Mike Rossi, Corey Wagner, Chris Amrien, John Rodenhaver

Overview

•  Objectives •  Situation analysis •  SEO •  Mobile strategy •  Foursquare •  Facebook •  Instagram •  Twitter •  Measuring Result/Timeline for implementation

Objectives

•  Develop cohesive marketing campaign across all social media platforms

•  Revamp and create social media platforms •  Create relevant content for target market •  Increase user engagement

Situation Analysis

•  Lackluster organization •  Minimal utilization of social media

platforms •  Little if any reaching out to gain customers •  Target market: Newark community

SEO: Current Look

<meta name="DESCRIPTION" content="Indulge your

passion for authentic Italian fare at Margherita's Pizza in Newark, Delaware.”>

<meta name="KEYWORDS" content="pizza place,

newark, delaware, de">

SEO: Improvements

•  Inbound Links o  Add URL to Yelp! o  Create Wiki Page o  GrubHub

SEO: Improvements

<meta name="KEYWORDS" content="pizza place, newark, delaware, de">

<meta name="KEYWORDS" content="pizza place, newark, delaware, de, margherita’s, pizza, main street, pizzeria, italian food, family friendly, open late, UD, University of Delaware">

<meta name="DESCRIPTION" content="Indulge your passion for authentic Italian fare at Margherita's Pizza in Newark, Delaware.”>

<meta name="DESCRIPTION" content="Margherita’s Restaurante and Pizzeria: Serving the Newark community with the finest Italian cuisine for over 30 years .”>

<TITLE>Pizza Place | Newark, DE</TITLE>

<TITLE>Margherita’s | Newark, DE</TITLE>

Mobile Strategy

•  Revamp the mobile site •  Simplified home page •  Pictures associated with each

menu item •  Location finder through google

maps

Foursquare

Foursquare

Foursquare

•  Check-in Incentives o  Free drink for check-in o  10% off next meal with

proof of tip •  Mayor Incentives

o  Hang picture of Mayor with “Key to Margherita’s”

o  Bring key in for free slice of pizza

Facebook

•  Infrequent posts •  Create original content •  Update Cover Photo •  Update Profile Picture •  Correct information on homepage

Facebook

Instagram

•  Current State •  @MargheritasNewark

o  Menu o  Specialty Pizzas - #MargheritasComeAndGetIt o  Beers on Tap o  Customers

•  Make consumers aware of the platform •  Content managed daily

Twitter Competition Company: Tweets: Followers: •  Dominos 43,909 420,466

•  Grottos 1,353 3,693 •  Peace A Pizza 305 195

•  Seasons 264 209

•  Pats Pizza 77 111 •  Papa Johns Newark 23 74

•  Nick and Joe’s 0 0 •  Amalfi Pizza 0 0

•  Margherita’s 0 0

Twitter

•  Currently Inactive account •  Very difficult to search for •  Promote on Facebook and Pizza Boxes

Twitter

●  Make an entirely new page ●  @MargheritasNewark ●  Release content to be managed daily ●  Tweet promotions/discounts during times of slow traffic ●  Bar/Tap rotation ●  Twitpic pictures of pizzas ●  #MargheritasComeAndGetIT

#MargheritasIdTopThat

•  Pizza creation contest •  Entries submitted via Twitter and Instagram •  1 winner per month •  Top pies are voted upon by followers •  Winner gets free pizza pie and featured

pizza for one week during the month

Time Frame

•  Total rehaul and creation social media platforms

•  Content creation stimulates substantial customer engagement

•  Measure results after six months

Measuring Results

•  Differential in followers across social media platforms o  Facebook 7,000 followers o  Twitter 2,500 followers o  Instagram 1,500 followers

•  User engagement •  Revenue percentage change

Review of Material

•  Objectives •  Situation analysis •  SEO •  Mobile strategy •  Foursquare •  Facebook •  Instagram •  Twitter •  Implementation/Measurement of Results

Questions?