Community Management, a practical guide.
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Transcript of Community Management, a practical guide.
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Community Management
Jan Krans
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» A community is a group of people who share an interest, a craft, and/or a profession.
» The group is created specifically with the goal of gaining knowledge related to their field.
» It is through the process of sharing with the group.
» Members learn from each other to develop themselves personally and professionally.
» Exists online and in real life.
» Using IT tools to optimise communication.
What is a community?
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manager <> employees
Community communication
leader <> community
member <> member
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Metaphor community: gardening
» Preparing the soil.
» Plant seeds and water them.
» It takes time to grow.
» You can’t pull the grass to make it grow faster.
» Guiding instead of ruling.
» Take care of the weed.
» Question: what are ‘green fingers’ ?
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Metaphor members: fanclub
» Fans/members are passionate about the club.
» Spend free time on/with the club.
» Bond with each other.
» Get energy from participating.
» Try to get more fans on board.
» Are showing their feathers.
» Are representatives of the club.
» More time/money doesn’t imply better results.
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Community organisation
Idea generator
Initiator
Active contributors
Participants
Members
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Rules of the game
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Success Factors Community
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The right people, in the right mix
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Get everybody involved
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Management is really engaged
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Community identity
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Community home
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Active communication approach
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Lots of opportunities to participate
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Clear advantage participation
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Activities support objectives set
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Continuity is key
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Keep improving
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Keep learning
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Community pitfalls
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Too much management involved
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Too less management involved
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Girls don’t sell the car…
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If you build it, they will come…
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Bad food during meetings…
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Community ego show…
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Small core team, many members
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Meeting is no training
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Too many high skill levels present
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Death by PowerPoint
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No humour
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Too much centralisation
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Obligation to attend
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No feedback
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A community leader
» Knows the population personally.
» Is an example.
» Is pro-active.
» Is a situational leader.
» No obstacles, only challenges.
» Motivate to participate.
» Has a high energy level.
» Is always working with a team.
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Community tools
Hands-on
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Jan Krans
[email protected] 06 - 109.688.23