Community Engagement Approaches for Active Transportation and Equity
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Transcript of Community Engagement Approaches for Active Transportation and Equity
Confidential and proprietary.
ACTIVE LIVING MINNESOTA
Jill Chamberlain, Senior Project Manager Joanne Moze, Senior Program Evaluator
Confidential and proprietary.
CULTIVATING OUR ACTIVE LIVING MOVEMENT
• Create local models
• Convenings – conferences that we stage/host, or by
injecting agenda items into others’ meetings, and fostering
issue-focused organizations
• Recruiting “grasstop” supports – state, county and local
• Communications and strategic events – both advocate-
oriented and for the general public
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.
Confidential and proprietary.
EVALUATION QUESTIONS
• Prior to the ALM initiative, what was the nature and status of
active living work underway in each community?
• What was the nature of the planning process in each
community?
• What opportunities to encourage active living through
community design were identified through the initiative in
each community?
• What was the impact of involvement on participants?
• What was the impact of the initiative on the physical or
policy environment in each community?
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Confidential and proprietary.
THEN NOW
Confidential and proprietary.
IMPACT COMMUNITY
• Culture shift toward active living across the funded
communities.
• More bicyclists and walkers using new and existing
infrastructure for both recreation and transportation in
recent years compared to when the initiative began
• Participation in active living activities and events also
steadily increased
Confidential and proprietary.
PSE CHANGES
• Infrastructure changes/Improvements = 61
• Policies Passed = 30
• Master Plans = 20
• Resolutions Passed = 32
• Guides and Manuals = 4
• Maps = 6
Confidential and proprietary.
LESSONS LEARNED
• Importance of engaging stakeholders early on in the
process
• Membership from broad and diverse partners critical
• Assisting partners to locate funding sources and develop
applications for funding was effective at securing their
participation
• Tailor communications to specific audiences
• Importance of flexibility in the interventions
• Full time coordinator was key to successfully meeting
objectives
Confidential and proprietary. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association. Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
Q&A