Community camaraderie and culture
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Transcript of Community camaraderie and culture
Community, camaraderie and culture
Presented by
Jennifer PruettSr. Director HR Communications
Chris DornfeldPresident + Co-founder
ALI Strategic Internal Branding Conference, Scottsdale, AZ, April 2016
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Despite enormous benefits most thinking
about employee engagement and culture is
frozen in time
70% of companies collect engagement data but only 20% transform that datainto visible action
Employee engagement remains unchanged over last 15 years costing US businesses over $450b annually
82% of leaders say they believe that culture is a competitive advantage, yet fewer than 1 in 3 say they understand their organization’s culture
Aon Hewitt Gallop, Harvard Business Review - Deloitte
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If people are the advantage in the knowledge
economy, HR is the most important department
in a company…right?
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We need to build flexible, inclusive
systems and business models to
accommodate diversity and change
Average US adult checks phone 110 times a day, carries 2.9 devices and spends 23 hours a week texting
60% of Millenials say they would quit their job if their boss banned them from doing personal tasks on their phone at work
43% of the US workforce (63,000,000) is expected to work from home by 2016
Gallup, USA Today Mobile Iron - Forrester Research
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If you don’t like change, you're
going to like irrelevance even less
The average life expectancy of a
company is 12.5 years
(a Fortune 500 is less than 40)
- General Eric Shinseki, Army Chief of Staff, Stratix Group, The Living Company
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There are 3 communication channels
in the workplace
Company to People Systems to People People to People
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What we did
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We started with our annual HR Summit after a
merger with our largest competitor
Bringing together two groups of people with very different cultures
• 85% of attendees joined
• 76% shared content
• Over 1,800 photos, chats and likes
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We started with our annual HR Summit after a
merger with our largest competitor
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Expanded to build a culture of inclusion with our
Employee Resource Groups
• Platform for employees to have a voice and create a sense of community
• Bonfyre as a catalyst in ERG development
• 811 people joined six ERG communities
• 4,606 pieces of content shared
• 57.2% of participants uploaded content
• 51,500 opens
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Our communication ecosystem is growing
organically
89 Bonfyre communities
1,900+ employees
29,500+ pieces of content
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What we learned
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Engage legal early… or maybe not.
Strategy is important
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Have rules and expand the field of play
but let employees play the game.
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Authenticity is key
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What’s next?
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What’s next?
Enterprise-wide culture change
Leverage data to inform “agile” culture
process
A learning process vs. a plan
(infinite vs. finite)
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Thank you!