Revitalizing Community through Content

Cream of the Community Crop

ChrisCreative Director|

Facebook

NicoleAccount Director

KennyData

Analyst

DianaCreative Director | Twitter

Client Corner

CommUniverCity San José

A non-profit organization that partners with community residents, SJSU students, and the City of San José to build and revitalize community together.

Engaging the masses

CommUniverCity San José

By the numbers:-Over 70,982 contacts with residents

-14,549 engaged student learners

-246,320 hours of service to the community valued at $5.5 million

Operating under their Engage-Learn-Build pillars, the organization has spearheaded over 50 projects a year, the organization engages hundreds of students in service-learning projects and thousands of community members

“ “CommUniverCity believes that everyone deserves to live in vibrant, healthy communities.”

Collaborating for ContentSustainability: CommUniverCity has programs in place to facilitate the learning of both residents and children to grow and cook their own food. Content on sustainability is relevant to the organization’s goals.Education: CommUniverCity advocates programs for residents and their children to progress into a college-going atmosphere. They facilitate programs that teach children writing skills, financial literacy and STEM education.

Partnerships: companies/orgs we partner with to facilitate our programs.

Community building: Rebuilding and revitalizing the community using student and resident engagement is a primary goal of the organization. Content relevant to neighborhood building projects for businesses, road safety, and transportation is imperative.

Perspective and Insight

Perspective and Insight

Chris’ Commentary Sustainability: This reached 516 people and it got one share. We could have made it a clickable link but we ended up just promoting the Farmers Market. This applies to our sustainability category because it’s buying fresh product that is produced in this area.Education: We used the #engagelearnbuild because CommUniverCity uses this slogan. We posted this because they have a lot of great programs that benefits both children and adults to succeed in education.Community: People are always interested in what is going on in the neighborhood and gentrification is a big deal. But the benefits of revitalizing this area benefits all to live in thriving urban neighborhoods. Partnerships: Wells Fargo is a large donor and supporter of CommUniverCity’s projects. The programs that are provided are largely funded by outside sources with philanthropic goals.

Plan It OutHaving a schedule and knowing what to post each day helped create consistency with our posts.

Listen to Your AudienceDetermining what followers found most interesting and which posts were receiving the most engagement.

Engaging A Community Through Twitter

Join the ConversationInteracting and engaging with followers who mention, tag, or comment to @cucsj posts.

Our AnalyticalAdvantage

Social MediaEngagement

The Stage to Engage(Between January and May 2016)

344

6

1,519

Total Page LikesAverage Reactions

Average Post Reach

300

Average Total Reach

Top Facebook PostPrinters, irons, and mattresses, oh my! TY to all the community members, Cristo Rey San Jose Jesuit High School and San Jose State University students for today's Friends of Five Wounds Trail cleanup!(April 23, 2016; 1,695 people reached, 55 people liked, 2 comments, 2 shares, 134 post clicks)

Community Relays High Praise ● This post has reached out to wider audiences through likes, comments,

and shares of followers. Post done on a Saturday when students aren’t busy in school.

● Creative copy and response in thanking participants for their involvement.

● It also gained a lot of engagements through tagging institutions such as SJSU, Friends of Five Wounds, and Cristo Rey High School.

Tackling the Tweet

Tweets Profile Visits

Tweet Impression

s

New Followe

rsMentions

Jan-2016 2 80 797 9 0

Feb-2016 12 354 2,762 16 10

Mar-2016 27 1,304 13,100 23 11

Apr-2016 18 453 6,902 17 4

May-2016

(current)

4 251 2,572 9 1

Top TweetOver half of the adults in #SanJose have a college degree, making it one of the most educated cities in the country. pic.twitter.com/4QEVGWp6Zl (March 11, 2016; 2,013 impressions, 43 engagements, 7 retweets, 10 likes)

Analyzing the Telltale Tweet

● The tweet gained more views through likes and retweets.● Creative copy include a “fun fact” aligned with college and

education in San Jose.● SJSU Mention: follower of CommUniverCity San Jose; the tweet

gained additional engagements through the SJSU’s wide audience base.

Challenges & OpportunitiesTo link or not to

link?.. Challenge in using linked visuals; which were initially meant to provided viewers with easy access to click-through.

Facebook algorithm Challenges in Facebook giving us the reach we anticipate for posts.

Organic Reach vs. Paid Media

Challenge in utilizing only organic reach without the possibility to target audiences.

Relevant contentOpportunity in posting 3rd party content outside of our own news/events helped to keep viewers engaged in CommUniverCity’s mission.

Video ContentOpportunity to create short video clips of people interacting with CommUniverCity’s programs in real-time.

OUR PROCESS IS EASY

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Thank You!