Community Engagement Strategy June 2009 version 2 · LHS Community Engagement Strategy v2 15 th...
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Page 1 of 7 Dr Anthony C. Hilton LHS Community Engagement Strategy v2 15 th June 2009 LHS Community Engagement Strategy Our Mission: To be a centre of excellence in community engagement; creating, promoting and maximising benefit from strategic and serendipitous opportunities for liaison between LHS and relevant stakeholders. Overarching Aims of Community Engagement • To create, promote and maximise opportunities for liaison between LHS and public and private sector stakeholders for future development into research, teaching, consultancy and third stream activity. • To develop opportunities in liaison with the appropriate University departments to work collaboratively with local, regional, national and international education providers. • To maximise effectiveness of communication and engagement with prospective and current students and alumni. • To engage with the public through volunteering and through the media to promote LHS activities and respond appropriately to relevant media enquiries to maximise visibility in the Community. • To Increase visibility and influence of LHS by membership of professional body and learned Society councils & committees and other relevant policy making bodies • To have procedures in place to maximise benefit from serendipitous engagement opportunities As a School we recognise the importance of establishing and maintaining strong links with key strategic partner groups in order to realise our mission. Following consultation and review these groups have been identified and summarised in figure 1.
Transcript of Community Engagement Strategy June 2009 version 2 · LHS Community Engagement Strategy v2 15 th...
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Dr Anthony C. Hilton
LHS Community Engagement Strategy v2 15th
June 2009
LHS Community Engagement Strategy
Our Mission: To be a centre of excellence in community engagement; creating, promoting and maximising benefit from strategic and serendipitous opportunities for liaison between LHS and relevant stakeholders.
Overarching Aims of Community Engagement
• To create, promote and maximise opportunities for liaison between LHS and public and private sector stakeholders for future development into research, teaching, consultancy and third stream activity.
• To develop opportunities in liaison with the appropriate University departments to work collaboratively with local, regional, national and international education providers.
• To maximise effectiveness of communication and engagement with prospective and current students and alumni.
• To engage with the public through volunteering and through the media to promote LHS activities and respond appropriately to relevant media enquiries to maximise visibility in the Community.
• To Increase visibility and influence of LHS by membership of professional body and learned Society councils & committees and other relevant policy making bodies
• To have procedures in place to maximise benefit from serendipitous engagement opportunities
As a School we recognise the importance of establishing and maintaining strong links with key strategic partner groups in order to realise our mission. Following consultation and review these groups have been identified and summarised in figure 1.
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Dr Anthony C. Hilton
LHS Community Engagement Strategy v2 15th
June 2009
Figure 1 LHS Community Engagement Wheel. Key partners identified for strategic LHS community engagement. Individual partners are arranged into functional groups where appropriate.
Volunteering
Parents
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Dr Anthony C. Hilton
LHS Community Engagement Strategy v2 15th
June 2009
In working strategically with these partners LHS will seek to:
• Increase income & impact • Generate income for strategic investment into our core activities
• Develop clients & customers
• Undertake synergistic projects which utilise the facilities and expertise of LHS and the collaborative partner
• Continue to attract and raise the aspirations of students to learn through study and research in the School
• Exploit Aston’s Intellectual Property (IP)
• Improve profile & influence • Strengthen relationships and forge strategic partnerships with key
policy-making bodies
• Enhance Aston’s visibility in the media.
• Support the University Business and Community Engagement Strategy
LHS also recognises the value of serendipity in providing engagement and collaborative opportunities. To maximise benefit from these chance encounters LHS will:
• Establish procedures for staff to better take advantage of these opportunities
• Review and establish procedures for staff to handle direct enquiries from the media.
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Dr Anthony C. Hilton
LHS Community Engagement Strategy v2 15th
June 2009
The School of Life & Health Sciences has developed a Community Engagement strategy defined around activities to maximise benefit from engagement with key partner groups identified in figure 1.
Group 1: Private and Public Sector Healthcare and Corporate
1. Strategic objective: Create, promote and maximise opportunities for liaison between LHS and public and private sector stakeholders for future development into research, teaching, consultancy and third-stream activity.
a. Increase the number and range of staff engaged in meetings and networks with potential collaborators.
b. Improve targeted and co-ordinated engagement with key stakeholders by identification of ‘top 20’ lists of contacts / companies LHS ought to be engaging with in order to increase opportunities for external income, research, teaching support or recruitment.
c. Raise awareness through promotional material of LHS clinic services in order to increase throughput of cases through clinics and improve uptake of value-added, secondary opportunities.
d. Establish better communication with placement providers to make them aware of opportunities to engage further with the School in terms of offering additional placements, potential research and teaching collaborations.
e. Working in collaboration with appropriate staff in the School and University, maximise generation of third-stream income particularly by development of CPD, short courses and consultancy activities.
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Dr Anthony C. Hilton
LHS Community Engagement Strategy v2 15th
June 2009
Group 2: Education Providers
2. Strategic objective: Develop opportunities, in liaison with the appropriate University departments and LHS Learning & Teaching Committee where appropriate, to work collaboratively with local / regional / national and international education providers.
a. Increase awareness among LHS staff of opportunities to engage / liaise for teaching and research including CPD.
b. Increase awareness among LHS staff of longer term collaborative opportunities i.e. Foundation Degrees and 14-19 diploma, student exchange and UK / international strategic partnerships.
c. Improve targeted and co-ordinated engagement with key education providers by identification of ‘top 20’ lists of schools / FE colleges and Higher Education Institutes LHS ought to be engaging with.
d. Improve visibility and influence of LHS by encouraging staff to stand for office on key school governing bodies.
e. Increase number and diversity of Master-classes, workshops, specialist lectures etc provided by LHS staff offered to key education providers.
Group 3: Students; prospective, current and alumni including parents
3. Strategic objective: Maximise effectiveness of communication and engagement with prospective, current students and alumni in liaison with the appropriate University departments as required
a. Raise awareness of opportunities amongst students past and present of Aston graduate privileges and opportunities to engage in or return to Aston for services, short courses / Pg courses (CPD, MSc, PhD).
b. Working in collaboration with the appropriate University staff develop and maintain strong and effective links with alumni to promote their ambassadorial role.
c. Increase student satisfaction in areas where engagement is a key component of success.
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Dr Anthony C. Hilton
LHS Community Engagement Strategy v2 15th
June 2009
d. Maximise exploitation of opportunities to showcase LHS activities as part of other organised events held at the University, particularly open days and graduation events.
Group 4: Public and the media
4. Strategic objective: Engage with the public through volunteering and through the media to promote LHS activities and maximise our visibility in the community
a. Maximise LHS’s contribution to the British Science Festival 2010.
b. Increase the number and frequency of quality press releases issued to receiving editors of print and broadcast media.
c. Increase the quality and frequency of LHS responses to media enquiries made directly to individuals within the School.
d. Devise procedure to ensure all staff are aware of how to deal with media enquiries, especially where the enquiry is to be referred onwards.
e. Establish a database of individuals willing to respond to enquiries and LHS staff registered with journalist’s databases.
f. Identify opportunities for volunteering to maximise the visibility of LHS staff in the local community.
Group 5: Policy makers, professional bodies, learned societies and charities
5. Strategic objective: Increase visibility and influence of LHS by membership of relevant professional body / learned Society councils / committees and other policy makers
a. Increase membership of LHS staff on key bodies important for visibility of LHS in teaching, research and clinical practice.
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Dr Anthony C. Hilton
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June 2009
b. Identify and strengthen existing links and involvement with national and regional policy makers e.g. AWM, SHA, Birmingham City Council and charitable organisations.
c. Improve targeted and co-ordinated engagement with key policy makers, professional bodies, learned societies and charities by identification of ‘top 20’ lists LHS ought to be engaging with.
