Community Investigative In-Depth Your Weather Authority.
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Transcript of Community Investigative In-Depth Your Weather Authority.
CommunityInvestigative
In-DepthYour Weather Authority
On Air
Market verviewMarket verviewOONBC Affiliate Serving
Central ArkansasNBC Affiliate Serving
Central Arkansas
• State Capitol City • Lower unemployment• Stable economy• Tourism of interest due to Lakes, Mountains & State Parks• Sports Franchises include Razorbacks SEC Football & Arkansas Travelers AA Minor League Baseball• Annual top events of market include Riverfest (Memorial Weekend) & State Fair (October)
Market Population:1,438,186 Metro Population:
800,015Source: US Census 2010 Demographic Profile, 2010 American Community Survey, TBV 2011
Market Population:1,438,186 Metro Population:
800,015Source: US Census 2010 Demographic Profile, 2010 American Community Survey, TBV 2011
KARK’s over the air signal covers 36 of the state’s 75 counties, including the most populous Little Rock Metropolitan region.
The Little Rock – Pine Bluff area is Market #56 out of 204 in the country.
Market TV Households: 573,670 Metro Households:
315,390Source: Little Rock Chamber of Commerce, TVB
Market TV Households: 573,670 Metro Households:
315,390Source: Little Rock Chamber of Commerce, TVB
KARK Continues to Grow
• Focus on Local News in Central Arkansas that is In-Depth, Investigative, and Community Oriented.
• THE WEATHER AUTHORITY!• Razorback Nation is the source for the Hogs with daily
reports from Fayetteville and the Pig Trail every Sunday Night
• Audience growth is shown by increased website volume and awareness in the community
• The strongest year-round High School sports coverage in the state with Fearless LIVE on KARZ and the Fearless Friday Football show throughout the fall
• ArkansasMatters.com is the #1 Community Website in Central Arkansas
Only 3 Banners per
Page
Banners Placed Near Relevant Content
One the largest banks in Arkansas sees the
value of advertising on ArkansasMatters.com!
ArkansasMatters.com is the NUMBER ONE place they receive
referrals off of local web sites; even
beating some well known national web
providers.
• Prime: 728x90• Right: 300x250• Left:160x600•Bottom: 728x90
Benefits of Advertising On ArkansasMatters.comBenefits of Advertising On ArkansasMatters.com
• Provides a highly-targeted audience• Builds a strong online branding strategy• Builds awareness and drives traffic to your
web site• Cost-effective method of increasing your
branding efforts• Generates qualified users to your site• Online advertising and marketing creates a
high-tech, cutting-edge image for your business
Key Benefits• Community Focused; not just news, weather and sports • Elusive "at work" audience• Audience has disposable income• Online Advertising is the Fastest Growing Media• Number 2 Most Used Media after TV
Audience ProfileUnique Users: 465,000 in December 2011Median Age: 46 Years OldMedian HHI: $65,000Time Spent per Visit: 6 Minutes
Over 4 MillionPage views December 2011
ExclusiveAttracts exclusive audiences that do not visit other
online news sites because of our dedication to Breaking News, Developing News and Severe Weather
At Work NetworkReach your audience at work
*Source: The Media Audit
Community Service Awards
• 2012 is the 35th year that KARK partners with the Governor’s Office and the Department of Health and Human Services Division of Volunteerism recognizing people who have made a difference in the State of Arkansas
• The Community Service Awards are expanding from just one night of appreciation to a year-round campaign highlighting these volunteers and their great works
4 the Greater Good
• Feeding Hungry Families• School Resources for Children
• Aging in Arkansas• Volunteerism
As a television station, we have a responsibility to you, and to the community we live in. In our news programs, our team of journalists works
hard to bring you the important local stories of the day. KARK’s 4 The Greater Good focuses on key issues in our community.
Contact Us!
KARK-TV1401 W. Capitol, Ste 104Little Rock, Arkansas 72201501.340.4444 (Phone)501.376.2957 (Fax)http://www.ArkansasMatters.com
KARK-TV1401 W. Capitol, Ste 104Little Rock, Arkansas 72201501.340.4444 (Phone)501.376.2957 (Fax)http://www.ArkansasMatters.com