VOICE OF KERALA SEA SHORE

KERALA

SagaradhwaniCOMMUNITY FM RADIO NET WORK

POWER OF RADIO

This is a miraculous power. I see Shakti, the miraculous power of God in it (radio).

- Mahatma Gandhi.

MISSION & VISION

A social and community movement and a holistic business movement.

Not just one single corporate makes all benefits, but a group of people from common people get benefit and a media platform to share their talents too.

A large movement from humble resources and operated by common people.

WHAT IS COMMUNITY RADIO

Community radio, rural radio, cooperative radio, or development radio -- we feel that radio holds the key that will unite India's linguistic and ethnic diversity and improve the economic disparity and the huge rural-urban divide. "Imagine having our own radio station where we can walk in any time to ask for our favorite music, share some important local event or chat with our neighbor who's now become a celebrity,"

COMMUNITY RADIO: WHY?

UNESCO sees community radio as a medium that gives voice to the voiceless; that serves as the mouthpiece of the marginalized and is at the heart of communication and democratic processes within societies. With community radio, citizens have the means to make their views known on decisions that concern them. The notions of transparency and good governance take on new dimensions with Community Radio and democracy is strengthened.

Community Radio catalyzes the development efforts of rural folk and the underprivileged segments of urban societies, given its exceptional ability to share timely and relevant information on developmental issues, opportunities, experiences, life skills and public interests.

COMPETITIVE EDGE

It is very much evident that the radio listener’s community is growing in fast phase. Kerala is considered an extended metro among any marketing people of any consumer goods. Advertisement revenue of Radio is multiplying by every festival season in Kerala.

Kerala’s few metro cities are in sea side. Trivandrum, Eranakulam and Kozhikode. Also main cities like Alappuzha, Kollam and Kannur also in sea side. Then we have more than 15 towns in sea side. When we assess we have major advertisers of Kerala in sea side cities and towns.

This gives us a strong reason to start more than 25 sea shore community radios in Kerala in steps.

COMPETITIVE EDGE

This gives us a strong reason to start more than 25 sea shore community radios in Kerala in steps.

One commercial FM Radio will cost around 8 to 10 crores Rupees, whereas a Community Radio will cost only 50-60 lacs.

In effect Major Cities and half main towns of Kerala can be reached via community radio with 6% of actual cost born by commercial FM Radios.

We are in plan of starting our first Community Radio in Thrissur District.

INFRASTRUCTURE

Community radio stations work out of single rooms with basic equipment; as well as dedicated buildings housing multiple studios and packed with all kinds of high technology.

Production Studios

Broadcasting Studios

Transmitter

FACTORS BUDGETTING

Things deciding the facilities and budget required of the Radio Station:

• The kind of programs that plan to broadcast;

• The amount of money at disposal;

• The kind of spaces that are available to set up a Radio station in the area operating in (rented or self-owned; constructed to requirements or an existing space reconfigured);

• Ability to handle the costs and effort required to maintain equipment, and support the costs involved in acquiring consumables and recurring costs like the spectrum fee.

• Ability to access trained people to operate and maintain equipment (and/or training resources to build a pool of trained manpower to fulfil these functions.)

REVENUE AVENUESSince Kerala is one of the largest consumer market for all products from Cars to Matchboxes we have a line of good conglomerates to support us as patrons by allocating fund in their CORPORATE SOCIAL RESPONSIBILITY schemes.

Kerala is one of the huge spending area of marketing and advertisements. This also a very big opportunity to tap.

There are National and International Organisations who want to support programs in Education, Health, Children’s welfare and women empowerment. We can directly stream line these agencies as a good supporting source of programs and funding.

LICENSE MAP

ORGANISATIONS SUPPORTING US

SagaradhwaniCOMMUNITY FM RADIO

THANK YOU !!!

SagaradhwaniCOMMUNITY FM RADIO NET WORK