COMPANY FACT PRESENTATIONARNAB BAGCHI

ROLL NO 02

ROYAL ENFILED Made like a Gun • Royal Enfield Head Office Address : Old No 3 New No 9 Devi Kripa Near Fashion Folks Besant Avenue Road Adyar Chennai : 600020 Tamil Nadu ,India

NATURE OF BUSINESS

• Automobile - Two wheeler motorcycle

HISTORY In 1890 Albert Eadie and R.W. Smith started company by name “The Enfield Manufacturing Company Limited” At Redditch, Worcestershire, England

HISTORY• 1949 The Indian DebutIn 1949, the 350cc Bullet was launched in India, when Madras Motors won an order from the Indian Army for the supply of motorcycles. It was the beginning of the reign of the Bullet in the subcontinent

History• 1994 Eicher acquires Enfield In March the ailing company got a new lease of life when Eicher group acquired Enfield India Company. The company name changed to Royal Enfield Motors Limited

COMPANY FACT

• Royal Enfield first start by manufacturing of cycle

• In 1904 they made their four wheel vehicle

• In 1914 their motorcycle are used for world war first for British solider

COMPANY FACT

• In 1940 the bike are use for world war two known by the name AIRBOME

• In 1970 British plant ceased and the company was dissolved in 1971. Enfield of India brought right to use Roy Enfield

COMPANY FACT• In 2002 the first Indian Cruiser bike launch

THUNDER BIRD and its awarded by BBC wheel award

• The only motorcycle company to be certified with the coveted ISO 9001 and ISO 14001 for quality and environmental systems

• Today, Royal Enfield is considered the oldest motorcycle model in the world still in production and Bullet is the longest production run model

VISION “To be recognized as the industry leader driving modernization in biking in India and the developing world”MISSION “Aims to continuously improve biking efficiency in India and developing markets. Customers are the integral part of the Organization & Creating a Family of Bikers Bond”

VISION AND MISSION

STOCK EXCHANGE LISTING DETAILS

• As parent company of ROYAL ENFILED is Eicher so it is listed in Indian Stock exchange

• NSE (NATIONAL STOCK EXCHANGE)

• BSE(BOMBAY STOCK EXCHAGE )

SHARE PRICE INFORMATION

• NSE -EICHER MOTOR LTD Rupees 3701.70

• BSE - EICHER MOTOR LTD Rupees 3700.30

SHARE HOLDING PATTERN

• Promoter ‘s Holding – 55.18%

• Non Promoter’s Holding Intuitions Investor holding - 33.37% General public holding - 10.72% Other Company - 0.83%

SHARE HOLDING PATTER

Promoter 59%

other institu-tion23%

Public 10%

Other 9%

Pie Chart

KEY PEOPLE

• Siddhartha Lal MD of EICHER MOTOR LTD

• Venki Padmanabhan CEO of ROYAL ENFILED

GLOBAL PRESENCE

The Company also exports motorcycles to 42 countries like the USA, Japan, UAE, Korea, Bahrain, UK, France, Germany, Argentina and many other countries through 40 importers and over 300 dealers across the globe

COMPETITORS

• IN INDIA

COMPETITORS

• IN GLOBAL

PRODUCTS

• BIKES