communityleadermalariatoolkit.org · Web viewMain benefit for target audience associated with...

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Tailoring Your Messages Worksheet Audience Description Desired behaviors/ practices (Selected malaria control and prevention behavior) Actual behavior/practice Priority behaviors for change Barriers/ constraints Key constraint

Transcript of communityleadermalariatoolkit.org · Web viewMain benefit for target audience associated with...

Page 1: communityleadermalariatoolkit.org · Web viewMain benefit for target audience associated with proposed behavior change)

Tailoring Your Messages Worksheet

Audience

Description

Desired behaviors/practices(Selected malaria control and prevention behavior)

Actualbehavior/practice

Prioritybehaviors forchange

Barriers/constraints

Key constraint

Key influencers

Key promise

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(Main benefit for target audience associated with proposed behavior change)

Support statement

(Why the audience should believe the promise)

Promise Statement If you _____________________________, you will

___________________________________________________________

Key Messages

Communicationchannels andactivities