Community Management in 5 Acts - CMX Summit West 2016
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COMMUNITY MANAGEMENT IN 5 ACTS
Transcript of Community Management in 5 Acts - CMX Summit West 2016
COMMUNITY MANAGEMENT IN 5 ACTS
SHOW OF HANDS
THOSE WHO DO NOT LEARN HISTORY…
{MY STORY}
ACT 1: THE CLUETRAIN
Brought a consistent purpose
ACT 2: PRE-SCALE
The power of direct engagement and mission
ACT 3: SOCIAL STORM
Business was the “cause”
ACT 4: THE COLD YEARS
“Sarah, thank you. For your courage through the dark years. I can't help you with what you must soon face, except to tell you that the future is not set.”
- John Connor
Lack of stability, atrophy
ACT 5: RESURGENCE
Moving from execution to leadership
OUR MISSION A SENSE OF OWNERSHIP
STEADY MEANINGFUL
