Community managerens mange roller
-
Upload
lotte-lund-larsen -
Category
Technology
-
view
318 -
download
5
description
Transcript of Community managerens mange roller
![Page 1: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/1.jpg)
Community managerens
mange roller
![Page 2: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/2.jpg)
![Page 3: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/3.jpg)
![Page 4: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/4.jpg)
For de særligt interesserede: http://tv.fdb.dk/video/2430279/tv-spot
![Page 5: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/5.jpg)
![Page 6: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/6.jpg)
FDB’s digitale strategi
![Page 7: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/7.jpg)
![Page 8: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/8.jpg)
![Page 9: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/9.jpg)
#1 Disclaimer#2 Profil på en community manager#3 Hvor er community manageren?#4 Community vs. organisation#5 Den allervigtigste rolle
![Page 10: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/10.jpg)
Vi ved det godt...
#1
![Page 11: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/11.jpg)
Sociale medier
handler ikke om markedsføring
![Page 12: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/12.jpg)
Sociale medier handler om
relationer
![Page 13: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/13.jpg)
![Page 14: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/14.jpg)
![Page 15: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/15.jpg)
Digitale sociale Relationer er
udgangspunktet for en community manager
![Page 16: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/16.jpg)
#2Profil på en
community manager
![Page 17: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/17.jpg)
http://blog.getsatisfaction.com/2011/01/24/community-manager/
![Page 18: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/18.jpg)
![Page 19: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/19.jpg)
After being beaten with sticks, must still
give out candy
![Page 20: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/20.jpg)
![Page 21: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/21.jpg)
#1 Vært#2 Konsulent#3 Redaktør
![Page 22: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/22.jpg)
![Page 23: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/23.jpg)
Værten sørger for at folk har det godt“en empatisk spamfighter med viceværttække og svampede gardnerfingre”
![Page 24: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/24.jpg)
![Page 25: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/25.jpg)
![Page 26: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/26.jpg)
![Page 27: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/27.jpg)
![Page 28: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/28.jpg)
Konsulenten sørger for fremdrift“en skulptør og medieluder i samme væsen”
![Page 29: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/29.jpg)
![Page 30: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/30.jpg)
![Page 31: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/31.jpg)
![Page 32: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/32.jpg)
Redaktørenskaber meningsfuldt indhold“en lækker cheerleader i symbiose med trafikbetjenten”
![Page 33: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/33.jpg)
![Page 34: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/34.jpg)
![Page 35: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/35.jpg)
![Page 36: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/36.jpg)
A social trend in which people use technologies to get the things
they need from each other,
rather than form traditional institutions like corporations
![Page 37: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/37.jpg)
![Page 38: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/38.jpg)
![Page 39: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/39.jpg)
![Page 40: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/40.jpg)
#3Hvor er
community manageren?
![Page 41: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/41.jpg)
Vi husker lige...
![Page 42: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/42.jpg)
![Page 43: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/43.jpg)
Vælg hende der arrangerer
julefrokosten
![Page 44: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/44.jpg)
![Page 45: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/45.jpg)
http://samvirke.dk/forbrug/artikler/konkurrence-bruge-million-kroner.html
![Page 46: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/46.jpg)
Men hov, hvad nu hvis ens community huser en
milliard fantastiske mennesker?
![Page 47: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/47.jpg)
![Page 48: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/48.jpg)
![Page 49: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/49.jpg)
http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/2010/12/08/dell-s-next-step-the-social-media-listening-command-center.aspx
![Page 50: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/50.jpg)
![Page 51: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/51.jpg)
![Page 52: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/52.jpg)
#4Community
vs. organisation
![Page 53: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/53.jpg)
![Page 54: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/54.jpg)
#1 Sæt communtiet på dagsordenen#2 Inddrag dine kolleger løbende
![Page 55: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/55.jpg)
![Page 56: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/56.jpg)
![Page 57: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/57.jpg)
![Page 58: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/58.jpg)
![Page 59: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/59.jpg)
![Page 60: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/60.jpg)
Hvordan kan
vi hjælpe
hinanden?
![Page 61: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/61.jpg)
#5Den
allervigtigsterolle
![Page 62: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/62.jpg)
Vær dig selv
![Page 63: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/63.jpg)
Opfør dig ordentlig
![Page 64: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/64.jpg)
Tak
![Page 67: Community managerens mange roller](https://reader034.fdocuments.us/reader034/viewer/2022051322/5469b3b6af7959842c8b626c/html5/thumbnails/67.jpg)
Kilder, jeg holder af:• http://hbr.org/2009/04/getting-brand-
communities-right/
• Li og Bernoff: Groundswell
• Li: Open Leadership
• Aaker og Smith: The dragonfly Effect
• Bøtter: NQ
• delicious.com/lolula v. tags: community og management