Community-Driven Engagement

COMMUNITY-DRIVEN ENGAGEMENT

AGENDA

Community-driven what? Being strategic Guiding principles Case studies in action Discussion and Q/A

DEFINITIONS

What does Community-Driven Engagement mean?

Programming, services, media, events or campaigns that emerge from the needs, actions and involvement of the community.

What does Community-Driven Engagement mean?

What's the foundation?

What's the opportunity for us?

BEING STRATEGIC

STRATEGY

Who's your community?

Where are they?

Where's the sweet spot?

Which tools can help?

What roles are needed?

GUIDING PRINCIPLES

BEST PRACTICE Operate like a gardener, not a landscaper:

“The Gardener creates an ecosystem open to change, available to new groups, and full of fresh opportunities to emerge naturally. The approach is focused on organic collaboration and growth for the entire community. The gardener is simply there to help, cultivate, and clear the weeds if/when they poke up.”

No short cuts.

Know your community.

Strive to be replaced.

CASE STUDIES

CASE STUDIES – Engagement in Action

Community-Driven Engagement: Events

Community-Driven Engagement: Action

Community-Driven Engagement: Content

Community-Driven Engagement: Fundraising

Community-Driven Engagement: Organizing

RESOURCES Links from this presentation:

http://amysampleward.org/2010/05/07/guest-post-on-online-community-report-sustainable-community-building/

http://amysampleward.org/2009/08/06/online-community-building-gardening-vs-landscaping/

http://netsquared.org/campshttp://350.orghttp://connectipedia.orghttp://socialbysocial.comhttp://amysampleward.org

CREDITSSlide 4: http://www.flickr.com/photos/38299630@N05/3635356091/Slide 6: http://www.flickr.com/photos/rayand/4126476966/Slide 7: http://netsquared.org/localSlide 8: http://www.flickr.com/photos/lagthenoggin/19325231/Slide 10: http://www.flickr.com/photos/hikingartist/3000884576/Slide 11: http://www.flickr.com/photos/rtadlock/3055707715/Slide 14: http://www.flickr.com/photos/ivanwalsh/3677282034/Slide 15: http://www.flickr.com/photos/jareed/4644005084/Slide 18: http://www.flickr.com/photos/zenobia_joy/2708679303/Slide 19: http://www.flickr.com/photos/cesarastudillo/158254288/Slide 20: http://www.flickr.com/photos/robinvanmourik/2873195670/Slide 21: http://www.flickr.com/photos/78428166@N00/3868167989/Slide 22: http://www.flickr.com/photos/rene_ehrhardt/2391554020/Slide 23: http://www.flickr.com/photos/jaaronfarr/666261449/Slide 24: http://www.flickr.com/photos/m0les/4163976843Slide 25: http://www.flickr.com/photos/fernando/304012148/Slide 26: http://www.flickr.com/photos/furryscalyman/312210315/Slide 28: http://www.flickr.com/photos/stignygaard/2728636677/

QUESTIONS?

THANKS! Let’s keep the conversation going:

NTEN.orgAmySampleWard.orgSocialBySocial.com

Twitter: @AmyRSWard Email: [email protected]

Community-Driven Engagement

Technology

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