished fabric is brought to this section for

checking and folding. It is also part of quality

control at BTM. The fabric is manually checked

inch by inch. This inspection is done for finding

any faults and removing them if removable. If

faults cross a limit in certain quality, the fabric

is rejected and sold under seconds.

The checked cloth is folded in the form

of Thans and pent length (P.L.S.) standard

length of a than varies from 6 to 12 meters, pent

length is a length is 1.20 meters of cloths, length

of cloth lesser than P.L. are graded as-

- Superior : 91cm. To1.19 mts.

- Fants : 45 cm. To 90 cm.


35/48

-Rags : 25 cm. To 44 cm.

-cindi : below 25 cm.

Finishing:

Mended clothes are further processed in the

finishing section. Finishing is one of the most

important processes, because the fall, luster and

drape of the final product (i.e. cloth) depends

largely upon it. Some other functions that this

section can perform are making the cloth

fireproof, shrink- proof, wrinkle proof, water

proof etc. mainly three processes are carried out

in this section-processing, dyeing and printing.

Loom shed (weaving):

looms are the actual weaving machines.

Here yarn runs in two directions-lengthwise and

breadth wise. The yarn running lengthwise on


36/48

the loom is called warp and the running

breadth wise is called weft. The cloth

produced at this stage is called grey cloth. This

is produced by inserting weft yarn in warp sheet

according to predetermined design of reeds and

picks. reed and picks are respectively the

number of ends

warpwise and weftwise in one square inch of

fabric which are essential parts of looms..

Mixing and blowing

The two processes are executed on the same

machine Blender. The objective of mixing is to

make a uniform and homogeneous blend of

different types of fibres in fixed ratio. This ratio

is fixed by the blend specification required in

the desired final product i.e. yarn. The most

demanded fibre blend is polyester/viscose in the


37/48

nation 6 6/35, 48/521,35/6 etc. mixing results I

loose tufts of blending fibre, which then enter

the blowing process.

The main objectives of blowing process are

cleaning, opening and lap formation from the

tufts of fibre. Laps are nothing but long, uniform

sheets of fibre wound around iron rods. Weight

and length of laps are standardized. Fibre at this

stage becomes free from any unwanted particle

like dust stone, sand etc.

Mending:

The grey cloth from the loom-shed is brought

for mending. The full length of the cloth is

manually checked here and the defects are

removed by hand scissors and other equipment.

Most of the removable defects in fabric get

removed here.


38/48


39/48

Processing

In this subsection ,the long thread which remain

loosely attached to the surface of the fabric are

removed first of all. After that, small hairy

fibres projecting from the surface of the fabric

and certain is impurities like dust and waxy

material etc. are also removed. The fabric is

then thoroughly washed to remove mandi from

it. It is dried then and passed on a stenter

machine, where by the process of Heat set the

shrinkage of cloth is removed and by chemical

processing, lusture & shine are produces

Packaging

Each than is wrapped over a separate sheet of

thick card board. Then each then is packed in a

polythene bag and sent to warehouse. Pent

length are sent such to warehouse(i.e. without


40/48

packing). In warehouse, the thans and P.L.S. are

packed in different packages, according to the

order of parties. The cloth is now ready to be

transport to the dealers.

Reeling

Yarn can be wound in the form of hanks also in

places of cones if the customer demands it so.

The process of making hanks is called reeling.

Bobbins from ring frame are fed to the reeling

machine & we get hanks.

Ring frame

The roving are converted into smaller sized

bobbins in this process. The main objectives of

ring frames are to increase the twist and length

of the roving from of fibre and thus convert it

into yarn the final product. So ring frame is


41/48

the final stage in yarn production. At this stage

twists are given according to the customers

specifications. Due to excessive thinning, the

yarn can break here. In order to avoid such

breakages and unevenness in the yarn, the

relative humidity is kept at about 65% in this

section.

Simplex

The silver drums get converted into smaller

roving here. The main objectives of this process

are to increase the length and strength of the

rope from of the fibre. This is the stage prior of

spinning , twist is introduced here and thinning

of the rope begins.

Sizing


42/48

Sizing is a chemical treating of yarn beams the

objective of sizing are:

# To provide further strengh to the yarn to

withstand the tension while running on the

loom and hence reduce breakages.

# To protect the yarn from various type of

insects.

Various material are used in sizing

include-strach adhesives, fitting materials and

insectiside sets. The beam after sizing is called

weaver beam

Spinning

This is the process of conversion of fibre into

yarn. fabric are two types natural and syntheic

fibre. But B.T.M use of the later only. Polyester,

viscose, Acrylic, Nylon, Orlon, Triolobale etc.

are various sub-types of synthetic fibre, which


43/48

are being used by B.T.M. The production

system of yarn can be shown as:

Input Transportation

Output

(Fibre) Process (spg.)

(Yarn)

Warpping

This is the first sub process in weaving. Here the

yarn is used to form beams main objective of

wrapping are-

To form a beam

To remove weal places

To remove slub and fluff etc.

Wrapping consists in arranging side by side, a

large number of yarn ends to form a sheet of

wrapped round an iron rod. This on iron rod.

This sheet on iron rod is called Beam.


44/48

Winding In this process yarn is wound on

cones in order to get a longer and continuous

yarn length, suitable for the weaving process. It

also removes weak places in the yarn. The main

function of winding machine therefore are to

convert bobbins into cones and remove any

slubs or fluffs from the yarn. Slub is a yarn

defect of unevenness.

Weaving

Synthetic yarn is used as the input process and

the end product obtained is fabric. So weaving is

the process of converting yarn into fabric.


45/48

World class manufacturing

As a landmark the switching over to

BMC approach by its successful

implementing has paved the path for

policies and plans formulation

incorporating the concepts of WCM.

It,s motto is to BEAT THE BEST.

WCM says:Practice what we preach

Have you defined the QCDI of

what you are going to do ?


46/48

Equipment is your livelihood,

love and maintain it.

WCM: The Eight Dimensions

WCM

CM

CREATING

VALUES

Waste

Eliminatio

n

Information

System

Technology

Custimers

Driven

Internal &

external

Work

Environmen

tJit& stock

reduction

Total

predictive

Maintenance

Quality

First SQM

& Best

Practices

Liason &

Understandin

g


47/48

HR Department Structure

President and unit

HR head

( B.k Moha atra )

Compensation

Incharge

( Nirbhay gupta)

People processing

Incharge

Lalit dutt

Recruitment

Incgarge

Har reet kaur

WCM

officer(vijay

gupta)

Training

Officer

Spinning

(Basantagarwal)

Training

Officer

Fabric

(manohar

Sharma)

Training

Officer

elegent

(SrinathSharma)

Compensation

& salary

(virender)


48/48

Company Grasim Profile

Documents

Transcript of Company Grasim Profile