Community keynote
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22-Oct-2014 -
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Transcript of Community keynote
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COMMUNITY: THE FAQ
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MEFounding moderator: BRUG
!Founding organizer : RubyConf India
!Founding member: Devcamp India
!Member: Barcamp Bangalore, BangPypers, etc.
!!!
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WHY TALK COMMUNITY?
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WHY TALK COMMUNITY?
Good tech communities create immense value.
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Community is a decisive factor in the success of a technology. !
(or philosophy)
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An excellent example is the global Ruby community.
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This doesn’t happen “automatically.”
This conference is an example.
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Creating a valuable community takes commitment.
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Creating a valuable community takes resources.
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Most importantly, it takes time. Years.
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UNDERSTANDING
Understanding how valuable tech communities were built help us replicate those successes.
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CAVEAT: IMHO
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CREATING VALUE
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CREATING VALUE
Why, how and for whom?
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WHY
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WHY
Entertainment.
Money.
Effort.
Time.
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Somewhere, a hacker creates something valuable.
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Somewhere, another hacker has the same problem.
Even if it’s boredom.
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Somewhere, a customer is willing to pay for something valuable.
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This, and everyone in-between, is the community.
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COMMUNITY == ECOSYSTEM
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ECOSYSTEM MEMBERS
Hackers.
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ECOSYSTEM MEMBERS
Businesses.
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ECOSYSTEM MEMBERS
Customers.
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HOW: MOVING VALUE
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Hackers
Customers
Businesses
Fun, Learning, Contracts, Employment.
Hackers
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Businesses
Hackers
Customers
Businesses
Recruiting, Tools, Products, Partnerships, Revenue.
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Customers
Hackers
Businesses
Contractors, Tools, Products.
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EXCHANGING VALUE
A valuable community facilitates bartering value.
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FACILITATING BARTERING
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BARTERING
Bartering depends on trust. Trust depends on reputation.
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REPUTATION
A valuable community facilitates tracking reputation of its members.
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DIGITAL REPUTATION
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PERSONAL REPUTATION
What opinion do we have of each-other?
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These two contribute to the reputation of the community as a whole, attempting to answer the question:
!
What is this community good at?
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FOR EXAMPLE
Math
Web apps
Scientific computing
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BUILDING COMMUNITY
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GETTING STARTED
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STEP #1
Solve a stakeholder’s problem.
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For a new community, it’s easy: Focus on education.
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STEP #2
Dedicate time. Be systematic.
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Regular meetups. Active lists. !
Keeping to a regular schedule is critical.
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STEP #3
Identify and promote contributors.
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Remember, it’s about reputation and value.
Hackers that educate. OSS contributors.
Businesses that contribute money or meet up space. Customers that swear by your technology.
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TAKING OFF
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STEP #4
Identify the value chain.
Who are the stakeholders? How do they benefit?
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STEP #5
Marketing.
Stakeholders don’t always realise how much they can benefit from actively participating.
!Help them understand. Bring them into the fold.
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STEP #6
Facilitate bartering value.
Help members of the ecosystem work together. Reputation and transitive trust is critical.
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STEP #7
Encourage face-to-face interaction.
The internet is nice, but meeting people is great for trust.
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BE WILLING TO PASS ON THE BATON
STEP #8
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A NOTE ON PATIENCE
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Communities are never perfect.
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Ecosystems naturally seek…
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Systems in equilibrium change slowly.
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Therefore, communities change slowly.
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Most successful communities take years to build.
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A NOTE ON CULTURE
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The most visible examples are the ones that are followed.
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Rude people beget rude communities.
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Elitists beget elitist communities.
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Nice people beget nice communities.
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Personal favourite: MINSWAN
Matz is nice, so we are nice.
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Nice people make the best value transfer facilitators, IMO.
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The larger the community, the more entrenched the culture.
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Set the right example, early.
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A NOTE ON MARKETING
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“Build it and they will come” is a fallacy.
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Constantly strive to understand stakeholder problems.
Maybe they don’t have learning resources. Maybe they can’t hire.
Maybe they can’t find customers.
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Express how these problems can be solved. Clearly. Concisely.
Rails’ scaffolding demo from 2005.
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IN CONCLUSION
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Communities exist for and because of stakeholders.
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Businesses and customers are a part of the community too.
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Communities facilitate the barter of value among stakeholders.
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Effective facilitation depends on creating trust.
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Trust depends on reputation.
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Building a reputation takes time. !
(and marketing)
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QUESTIONS
@ponnappa
github.com/kaiwren